In Store English
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Transcript of In Store English
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P l a n n i n g S t r a t e g yV i s u a l A u d i t
E x e c u t i u m P r e m i u m
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Project Marketing
SERVICES
TACTICALProject
1º phase : Visual Audit 2º phase : Planning Strategy 3º phase : Execution Premium
Vi s u a l I N S TO R E
PROJECTVisual
AESTHETICProject
A d v e r t i s e A g e n c yTHECNICProject
Architects / Ingeniers
COMMERCIALProject
R e t a i l e r
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VISUAL AUDIT
It helps to value the Visual In Store with " TECHNICAL OBJECTIVITY "
eliminating all" AESTHETIC SUBJECTIVITY ".
ETHICAL PRINCIPLE
Visual
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VISUAL AUDIT
OBJECTIVE
Visual
… “ ORGANIZE and RATIONALIZE “
all of the visual in store elements
that are visible to the customer .
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VISUAL AUDIT
Visual
TOOL( 3 checking options )
per STORE ( global check ) .per SECTION ( zoom check ) .per CAMPAIGN ( custom check ) .
helpsto make DECISIONS on INVESTMENT and MANAGEMENT about Visual resources ...
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VISUAL AUDIT
APPLICATIONS
Visual
ALLOWS ...Comparison “ Visual Status “ between stores from the same banner .
Analyze “ Strong and Weak points“ regarding competitors .
Identifying “ Visual Divergences “ with benchmark stores .
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VISUAL AUDIT
METHODOLOGY
TIME SPACE
MESSAGE TYPECHANNEL
BEFORE the purchase >DURING the purchase >
AFTER the purchase >
< WELCOME zone< DECISION zone< CHECKOUT zone
In Store visual elements( communication )
Visual
Permanent = PHYSICAL STOREIn Change = MERCHANDISE Periodic = PROMOTION
ESTABLISHED parameters
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VISUAL AUDIT
CHECK POINTS
Visual
CHECKING... until 500 points In Store.
A100Architecture
A 300Installations
A 200Enviroment
P 200Colection
P 100Offering
P 300Campaign
M 300Information
M 200Signage
M 100Fixturing
M / SALES comm.A / PHYSICAL STORE P / PROMOTION
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VISUAL AUDIT
BASIC HISTOGRAM
Visual
store 1
Allows for the obtainment of a HISTOGRAM
“ VISUAL GRAFIC PROFILE “where the VISUAL REALITY of the STORE it’s reflected
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VISUAL AUDIT
Visual
Allows to COMPAREthe profiles of the audit Stores .
Identifying differences about managing Visual In Store.
store 1 store 2 store 3 Comparative
HISTOGRAM
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VISUAL AUDIT
ANALYSIS
Visual It showthe DIAGNOSTICwith Audit Visual report .
PHYSICAL STORE SALES comm. PROMOTION
BEFOREof the
PURCHASE
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Abcdef ghi jkmnOpqr stu vxyzBcdr tfg hjklmou
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Abcdef ghi jkmnOpqr stu vxyzBcdr tfg hjklmou
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DURINGof the
PURCHASE
AFTERof the
PURCHASE
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VISUAL AUDIT
Visual Allows to PRIORIZEthe ACTIONS of theVISUAL TACTICAL Project
PHYSICAL STORE SALES comm. PROMOTION
BEFOREof the
PURCHASE
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Abcdef ghi jkmnOpqr stu vxyzBcdr tfg hjklmou
Abcdef ghi jkmnOpqr stu vxyzBcdr tfg hjklmou
Abcdef ghi jkmnOpqr stu vxyzBcdr tfg hjklmou
Abcdef ghi jkmnOpqr stu vxyzBcdr tfg hjklmou
Abcdef ghi jkmnOpqr stu vxyzBcdr tfg hjklmou
DURINGof the
PURCHASE
AFTERof the
PURCHASETACTICAL Project
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Abcdef ghi jkmnOpqr stu vxyzBcdr tfg hjklmou
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VISUAL AUDIT
APORTATIONS
Visual
action plan objectives
ALIGNMENT of the VISUAL IN STORE plan and the MARKETING strategy.
COHERENCE between IN STORE / EXTERNAL Communication actions
COORDINATING actions between MARKETING ( vs ) OPERATIONS.
RATIONALIZING COST and INCREASING IMPACT VALUE.
IMPLEMENTING suitable VISUAL SOLUTION per FORMAT.
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VISUAL AUDITEstimated
ComparativeHISTOGRAM
Visual
It determinesthe VISUAL PROFILE
resultant of VISUAL ACTIONS PLAN
store 1 store 2 store 3
ESTIMATED
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VISUAL AUDIT
GARANTIZEEXECUTIONPREMIUM
Visual
ACTION PLANCONTROL
store 1 store 2 store 3
REALIZED ESTIMATED
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