In The Beginning There Was

In the beginning there was…

DAMIAN BATTLEDAMIAN BATTLEDAMIAN BATTLEDAMIAN BATTLEDAMIAN BATTLEDAMIAN BATTLEDAMIAN BATTLEDAMIAN BATTLEDAMIAN BATTLEDAMIAN BATTLEDAMIAN BATTLEDAMIAN BATTLEDAMIAN BATTLEDAMIAN BATTLEDAMIAN BATTLEDAMIAN BATTLEDAMIAN BATTLEDAMIAN BATTLEDAMIAN BATTLEDAMIAN BATTLEDAMIAN BATTLEDAMIAN BATTLEDAMIAN BATTLEDAMIAN BATTLEDAMIAN BATTLEDAMIAN BATTLE

http://www.rockwool.co.uk/

First ever graduate placement for company

Joined the Blown Fibre Division

Learnt B2C marketing at the sharp end manning the Ideal Home Exhibition for a month

Mapped UK market potential for future development building own model

Trained to install and survey to gain customer insight

Rockwool signed up to further placement students

http://www.rockwool.co.uk/

Then there was…

Graduate Marketer

FMCG sales and marketing training

Managed Kent sales area

Invited to join full time based on performance

http://www.gsk.com/

http://www.gsk.com/

Then there was…

http://www.tarkett-commercial.com/uk/

NPD Assistant promoted to Commercial Product Manager

Now part of Tarkett

B2B, B2C and Specification markets

Formed partnerships with Laura Ashley and Marks and Spencer New UK markets were created selling products at a premium of over 55% to what had previously been ever achieved and the company finally broke into lucrative export markets and specialist interior design


Before I was headhunted to…

http://www.mirashowers.co.uk/home.htm /

Group Product Manager

Now part of Kohler


Took responsibility for a new product sector, power showers and event managing the largest ever launch in its core mixer shower market.

NPD to create the offer and above and below line activity to sell it through retail and distributor outlets.

Mira established a firm foot hold in the power shower market with an 8% market share and critically its core product had been re branded, redesigned and successfully re launched.

http://www.mirashowers.co.uk/home.htm


http://www.newellrubbermaid.com/public/index.aspx

Group Product Manager

Now part of Newell Rubbermaid


In three years 25% of contribution was coming from new business and new markets.

I was instrumental as a core supplier in the formation of the Depot concept for B&Q, which revolutionalised merchandising and POS concepts in the sector.

Introduction of category management to the company.Authorship, implementation and control of a new product development process

http://www.newellrubbermaid.com/public/index.aspx

http://www.duraflex.co.uk/

Marketing and Customer Services Director

The launch of a pioneering customer relationship management scheme

Internal business process re engineering team, cross functional that was put in place to integrate 5 diverse businesses over 11 sites around the UK.

Completely overhauled the customer services department, designing, recruiting and managing a new, effective, low cost, centralised call centre for the group

Identified over £3m of new business.

Co authorship of a NPD process adopted by the PLC for all group companies.

http://www.duraflex.co.uk/

Before I project managed the launch of…

http://www.ultraframe-conservatories.co.uk/

Marketing and Customer Services Director

Successful project management of the company and product launch.

Recruited, managed and developed a team of 15 including both marketing and technical customer services, and created an offer that enabled profitable growth from 0 to £15m turnover in four years.

Industry leading best practice in customer service and lead time reduction though the successful management of complex, software based, technical innovation.

Development of a role as a Business Consultant to the customer base.

http://www.ultraframe-conservatories.co.uk/

Before I did my own thing with…

Consultant

Remained profitable due to my commercial acumen, work generated from referral and networking.

Exposure to new market sectors such as automotive and pharmaceutical though strategic consultancy and interim project management.

Gaining experience in customer insight and business planning working on behalf of marketing communication agencies running workshops to drive change.

And got asked to join a client…

http://www.epwin.co.uk

Marketing Director

Recruitment, management and mentoring of a new marketing team that became the hub for business development.

Increased fact based decision making at a board level, leading the development of a profitable 63,000 record B2B database that eliminated the need for bought in data.

Effective management of cross functional teams in my division as well as project work on behalf of the Chairman for the group as a whole.

Championing digital marketing on behalf of the group

Providing customer insight

So what next?


Real Edge Limited, The Old School,Main Street, Awsworth, Nottingham, NG16 2QT

Tel: +44 (0)115 932 7727 Fax: +44 (0)115 932 7766 E-mail: [email protected] www.realedge.co.uk

http://www.realedge.co.uk/

In The Beginning There Was

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