IN THE CIRCUIT COURT OF THE FOURTH JUDICIAL CIRCUIT IN AND ...€¦ · Venue is proper in the...
Transcript of IN THE CIRCUIT COURT OF THE FOURTH JUDICIAL CIRCUIT IN AND ...€¦ · Venue is proper in the...
IN THE CIRCUIT COURT OF THE FOURTH JUDICIAL CIRCUIT IN AND FOR DUVAL COUNTY, FLORIDA
OFFICE OF THE ATTORNEY GENERAL, DEPARTMENT OF LEGAL AFFAIRS, STATE OF FLORIDA,
Plaintiff,
V.
BEACH BLVD AUTOMOTIVE, INC., a Florida Corporation; BEACH BLVD AUTO FINANCE, INC. , a Florida Corporation; JOHN 0. KING, SR. , individually, and as owner, officer and/or di rector of BEACH BLVD AUTOMOTIVE, INC., BEACH BLVD AUTO FINANCE, INC., and BARBARA KING, ind ividually and as an agent of BEACH BLVD AUTOMOTIVE, INC.
Defendants.
CASE NO.: 2010-CA-010947 DlVISI"ON: CV-G
I ------------------------------------------
AMENDED COMPLAINT FOR INJUNCTIVE RELIEF, DAMAGES, CIVIL PENAL TIES AND OTHEI{ STATUTORY RELIEF
The Plaintiff, STATE OF FLORIDA, OFFICE OF THE ATTORNEY GENERAL,
DEPARTMENT OF LEGAL AFFAIRS (hereinafter referred to as "Attorney General" and/or
"Plaintiff''), by and through the undersigned Assistant Attorney General , hereby sues
Defendants, BEACH BLVD AUTOMOTIVE, INC. ("BBA"), a Flori da Corporation; BEACH
BLVD AUTO FINANCE, INC. ("BBAF"), a Florida Corporation; JOl-IN 0. KING, SR.
("KING'), ind ividually, and as owner, officer and/or director of BEACH BLVD
AUTOMOTIVE, INC., and BEACH BLVD AUTO FINANCE, INC., (hereinafter referred to
individually as "Defendant", BBA, BBAF, and KING, respectively, and collectively as
"Defendants") and BARBARA KING, individually and as an agent of BEACH BLVD
AUTOMOTIVE INC.
OAG v. Beach Boulevard Automotive, Inc ., et. al ; 1'1 Amended Complaint Page 2 of67
JURISDICTION AND VENUE
1. This is an action for injunctive and declaratory relief, restitution, civil penalties, costs,
damages, attorney's fees, and any other statutory relief available, pursuant to the
Florida Deceptive and Unfair Trade Practices Act, Chapter 50 I, Part II, Fla. Stat.
(2010), the Florida Unfair or Deceptive Acts or Practices; Vehicles, Chapter 50 1, Part
VI, Fla. Stat. (201 0), and the Florida Consumer Collection Practices Act, Chapter
559, Part VI, Fla. Stat. (2010).
2. This Court has subject-matter jurisdiction, pursuant to the provisions of Chapter 501,
Part II, Fla. Stat., specifically section 501.207, which outl ines the remedies of the
Offi ce of the Attorney General as the enforcing authority.
3. All actions and conduct of the Defendants of unfair methods of competition, or
unconscionable, deceptive and unfair acts or practices in the conduct of any trade or
commerce, which are material to the Complaint occurred within two (2) years for
purposes the Chapter 55 9, Part VI, and four ( 4) years for purposes of Chapter 50 I
Parts Il and VI, of the fi ling of this lawsuit.
4. Venue is proper in the Circui t Court of the Fourth Judicial Circuit , in and for Duval
County, Florida as the statutory violations alleged herein occurred in, or affected,
residents of more than one judicial circuit in the State of Florida, as well as outside
the state.
5. Venue is also proper in the Circuit Court of the Fourth Judicial Circuit, in and for
Duval County, Florida as the Defendants conducted, or continue to conduct, business
in Duval County, Florida.
2
OAG v. Beach Boulevard Automotive, Inc., et. al; I st Amended Complain t Page 3 of 67
THE PLAINTIFF
6. The Plaintiff is an "enforcing authority" of the Florida Deceptive and Unlawful Trade
Practices Act ("FDUTP A''), Chapter 50 1, Part II , Fla. Stat., and is authorized to bring
this action and to seek damages, injunctive relief and all other avai lable statutory
relief. Pursuant to section 501.203(3)(c), the Office of the Attorney General, as the
enforcing authority, may initiate an action based on a vio lation of "[a]ny law, statute,
rule, regulation, or ordinance which proscribes unfair methods of competition, or
unfair, deceptive, or unconscionable acts or practices."
7. The Florida Attorney General, Pam Bondi, has reviewed this matter and determined
that this action is necessary to serve the public interest and protect the public from
unfai r methods of competition, or unfair, deceptive, or unconscionable acts or
practices. See the Determination of Public Interest (DPI) attached hereto as Exhibit
"A", and previously attached to the Complaint. Additionally, the State Attorney of
the Fourth Judicial Circuit has deferred this matter to the Office of the Attorney
General. See the Notice of Deferral of Action from the State Attorney of the Fourth
Judicial Circuit, as Exhibit "A".
THE DEFENDANTS
8. Defendants, BBA, BBAF and KING, at all material times hereto, advertised, provided
and offered for sale tangible and intangible goods or services as defined by Section
50 1.203(8), Fla. Stat., within Duval County and elsewhere in the United States,
related to the sale, financing and servicing of vehicles as a dealer as defined by
Section 501.975, Fla. Stat.
3
OAG v. Beach Boulevard Automotive, Inc .. et. a l; I st Amended Complaint Page 4 of 67
9. Defendants, BBA, BBAF and KING, at all material times hereto, solicited consumers
within the definition of Section 50 1.203(7). Fla. Stat., and customers within the
definition of Section 501.975, Fla. Stat.
10. Defendants, BBA, BBAF and KING, at all material times hereto, were engaged in a
trade or commerce within the definition of Section 501.203(8), Fla. Stat. as a dealer
within the definition of Section 501.97 5.
11. Defendant, BARBARA KING, at all material times hereto, was acting with the
express and impl ied authorization of BBA to solicit consumers within the definition
of Section 50 1.203(7), Fla. Stat.. and actively sought to engage in a trade or
commerce within the definition of Section 50 1.203(8), Fla. Stat., by posting false
positive comments that appear on review websites (i.e., City Search, Insider Pages,
Yahoo Local, etc.), using fake names or consumer information without the consumers
knowledge or authorization.
Defendant, BEACH BOULEVAR D A UTOMOTJVE, INC.
12. Defendant, BBA, is a Florida Corporation established on or about May 23, 1969, and
at all times material, BBA operated or operates from a location at 6833 Beach
Boulevard, .Jacksonville, Florida 32216.
13. Defendant, BBA, is engaged in the sale of motor vehicles and all related activities.
14. Defendant, BBA, employs or contracts sale persons who sol icit consumers to
purchase vehicles from BBA.
15. KING participates in, manages, controls and has knowledge of the day-to-day
activities of the company's business, to include the supervision of vo lunteer workers,
employees, agents and independent contractors. Former, as well as current
4
OAG v. Beach Boulevard Automotive, Inc., et. al; I 51 Amended Complaint Page 5 of 67
employees, consumers and third-party business entities have provided information
establishing that BBA conducted certain business practices re lated to the sale of
vehicles, which are unfai r, deceptive and/or unconscionable. Specifically, KING
through BBA has reported or produced discovery representi ng the sale of vehic les to
consumers and other third-party businesses that did not occur. Furthermore, through
BBA, KING has reported or disclosed sales of vehicles using vehicle identification
numbers that do not exist and has completed credit life appl ications for consumers
based on the sale of non-existent vehicle(s).
Defendant, BEACH BOULEVARD AUTO FINANCE, INC.
16. Defendant, BBAF, is a Florida Corporation established on or about March 15, 1983,
and at all times material BBA operated or operates from an office located at 6833
Beach Boulevard, Jacksonvil le, Florida 32216.
17. Defendant, BBAF, is engaged in the fi nancing of motor vehicles sold by BBA
exclusively and all related activities. Defendant, BBAF, employs fi nance personnel
who work to finance BBA veh icles for consumers who purchase vehicles from BBA.
18. KING participates in , manages, controls and has knowledge of the day-to-day
activities of the company's business . Former, as well as current employees,
consumers and third-party business enti ties have provided information establi shing
that BBAF conducted certain business prac ti ces related to the financ ing of vehicles,
which are unfair, deceptive and/or unconscionable. Specifically, KING through
BBAF, has reported or produced discovery (i.e. , Retail Installment Contract)
representi ng that a vehicle was fi nanced, when in actual ity instead of an automobile
being financed, BBAF executed a personal loan to the consumer and the vehicle
5
OAG v. Beach Boulevard Automotive, Inc ., et. a l; I st Amended Complaint Page 6 of 67
descri bed and identified in the Retai l Install ment Agreement was never actually
fi nanced. Addi tionall y, BBAF has reported the fi nanc ing of vehicles using vehicle
identification numbers that do not exist and has completed credit life applications for
consumers based on the fi nancing of non-existent vehic le(s). Moreover, BBAF has
reported or disc losed that certain consumers financed a vehicle bearing a specific
vehicle identification number, when no such transaction took place.
Defendant, JOHN 0. KIN G, SR.
19. The Defendant, KING, is a natural person who is registered with the Florida
Department of State, Division of Corporations, as the president, secretary and
treasurer of BBA, as well as president and director of BBAF. KING is sued
individually, in his capacity as an officer and di rector of BBA and BBAF based on his
sole control of the day-to-day operations of the respecti ve companies, as well as his
personal interactions with actual and prospective consumers duri ng the sale, fi nance
and repossession of BBAF financed vehicles . (See list of domain name registration
and registration with the Florida Department o(State Division o( Corporations as
Composite Exhibit "B") .
20. As a di rector and officer of BBA and BBAF, KING presently, and at all times
material to the al legations in this Complaint, participates in, manages, controls and
has, or should have, knowledge of the day-to-day activi ties of the company's
business, which includes the adverti sing and promoting of BBA via electronic media
through the World Wide Web. KING has been identified by former, as well as current
employees and consumers as the primary and sole decision maker of BBA and
BBAF. KING also trains or assists with the training of employees and independent
6
OAG v. Beach Boulevard Automotive, Inc., et. al; I st Amended Complaint Page 7 of 67
contractors of BBA and BBAF who sells or finance vehicles and is the final arbiter as
to any and all sales, finance, repossession and other related business practices
conducted by BBA and BBAF. Former, as well as current, employees, consumers and
third-party business entities have also provided information establishing that KING
instituted certain business practices related to the sale of BBA vehicles and the
financing of the same through BBAF, which are unfair, deceptive and/or
unconscionable. Specifically, through BBA, KING has reported or disclosed sales of
vehicles to consumers and other businesses that did not occur. Furthermore, through
BBAF, King has reported or produced discovery (i .e., Retail Installment Contract)
representing that a vehicle was financed. when in actuality instead of an automobile
being financed, BBAF executed a personal loan to the consumer, and the vehicle
described and ident ified in the Retail Installment Agreement was never actually
financed. Additionally, through BBA and BBAF, KING has reported or disclosed
sales of vehicles and financing of vehicles using vehicle identification numbers that
do not exist and has completed credit life applications for consumers based on the
sale of non-existent vehicle(s). Moreover, through BBAF, KING has reported or
disclosed that certain consumers financed a veh icle bearing a specific vehicle
identification number, when no such transaction took place.
21. Moreover, KING was and is responsible for and directs the consumer complaints
process directly through, but not limited to, the following: consumers, Better Business
Bureau (see attached as Composite Exhibit "C"), enforcing agenc ies and the courts.
Such responses to consumer complaints were only possible through KING's intimate
knowledge of the businesses and the day-to-day participation with BBA and BBAF
7
OAG v. Beach Boulevard Automotive . Inc ., et. al; I st Amended Complaint Page 8 of 67
that fostered unfair, deceptive and unconscionable acts through the sale of motor
vehicles .
22. Furthermore, KING gave express or implied authorization to BBA volunteers,
employees, agents or independent contractors to uti lize BBA and BBAF computer
equipment to establish fake profi les for the purpose of posting false posi ti ve
comments on multiple review websites (i.e., City Search, Insider Pages, Yahoo Local ,
etc.), to inappropriately promote, adverti se or defend BBA and BBAF from
consumers with complaints about their experience with BBA and BBAF.
Addi tionally, the false positive comments were intended to artificially improve the
online reputation of BBA and BBAF, to attract consumers and induce them to
purchase vehicles from BBA.
23. There exists and, at all times relevant hereto, has existed, a uni ty of interest between
KING and the subject businesses, BBA and BBAF, such that any individuality and
separateness of KING from BBA and BBAF have ceased to exist. To adhere to such a
fiction would serve to promote unfair, deceptive and unconscionable business
practices, as well as promote injustice to consumers.
24. For purposes of this Complaint, any references to the acts and practices of Defendants
shall mean that such acts and pract ices are by and through the acts of JOHN 0.
KING, SR., as well as the officers, members, owners, directors, employees and other
agents BBA and BBAF.
Defendant, BARBARA KIN G
25. The Defendant, BARBARA KING, is a natural person who in her individual
capacity, or as an agent of BBA and BBAF, at the express or implied di recti on of
8
OAG v. Beach Boulevard Automotive, Inc ., et. a l; 1 ~ 1 Amended Complaint Page 9 of67
BBA and BBAF was given access to the companies' computer systems and consumer
data to create fake online profiles to post false positive comments across the World
Wide Web. BARBARA KING is sued individually, in her capacity as an agent of
BBA and BBAF, based on her role as the advertising contact for BBA and BBAF in
posting false positive comments that appear on multiple review websites (i.e., City
Search, Insider Pages, Yahoo Local, etc.), to inappropriately promote, advertise or
defend BBA and BBAF from consumers with complaints about their experience wi th
BBA and BBAF. Add it ionally, the fa lse positive comments were intended to
artificially improve the online reputation of BBA and BBAF in an effort to attract
consumers and induce them to purchase vehic les from BBA. (See attached as Exhibit
"D" excerpts (rom tlte sworn statement o(BARBARA KING).
STATEMENT OF FACTS AND GENERAL ALLEGATIONS COMMON TO ALL CAUSES OF ACTION
26. At all pertinent times, Defendant, BBA, marketed and so ld used motor vehicles to
consumers in Florida, as well as throughout the United States.
27. At all times pertinent, Defendant, BBAF, fi nanced select vehicles for consumers,
which herein and throughout this Complaint shall include individuals, as well as other
third-party businesses, unless otherwise stated, who purchased vehicles from BBA.
28 . At all times pertinent. Defendant, JOHN 0. KING, SR., owner, di rector and officer of
BBA and BBAF was in charge of and directed the day-to-day sales, fi nanc ing and
other business activities (i .e., service, repossessions, customer complaints, completion
of business re lated reports for financial and or tax purposes, etc.) related to the sale
and finance of veh icles to BBA consumers. KING also supervised employees of BBA
and BBAF who took instruction directly from. or on behalf of, KING. With certain
9
OAG v. Beach Boulevard Automotive, Inc., et. a! ; I st Amended Complaint Page I 0 of 67
sales and finance activities, BBA posted the false sales of vehicles to consumers,
listing the names of the individual or third-party businesses as the buyer or financed
party to the contract when BBA, BBAF and/or KING knew or should have known
that neither the sale nor the financ ing occurred. BBA, BBAF and/or KING also
attached vehicle identification numbers to the purported sale and/or financing of
vehicles to consumers using vehicle identification numbers that did not exist.
Moreover, BBA, BBAF and/or KING submitted application for credit life insurance
based on the sale or financing of a vehicle using a vehicle identification number that
did not exist. BBA, BBAF and/or KING also, on at least one occasion, entered into a
personal loan with a consumer using a veh icle identification number that did not exist
and where the consumer did not own or have possession of the vehicle represented in
the Retail Installment Contract signed by the consumer and BBAF.
29. At all pertinent times, the business model of the Defendants, BBA and BBAF,
consisted of BBA advertising and offering vehicles for sale to consumers and BBAF
contracting with select consumers to provide financin g for the purchase of the
vehicle.
30. At all pertinent times, Defendants, BBA and BARBARA KING, was that advertising
contact for BBA and BBAF, created fake online profi les, and/or used consumer data
without the knowledge or authorization of the consumers, to post false positive
comments across the World Wide Web (also known as "astra-turfing").
31 . Additionally, BBA and/or BBAF, under the direction of KING, monitors consumers'
payment and insurance status, tracks vehicles via GPS tracking devices without
10
OAG v. Beach Boulevard Automotive, Inc., et. al; I st Amended Complaint Page II of 67
consumer knowledge or authorization, and conducts unconscionable repossessions of
vehicles.
32 . As part of its business practi ce, Defendant, BBA, has engaged, and engages, in a
systematic pattern of add ing optional items to the sales transaction that increases the
consumers monthly payments without proper or adequate disclosure to the consumer
that the optional items have been added on and causes an increase to the monthly
payments that would not be present if the optional items were not included ("payment
packing") . Such items inc lude credi t life, credi t disability and GAP coverage.
33. As part of its business practices, BBA and/or BBAF, under the direction of KING,
requires select consumers to pay a pre-del ivery inspection (PDI) fee in the amount of
$399.00, when no such inspection was ever conducted by BBA or BBAF employees.
Moreover, the PDJ fee is not reflected on BBAF's Instal lment Contract.
34. Additionally, in connection wi th the PDI fee, BBA 's USED VEHICLE BILL OF
SALE document, unti l on or about February 201 1, did not contain the fol lowing
statutorily required language: "This charge represents costs and profit to the dealer
for items such as inspecting, cleaning, and adjusting vehicles, and preparing
documents related to the sale."
35. Additionally, BBA represented to consumers and led consumers to bel ieve that on
vehicles "SOLD WITH WARRANTY" BBA would honor the warranty "for 30 days
or 1,000 miles whichever comes first after del ivery on a 100% retail basis of parts and
labor used." However, on several occasions neither BBA nor KING honored the
warranty as written or verbally represented to the consumers. Consumer complained
that the vehicles, when presented were not repaired pursuant to the warranty, or that
II
OAG v. Beach Boulevard Automotive, Inc ., et. al; 1st Amended Complaint Page 12 of67
BBA or KING required them to pay for warranty services that were to be covered by
the dealer. Additionally, consumers were often delayed by the service department of
BBA, such that the 30 day warranty period expired or the 1,000 mile limit was
reached. This delay tactic allowed BBA and KING to decline to service a vehicle that
should have been repaired or inspected subject to the warranty.
36. In connection with the operation of its business, BBA, BBAF or KING through their
employees or individuals, acting at the express or implied direction of BBA, BBAF or
KING, such as BARBARA KING, as the advertising contact for BBA and BBAF
posted false positive reviews that appear on various websites used for customer
reviews to promote the business.
3 7. In an attempt to collect debts from BBAF consumers, some of whom were not
delinquent on payments at the time of the collection call, KING violated Florida law
by: I) threatening to use force to repossess vehicles; 2) disclosing information
concerning the existence of a debt known to be reasonably disputed by the debtor
without disclosing that fact; 3) using profanity, obscene, vulgar or willfully abusive
language in communicating with the debtor; or 4) claim ing, attempting or threatening
to enforce a debt when BBA, BBAF or KING knew, or should have known, that the
debt was not legitimate, or asserting the existence of some other legal right to collect
a debt when BBA, BBAF or KING knew, or should have known, that the legal right
did not exist.
38. During certain periods of existence, BBA, BBAF and KING have engaged in the
business of sell ing motor vehicle retail installment contracts without a license through
the Office of Financial Regulation.
12
OAG v. Beach 13ou levard Automotive, Inc., et. al: I s• Amended Compla int Page I 3 of 67
39. These related acts of trade or commerce by BBA, BBAF, KJNG and BARBARA
KING, as stated above led to unfair, deceptive and/or unconsc ionable business
practices, which violate Florida law.
EXAMPLES OF SPECIFIC ACTS OF DECEPTIVE, UNFA IR AN D
UNCONSCI ONABLE TRADE PRACTICES BY DEFENDANTS
Payment Packing of Consumers' Total Sales Transaction bv Adding Credit Life In.mrance to
Increase the Monthlv Pavments Without Proper or Adequate Disclosure (See excerpts (rom
the sworn statement and {ile o(lrma D. Funches, BBA and BBAF Sales Spreadsheets as
produced bv BBA and BBAF, am/ excerpts (rom sworn statement o(Robert Norris attached as
Composite Exhibit "E")
40. On or about June 11,2010, Irma D. Funches, a senior citizen, purchased two vehicles
from BBA; a 2003 Pontiac Bonnevi lle and a 2003 Lincoln Aviator.
41. Both vehicles purchased by Ms. Funche were financed by BBAF.
42. At the time of the sale, BBA, BBAF and/or KING automatically added an optional
item, credit life insurance, to Ms. Funches' transaction thereby increasing her
monthly payments. This act of payment packing was made without proper or
adequate disclosure to the consumer and resulted in the unfair increase of the monthly
payment amounts paid by Ms. Funches.
43 . The app lications for the purchase of credit life insurance with Life of the South
Insurance Company for the Pontiac (Group Policy Number Ce11ificate No .: 30538) in
the amount of $212.53, and the Lincoln (Group Policy Number Certificate No. :
30537) in the amount of$92.5 1.
13
OAG v. Beach Boulevard Automotive, Inc., et. al; I st Amended Complaint Page 14 of 67
44. The disclosures related to the credit life insurance on both vehicles sold to Ms.
Funches, and the affect of those optional items to the overall monthly payments, were
not proper or adequate.
45. The retail installment contract was pre-printed by BBA without proper or adequate
disclosure to Ms. Funches regarding the optional item automatically added by BBA,
BBAF or KING.
46. Ms. Funches did not authorize and would not have purchased the credit life insurance,
or any other optional items sold by BBA, BBAF or KING, if she was provided with
proper or adequate disclosures.
47. Neither BBA, BBAF nor KING provided Ms. Funches with proper or adequate
disclosure regarding the adding of the optional items. As such, Ms. Funches was
prevented from making an informed decision as a consumer.
48 . BBA, BBAF and KING were aware and approved ot: or should have been aware that,
the optional items were automatically added to Ms. Funches vehicle purchases
without proper or adequate disclosure. The addition of the optional item caused an
increase in the monthly payments .
49. Moreover, with Group Policy Certificate Numbers 30538 and 30537, both documents
are incomplete because the purported agent of Life of the South Insurance Company
failed to provide an "Agent license number" per the application.
50. The funds paid for credit life insurance on the Pontiac and Lincoln were financed and
bear an annual interest rate of23.87% and 26.26%, respectively.
51. Based on documentation produced by BBA and BBAF for 2007 to 20 I 1, several
hundred BBA and BBAF consumers, possibly no less than seventy percent (70%) of
14
OAG v. Beach Boulevard Automot ive, Inc ., et. a!; I st Amended Complaint Page 15 of 67
the consumers' vehicles purchased through BBA and fi nanced by BBAF, had
optional items added to their vehicle purchases that increased their monthly payments
without proper or adequate disclosure.
Payment Packing of Consumers' Total Sales Transaction by Adding Credit Disability
Insurance to Increase the Monthly Pavments Without Proper or Adequate Disclosure(See
portions of Composite Exhibit "E", speci0cal/y, BBA and BBAF Sales Spreadsheets as
produced bv BBA and BBAF and excerpts (rom sworn statement o{Robert Norris, as well as
excerpts {rom the sworn statement and {ile o{Aislw N. Ducksworth attached as Composite
Exhibit "F")
52. On or about February 10, 2010, Aisha N. Ducksworth purchased from BBA a 2000
Infiniti I30.
53. The vehicle purchased by Ms. Ducksworth was financed by BBAF.
54. At the time of the sale, BBA, BBAF and/or KING automatically added an optional
item, credit disabi lity insurance, to Ms. Ducksworth transaction thereby increasing
her monthly payments. This act of payment packing was made without proper or
adequate disclosure to the consumer and resulted in the unfair increase of the monthly
payment amounts paid by Ms. Ducksworth.
55 . In addition to the credit disability insurance, BBA, BBAF and/or KING also
automatically added another optional item, credit life insurance, which increased Ms.
Ducksworth' s monthly payments without proper or adequate disclosure.
56. Ms. Ducksworth did not authorize and would not have agreed to the optional items
being added to the purchase of the vehicle if she was provided with proper or
adequate disclosures by BBA, BBAF or KING.
15
OAG v. Beach Boulevard Automotive, Inc., et. al; I st Amended Complaint Page 16 of 67
57. The optional items were automatically pre-printed onto the retail installment contract
by BBA without proper or adequate disclosure to Ms. Ducksworth .
58. Ms. Ducksworth did not request the addition of the optional items.
59. Ms. Duckswmth was not given the option to purchase credit disabi lity insurance from
any other insurer or agent aside from Life of the South Insurance Company.
60. BBA, BBAF and KING were aware and approved of, or should have been aware that,
the optional items were automatically added to Ms. Duckworth's vehicle purchase
without proper or adequate disclosure. The addition of the optional item caused an
increase in the monthly payments.
61 . Neither BBA, BBAF nor KING provided Ms. Davis with proper or adequate
disclosure regarding the adding of the optional items. As such, Ms. Davis was
prevented from making an informed decision as a consumer.
62. Moreover, with Group Policy Certificate Number 44330, the document is incomplete
because the purported agent of Life of the South Insurance Company fa iled to provide
an "Agent license number" per the appl ication.
63 . Based on documentation produced by BBA and BBAF for 2007 to 2011, several
hundred BBA and BBAF consumers, possibly no less than seventy percent (70%) of
the consumers' vehicles purchased through BBA and financed by BBAF, had
optional items added to their vehicle purchases that increased their monthly payments
without proper or adequate disclosure.
16
---- -- -------- ··--- ---
OAG v. Beach Boulevard Automotive, Inc., et. al; I 51 Amended Complaint Page 17 of 67
P(qmzent Packing of Consumers' Total Sales Transaction br Adding GAP Coverage to
Increase the Month!)' Payments Without Proper or Adequate Disclosure(See portions of
Composite Exhibit "E", speci(ical/y, BBA and BBAF Sales Spreadsheets as produced by BBA
and BBAF and excerpts [rom sworn statement o[Robert Norris, as well as excerpts [rom the
sworn statement and file o[Sarah 0. Davis attached as Composite Exhibit "G")
64 . On or about August 21, 2010, Sarah 0. Davis purchased from BBA a 2002 Ford
Escape (NOTE: The transaction date li sted on the sales documents as August 10,
20 10 and signed by BAA and BBAF representatives is not accurate).
65. The vehicle purchased by Ms. Davis was financed by BBAF.
66. At the time of the sale, BBA, BBAF and/or KING automatically added an optional
item, GAP coverage, to Ms. Davis' transaction thereby increasing her monthly
payments. Th is act of payment packing was made without proper or adequate
di sclosure to the consumer and resulted in the unfair increase ofthe monthly payment
amounts paid by Ms. Davis.
67. In addition to the GAP Insurance, BBA, BBAF and/or KING also automatically
added other opti onal items, credit life and credit disability insurance, which resulted
in an increase to Ms. Davis' monthly payments without proper or adequate disclosure.
68 . Ms. Davis did not authorize and would not have agreed to the optional items being
added to the purchase of the vehicle if she was provided with proper or adequate
disclosures.
69. Ms. Davis did not request the addition of the optional items.
70. The opti onal items were automatically added and pre-printed onto the retail
installment contract by BBA without proper or adequate disclosure to Ms. Davis .
17
OAG v. Beach Boulevard Automotive, Inc., et. al; I st Amended Complaint Page 18 of 67
71. The retail installment contract was pre-printed by BBA and Ms. Davis was not given
the option to purchase GA P insurance from any other insurer or agent aside from
Safe-Gap.
72. BBA, BBAF and KING were aware and approved of, or should have been aware that,
the optional items were automatically added to Ms. Davis' vehicle purchase without
proper or adequate disclosure. The addition of the optional item caused an increase in
the monthly payments.
73. Neither BBA, BBAF nor KING provided Ms. Davis with proper or adequate
disclosure regardi ng the adding of the optional items. As such, Ms. Davis was
prevented from making an informed decision as a consumer.
74. The funds paid for the GAP insurance, similar to the cred it life and credit disability
insurances, were financed and bear an annual interest rate of 27.44%.
75. Based on documentation produced by BBA and BBAF for 2007 to 20 11 , several
hundred BBA and BBAF consumers, possibly no less than seventy percent (70%) of
the consumers' vehicles purchased through BBA and financed by BBAF, had
optional items added to their vehic le purchases that increased thei r month ly payments
without proper or adequate disclosure.
Placement of GPS Devices on Vehicles Purchased at BBA Without the Knowledge,
A uthorization or Approval o(the Consumer (See GPS Unit Documentation as provided hv
BBAF, excerpts (rom the sworn statement ofKerri Willis, BBA/BBAF GPS Unit Report and
{ile of Tror Clark & Crvstal Amerson attached as Composite Exhibit "H")
76. On or about March 1, 2010, Troy Clark and Crystal Amerson (husband and wife),
both residents of the State of Georgia, purchased a 2005 Toyota Camry from BBA.
18
OAG v. Beach Boulevard Automotive, Inc., et. a t; I st Amended Complaint Page 19 of 67
77. At the time of purchase, Mr. Clark and Ms. Amerson purchased credit life insurance
($478.25) and GAP insurance ($399.00), because they were advised such insurance
was required by Florida law. (NOTE: The al legations as to the cred it li fe and GAP
insurance issues for thi s specitic consumer and all other affected consumers is
explained in the Credit Life Insurance Made Condition of Sale and GAP Insurance
Made Condition of Sales portions of this plead ing).
78. Mr. Clark and Ms. Amerson did not authorize and would not have agreed to the
optional items being added to the purchase of the vehicle if they were provided with
proper or adequate disclosures.
79. When the vehicle was purchased by Mr. Clark and Ms. Amerson, BBA, BBAF or
KING ordered the placement of a GPS tracking device on the vehicle identified in the
file as #4009618 .
80. Neither Mr. Clark nor Ms. Amerson was aware that the device was placed on the
vehicle.
81. Neither BBA, BBAF nor KING received the expressed authorization of Mr. Clark or
Ms. Amerson to place the GPS tracking device on the vehicle .
82. BBA, BBAF or KING placed the GPS tracking device on the veh icle purchased by
Mr. Clark and Ms. Amerson to monitor the vehicle without the knowledge of either
Mr. Clark or Ms. Amerson.
83. BBA, BBAF or KING placed the GPS tracking device on the vehicle purchased by
Mr. Clark and Ms. Amerson to monitor the vehicle wi thout the approval of either Mr.
Clark or Ms. Amerson.
19
OAG v. Beach Boulevard Automotive, Inc .. et. al ; 1 '1 Amended Complaint Page 20 of 67
84. BBA, BBAF or KING placed the GPS tracking device on the vehicle purchased by
Mr. Clark and Ms. Amerson to monitor the vehicle without the consent of either Mr.
Clark or Ms. Amerson.
85. Pursuant to BBA's Retail Instal lment Sales Contract, BBA, BBAF or KING is
required to provide consumers with a separate Disclosure agreeing to the placement
of a GPS tracking device on a vehicle purchased.
86. The Retail Installment Sales Contract specifically states that: "By s1gmng this
Contract, you agree to the installation and use of the System [GPS tracking device] as
outlined in the separate Disclosure Statement signed by you, . .. "
87. If consumers, such as Mr. Clark or Ms. Amerson did not sign a separate Disclosure
Statement regarding the placement of a GPS tracking device on their vehicle, BBA,
BBAF or KING should not have authorized the placement of such a device.
88 . Based on documentation produced by BBAF for GPS Units installed on consumers'
vehicles, over one thousand ( 1 ,000) BBA and BBAF consumers, possibly no less than
eighty-five percent (85%) of the consumers' vehicles purchased through BBA and
financed by BBAF were equipped with GPS tracking devices wi thout the knowledge,
consent or express agreement/authorization of the consumer.
Pre-Printed Pre-Deliverv Inspection Fee (See Chapter 501, Part VI, Fla. Stat. ('lpeci(icallv
section 501.976(18) and Used Vehicle Bill o(Sa/e attached as Composite Exhibit"!")
89. On or about March 1, 2010, Felicia A. Toliver purchased from BBA a 2002 Kia Rio
(NOTE: The transaction date listed on the sales documents as February 26, 2010 and
signed by BAA and BBAF representatives is not accurate) .
20
OAG v. Beach Bou levard Automotive, Inc., et. al; 1'1 Amended Complaint Page 21 of67
90. At the time of purchase, Ms. Tol iver purchased credit life insurance ($1 1.77) and
credit disabi lity insurance ($36.45), on a vehicle with a remaining balance of
$1 ,949.08 (NOTE: Cash price of vehicle was $4,949.08, Ms. Toliver paid BBA a
$3,000.00 cash down payment on the vehicle).
91. The funds paid for credit life and credit di sability insurance on the Kia Rio were
financed and bear an annual interest rate of27.44 %.
92. Ms. Toliver did not authorize and would not have agreed to the optional items being
added to the purchase of the vehicle if she was provided with proper or adequate
disclosures.
93 . Additionally, when the vehicle was purchased by Ms. Toliver, BBA, BBAF or KING
ordered the placement of a GPS tracking device on the vehicle identified in the file as
#4009617.
94. Ms. Toliver was not aware that the device was placed on the vehicle and did not
authorize the install ation of the GPS tracking device.
95. Neither BBA, BBAF nor KING received the expressed authorization of Ms. Toliver
to place the GPS tracking device on the vehicle .
96. BBA, BBAF or KING placed the GPS tracking device on the vehicle purchased by
Ms. Toliver to monitor and track the vehicle witho ut her knowledge.
97. BBA, BBAF or KING placed the GPS tracking device on the vehicle purchased by
Ms. Toli ver to monitor and track the vehicle without her approval.
98. BBA, BBAF or KING placed the GPS tracking device on the vehicle purchased by
Ms. Toliver to monitor and track the vehic le without her consent.
21
OAG v. Beac h Bou levard Automotive, Inc ., et. a!; I" Amended Complaint Page 22 of 67
99. In connection with the purchase of the vehicle, BBA on its "USED VEHICLE BILL
OF SALE" form, added to the "Total Purchase Price" for the vehicle the pre-prin ted
Pre-Delivery Inspection (PDI) fee of$399.00.
I 00. Ms. Toliver d id not authorize or agree to the fee being charged.
10 I . Neither BBA, BBAF nor KING disclosed to Ms. Toliver the nature of the POI
fee.
I 02. Neither BBA, BBAF nor KING provided Ms. Tol iver with the required
disclosures in the USED VEHICLE BILL OF SALE regarding the purpose of the POI
fee .
103. In connection with the PDJ fee , BBA's contract did not contain the following
statutorily required language: "This charge represents costs and profit to the dealer
for items such as inspecting, cleaning, and adjusting veltic/es, and preparing
documents related to the sale."
104. Based on documentation produced by BBA and BBAF for 2007 to 20 I I, several
hundred BBA and BBAF consumers, possibly no less than seventy percent (70%) of
the consumers' vehicles purchased through BBA and financed by BBAF were
required to pay the PDJ fee wi thout proper disclosure.
105 . BBA, BBAF and/or KING can provide to the Office of the Attorney General the
exact number of consumers who paid the PDJ fee, as well as any disclosure
documents provided to BBA and BBAF consumers from July 2006 to the present,
evidencing consumers' agreement to the assessment of the POI fee.
22
OAG v. Beach Boulevard Automotive, Inc., et. al; 151 Amended Complaint Page 23 of 67
Posting False Positive Reviews on Review Websites (See portions of Composite Exhibit "E",
speci(icallv, BBA and BBAF Sales Spreadsheets as produced bv BBA am/ BBAF, as well as
sample postings made by Barbara King, and the Federal Trade Commission C'FTC")16 CFR
Part 255: Guidelines Concerning the Use o{Endorsements and Testimonials in Advertising
and FTC Order and Decision In the Matter o{Reverb Communications, Inc., and Tracie
Snitker attached as Composite Exhibit "J")
106. InsiderPages.com is a website used by consumers to post their independent
reviews of companies across various industries.
107. Commencing on or about October 2007 through December 2011, BARBARA
KING, employees of BBA or BBAF, or individuals acting at the direction of BBA,
BBAF or KING, posted false positive comments that appear on various review
websites across the World Wide Web, using account names or information that would
give readers of these reviews the impression that the postings were submitted by
independent, impartial consumers.
108. In the reviews, BARBARA KING, employees or BBA or BBAF, or individuals
acting at the direction of BBA, BBAF or KING, endorsed the product and services
provided by BBA and BBAF with four or five star ratings.
109. BARBARA KING, employees of BBA or BBAF, or individuals acting at the
express or implied direction ofBBA, BBAF or KING also submitted positive written
comments, including but not limited to the following examples:
"Fair is Fair"
"These are the best looking used cars"
"I love my Used Buick from Beach Blvd Automotive!!"
23
OAG v. Beach Boulevard Automotive, Inc., et. al; 1'1 Amended Complaint Page 24 of67
"Great car buying experi ence !!!"
"BEACH BLVD AUTOMOT IVE helped me get my credit back in shape"
110. BARBARA KING, as an implied agent of BBA and/or BBAF, as well as
employees of BBA or BBAF, or individuals, were acti ng at the direction of BBA,
BBAF or KING, neither of which was disclosed to the pub li c that the reviews posted
onto the various review websites were posted by BARBARA KING, employees of
BBA or BBAF, or by individuals at the express or implied direction of BBA, BBAF
or KING.
11 1. The subj ect posts, which were posted by persons using the following user names:
James J, Aria C, MyReviewNow, James Jefferson, Pete B, John K, Meme M, Sandi
Hart, Account Executive - WTLV, Christi N, MarieS, Teiluj, myreviewnow,
BikeBuilder, Dave, G Money and potentially others, were created by BARBARA
KING, employees of BBA or BBAF, or by individuals acting at the express or
implied direction ofBBA, BBAF or KING.
112. Additionally, BARBARA KING is an agent ofBBA and/BBAF and has been, and
is, listed and referred to as the advertising "Buying Contact" for BBA and/or BBAF
during all times material.
Requiring or A ccepting a Deposit From a Prospective Consumer Without Adhering to
Florida's Statutor p Requirements (See Documentation o(Pavment o(Binder/Deposit all{l
·excerpts (rom the sworn statements of Melvin Sandlin and Shannon Miller attached as
Composite Exhibit "K")
113. For numerous consumers seeking to purchase a vehicle from BBA and financed
by BBAF, the consumers are required to pay a deposit or binder.
24
OAG v. Beach Bou levard Automotive, Inc., et. al; I st Amended Complaint Page 25 of 67
114. The language of the deposit or binder agreement is affixed to documents using a
rubber stamp that states as follows: "BBA AGREES TO HOLD ABOVE VEHICLE
UNTIL (date inserted) FOR NON REFUNDABLE BINDER OF (amount inserted)."
115. The deposit or binder agreement does not clearly and conspicuously state upon
what condition(s) the deposit is nonrefundable.
116. In some cases the consumers are not fully advised by BBA, BBAF or their
respective employees that the deposit is nonrefundable.
117. Such customers are led to believe that if they do not purchase the vehicle, they
will receive their deposit back.
118. BBA 's binder agreement does not clearly and conspicuously state that consumers'
deposit of cash is nonrefundable even if they do not purchase the subject vehicle.
119. On or about November 9, 2010, BBA accepted a One Thousand Dollar ($1 ,000)
deposit from a consumer, Shannon Miller, for the purchase of a 2002 Toyota Sequoia,
which was to be held for Ms. Miller until November 19, 2010.
120. A binder agreement was stamped onto the receipt for the $1 ,000.
121. At the time she paid the $1,000 deposit, Ms. Miller as advised by the salesman for
BBA, that if she did not get the vehicle her deposit would be returned.
122. The binder agreement placed on Ms. Miller's receipt for the $1,000 deposit does
not clearly and conspicuously state upon what condition(s) the deposit for the 2002
Toyota Sequoia would be nonrefundable.
123. Ms. Miller did not purchase the vehicle on or before November 19, 20 10.
124. When Ms. Miller returned to purchase the vehicle on or December 9, 2010, she
was advised by BBA that the deposit would not be returned.
25
OAG v. Beach Boulevard Automotive, Inc., et. a!; I 51 Amended Complaint Page 26 of 67
125. In the al ternative, BBA offered to allow Ms. Miller to apply the $1,000 deposit
toward the purchase of another vehicle at BBA.
126. BBA's binder agreement did not and does not clearly and conspicuously state that
BBA will only allow for the transfer of deposit amounts from one vehicle to another
and that any deposit is non-refundable.
127. Ms. Miller has requested her $1,000 deposit back from BBA, BBAF or KING,
and she has not received the deposit back or purchased a vehicle from BBA or
financed a vehicle with BBAF.
128 . BBA, BBAF and/or KING can provide to the Office of the Attorney General the
exact number of consumers who paid the nonrefundable binder fees to BBA, as well
as the exact amount paid to and held by BBA from October 2007 to the present.
Florida Consumer Collection Practices Act Violation (See affidavits ofMercedes McCrav and
Me/Ionia Patterson in the matter ofBBAF v. Kevin McCrav, Final Judgment in the matter of
BBAF v. Willis Beattv and Camilla Beattv, as well as excerpts sworn statement and file of
Terrv Whaley attached as Composite Exhibit "L ")
129. On or about July 10, 2010, Kenneth Whaley and Terry Whaley, husband and
wife, purchased a 2002 GMC Envoy SLT from BBA and financed the vehicle
through BBAF.
130. On or about August 27, 20 I 0, Ms. Whaley spoke directly wi th KING regarding an
insurance issue with the vehicle and his attempts to coiiect a debt related to the
vehicle 's purchase.
131. During the course of the conversation, KING used profane and will fu lly abusive
language in communicating with Ms. Whaley.
26
OAG v. Beach Boulevard Automotive, Inc. , et. al; I" Amended Complaint Page 27 of 67
132. During the course of the conversation, KING threatened force against Ms.
Whaley by indicating that even though her payments on the veh icle were not
delinquent, he was going to have a ''repo man come repossess [the] SUV that day."
133 . Ms. Whaley reported this incident to the Better Business Bureau ("BBB") on or
about August 2010.
134. On or about August 30, 20 I 0, Kerri Willis, an employee of BBA or BBAF,
submitted a response to Ms. Whaley's complaint with the BBB, regarding the issue
with KING and BBA.
135. Kerri Willis submitted the response at the direction of KING.
136. In the response, Kerri W illis stated that KING was attempting to enforce a debt
based on a legal right that did not exist.
137. KING attempted to enforce the debt by claiming that "Florida law requires all
members of the household be listed on the applicati on and ins. policy."
COUNT I
DF-CEPTIVE AND UNFAIR TRADE PRACTICES CHAPTER 501, PART II FLORIDA STATUTES
(Pavment Packing of Consumers' Total Sales Transactions bv A dding Credit Life, Credit Disabilitr, GAP Coverage, etc., to Increase the Montltlr Pavments Without Proper or
Adequate Disclosure)
138. The Plaintiff adopts, incorporates, and realleges herein by reference paragraphs 1-
10, 12-24, 26-29, 32, 39-75, 89-92, and al l exhibits referred to, as if fully set forth
hereinafter, and further a lleges:
139. Section 501.203(3)(c), clearly establishes that the Office of the Attorney General
may initiate an action for violations of "[a]ny law, statute, rule, regulation, or
ordinance which proscribes [prohibits] unfair methods of competition, or unfai r,
27
OAG v. Beach Boulevard Automot ive, Inc., et. al : 151 Amended Complaint Page 28 of67
deceptive, or unconscionable acts or practices." Moreover, contrary to Section
501.201 et seq. , these Defendants, BBA, BBAF and KING, engaged in
unconscionable, unfair or deceptive business acts or practices that did, and will likely
conti nue, to deceive consumers who act and acted reasonably under the ci rcumstances
in seeking to purchase a used vehicle from BBA.
140. Sections 50 1.204( 1) and 50 1.202(2), Fla. Stat. declare that unfair or deceptive
acts or practices in the conduct of any trade or commerce are unlawful.
l41. The Florida Deceptive and Unfai r Trade Practices Act, Chapter 501 , Part II, Fla.
Stat. provides that "unfair methods of competition, unconscionable acts or practices,
and unfa ir or deceptive acts or practices in the conduct of any trade or commerce are
hereby declared unlawful."
142. The Defendants have violated, and continue to violate, the Flori da Deceptive and
Unfair Trade Practices Act, Section 50 1.201 , Fla. Stat. , by using deceptive and unfair
business practices to automatically add optional items that increase the consumers '
monthly payments without first properly or adequately disclosing the addition of the
optional items to the consumers.
143. During the OAG investi gation, 13BA and BBAF acknowledged the fail ure to
provide proper or adequate disclosures to consumers pr ior to automatically adding
optional items to the consumers' transaction. (See excerpts (rom sworn statement of
Robert Norris (Exhibit "£"), as well as excerpts (rom the sworn statement and {i/e
o(Saralt 0. Davis attached as Composite El:ltibit "G").
144. Chapter 501 , Part II , as well as the FTC Act makes unlawful "unfair or deceptive
acts or practices in or affecting commerce." In making an unfa irness determi nation
28
OAG v. Beach Boulevard Automotive, Inc ., et. a!; I st Amended Comp la int Page 29 of 67
three elements are to be established: 1) an act or practice causes or is likely to cause
substantial injury to consumer; 2) the injury is not reasonably avoidable by consumers
themselves; and 3) the injury is not outweighed by countervailing benefits to
consumers or to competition.
145. Following the FTC Policy Statement on Unfairness, in most cases a substantial
injury involves monetary harm, as when sellers coerce consumers into purchasing
unwanted goods or services. Substantial injury can consist of a relatively small harm
to a large number of consumers, or a greater harm to a smaller number of consumers.
146. To be unfair under Chapter 50 l, Part II, as well as the FTC Act, the injury must
be one that consumers could not reasonably have avoided. It has been long
recognized that certain types of sales techniques may prevent consumers from
effectively making their own decisions.
147. Chapter 501, Part II, as well as the FTC Act were implemented to halt some form
of seller behavior that unreasonably creates or takes advantage of an obstacle to the
free exercise of consumer decision-making.
148. The requirement that the injury to consumers not be outweighed by any offsetting
consumer or competitive benefits reflects the recognition that most business practices
entail a mixture of economic and other costs and benefits for purchasers.
149. In order to deem a business practice unfair neither Chapter 50 I nor the FTC Act
requires a showing of injury to consumers or competing business interests .
150. Section 50 1.204(1 ), Florida Statutes declares the following to be unlawful:
" iu]nfair methods of competition, unconscionable acts or practices and unfair or
deceptive acts or practices in the conduct of any trade or commerce." The legislature
29
OAG v. Beach Boulevard Automotive, Inc .. et. a] ; I st Amended Complaint Page 30 of 67
passed Chapter 50 l, Part II, Florida Statues, with the purpose of expanding the
protections at1orded to consumers. As such, the statute seeks to "protect the
consuming public" by broadly prohibiting, inter alia, "unfair or deceptive acts or
practices in the conduct of any trade or commerce." §§ 501.202(2), 50 1.204(1), Fla.
Stat.
15 1. The Florida Supreme Court has held that an "unfair practice," within the meaning
of the Florida Deceptive and Unfair Trade Practices Act, is one that offends
established public policy and one that is immoral, unethical, oppressive, unscrupulous
or substantially injurious to consumers. See PNR, Inc. v. Beacon Property Mgmt..
Inc., 842 So.2d 773 (Fla. 2003); see also Urling v. Helms Exterminators, Inc., 468
So.2d 451 (Fla. 1st DCA 1985)( citing Spiegel, Inc. v. Federal Trade Comm., 540 F.2d
287, 293 (i11 Cir. 1976)).
152. A deceptive trade practice or act, or deception is a species of unfairness.
According to the FTC Policy Statement on Deception, an act or practice may be
"unfair" without being "deceptive."
153. Furthermore a violation of Chapter 501, Part II, as well as the FTC Act exists
whether an act is unfair, or deceptive, or both.
154. An act or practice is deceptive when: 1) there is a representation or omission of
information; 2) which is likely to mislead consumers acting reasonably under the
circumstances; and 3) the information is material to consumers.
155. The systematic business practi ce of BBA, BBAF and/or KING to increase the
monthly payments consumers pay by adding optional items without first providing
the consumers with proper or adequate disclosures constitutes unfair, deceptive
30
OAG v. Beach Boulevard Automotive, Inc ., et. al; I st Amended Complaint Page 31 of 67
and/or unconscionable trade practices or acts pursuant to Chapter 501, Part II, as well
as the FTC Act.
156. The above-described acts and practices of Defendants, BBA, BBAF and KING,
are unfair, deceptive and/or unconscionable in that the subject Defendants are adding
optional items that increase the consumers' monthly payments without proper or
adequate disclosures. Such acts and practices create, or take advantage of, an obstacle
to the free exercise of consumers' decision-making.
157. Unless the Defendants are enjoined from engaging in further unfair, deceptive
and/or unconscionable trade acts and practices complai ned of herein, the continued
activities of the Defendants will result in irreparable injury to the public for which
there is no adequate remedy at law.
COUNT II
DECEPTIVE AND UNFAIR TRADE PRACTICES CHAPTER 501, PART II FLORIDA STATUTES
(Placement of GPS Tracking Device on Vehicles without Authorization, Approval or Knowledge of Consumer)
158. The Plaintiff adopts, incorporates, and realleges herein by reference paragraphs 1-
10, 12-24,26-29, 3 1, 39, 76-88, 93 -98, 144-155 and all exhibits referred to, as if fully
set forth hereinafter, and further alleges :
159. Section 50 1.203(3)(c), clearly establishes that the Office of the Attorney General
may initiate an action for violations of " [a] ny law, statute, rule, regulation, or
ordinance which proscribes [prohibits] unfair methods of competition, or unfair,
deceptive, or unconscionable acts or practices." Moreover, contrary to Section
501.20 1 et seq., these Defendants, BBA, BBAF and KING, engaged in
unconscionable, unfai r or deceptive business acts or practices that did, and will likely
31
OAG v. Beach Boulevard Automotive, Inc., et . al ; I st Amended Comp laint Page 32 of 67
continue, to deceive consumers who act and acted reasonably under the circumstances
by placing GPS tracking devices on consumers' vehicles without the consumers
expressed authorization, approval or knowledge that the monitoring device was
placed on the vehicle.
160. Sections 501.204(1) and 50 1.202(2), Fla. Stat. declare that unfair or deceptive
acts or practices in the conduct of any trade or commerce are unlawful.
161. The Florida Deceptive and Unfair Trade Practices Act, Chapter 50 I, Part II, Fla.
Stat. provides that "unfair methods of competition, unconscionable acts or practices,
and unfair or deceptive acts or practices in the conduct of any trade or commerce are
hereby declared unlawful."
162. The Defendants have violated, and continue to violate, the Florida Deceptive and
Unfair Trade Practices Act, Section 501.201, Fla. Stat., by using deceptive and unfair
practices by placing GPS tracking devices on consumers' vehicles without the
consumers' knowledge, authorization or consent, thereby allowing BBA, BBAF or
KING to monitor the consumers' movements, even into areas where there IS an
expectation of privacy, based upon the above-described acts and practices.
163. Based on this unconscionable, unfair and deceptive business practice, BBA,
BBAF and KING on occasion repossessed consumers' vehicles without proper cause
and used the device to harass consumers.
164. Additionally, the Defendants have violated, and continue to violate, the Florida
Deceptive and Unfair Trade Practices Act, Section 501.201, Fla. Stat., by using
deceptive and unfair practices in failing to provide consumers with a "Disclosure
Statement" for the consumers' signatures to approve of the installation of the GPS
32
OAG v. Beach Boulevard Automotive, Inc ., et. al; 1st Amended Complaint Page 33 of 67
tracking device pursuant to BBA's own Retail Installment Contract, which is sold to
BBAF by BBA.
165. BBA and BBAF through KING have acknowledged the failure to get the approval
or authorization from consumers to place a GPS tracking device on their vehicles.
166. BBA, BBAF and/or KING are aware that consumers did not have knowledge of
the GPS tracking device at the time BBA or BBAF ordered the installation of the
device, which tracks consumers even into areas where there is an expectation of
pnvacy.
167. BBA and BBAF through KING and the Retail Installment Contract utilized by
BBA and BBAF further acknowledge that a Disclosure Statement is needed to place
the GPS tracking devices on consumers' vehicles.
168. The above-described acts and practices of the Defendants have caused substantial
harm, resulted in actual damages or prejudiced consumers by placing a GPS tracking
device on consumers vehicles without their knowledge, consent or authorization
thereby invading the consumers ' privacy, causing damage to the vehicle due to the
installation of the GPS tracking device or resulting in the wrongful taking of the
consumers' property (i.e., veh icles), and will likely continue to cause harm to and
prej udice the public.
169. Unless the Defendants are enjoined from engaging fmiher in unfai r, deceptive
and/or unconscionable trade acts and practices complained of herein, the continued
activities of the Defendants will result in irreparable injury to the public for which
there is no adequate remedy at law.
33
OAG v. Beach Bou levard Automotive, Inc ., et. al; 1 st Amended Complaint Page 34 of 67
COUNT III
DECEPTIVE AND UNFAIR TRADE PRACTICES CHAPTER 501, PART II and PART VI FLORIDA STATUTES
(Payment of Pre-Delivery Inspection Fee)
170. The Plaintiff adopts, incorporates, and realleges herein by reference paragraphs 1-
10, 12-24, 26-29, 33-35, 39, 89, 99-105, 144- 155 and all exhibits referred to, as if
fully set fo rth hereinafter, and further alleges:
171. Section 50 1.203(3 )(c), clearly establishes that the Office of the Attorney General
may initiate an action for violations of "[a]ny law, statute, rule, regulation , or
ordinance which proscribes [prohibits] unfair methods of competition, or unfair,
deceptive, or unconscionable acts or practices." Moreover, contrary to Section
50 1.20 1 et seq. , these Defendants, BBA, BBAF and KING, engaged in
unconscionable, unfair or deceptive business acts or practices that did, and will likely
continue, to deceive consumers who act and acted reasonably under the circumstances
by adding to the price of used vehicles sold to its customers, a pre-printed flat charge
enti tled "Pre-Delivery Inspection" fee (PDT).
172. Sections 50 1.204( 1) and 50 1.202(2), Fla. Stat. declare that unfair or deceptive
acts or practices in the conduct of any trade or commerce are unlawful.
173. The Florida Deceptive and Unfair Trade Practices Act, Chapter 501, Part II, Fla.
Stat. provides that "unfair methods of competition, unconscionable acts or practices,
and unfair or deceptive acts or practices in the conduct of any trade or commerce are
hereby declared unlawful."
34
OAG v. Beach Boulevard Automotive, Inc ., et. al; I" Amended Complaint Page 35 of 67
174. Chapter 501, Part VI, Fla. Stat., specifically Section 501.976, provides m
pertinent part that:
It is an unfair or deceptive act or practice, actionable under the Florida Deceptive and Unfair Trade Practices Act, for a dealer to:
(II) Add to the cash price of a vehicle as defined ins. 520.02(2) any fee or charge other than those provided in that section and in rule 69V-50.00/, Florida Administrative Code. All fees or charges permitted to he added to the cash price by rule 69V-50.001, Florida Administrative Code, must he fully disclosed to customers in all binding contracts concerning the vehicle's selling price.
(18) Charge a customer for any predelivery service without having printed 011 all documents that include a line item for predelivery service the following disclosure: "This charge represents costs and profit to the dealer for items such as inspecting, cleaning, and adjusting vehicles, and preparing documents related to the sale."
175. The Defendants have violated, and continue to violate, the Florida Deceptive and
Unfair Trade Practices Act, Section 501.976, Fla. Stat., by charging consumers the
PDI fee using the pre-printed USED VEHICLE BILL OF SALE without disclosing
the nature and purpose of the fee and without providing the requi red disclosures.
176. Based on thi s unconscionable, unfai r and deceptive business practice, BBA,
BBAF and KING, as a regular and ro utine business practice charged consumers for a
vehicle inspection that was either not authorized or performed.
177. Additionally, the Defendants have violated, and continue to violate, the Florida
Deceptive and Unfair Trade Practices Act, Section 50 1.20 I, Fla. Stat., by using
decepti ve and unfair practices since the Defendants wrongfully benetitted from the
improper charges.
35
OAG v. Beach Boulevard Automotive, Inc ., et. a l; I 51 Amended Complaint Page 36 of 67
178. BBA and BBAF through KING have acknowledged the alleged violation of
charging consumers POI fees.
179. The above-described acts and practices of the Defendants has caused substantial
harm, resulted in actual damages or prej udiced consumers by requ iring the consumers
to pay for a service they did not receive or incurring an expense based on false
representations by BBA, BBAF or KING furthermore, the failure to include the
statutorily required language is violation of Florida law and will likely continue to
cause harm to and prejudice the public.
180. Unless the Defendants are enjoined from engaging fu rther in unfair, deceptive
and/or unconscionable trade acts and practices complained of herein, the continued
activi ties of the Defendants will result in irreparable injury to the public for which
there is no adequate remedy at law.
COUNT IV
DECEPTIVE AND UNFAIR TRADE PRACTICES CHAPTER 501, PART II and PART VI FLORIDA STATUTES
(Keeping Consumers' Deposits/Binders Without Adequate Disclosure)
181. The Plaintiff adopts, incorporates, and realleges herein by reference paragraphs 1-
10, 12-24, 26-29, 39, 113-128, 144- 155 and all exhibits referred to, as if fu11y set
forth hereinafter, and further alleges:
182. Section 50 1.203(3)( c), clearly establishes that the Ot1ice of the Attorney General
may initiate an action for violations of "[a]ny law, statute, rule, regulation, or
ordinance which prosc ribes [prohibits] unfair methods of competition, or unfair,
deceptive, or unconscionable acts or practices." Moreover, contrary to Section
501.201 et seq., these Defendants, BBA, BBAF and KING, engaged in
36
OAG v. Beach Boulevard Automotive, Inc. , et. al; I st Amended Complaint Page 37 of 67
unconscionable, unfair or deceptive business acts or practices that did, and wil l likely
continue, to deceive consumers who act and acted reasonably under the
circumstances, taking deposits or binders from consumers without conspicuously
stating in writing upon what conditions the deposit is refundable or nonrefundable .
183. Sections 50 1.204( I) and 50 1.202(2), Fla. Stat. declare that unfair or deceptive
acts or practices in the conduct of any trade or commerce are unlawful.
184. The Florida Deceptive and Unfair Trade Practices Act, Chapter 50 1, Part II, Fla.
Stat. provides that "unfair methods of competition, unconscionable acts or practices,
and unfair or deceptive acts or practices in the conduct of any trade or commerce are
hereby declared unlawful."
185 . Chapter 501, Part VI, Fla. Stat., specifically Section 50 1.976, provides m
pertinent part that:
It is an unfair or deceptive act or practice, actionable under the Florida Deceptive and Unfair Trade Practices Act, for a dealer to:
(10) Require or accept a deposit from a prospective customer prior to entering into a binding contract for the purchase and sale of a vehicle unless the customer is given a written receipt that states !tow long the dealer will/wid the vehicle from other sale and the amount oftlte deposit, and clearly and conspicuously states whether and upon what conditions the deposit is refundable or nonrefundable.
186. The Defendants have violated, and continue to violate, the Florida Deceptive and
Unfair Trade Practices Act, Section 501.976, Fla. Stat., by requiring certain
consumers to pay a non-refundable deposit or binder on vehicles without clearly and
conspicuously stating "upon what conditions the deposit is refundable or
nonrefundable."
37
OAG v. Beach Bou levard Automotive, Inc., et. al: I" Amended Complaint Page 38 of 67
187. Based on this unconscionable, unfai r and deceptive business practice, BBA,
BBAF or KING, as a regular and routine business practice, collected nomefundable
binders from consumers for vehicles that the consumers did not purchase, w ithout
adequately disclosing to them upon what conditions the binders were nonrefundable.
188. Additionally, the Defendants have violated, and continue to violate, the Florida
Deceptive and Unfair Trade Practices Act, Chapter 50 l Parts II and VI, Fla. Stat., by
using deceptive and unfa ir practices since the Defendants wrongfully benefitted from
the improper, nomefundable deposits or binders.
189. BBA and BBAF through KING have acknowledged the alleged violation of
obtaining non-refundable deposits ti·om consumers or individuals who did not
actually purchase a vehicle from BBA.
190. The above-described acts and practices of the Defendants has caused substantial
harm, resulted in actual damages or prejudiced consumers by taking consumers'
money and not returning the consumers' funds as stated above and this practice will
likely continue to cause substantial harm to and prejudice the public is Defendants,
BBA, BBAF and KING are not required to follow the applicable statutory provisions.
19 1. Unless the Defendants are enjoined from engaging further in unfai r, deceptive and
unconscionable trade acts and practices complained of herein, the continued activi ties
of the Defendants will result in irreparable injury to the public for which there is no
adequate remedy at law.
38
OAG v. Beach Boulevard Automotive, Inc., et. al; I st Amended Complaint Page 39 of 67
COUNTY
VIOLATIONS OF CHAPTER 559, PART VI, FLORIDA STATUTES
192. The Plaintiff adopts, incorporates, and realleges herein by reference paragraphs 1-
10, 16-24,27-29, 37, 39, 129-137, 144-155 and all exhibits referred to, as if ful ly set
forth hereinafter, and further alleges:
193. Section 501.203(3)(c), clearly establishes that the Office of the Attorney General
may initiate an action for violations of " [a ]ny law, statute, rule, regulation, or
ordinance which proscribes [prohibits] unfair methods of competition, or unfai r,
deceptive, or unconscionable acts or practices." Moreover, contrary to Section
501.201 et seq. , these Defendants, BBAF and KING, engaged in unconscionable,
unfair or deceptive acts or practices that did, and will likely continue, to deceive
consumers who acted reasonably under the circumstances in seeking to purchase used
vehicles.
194. Defendants, BBAF and KING, are and were subject to, and have violated
provisions of Section 559.72, Fla. Stat., (2006 - 20 I 0) by :
a. Will fully using or threatening force or violence.
b. Willfully communicating with a debtor or any member of her or his family
with such frequency as can reasonably be expected to abuse or harass the
debtor or her or his family.
c. Willfully using profane, obscene, vulgar, or willfully abusive language m
communicating with the debtor or members of her or his family.
39
OAG v. Beach Boulevard Automotive. Inc., et. al ; I st Amended Complaint Page 40 of 67
d. Willfully claim, attempt, or threaten to enforce a debt when such person
knows that the debt is not legitimate or assert the existence of some other legal
right when such person knows that the right does not exist.
195. The Defendants have violated, and continue to vio late, the Florida Deceptive and
Unfair Trade Practices Act, Chapter 501 Part II , and the Florida Consumer Collection
Practices Act, Chapter 559, Part VI, Fla. Stat., by collecting or attempting to collect
debts in a manner that is unconscionable, unfair, deceptive and adverse to the
consumer collections process.
196. Based on this unconscionable, unfair and deceptive business practice, BBAF and
KING, as a regular and routine business practice collected monies from certain
consumers in a manner that violated Chapters 501 and 559, Fla. Stat.
197. The above-described acts and practices of the Defendants have caused substantial
harm and prejudiced consumer by violating the provi sion of Florida's Fair Debt
Consumer Collection Practices Act for which damages are appropriate, and
Defendants' , BBAF and KING, wil l likely continue to cause substantial harm and
prejudice to the consumer public.
198. Unless the Defendants are enjoined from engaging further in unfair, deceptive and
unconscionable trade acts and practices complained of herein, the continued activities
of the Defendants will result in irreparable injury to the publ ic for which there is no
adequate remedy at law.
Respondent Superior Liabilitv
199. The acts and omissions of Defendant, KING, as an individual collector, and the
other debt collectors employed as agents by Defendant, BBAF, who communicated
40
OAG v. Beach Boulevard Automot ive, Inc ., et. al; I st Amended Complaint Page 41 of 67
with consumers, were committed within the time and space limits of their agency
relationship with their principal BBAF.
200. The acts and omissions by these individual agents were incidental to, or the same
general nature as, the responsibilities authorized to be performed by KING or BBAF
in collecting consumer debts.
20 1. By committing these acts and omissions against consumers these agents were
motivated to benefit their principal BBAF.
202 . Defendant, BBAF, is therefore liable to consumers through the Doctrine of
Respondent Superior for the intentional and negligent acts, errors, and omissions
done in violation of state and federal law by its collection agents, including but not
limited to, violations of the Florida Consumer Collection Practices Act in their
attem pts to collect the debt from consumers.
COUNT VI
DECEPTIVE AND UNFAIR TRADE PRACTICES CHAPTER 501, PART II FLORIDA STATUTES
(BARBARA KING Posting False Reviews on Internet Websites)
203. The Plaintiff adopts, incorporates, and realleges herein by reference paragraphs 1-
7, 11, 25, 30, 36, 39, 106-1 12, 144-155 and all exhibits referred to, as iffully set forth
hereinafter, and further alleges:
204. Section 501.203(3)(c), clearly establishes that the Office of the Attorney General
may init iate an action for violations of "[a ]ny law, statute, rule, regulation, or
ordinance which proscribes [prohibits] unfair methods of competition, or unfair,
deceptive, or unconscionable acts or practices." Moreover, contrary to Section
50 1.201 et seq ., Defendant, BARBARA KING, engaged in unconscionable, unfair or
41
OAG v. Beach Boulevard Automotive, Inc ., et. al; I st Amended Complaint Page 42 of 67
deceptive acts or practices that did, or wi ll likely, deceive consumers who act
reasonably under the circumstances in seeking to purchase used vehicles.
205. Sections 501.204(1) and 501.202(2), Fla. Stat. declare that unfair or deceptive
acts or practices in the conduct of any trade or commerce are unlawfu l.
206. Section 50 1.204(2), Fla. Stat., states that "[i]t is the intent of the Legislature that, .
due consideration and great weight shall be given to the interpretations of the
Federal Trade Commission and the federal courts relating to s. 5(a)( 1) of the Federal
Trade Commission Act, 15 U.S.C. s. 45(a)(l) as of.Tuly I, 2006."
207. The Florida Deceptive and Unfair Trade Practices Act, Chapter 501, Part II, Fla.
Stat., specifically Section 50 1.204(1 ), provides that "unfair methods of competition,
unconscionable acts or practices, and unfair or deceptive acts or practices in the
conduct of any trade or commerce are hereby declared unlawful."
208. The posting of reviews by BARBARA KING and using names that would give
the readers of the reviews the impression that the reviews had been submitted by an
independent, impartial consumer is an unconscionable, unfair and deceptive business
practice.
209. The posting of reviews by BARBARA KING, at the direction of BBA, BBAF or
KING, and using names that would give the readers of the reviews the impression
that the reviews had been submitted by an independent, imparti al consumer is an
unconscionable, unfair and deceptive business practice.
210. BARBARA KING submitted positive written comments that appear on websites
endorsing BBA and BBAF at the express or implied direction of BBA, BBAF or
KING.
42
OAG v. Beach Boulevard Automotive, Inc., et. al; 1st Amended Complaint Page 43 of 67
211. BARBARA KING submitted false positive written comments that appear on
review websites endorsing BBA and BBAF across the World Wide Web at the
express or implied direction ofBBA, BBAF or KING.
212. BARBARA KING created fake online profiles for the purpose of submitting false
positive written comments that appear on websites to endorse BBA and BBAF across
the World Wide Web at the express or implied direction ofBBA, BBAF or KING.
213. Defendant, BARBARA KING has violated, and continually violated, the Florida
Deceptive and Unfair Trade Practices Act, Section 501.201, Fla. Stat., by using
deceptive, unconscionable and unfair practices in creating fake online profiles and
posting false positive written comments that appear on review websites to endorse
BBA and BBAF across the World Wide Web to address consumers' comments that
were negative as to BBA or BBAF.
214. The above-described acts and practices of Defendant, BARBARA KING IS
deceptive and unconscionable and civil penalties are appropriate.
215. Unless Defendant, BARBARA KING is enjoined from engaging further in unfair,
deceptive and/or unconscionable trade acts and practices complained of herein, the
continued activities of this Defendant will result in irreparable injury to the public for
which there is no adequate remedy at law.
43
OAG v. Beach Boulevard Automotive, Inc., et. al; 1st A mended Complaint Page 44 of 67
COUNT VII
DECEPTIVE AND UNFAIR TRADE PRACTICES CHAPTER 501, PART II FLORIDA STATUTES
(BBA, BBAF or KING Posting False Reviews on Internet Websites)
216. The Plaintiff adopts, incorporates, and realleges herein by reference paragraphs 1-
10, 12-30,36, 39, 106-1 12, 144- 155 and all exhibits referred to, as if fully set forth
hereinafter, and further alleges:
217. Section 501.203(3)(c), clearly establishes that the Office of the Attorney General
may initiate an action for violations of "[a]ny law, statute, rule, regulation, or
ordinance which proscribes [prohibits] unfair methods of competition, or unfair,
deceptive, or unconscionable acts or practi ces." Moreover, contrary to Section
50 1.201 et seq., these Defendants, BBA, BBAF or KING, engaged in unconscionable,
unfair or deceptive acts or practices that did, and will likely continue, to deceive
consumers who acted reasonably under the circumstances in seeking to purchase used
vehicles.
21 8. Sections 50 1.204( 1) and 50 1.202(2), Fla. Stat. declare that unfair or deceptive
acts or practices in the conduct of any trade or commerce are unlawful.
219. Section 501.204(2), Fla. Stat., states that "[ ijt is the intent ofthe Legislature that,.
due consideration and great weight shall be given to the interpretations of the
Federal Trade Commission and the federal courts relating to s. 5( a)(l ) of the Federal
Trade Commission Act, 15 U. S.C. s. 45(a)( l) as of July 1, 2006."
220. The Florida Deceptive and Unfa ir Trade Practices Act, Chapter 501, Part II , Fla.
Stat., specifically Section 50 1.204(1 ), provides that "unfair methods of competition,
44
OAG v. Beach Boulevard Automotive, Inc ., et. a!; I st Amended Compla int Page 45 of 67
unconscionable acts or practices, and unfair or deceptive acts or practices m the
conduct of any trade or commerce are hereby declared unlawful."
221. The posting of reviews by BARBARA KING, BBA or BBAF employees using
names that would give the readers of the reviews the impression that the reviews had
been submitted by an independent, impartial collSumer is an unconscionable, unfair
and deceptive business practice.
222. The posting of reviews by BARBARA KING, BBA or BBAF employees or
individuals at the direction of BBA, BBAF or KING using names that would give the
readers of the reviews the impression that the reviews had been submitted by an
independent, impartial consumer is an unconscionable, unfair and deceptive business
practice.
223. BARBARA KING, as well as employees or agents of BBA and BBAF submitted
positive written comments on websites endorsing BBA and BBAF at the express or
implied direction of BBA, BBAF or KING.
224. BARBARA KING, as an agent of BBA and/or BBAF, and individuals at the
express or implied direction of BBA, BBAF or KING, submitted false positive
written comments on review websites endorsing BBA and BBAF across the World
Wide Web.
225. BARBARA KING, BBA or BBAF employees, agents or individuals at the
express or implied directions of BBA, BBAF or KING, created fake online profiles
for the purpose of submitting false positive written comments on websites to endorse
BBA and BBAF across the World Wide Web.
45
OAG v. Beach Boulevard Automotive, Inc ., et. a l: I 51 Amended Complaint Page 46 of 67
226. BBA, BBAF or KING knew or should have known that BARBARA KING,
acting as an agent of BBA and/or BBAF, as well as other employees, agents or
individuals at the direction of BBA, BBAF or KING created fake online profi les for
the purpose of submitting false positive written comments on review websites to
endorse BBA and BBAF across the World Wide Web.
227. The Defendants, BBA, BBAF and KING have violated, and continue to violate,
the Florida Deceptive and Unfair Trade Practices Act, Section 501.201, Fla. Stat., by
using deceptive, unconscionable and unfai r practices in posting, allowing or directing
employees, agents or third-parties to create fake online profiles for the purpose of
submitting false positive written comments on review websites to endorse BBA and
BBAF across the World Wide Web.
228. The above-described deceptive and unconscionable trade acts and business
practices of Defendants, BBA, BBAF and KING warrant civi l penalties.
229. Unless the Defendants, BBA, BBAF and KING are enjoined from engagmg
further in unfair, deceptive and/or unconscionable trade acts and practices complained
of herein, the continued activities of the Defendants will result in irreparable injury to
the public for which there is no adequate remedy at law.
Respondent Superior Liabilitv
230. The acts and omissions of Defendants, BBA, BBAF and KING in directing
employees, agents (implied or express) or third-parties to create false online profi les
for the purpose of submitting positive written comments on websites to endorse BBA
and BBAF, were committed within the time and space limits of their agency
relationship with their principals BBA, BBAF and KING.
46
OAG v. Beach Boulevard Automoti ve, Inc., et. al; I" Amended Complaint Page 47 of 67
231 . The acts and omissions by these employees, agents and third parties were
incidental to, or the same general nature as, the responsibilities authorized to be
performed by B BA, BBAF or KING in creating false online profil es fo r the purpose
of submitting positive written comments on websites to endorse BBA and BBAF.
232. By committing these acts and omissions against consumers these employees,
agents and third parties were motivated to benefi t the principals BBA, BBAF and
KING.
233. Defendants, BBA, BBAF and KING, are therefore liable to consumers through
the Doctrine o f Respondent Superior for the intentional and negligent acts, errors, and
omiss ions done in violation of state and federal law by its employees, agents (express
or implied) and third parties, including but not limited to, violati ons of the Florida
Deceptive and Unfair Trade Practice Act, in creating false onl ine profi les for the
purpose of subm itting posi tive written comments on websites to endorse BBA and
BBAF.
COUNT VIII
DECEPTIVE AND UNFAIR TRADE PRACTICES CHAPTER 501, PART II FLORIDA STATUTES
(Engaging in the Business of a Motor Vehicle Retail Installment Seller Without a License)
234. The Plaintiff adopts, incorporates, and real leges herein by reference paragraphs 1-
10, 12-24, 26-29, 38-39, 144- 155 and al l exhibits referred to, as if fu lly set fo rth
hereinafter, and further al leges:
235. Secti on 50 1.203(3)(c), clearly establishes that the Office of the Attorney General
may initiate an action for violations of "[a]ny law, statute, rule, regulation, or
ordinance which proscribes [prohibits] unfair methods of competition, or unfair,
47
OAG v. Beach Boulevard Automotive, Inc ., et. al; I st Amended Complaint Page 48 of 67
deceptive, or unconscionable acts or practices." Moreover, contrary to Section
501.201 et seq., these Defendants, BBA, BBAF and KING, engaged in
unconscionable, unfair or deceptive acts or practices that did, and will likely continue,
to deceive consumers who acted reasonably under the circumstances in seeking to
purchase used vehicles.
236. Sections 501.204(1) and 501.202(2), Fla. Stat. declare that unfair or deceptive
acts or practices in the conduct of any trade or commerce are unlawful.
237. Section 501.204(2), Fla. Stat., states that "[i]t is the intent ofthe Legislature that,.
due consideration and great weight shall be given to the interpretations of the
Federal Trade Commission and the federal courts relating to s. 5(a)(l) of the Federal
Trade Commission Act, 15 U.S.C. s. 45(a)(l) as of July 1, 2006."
238. The Florida Deceptive and Unfair Trade Practices Act, Chapter 501, Part 11, Fla.
Stat., specifically Section 50 1.204(1 ), provides that "unfair methods of competition,
unconscionable acts or practices, and unfair or deceptive acts or practices in the
conduct of any trade or commerce are hereby declared unlawful."
239. Pursuant to Section 520.03(1), Fla. Stat., "[a] person may not engage m the
business of a motor vehicle retail installment seller or operate a branch of such
business without a license ... . "
240 . On or about December 31, 2010, BBA's license to engage in the business of
selling retail installment contracts expired. (See attached as Composite Exhibit "M"
documents [rom Florida Office of Financial Regulation and BBA and BBAF
related to the expired license and response [rom BBA to include Sections 520.()3(1)
48
OAG v. Beach Boulevard Automotive, Inc ., et. a!; l st Amended Complaint Page 49 of 67
and (4), Florida Statutes (2011 ), and a sample Motor Vehicle Retail Installment
Contract between BBA and Phillip Chamblee signed entered into on 1219111 ).
241. From January 1, 2011 to present, BBA and BBAF, under the direction of KING,
entered into over 600 motor vehicle retail installment contracts with numerous
consumers and collected several millions of dollars, without a valid license to engage
in the business of selling retail installment contracts.
242. From January 1, 2011 to present BBAF has not held a license pursuant to Section
520.03( 1), Florida Statutes (20 10) and as such was not and is not licensed to engage
in the business of selling retai l installment contracts.
243. BBA, BBAF and KING knew, or should have known, that pursuant to Section
520.03( 4): "A licensee may not transact business as a motor vehicle retail installment
seller except under the name by which it is licensed. Licenses issued under this part
are not transferable or assignable ."
244. BBAF holds a sales finance license pursuant to Section 520.52(1 ).
245 . Section 520.52, does not give BBAF the authorization to engage in the business
of selling motor vehicle retail installment contracts.
246. From January 1, 20 11 to present, neither BBA, BBAF nor KING has received a
license to engage in the business of a motor vehicle retail installment seller.
247. From January 1 20 11 to present, BBA, BBAF and KING have operated and
engaged in the business of selling motor vehicle retail installments to numerous
consumers .
49
OAG v. Beach Boulevard Automotive, Inc., et. al: I 51 Amended Complaint Page 50 of 67
248 . From January 20 11 to present, BBA, BBAF and KING were aware or should
have been aware that BBA and BBAF are not licensed to engage in the business of
selling motor vehicle retail installment contracts.
249. From January 2011 to present, employees of BBA and/or BBAF, at the direction
of BBA, BBAF and KING, offered to sell motor vehicle retail installment contracts to
consumers, even though neither BBA, BBAF nor KING were licensed to do so.
250. KING has been in the business of selling used motor vehicles at least since 1970.
251. KING is and has been full y aware of the licenses required by the Office of
Financial Regulation to operate a legitimate used car dealersh ip.
252. BBA, BBAF and KING, from January 1, 2011, have failed to comply with the
Office of Financial Regulation' s requirement to be licensed to engage in business as a
motor vehicle retail installment seller.
253 . BBA, BBAF and/or KING are aware that a pending review of an application to
renew a license to engage in the business of selling retai l installment contracts does
not authorize BBA, BBAF or KING to sell motor vehicle retail installment contracts.
254. Defendants, BBA, BBAF and KING, have violated, and continue to violate, the
Florida Decepti ve and Unfair Trade Practices Act, Section 50 1.20 I , Fla. Stat., as well
as Section 520.03(1 ), by using deceptive, unconscionable and unfair practices to enter
into motor vehicle retail installment agreements with consumers when BBA and
BBAF are not licensed.
255. The above-described acts and practices of Defendants, BBA, BBAF and KING,
have cause substantial harm to consumers by entering into invalid motor vehicle retail
insta llment contracts since neither BBA nor BBAF are licensed pursuant to Section
50
OAG v. Beach Boulevard Automoti ve, Inc., et. al: !'1 Amended Complaint Page 51 of67
520.03(1 ) and ( 4), and BBA and BBAF are in violation of Chapters 50 1 and 520 and
civil penalties are appropriate. Moreover, consumers are enti tled to actual damages
based on the aforementioned violations which will likely continue to cause substantial
harm and prej udice the public.
256. Unless the Defendants, BBAF and KING, are enjoined from engaging further in
unfair, deceptive and/or unconscionable trade acts and practices complained of
herein, the continued activities of BBA, BBAF and KING will result in irreparable
injury to the public for which there is no adequate remedy at law.
COUNT IX
DECEPTIVE AND UNFAIR TRADE PRACTICES CHAPTER 501 , PART II FLORIDA STATUTES
('Vrongful, Unfair and Unconscionable Repossession of Consumers' Vehicles)
257. The Plaintiff adopts, incorporates, and realleges herein by reference paragraphs 1-
10, 16-24, 26-29, 3 7, 39, 144-1 55 and all exhibits referred to, as if fully set forth
hereinafter, and further alleges:
258 . Section 50 1.203(3)( c), clearly establishes that the Office of the Attorney General
may initiate an action for violations of "[a]ny law, statute, rule, regulation, or
ordinance which proscribes [prohibits] unfair methods of competition, or unfair,
deceptive, or unconscionable acts or practices." Moreover, contrary to Section
501.20 1 et seq., these Defendants, BBA, BBAF and KING, engaged in
unconscionable, unfair or deceptive acts or practi ces that did, and will likely continue,
to deceive consumers who acted reasonably under the circumstances in purchasing
and financing used vehicles.
51
OAG v. Beach Bou levard Automotive, Inc., et. al; l st Amended Complaint Page 52 of 67
259. Sections 501.204(1) and 50 1.202(2), Fla. Stat. declare that unfair or deceptive
acts or practices in the conduct of any trade or commerce are unlawful.
260. Section 50 1.204(2), Fla. Stat., states that "[i]t is the intent of the Legislature that, .
due consideration and great weight shall be given to the interpretations of the
Federal Trade Commission and the federal courts relating to s. 5(a)( 1) of the Federal
Trade Commission Act, 15 U.S.C. s. 45(a)(l) as of July 1, 2006."
261. The Florida Deceptive and Unfair Trade Practices Act, Chapter 501, Part II, Fla.
Stat., specifically Section 50 1.204( 1 ), provides that "unfair methods of competition,
unconscionable acts or practices, and unfair or deceptive acts or practices in the
conduct of any trade or commerce are hereby declared unlawful."
262. At al l time material, BBA, BBAF and KING have established an unconscionable
business practice whereby these Defendants wrongfully repossess the vehicles of
consumers for reasons other than delinquent payments.
263 . BBA, BBAF and KING have wrongfully repossessed consumers ' vehicles based
on false assertions that the consumers' automobile insurance has lapsed or based on
non-existent liens that are attached to the clear tit le of the owner's vehicle after the
repossession has taken place without notice. (See excerpts/documents (rom sworn
statement of Mariana Carney and documents taken (rom the Office of Financial
Regulation complaints' packets {iled by Lisa A. Mack and Denise Crowder
attached, respectively, as Composite Exhibit "N")
264. At all times material, Defendants, BBA, BBAF and KING, except where a
consumer's payments are delinquent, have operated and engaged in the act of
52
OAG v. Beach Boulevard Automotive, Inc., et. a!: I st Amended Complaint Page 53 of 67
wrongfully repossessmg consumers' vehicles for reasons that are unfair and
unconscionable.
265. At all times material, Defendants', BBA, BBAF and KING, or employees of the
BBA or BBAF acting at the direction of BBA, BBAF and KING, have wrongfully
repossessed consumers' vehicles, except where a consumer's payments are
delinquent, for reasons that are unfair, deceptive and conscionable.
266. The Defendants, BBA, BBAF and KING have violated, and continue to violate,
the Florida Deceptive and Unfair Trade Practices Act, Section 501.201, Fla. Stat., as
well as Section 520.03(1 ), by wrongfully repossessing consumers ' vehicles using
unconscionable and unfai r practices.
267. The above-described acts and practices of the Defendants, BBAF and KING, have
caused substantial harm to consumers by taking the consumers' property (i.e.,
vehicle) and requiring the consumer to pay repossessions fees or to wrongfully lose
possession of their property where BBA, BBAF or KING have no legal right to
deprive the consumer of their property. Civil penalties and actual damages to
consumers to provide restitution and/or refunds to consumers in connection with the
wrongful and unlawful repossession of their vehicles by BBA and BBAF at the
express or implied direction of KING.
268. Unless the Defendants, BBA, BBAF and KING, are enjoined from engagmg
further in unfair, deceptive and/or unconscionable trade acts and practices complained
of herein, the continued activities of BBA, BBAF and KING will result in irreparable
inj ury to the public for which there is no adequate remedy at law.
53
OAG v. Beach Boulevard Automotive. Inc ., ct. al; 1'1 Amended Complaint Page 54 of67
COUNT X
DECEPTIVE AND UNFAIR TRADE PRACTICES CHAPTERS 50.1, PART II and 3.19, FLORIDA STATUTES
(Reporting of False Sales and Financing Using the Names of Consumers, which includes Third-Party Businesses, and Non-existent Vehicle Identification Numbers)
269. The Plaintiff adopts, incorporates, and realleges herein by reference paragraphs 1-
I 0, 12-24, 26-29, 39, 144-155 and all exhibits referred to, as if fully set forth
hereinafter, and further alleges:
270. Section 50 1.203(3 )(c), clearly establishes that the Office of the Attorney General
may initiate an action for violations of " [a ]ny law, statute, rule, regulation, or
ordinance which proscribes [prohi bits] unfair methods of competition, or unfair,
deceptive, or unconscionable acts or practices." Moreover, contrary to Section
501 .20 I et seq., these Defendants, BBA, BBAF and KING, engaged in
unconscionable, unfair or deceptive acts or practices that did, and will likely continue,
to deceive consumers who acted reasonably under the circumstances in purchasing
and financing used vehicles.
271. Sections 50 1.204(1) and 50 1.202(2), Fla. Stat. declare that unfair or deceptive
acts or practices in the conduct of any trade or commerce are unlawful.
272. Section 501.204(2), Fla. Stat., states that "[i]t is the intent ofthe Legislature that,.
due consideration and great weight shall be given to the interpretations of the
Federal Trade Commission and the federal courts relating to s. 5(a)(l) of the Federal
Trade Commission Act, 15 U.S.C. s. 45(a)(l) as of July 1, 2006."
273. The Florida Deceptive and Unfair Trade Practices Act, Chapter 501, Part II, Fla.
Stat., specifically Section 50 1.204( I), provides that "unfair methods of competition,
unconscionable acts or practices, and unfair or deceptive acts or practices in the
54
OAG v. Beach Boulevard Automotive, lnc., et. al : I st Amended Complaint Page 55 of 67
conduct of any trade or commerce are hereby declared unlawful." Additionally,
Section 50 1.976(9) deems it an unfair and deceptive act or practice, actionable under
the Florida Deceptive and Unfair Trade Practices Act, for a BBA and/or BBAF to
"[ o ]btai n signatures from a customer on contracts that are not fully completed at the
time the customer signs or which do not reflect accurately the negoti ations and
agreement between the customer and the dealer. "
274. Pursuant to Section 319.33(2), "[i]t is unlawful for any person knowingly to
obtain goods, services, credit, or money by means of an invalid, duplicate, fictitious,
forged, counterfeit, stolen or unlawfully obtained certificate of title, registration, bill
of sal e, or other indicia of ownership of a motor vehicle or mobile home."
275 . At all time material, BBA, BBAF and/or KING established an unfai r, deceptive
and/or unconscionable business practice whereby these Defendants, individually or
jointly, represent that vehicles were sold to third-party individuals or businesses when
no such sale occurred. (See attached Exhibit "E", speci(ical/y, the BBA Sales
Spreadsheet produced by BBA representing twenty-seven (27) sales to Warren
Motors, etc.,· see also attached Exhibit "0" letter {rom President of Warren Motors,
Ellis Warren and copies o{Sections 319.33(2) and 501.976(9)).
276. The reporting of fa lse sales using the name and information of a third-party by
BBA, BBAF and/or KING, as well as invalid documentation (indicia of ownership) to
obtain goods, services, credit or money is unlawful and is an unfair, deceptive and/or
unconscionable business practice.
277. At all time material, BBA, BBAF and/or KING established an unfair, deceptive
and/or unconscionable business practice whereby these Defendants, individually or
55
OAG v. Beach Boulevard Automotive, Inc., et. al; l '1 Amended Complaint Page 56 of 67
jointly. represent that vehicle identification numbers were used to finance a vehicle
when the financing of the vehicle did not actually occur. (See attached Exhibit "E",
specificallv the BBAF Sales Spreadsheet representing the financing ofa vehicle to
Niki Barnwell, Bonnie King, T. Dugger LLC (VJN# 2PCY3349731028/50), etc.,·
see also attached Exhibit "P", as well as excerpts and exhibits (e.g., Retail
Installment Contract, check stub #0 15448 and Substitution of Collateral and
Release) (rom deposition transcript ofNiki Barnwell).
278. The reporting of false automobile finance transactions usmg the name and
information of a third-party by BBA, BBAF and/or KING, as well as invalid
documentation (indicia of ownership) to obtain goods, services, credit or money is
unlawful and is an unfair, deceptive and/or unconscionable business practice.
279. At all time material, BBA, BBAF and/or KING established an unfair, deceptive
and/or unconscionable business practice whereby these Defendants, individually or
jointly, represent that false vehicle identification numbers were used to sell or finance
a vehicle when these Defendants knew, or should have know that a vehicle associated
with the vehicle identification number did not exist. (See attached Exhibit "E",
specificallv the BBAF Sales Spreadsheet produced bv BBAF representing the sale
or financing of a vehicle to Warren Motors, T. Dugger LLC, Robert Norris, etc.,·
see also attached Exhibit "P", exhibits (rom deposition transcript of Niki
Barnwell).
280. The reporting of vehicle identification numbers in association with the false or
illegitimate vehicle sales and/or finance information using the name and information
of a third-party by BBA, BBAF and/or KING, as well as invalid documentation
56
OAG v. Beach Boulevard Automotive, Inc., et. a! ; 151 Amended Comp laint Page 57 of 67
(indicia of ownership) to obtain goods, services, credit or money is unlawful and is an
unfair, deceptive and/or unconscionable business practice.
281. The Defendants, BBA, BBAF and KING have violated, and continue to violate,
Chapters 501, Part II and Part VI, and well as Chapter 319, by posting false sales,
false financing and false vehicle identification numbers in association with the names
of consumers, which includes individuals and third-party businesses to obtain goods,
services, credit or money.
282. The above-described acts and practices of the Defendants, BBA, BBAF and
KING, are unfair, deceptive and unconscionable and causes substantial harm to
consumers by using false information to wrongfully associate the consumers, with
deceptive business practices, which are attributable to BBA, BBAF and/or KING
solely. Civil penalties for the above-referenced unfair, deceptive and/or
unconscionable business practices by BBA, BBAF and/or KING is appropriate.
283. Unless the Defendants, BBA, BBAF and KING, are enjoined from engaging
further in unfai r, deceptive and/or unconscionable trade acts and practices complained
of herein, the continued activities of BBA, BBAF and KING will result in irreparable
inj ury to the public for which there is no adequate remedy at law.
284. Alternatively, the transactions between BBA, BBAF and/or KING and select
consumers (i.e. , Niki Barnwell, Bonnie King, Edwards Driggers, Diane Tran, Robert
Norris, Virginia Ol in, etc ., evidence a violation of Section 537.0 13 (j ), by acting as a
title loan lender without an active license. (See attached as Exhibit "0" copy of
Section 537.013).
57
OAG v. Beach Boulevard Automotive, Inc., et. al; I st Amended Complaint Page 58 of 67
285. Acting as a title loan lender without a license is a violation of Chapter 50 I, Part II,
in that the act of entering into agreements wi th consumers without licensure is unfair,
deceptive and unconscionable.
286. Unless the Defendants, BBA, BBAF and KING, are enjoined from engaging
further in unfair, deceptive and/or unconscionable trade acts and practices complained
of herein, the continued activities of BBA, BBAF and KING will result in irreparable
injury to the public for which there is no adequate remedy at law.
PRAYER FOR RELIEF
WHEREFORE, Plaintiff, State of Flo rida, Office of the Attorney General, Department
of Legal Affairs, asks for judgment enjoining Defendants, BBA, BBAF, JOHN KING, SR.,
and/or BARBARA KING (unless referred to individually), their officers, agents, servants,
employees, and those persons in active concert or participation with Defendants (i.e.,
independent contractors), who receive actual notice ofthe injunction, from engaging in methods,
acts or practices which are deceptive, unconscionable or unfair acts and practices. More
specifically, Plaintiff asks the Court to enjoin and prohibit Defendants' activities as follows:
1. As to COUNT I, enjoin Defendants BBA, BBAF and JOHN 0. KING, SR., from
automatically adding optional items (i.e., credit life, credit disability, GAP
coverage, etc.) to vehicle sales transactions, unless the consumer signs a separate
disclosure statement indicating that BBA, BBAF or KING provided the consumer
with proper and adequate disclosures as to the addition of the optional items and
the affect of the additions of the optional items to the consumers' overall payment
schedule.
2. As to COUNT II, enjoin Defendants BBA, BBAF and JOHN KING, SR., from
58
OAG v. Beach Boulevard Automotive, Inc., et. al; I st Amended Complaint Page 59 of 67
selling any vehicles with GPS tracking/monitoring devices (also referred to as the
"System") unless the consumer signs a separate disclosure statement expressly
authorizing and consenting to the installment of the device.
3. As to COUNT VI, enjoin and prohibit Defendant, BARBARA KING from
posting false positive comments on the internet using the names of consumers
without the express, written authorization from the consumer or creating fake
profiles to post false reviews related to the business practices of BBA, BBAF or
KING.
4. As to COUNT VII, enJom and prohibit Defendants, BBA, BBAF and JOHN
KING, SR., directing employees, agents or individuals to post false positive
comments on the internet using the names of consumers without the express,
written authorization from the consumer or creating fake profiles to post false
reviews related to the business practices of BBA, BBAF or JOHN KING, SR.
5. As to COUNT IV, enjoin and prohibit Defendant, BBA, BBAF and JOHN KING,
SR., from accepting nonrefundable deposits from consumers to hold a vehicle
without providing the consumer, in writing, with a clear and conspicuous
statement detailing upon what condition(s) the deposit is nonrefundable.
6. As to COUNT IX, enjoin and prohibit Defendants, BBA, BBAF and JOHN
KING, SR. , from repossessing vehicles that are not in default and charging
consumers fees for vehicles that have not actually been repossessed where self
repossession methods are and were employed by BBA, BBAF or JOHN KING,
SR.
7. As to COUNT VIII, enjo in and prohibi t Defendants, BBA, BBAF and JOHN
59
OAG v. Beach Boulevard Automotive, Inc., et. a! ; I st Amended Complaint Page 60 of 67
KING, SR. , from entering into and/or selling motor vehicle retai l installment
contracts where BBA and/or BBAF do not hold an active or valid license through
the Oftice of Financial Regulations, pursuant to Section 520.03(1) and ( 4), Florida
Statutes.
8. As to COUNT VIII, enjoin Defendants, BBA, BBAF and JOHN KING, SR., from
transferring or disposing of any monies received fro m consumers who purchased
a vehicle from BBA and financed through BBAF.
9. As to COUNT X, enjoin Defendants, BBA, BBAF and JOHN KING, SR., from
using false sales documentation, fa lse financing documentation and/or false
vehicle identification numbers to represent the sale or finance to individuals or
third-party businesses to obtain goods, services, credit or money. Also cease
entering into title loans without proper licensure.
10. As to COUNTS I, II, III, IV, V, VII, VIII, IX, and X enjoin Defendant BBA,
BBAF and JOHN KING, SR., from destroying, altering, transferring or disposing
of any and all related business records or removing any such business records
from the premises of Defendants, to include, but not limited to: sale contracts and
related documents, GPS contracts and documentation of tracking, binder
agreements, credit reports, employee background check data, dealer and finance
documents to evidence sales and deposits on vehicles, automobile auction
documentation, electronic communications to and from consumers;
11. As to COUNTS I, II, III, IV, V, VI, VII, VIII, IX, and X, Plaintiff seeks any and
all such injunctive remedies deemed appropriate by the Court;
12. As to COUNTS I, II, III, IV, V, VI, VII, VIII, IX and X, enjoin Defendant BBA,
60
OAG v. Beach Boulevard Automotive, Inc., et. a!; I st Amended Complaint Page 6 J of 67
BBAF JOHN KING, SR., and BARBARA KING, from destroying, altering,
transferring or disposing of any and all related business computers, personal
computers used or located at 6833 Beach Boulevard, Jacksonville, Florida 32216,
or electronic data storage devises or systems from the premises of Defendants,
BBA, BBAF and KING;
13 . As to COUNTS I, IL III, IV, V, VII, VIII and IX, enjoin Defendant BBA, BBAF
and JOHN KING, SR., from initiating litigation or filing a claim against
consumers for deficiency judgments until such time that the claims can be
evaluated to determine the validity.
14. As to COUNTS I, II, III, IV, V, VI, VII, VIII, IX and X, enjoin Defendant BBA,
BBAF JOHN KING, SR., and BARBARA KING, from engaging in unfair
methods of competition or deceptive or unfair acts or practices as described
above, in violation of Chapters 501 Parts II and VI , as well as Chapters 520 and
559, Florida Statutes; and
15. Grant such other relief as this Honorable Court deems just and proper, to include,
but not limited to enjoining and prohibiting Defendants, BBA, BBAF and JOHN
KING, SR., from adding repair charges to the balance of the auto loan, unless the
charges are fu lly disclosed to the consumers in a binding contract..
Plaintiff~ State of Florida, Office of the Attorney General, Department of Legal Affairs,
asks for monetary judgments, in addi tion to inj unctive relief, from Defendants, BBA, BBAF,
JOHN KING, SR., and/or BARBARA KING (unless referred to individually), as follows :
1. As to COUNT I, Defendants, BBA, BBAF and JOHN KING, SR., be
required to provide restitution to all consumers who were deceived and harmed by
6 1
OAG v. Beach Boulevard Automotive, Inc .. et. al; I st Amended Complaint Page 62 of 67
these Defendants' actions in connection with the purchase of a used vehicle from
BBA and the financing of used vehicles by BBAF and JOHN KING, SR., where the
consumer purchased Credit Life, Credit Disability, GAP Insurance or paid a PDI fee
without proper or adequate disclosure. Plaintiff is also seeking for BBA, BBAF and
JOHN KING, SR., to pay civil penalties in accordance with Section 501.2075,
Florida Statutes, up to $10,000.00 per violation, and Section 501.2077. Florida
Statutes, up to $15,000.00 per violation.
2. As to COUNT II, Defendants, BBA, BBAF and JOHN KING, SR., be
required to provide resti tution to all consumers whose vehicles were wrongfully
repossessed due to the utilization of the GPS tracking device; such restitution shall
include, but not be limited to: repossession fees, storage fees, late fees and any other
damages incurred by the consumers as a result of the use of the GPS tracking device.
Plaintiff is also seeking for BBA, BBAF and JOHN KING, SR., to pay civil penalties
in accordance with Section 501.2075, Florida Statutes, up to $10,000.00 per violation,
and Section 501.2077, Florida Statutes, up to $15,000.00 per violation for the
installation of GPS tracking devices onto consumers' vehicles without the consumers'
authorization, knowledge or consent.
3. As to COUNT III, Plaintiff is seeking for BBA, BBAF and JOHN KING,
SR .. to pay civil penalties in accordance with Section 501.2075, Florida Statutes, up
to $10.000 .00 per violation, and Section 501.2077, Florida Statutes, up to $15,000.00
per violation, where consumers were charged the Pre-Delivery Inspection (PDI) fee,
by BBA, BBAF, and/or JOHN KING, SR., where BBA, BBAF and JOHN KING,
SR., failed to provide consumers with the statutorily required disclosure pursuant to
62
OAG v. Beach Boulevard Automotive, Inc., et. al; I" Amended Complaint Page 63 of 67
Chapter 50 I , Parts II and VI, Florida Statutes.
4. As to COUNT IV, Defendants, BBA, BBAF and JOHN KING, SR., be
required to provide full restitution to all consumers who paid the deposit or binder
and the consumer did not receive their binder or deposit back when the consumer did
not purchase a vehicle from BBA or finance a vehicle wi th BBAF. Plaintiff is also
seeking for BBA, BBAF and JOHN KING, SR., to pay civil penalties in accordance
with Section 501.2075, Florida Statutes, up to $ 10,000.00 per violation, and Section
501.2077, Florida Statutes, up to $15,000.00 per violation, where BBA, BBAF and
JOHN KING, SR., failed to prov ide consumers with the statutorily required
disclosure pursuant to Chapter 50 I, Parts II and VI, and, clearly and conspicuously
state in writing whether and upon what conditions the deposi t is refundable or
nonrefundab I e.
5. As to COUNT V, Plaintiff is seeking for Defendants, BBA, BBAF and
JOHN KING, SR., to pay civil penalties at the statutory limit of up to One Thousand
Dollars ($ 1 ,000.00) per vio lation of Chapter 559, Part VI. Moreover, where
appropriate, Plaintiff seeks civil penalties in accordance with Section 50 1.2075,
Florida Statutes, up to $10,000.00 per violation, and Section 501.2077, Florida
Statutes, up to $15,000.00 per violation, from BBA, BBAF or JOHN KING, SR. , for
employing deceptive, unfair and unconscionable business practices in seeking to
collect debts from consumers.
6. As to COUNT VI, Plaintiff is seeking for Defendant, BARBARA KING,
to pay civi l penalties in accordance with Section 501.2075, Florida Statutes, up to
$10,000.00 per violation, and Section 501.2077, Florida Statutes, up to $15,000.00
63
OAG v. Beach Boulevard Automotive, Inc ., et. al; 1 st Amended Complaint Page 64 of 67
per vio lation, where BARBARA KING used BBA and/or BBAF consumers'
information or created information, whereby BARBARA KING: a) submitted
positive written comments on websites endorsing BBA and BBAF at the express or
implied direction of BBA, BBAF or JOHN KING, SR.: b) submitted false positive
written comments on review websites endorsing BBA and BBAF across the World
Wide Web at the express or implied direction of BBA, BBAF or JOHN KING, SR.;
or c) created fake online profiles for the purpose of submitting false positive written
comments on websites to endorse BBA and BBAF across the World Wide Web at the
express or implied direction of BBA, BBAF or KING.
7. As to COUNT VII, Plaintiff is seeking for Defendants, BBA, BBAF and
JOHN KING, SR., to pay civil penalties in accordance with Section 501.2075,
Florida Statutes, up to $10,000.00 per violation, and Section 50 1.2077, Florida
Statutes, up to $15,000.00 per violation, where BARBARA KING, BBA or BBAF
employees, or individuals acting at the express or implied direction of BBA, BBAF or
JOHN KING, SR., used BBA and/or BBAF consumers' information or created
information, whereby BARBARA KING, BBA or BBAF employees, or individuals
acting at the express or implied direction of BBA, BBAF or JOHN KING, SR.: a)
submitted positive written comments on websites endorsing BBA and BBAF at the
express or implied direction of BBA, BBAF or JOHN KING, SR.; b) submitted false
positive written comments on review websites endorsing BBA and BBAF across the
World Wide Web.
8. As to COUNT VIII, Defendants, BBA, BBAF and JOHN KING, SR., be
required to provide full restitution to all consumers who entered into motor vehicle
64
OAG v. Beach Boulevard Automotive , Inc., et. al ; I st Amended Complaint Page 65 of 67
retai l installment contracts with BBA and BBAF, when BBA and BBAF did hold
valid license pursuant to Chapter 501, Part II , as well as Section 520.03 (1) and (4),
Florida Statutes. Plaintiff is also seeking for BBA, BBAF and JOHN KING, SR., to
pay civil penalties in accordance with Section 50 1.2075, Florida Statutes, up to
$ 10,000.00 per violation, and Section 501.2077, Florida Statutes, up to $15,000.00
per violation. Plaintiff asks that Defendants, BBA, BBAF and KING, be required to
provide full restitution to all consumers whose vehicles were wrongfully repossessed
and where BBA, BBAF and KING charged consumers repossession fees when the
vehicles were not actually repossessed.
9. As to COUNT IX, Defendants, BBA, BBAF and JOHN KING, SR., be
required to provide full restitution to all consumers whose vehicles were wrongfully
repossessed where there was no default of the consumers contract at the time of the
repossession or where the vehicle repossessed is subject to an invalid contract entered
into by BBA or BBAF at the direction of JOHN KING, SR., whi le BBA or BBAF did
not hold a valid license to engage in the business of sell ing motor vehicle retail
installment contracts pursuant to Section 520.03( 1) and ( 4 ), and in violation of
Chapter 50 1, Part II, Florida Statutes; such restitution shall include, but not be limited
to: repossession fees, storage fees, late fees and any other damages incurred by the
consumers as a result of the wrongful repossession. Plaintiff is also seeking for BBA,
BBAF and JOHN KING, SR., to pay civil penalties in accordance with
Section50 1.2075, Florida Statutes, up to $10,000.00 per violation, and Section
50 1.2077, Florida Statutes, up to $15 ,000.00 per violation.
10. As to COUNT X, Plaintiff is seeking for BBA, BBAF and JOHN KING,
65
OAG v. Beach Boulevard Automotive, Inc ., et. al; 151 Amended Complaint Page 66 of 67
SR., to pay civil penalties in accordance with Section 501.2075, Florida Statutes, up
to $10,000.00 per violation, and Section 501.2077, Florida Statutes, up to $15,000.00
per violation of Chapters 319, 501 and 53 7. Civil penalties are being sought where in
order to unlawfully obtain goods, services, credit or money BBA, BBAF and or
JOHN KING, SR., used consumers names and information, with or without the
consumers permission, in conjunction with transactions where false sales, false
financing and/or false vehicle identification numbers were utilized, and/or where
BBA, BBAF and/or JOHN KING, SR., acted as a title loan lender without proper
licensure and disbursed funds to consumers in violation of Florida law.
DEMAND FOR JURY TRIAL
The Plaintiff hereby demands a jury trial on all issues so triable against Defendants,
BEACH BLVD. AUTOMOTIVE, INC., BEACH BLVD. AUTO FINANCE, INC. , BARBARA
KING and JOHN 0. KING, SR.
Dated this ~ (\d day of May, 2012.
Respectfully Submitted,
PAM BONDI ATTORNEY GENERAL
. JACKSON ATTORNEY GENERAL
Flori ~Bar # 503126 MARK HAMIL TON BUREAU CHIEF Florida Bar # 063 819 Office of the Attorney General Division of Economic Crimes 1300 Riverplace Blvd., Suite 405 Jacksonville, Florida 32207 Tel: 904.348.2720 Fax: 904.858.6918
66
OAG v. Beach Boulevard Automotive, Inc., et. al; 1 st Amended Complaint Page 67 of 67
CERTIFICATE OF SERVICE
I HEREBY CERTIFY that service of the foregoing has been made via US Mail to: Steven L. Worley, Esquire, 4686 Sunbeam Road, Jacksonville, FL 32257, and Kelly B. Mathis, counsel for Defendants, JOHN 0. KING, SR., BEACH BLVD. AUTO FINANCE, INC. and BEACH BLVD. AUTOMOTIVE, INC., 1200 Riverplace Blvd, Suite 902 Jacksonville, FL 32207; and Paul M. Eakin, Esquire, counsel for Defendant, BARBARA KING, 599 Atlantic Blvd., Suite 4, Atlantic Beach, FL 32233, on this ~nd d<,~.y of May, 2012.
' . KSON
TTORNEY GENERAL
67