In-Store Path to Purchase Marketing

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www.toushay.com 613 . 271 . 8314 System of Engagement Seize every opportunity to reach your customers in innovative ways and convert them from browsers to buyers. Use Toushay TouchPoints™ to increase sales, optimize operations and gain valuable consumer insights with our adaptable and powerful System of Engagement. Touch Every Point of the Customer’s Journey Each TouchPoint – Beacon technology, Tablet Kiosk, Employee Device, Mobile App and Digital Display– works both independently and with one another to form a complete customer experience ecosystem, or System of Engagement. TouchPoints improve engagement, even after clients have left your store.

Transcript of In-Store Path to Purchase Marketing

Page 1: In-Store Path to Purchase Marketing

www.toushay.com 613 . 271 . 8314

System of Engagement

Seize every opportunity to reach your customers in innovative ways and convert them from browsers to buyers. Use Toushay TouchPoints™ to increase sales, optimize operations and gain valuable consumer insights with our adaptable and powerful System of Engagement.

Touch Every Point of the Customer’s Journey

Each TouchPoint – Beacon technology, Tablet Kiosk,

Employee Device, Mobile App and Digital Display–

works both independently and with one another to

form a complete customer experience ecosystem,

or System of Engagement. TouchPoints improve

engagement, even after clients have left your store.

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See how Toushay’s System of Engagement can revolutionize your retail

customer’s journey.

Exterior - Get more attention with Digital

Displays that lure foot traffic inside. Add a

Beacon to automatically send personalized

product or promotional content to shoppers

in proximity with your Mobile App.

Entry - Provide Mobile App users with current

promotion details as they pass a Beacon at the

store entrance. Trigger an auto check-in and

reward return shoppers with Loyalty Points.

Mannequin - Turn static product displays into

interactive experiences with a Beacon. Nearby

customers with the Mobile App can receive

information on displayed product specs,

in-store location, inventory level, and price.

In-aisle - Cross sell with in-aisle Tablet Kiosks

displaying your Lookbook and help shoppers

discover complementary products. Tablet

Kiosks can also provide additional product

information, self-serve ordering and more. Deliver

a coupon on the spot to a client’s Mobile App.

Associate - Give your sales associates the power

to help your customers faster and more efficiently

with an Employee Device in hand. They can access

which content a customer has recently viewed, your

full catalogue and product reviews. They’ll have

the tools to check inventory, transfer product from

other locations and provide on the spot checkout.

Checkout - Make the checkout an opportunity

to connect with customers. Use Tablet Kiosks to

enrol people into your Loyalty Program or promote

the benefits of downloading your Mobile App.

Exit - Capture valuable survey feedback at your

exit with a strategically located Tablet Kiosk. Or

use Beacon and your Mobile App to deliver a

simple survey or offer an incentive for a return

visit after the customer has left the store.

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Improve Your Top Line

Toushay’s System of Engagement is designed to help your entire retail business. Our flexible, scalable and easy to manage system will give you new opportunities to increase revenues with:

Engagement

Keep customers engaged longer with Toushay

TouchPoints and convert more sales. Now you can

provide shoppers with the convenience and immediacy

of an online experience right in-store. And you can

reach them in their pockets, any time.

Insights

Measure and learn more about customer preferences

and behaviours with Toushay’s System of Engagement.

Easily gather feedback from buyers and difficult-to-

reach browsers. Use the data to discover individual

“star shoppers” and regional trends. We’ll help you tap

into new sales opportunities.

Optimization

Gain valuable information on in-location traffic

patterns, inventory requests, in-store search queries

and sales conversions. Use these insights to help you

optimize your operations and reduce costs.

Marketing

Easily test and experiment with marketing content

including messages, images, videos, promotions,

incentives and much more in a low-risk, cost-effective

way. From a single location or a single device, to

regional or system-wide, you’ve got it covered.

Control

Maintain complete control over all TouchPoints with an

easy-to-use content management system. Schedule

content updates in advance or input new messaging

on the fly with new sales opportunities. Toushay allows

you to manage security permissions, device monitoring

and remote troubleshooting so everything operates

smoothly.

Learn more about Toushay’s System

of Engagement and how to customize

your TouchPoints including Beacons,

Tablet Kiosks, Employee Devices,

Mobile Apps and Digital Displays.

Toushay: It’s what’s in store.

Contact us to get more information or

schedule a demonstration.

Telephone: +1 613 271 8314

Email: [email protected]