Integrated media platforms accessing a unique audience

I N P R I N T – I N P E R S O N – O N L I N E

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I N P R I N T – I N P E R S O N – O N L I N E

The global authority in Superyachting, celebrating the yachts and the life that comes with them

I N PR I NT

For more than 30 years, Boat International has

been the world’s most authoritative, trusted

and comprehensive magazine for the superyacht

community, inspiring the lifestyles of the

international wealthy elite. Our magazines

and books are timeless and collectable.

I N PE RSO N

We deliver a portfolio of world-class events and

experiences that entertain Superyacht owners,

their friends, family and peers. From elite regattas

in Porto Cervo, Virgin Gorda and the America’s

Cup Superyacht Regatta in Bermuda, exclusive

invitation only Owner’s club events, to coveted

awards celebrations in Florence and Kitzbühel.

O N - LI N E

Boatinternational.com delivers a daily fix of luxury

yacht news, yacht reports and yachting lifestyle

features to inspire our audiences’ passion for

yachting. It is the global marketplace for the sale

and charter of the world’s finest luxury yachts

and the world authority on the superyacht fleet

and associated market intelligence.

w w w. b o a t i n t e r n a t i o n a l . c o m | J a n u a r y 2 0 1 6

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S A V A N N A H ’ S S I N G L E P R O P A N D A Z I M U T H I N G T H R U S T E R C A N R U N O N E L E C T R I C P O W E R A L O N E , T H A N K S T O A 3 0 - T O N N E B A T T E R Y B A N K

B I G G E S TY A C H T SI N T H E W O R L D

A L L T H E N E W E N T R I E S D E L I V E R E D I N 2 0 1 5

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E N G A G I N G A U N I Q U E G L O B A L A U D I E N C E

“A superyacht is simply the means by which the world’s most discerning elite can enjoy the things they love the most – art, design, fashion, and culture are all represented

by the lives they lead on board, and the places they go by sea. Whenever you encounter the height of luxury, you can guarantee a superyacht will be moored discreetly nearby”

Sacha Bonsor – Editorial Director Boat International

In the modern age a bespoke yacht is the

ultimate expression of wealth and taste.

We bring together a unique group of

global individuals who share a passion for

these luxury yachts and the lifestyle that

accompanies them.

Intensely private, often reclusive,

the international wealthy elite see their

superyacht as the ultimate safe haven: our

exquisitely designed portfolio occupies

pride of place on their bookshelves,

coffee tables, and digital devices.

Our readers therefore constitute

some of the wealthiest and inaccessible

individuals in the world. Overall the

average net worth of our audience

(across events and print) is $35.9m, with

a combined wealth of $1.662 trillion. Our

subscribers (Boat International and Boat

International US Edition) account for

over 10% of the total global billionaire

population. The network of our audience

extends to over 6,000 UHNWI, with a

combined wealth of $3.74 trillion.

Our UHNWI audience is, overall, much

more engaged in a broad luxury-lifestyle

than the average UHNWI in the Wealth-X

database. For example:

• 41% more interested in sports

• 65% more interested in art

• 53% more interested in outdoor

activities

• 4% more interested in aviation

B.I.M reach 23% of America’s

billionaires, 25% of Canada’s billionaires

and 15% of the UK’s billionaires.

*WEALTH-X AUDIENCE PROFILING PROJECT JANUARY 2016

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TH E R E A D E RS H I P

Our Alliance Media profiling exercise used

our exclusive database of book buyers and

subscribers, and proves beyond doubt that

our paid for readership delivers you the

opportunity to reach the most important

people in the world of luxury yachting – the

owners themselves. Five representative

readers are profiled below; their names

have been removed to protect their

confidentiality.

A M E R I CAS

One of the most successful and influential

figures in the automotive business with a

personal fortune of well over $1 billion.

A self-made man who rewards successful

staff with Rolex watches and exclusive

jewellery, his business empire now has

a turnover in excess of $1.8 billion. Not

surprisingly he is fanatical about cars and

has a truly remarkable collection of some

of the world’s rarest models including a

$1.7 million MacLaren F1, a 1955 Mercedes-

Benz 300SL and a Ferrari Daytona Spyder.

His other passions are for his 188 foot

superyacht and the marina he owns and

when not driving one of his cars, his

preferred mode of transport is either his

Gulfstream jet or his helicopter.

E U RO PE

A prominent member of one of Europe’s

wealthiest families that has a fortune

estimated at over $5 billion and growing

plus a string of properties in European

capital cities, the Caribbean as well as an

English country estate. When not managing

his portfolio of commercial interests and

travelling between the family’s residences

by private jet, he invests his time,

enthusiasm and wealth into horses and

horse racing. Known also for his lavish

entertaining and sizeable collection of fine

wines, he is a successful and highly

regarded member of horse racing’s elite.

Although based in Europe he can be seen

regularly at the world’s leading racing

venues including the Hong Kong Jockey

Club and events such as the Kentucky

Derby and the Dubai World Cup.

M I D D LE E AST

The son of one of the Middle East’s most

respected commercial and industrial

dynasties whose personal wealth exceeds

$6 billion. Educated in the United States

and Europe and speaking 4 languages, his

fleet of private jets enables him to keep a

tight rein on his burgeoning business

empire that has significant interests in

both Europe and the United States as well

as the Middle East.

An avid follower of contemporary art

and design, his many properties have all

been created by world leading architects

and interior designers. A keen skier with

chalets in the Swiss Alps and the Rockies,

he races power boats at an international

level and has a passion for collecting and

driving classic European racing and sports

cars, in particular from the 1930s through

to 1960s.

AS IA PAC I FI C

One of the region’s richest men who

controls and remains actively involved with

his worldwide commercial property

development empire. His overriding

passion is for his collection of fine art.

While owning some of Europe’s XVI and

XVII century masterpieces, his tastes are

eclectic and he is currently extending his

collection of regional and contemporary

art and jewellery.

As well as being a trustee of a national

art gallery he is a generous donor to a

variety of arts foundations, reputedly

amounting to over $15 million in the last

2 years. A keen amateur soccer player

in his youth, he has owned a major league

soccer club and continues to be involved

in both national and international soccer

league administration.

U K

Scion of a long established and ennobled

British industrial family that has large

estates in Scotland and England as well

as houses in London, the Caribbean

and Switzerland.

Having recently taken a step back from

managing the family’s diversified business,

he is devoting more time to his passion for

country pursuits.

O U R A U D I E N C E – A S N A P S H O T O F Q U A L I T Y A C R O S S T H E G L O B E

HNWI

Founder/Owner/Chairman Other

Super wealthy

VHNWI

UHNWI

WE ALTH OF R E ADE RS H I P

STATUS OF R E ADE RS H I P

34%

45.4%

41.5%

13.1%

23%22%

21%

HNWI = £1m–£2mVHNWI = £2m–£15m

UHNWI = £15m–£100mSuper Wealthy = £100m+

*ALLIANCE READERSHIP PROFILE, SAMPLE BOAT INTERNATIONAL SUBSCRIBERS AND BOOK BUYERS.

CEO/MD/Director

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The Superyacht Directory, the industry’s leading

source of information on the global superyacht

fleet currently lists 9,883 superyachts over 24

metres, which represents an astounding €77.6

billion, (US$86.7 billion) worth of assets.

The 2015/16 period has seen another strong

year at the top end of the market, with 7 yachts

over 100m in length launched or delivered

(including the delivery of the 156m Lürssen

Dilbar, the largest superyacht by gross tonnage,

and the launch of the two largest sailing

superyachts, the 142m Nobiskrug Sailing Yacht

A and the 105m Oceanco Y712) and a further

19 yachts either ordered or in build. The future

order book is strong, with Boat International

tracking 700 superyachts over 24 metres in

construction, with a total value in excess of

€12.5 billion (US$13.9 billion).

T H E S U P E R Y A C H T F L E E T

A Superyacht is a privately owned luxury yacht 24 metres or longer

/There are 9,883 Superyachts in the world

THE AVERAGE VALUE OF A

50M + CHARTER HOLIDAY €280,000

THE AVERAGE VALUE OF A

24 - 50M CHARTER HOLIDAY €89,000

THE AVERAGE VALUE OF A

BROKER YACHT €7,196,000

THE AVERAGE VALUE

OF A NEW YACHT €17,860,000

“We would like to compliment you with a perfectly organised World Superyacht Awards.

The venue, the catering, the performances and of course your hospitality were absolutely

top of the bill”World Superyacht Awards – Farouk Nefzi,

Marketing & Brand Director, Feadship

“Boat International gets better and better - it really stands out from the crowd

and sets the bar very high”Tim Heywood - Tim Heywood Designs

“With this quality and content, Boat International is not a magazine anymore

- it’s an inspiring book that makes you feel good”Riza Tansu - Tansu Yachts

“Boat International is my companion every time I travel around the world.

It’s the best Superyacht magazine there is”Roberto Giorgi

- Chairman, Fraser Yachts

T E S T I M O N I A L S

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“The billionaires Bible”The London Evening

Standard

“The Vogue of the superyachting world”

The Times

M E D IA A DV E RTI S E RS

“There is no doubt that Boat International is a world-class leader in its field”

Cdre Sir Donald Gosling, KCVI RNR

“The voice of record for yachting”Tom Perkins

“My very favourite bedtime reading”Lord Laidlaw of Rothiemay

“I am a huge fan of your magazine and quitefrankly think it’s about as good as it can get”

Peter de Savary, Owner of Gloria

OWN E RS

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BOAT IN T ER NAT IONA L M AGA ZIN E

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BOAT IN T ER NAT IONA LT W I T T ER

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CH A RT ER F L EETBOOK

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BOAT IN T ER NAT IONA L BOOK S

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BOATINTERNATIONAL.COM 530,678 monthly visits

BOAT IN T ER NAT IONA LE V EN TS

2,874 Attendees

BOAT IN T ER NAT IONA LEM A IL

22,741 Subscribers

BOAT IN T ER NAT IONA LDA ILY EM A IL

5,874 Subscribers

В НОМЕРЕ: GENESI [Wider Yachts 46 м]ELADA [Bilgin Yachts 45 м]

PACHAMAMA [Baglietto 43,65 м]KING BABY [IAG Yachts 42,67 м]

RU..

YA [Alia Yachts 41,29 м]

ЭСКАПИЗМ НА ЭОЛИЙСКИХ ОСТРОВАХ, КЛАССИЧЕСКИЙ

ГРАН-ТУР ПО ИТАЛИИ НА ЯХТЕ И ИНСАЙДЕРСКИЕ СЕКРЕТЫ ТОСКАНСКОГО АРХИПЕЛАГА

Июль–Август 2016 www.boatinternational.com

В начале 2016 года Sanlorenzo 460 Explorer

совершила переход из Италии к берегам Америки

к своему владельцу.

MOKA:ТРАНСАНТЛАНТИЧЕСКИЙ ПЕРЕХОД

НОВАЯ ВОЛНА;ОТ РЕАЛЬНЫХ ПРОЕКТОВ ДО

ФАНТАСТИЧЕСКИХ КОНЦЕПТОВ

A P R I L 2 0 1 7 / B O AT I N T E R N AT I O N A L . C O M

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ICONS BY FREEPIK / FLATICON

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For over three decades we have been

the world’s most authoritative, trusted

and comprehensive magazine for the

superyacht community, reflecting the

lifestyles of the international wealthy

elite, who read the magazine, attend its

events and engage online.

Boat International’s 12 issues a year

are bookish and collectable. They are

commissioned, edited and designed

at our head office in London and call

on a global team of luxury and yachting

journalists and photographers.

TH E CO NTE NT Devoted to the lifestyle of those who

love yachts, yachting and the life

surrounding them.

BOAT LI FEStyle, Watches, Jewellery, Design Heroes,

Beauty, Speed, Wine and Gadgets.

O N BOA R DNews for all things superyacht related;

boats, toys, events, lifestyle and

authoritative, current market data.

OWN E RS’ C LU B Using our intimate contact with

superyacht owners we take you inside

their lives and where they travel to.

We are a trusted insider for the luxury

superyacht owner.

VOYAG EA highly curated travel section written

by the best travel writers, including news,

itineraries and endless insider secrets –

from hidden beaches to the marina

of the month.

YAC HT LI STI N G S Boat International’s brokerage

advertising section, the most expensive

pre-owned market place on the

planet and the most comprehensive

in the world.

YAC HT R E V I E WSThe exclusive reviews for which we are

renowned, with at least four major boat

reports per month, we put the reader

right on board the magnificent boats

being featured.

“My favourite bedtime reading”Lord Laidlaw of Rothiemay

B O A T I N T E R N A T I O N A L M A G A Z I N E - G L O B A L

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TH E E D ITO R IA L PL A N OU R Y E A R A H E A D

B O A T I N T E R N A T I O N A L M A G A Z I N E - G L O B A L

January Top 101 largest yachts Travel & Fitness Private Aviation 8th December 2016

February Eco and Save The Oceans Issue / / 12th January 2017

March Tech, Tenders & Toys Issue David Gandy: Speed & Style New Zealand 9th February 2017

April Charter Issue / International Property 9th March 2017

May Design Issue / Interiors 13th April 2017

June Sailing Issue / / 11th May 2017

July World Superyacht Awards Winners Party Issue / 8th June 2017

August Semi-custom yachts Be-spoke / 13th July 2017

September Monaco Yacht Show Preview / / 10th August 2017

October Monaco Issue / Interiors 14th September 2017

November Refit Issue / FLIBS Preview / Watches 12th October 2017

December Classics Issue Ultra-Luxe Gift Guide / 9th November 2017

January Top 101 largest yachts & Global Order Book Travel & Fitness Private Aviation 14th December 2017

Issue Themes (Yachting) Themes (Lux) Special Section On Sale

Circulation: Digital sales: 1,000 Subscriptions: 2,500 Controlled: 2,363 Newsstand: 8,800 Circulation: 14,663 Print Run: 30,000

10

The sister title to Boat International

for the North American market, Boat

International US Edition is the leading

magazine for American big boat owners.

Originally launched as ShowBoats

International in 1983, it has established

itself as an indispensable guide for

discerning, affluent buyers in the multi-

billion dollar US luxury yachting market.

TH E M AGA ZI N E

Published 11 times a year from Fort

Lauderdale, Florida - the heart of the

US superyacht world, and with a luxury

US editorial team based in New York,

Boat International US Edition delivers

more qualified owners of yachts and

UHNWIs than any other luxury yachting

magazine in the world*.

I N P R I N T – B O A T I N T E R N A T I O N A L U S E D I T I O N ( F O R M E R LY S H O W B O A T S )

January Global Order Book / / 20th December 2016

February Top 101 Largest Yachts plus Miami Preview / / 24th January 2017

March The Hollywood Issue / New Zealand 28th February 2017

April Charter plus International property / International Property 4th April 2017

May The Design Issue / Interiors 2nd May 2017

June Sailing Issue / / 6th June 2017

July/ August World Superyacht Awards winners / / 4th July 2017

September Adventure issue & Semi-custom yachts / / 5th September 2017

October Monaco Preview / Private Aviation 3rd October 2017

November FLIBS Preview / Refit Issue / / 31st October 2017

December Classics Issue Gift Guide Interiors 5th December 2017

January Global Order Book plus Top 101 yachts / / 9th January 2018

Issue Themes (Yachting) Themes (Lux) Special Section On Sale

Circulation: 6,168 owners of yachts 100ft and above* 11,287 owners of yachts 70ft and above 35,109 qualified owners of yachts 50ft and above Average audited circulation: 40,109* Average print run: 50,000*

TH E E D ITO R IA L PL A N OU R Y E A R A H E A D

*SOURCE: SHOWBOATS BPA DECEMBER 2015 AUDIT

A P R I L 2 0 1 7 / B O AT I N T E R N AT I O N A L . C O M

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NEW LOOKUS EDITION

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W W W . B O AT I N T E R N AT I O N A L . C O M EDITED BY: Sophia W ilson

THIS MONTH: Raw beauty in Dominica, a secret anchorage in Palau, plus the ultimate $6 million Indian Ocean vacation

VOYAGE

Offering unrivalled seclusion and space, Reethi Rah is an Eden hidden in North Malé Atoll. For the ultimate retreat stay in the Maldivian island’s recently renovated Grand Sunset Residence, nestled among tropical palm trees at the end of a private road. The extravagant villa

comes with its own slice of white powder beach and a 500 square foot swimming pool. With a butler and a world-class chef, there is no need to ever leave this peaceful residence, but if you fancy an adventure Reethi Rah has its own fleet of yachts on which to explore the surrounding azure waters. Afterwards, dine under hundreds of orchids at the resort’s new 100 per cent organic restaurant, Botanica – opt for the garden-to-table experience and enjoy dishes such as topinambour velouté and quail breast served with savoy cabbage and quail-herbs consommé.

Reethi Rah, the Maldives

Best by boat

DISCOVERING THE CARIBBEAN’S ISLE OF NATURE & CRUISING IN CUBA

11

THE E DITORIAL CONTE NT FOLLOWS THE SPECIAL ISSUE THE MES OF BOAT INTE RNATIONAL

В НОМЕРЕ: Polaris [Rossinavi 48.2 м]Como [Feadship 46.2 м]

Moonraker [Overmarine Group 49.9 м]Flying Dragon

[The Italian Sea Group 44.8 м]Princess 88MY [26.8 м]

WindQuest [JFA Yachts 26.5 м]

6 палуб приватного дизайна от CRN Saramour

Ноябрь–Декабрь www.boatinternational.com

BOAT I NTE R N ATI O N A L M AGA ZI N E RUS S IA

Produced and edited by our local team in

Moscow, with in-depth knowledge of the

local market, Boat International Russia

offers access to one of the fastest growing,

high spending and most important wealth

concentrations in the world.

The magazine has an average

print run of 10,000 copies per issue, and is

distributed in airport VIP lounges, private jet

terminals, exclusive hotels and restaurants, the

newsstand and via subscription.

I N P R I N T - B O A T I N T E R N A T I O N A L R U S S I A / C H A R T E R F L E E T

Circulation: 5,000

January/February 2017 1st January 2017

March/April 2017 1st March 2017

May/June 2017 1st May 2017

July/August 2017 1st July 2017

September/October 2017 1st September 2017

November/December 2017 1st November 2017

January/February 2018 1st January 2018

Issue On Sale

YOUR ESSENTIAL GUIDE TO LUXURY YACHT CHARTER

Charterfleet

Published by

C H A RTE R FLE ET 2017Launched in 1992 and now in its 24th year, Charterfleet International is

the Number 1 guide to the world’s finest yachts available for charter. This

showcase combines the best yachts and the premier destinations in a

beautifully designed coffee-table book format; it’s the perfect formula

for planning a holiday afloat and the medium of choice for leading charter

brokers and yacht owners. Expert articles suggesting charter ideas, itineraries

and maps of the hottest destinations are at the reader’s fingertips; all they

have to do is choose.

Print run: 24,000

On sale: February 2017

I N P R I N T – L U X U R Y C O F F E E T A B L E B O O K S

TH E SU PE RYAC HTS 2018 31 S T E D ITI O N

Published since 1987 in luxurious coffee table

book format, THE SUPERYACHTS is the industry

reference for superyacht design and technology,

showcasing 21 of the finest new yachts each

year. This book is a tribute to the skills of the

naval architects, interior designers, builders and

craftsmen of these incredible vessels, and to the

passion of the owners who commission them.

Print run: 2,500

On sale: September 2017

FUTU R E YAC HTS VO LU M E 1

During winter 2017 we will deliver an exciting new book dedicated

exclusively to the design possibilities for large yachts including new builds

and refits to meet emerging trends and lifestyle trends and updated

technology. We explore influences and talk with influencers from all walks

of design. We push boundaries and tackle barriers, but preserve the

fundamental dictum that a boat must float – except when it flies or dives.

How will the design and build community adapt and prosper in the future?

We know what Now looks like: what’s Next and Why?

Print run: 10,000

On sale: April 2017

12

13

I N P E R S O N – E V E N T S

“Delivering world class events and experiences”

D E S I G N

Now in its ninth year, the Superyacht Design

Symposium has become the essential event for

superyacht owners, designers, naval architects,

project managers, interior specialists, builders

and captains.

Chaired in February 2017 by Stephen Bayley,

one of the world’s best commentators on design,

this meeting of minds where superyacht owners

share and compare concepts and experiences,

embraces designers from all over the world

who share stories and expertise, inspiring the

superyachts projects of tomorrow.

AWA R DS

Attended by the glitterati of the superyacht world,

owners and industry will come together in Florence

in May for The World Superyacht Awards, a truly

magnificent gala evening, to recognise the finest

superyachts launched throughout 2016. As the

foremost prize giving in the industry (the “Oscars”

of the superyacht world) a Neptune Award is the

most coveted trophy to be presented to the owners

of the world’s greatest yachts.

Honouring the creative talents of worlds leading

yacht design studios The Boat International Design

Awards take place in February each year.

R EGAT TAS & R E N D E Z VOUS

Our Superyacht Regattas represent the most

glamorous of all the global superyacht races.

Both events, the Caribbean Superyacht

Regatta and Rendezvous in Virgin Gorda in March,

and the Superyacht Regatta in Porto Cervo,

Sardinia in June, deliver a full race and social

programme, where the world’s most beautiful

yachts come together for four days of fun and

exhilarating racing.

In June 2017 we host the America’s Cup

Superyacht Regatta for four days of racing during

the 35th America’s Cup in Bermuda.

14

I N P E R S O N – E V E N T S

These prestigious events provide a number of opportunities for sponsors to partnerwith us to reach superyacht owners in a relaxed and fun environment,

in the exclusive settings of the world’s most desirable locations

TH E BOAT I NTE R N ATI O N A L M E D IA E V E NTS

The Ocean Awards 11 January 2017 London, UK

Boat International Design Awards 5 February 2017 Kitzbuhel, Austria

Superyacht Design Symposium 6-7 February 2017 Kitzbuhel, Austria

Loro Piana Caribbean Regatta & Rendezvous 10-13 March 2017 Virgin Gorda, BVIs

World Superyacht Awards 12-14 May 2017 Florence, Italy

Loro Piana Superyacht Regatta 30 May-3 June 2017 Porto Cervo, Sardinia

America’s Cup Superyacht Regatta 12-15 June 2017 Hamilton, Bermuda

The Boat International Party 29 September 2017 Monte Carlo, Monaco

The Boat International Party 4 November 2017 Ft Lauderdale, Florida

The Dockwalk Hideout 2-6 November 2017 Ft Lauderdale, Florida

Event Date Location

15

Yachts

Charter

Luxury

Yacht Life

Market Intelligence

DestinationsD I G ITA L P O RTFO LI O

Boatinternational.com is a gateway to the world of superyachting.

Whether celebrating the lifestyle; the people, parties and owners,

or the yachts themselves, the site offers advertisers an unrivalled

opportunity to engage with this discerning audience

Extended reach on social media

Facebook 49,000

Instagram 94,800

Twitter 23,600

D E V I C E S

The new site and our newsletter is responsive across all devices

R E AC H

Put your brand in front of over 367,134 targeted

users per month. We are serving over 3.5 million pages

across the world. Our biggest global users are in the

following countries:

O N L I N E – B O A T I N T E R N A T I O N A L . C O M

of page impressions are yachts

for sale

60%10pages

per average

visit

5millionpages across

the world

E N GAG E M E NT

Our readers consume the site for an average

of over 3 minutes per session

And they remain involved with the site, engaging with,

on average 7 pages per visit

Yachts for sale accounts for approximately 50% of page

impressions – the perfect market place for selling your yacht

Mirroring the quality of content in the magazine

the top five areas of interest are:

UK

USA

of traffic comes from

mobile & tablet

of traffic comes from

desktop& laptop

CANADA

27%60%

40%

7%

14%

FRANCE

ITALY

5%

8%

16

O N L I N E – B O A T I N T E R N A T I O N A L . C O M

YAC HTS – SA LE & C H A RTE R LI STI N G S

The premier online marketplace of yachts for sale

and charter over 24 metres.

C R E ATIV E SO LUTI O N S

Bespoke digital campaigns and creative:

copy, design, video

D I S PL AY

Branding alongside targeted editorial content.

Various positions available.

Young designers hub

Mobile & desktop

Featured

Sponsored

Section & run-of-site

optionsSponsor Bespoke Solution

Rich media

Content

17

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Telephone +1 (954) 522 2628 Fax +1 (954) 522 2240info@boatinternationalmedia.com

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Telephone +7 (495) 626 5593 Fax +7 (495) 626 5593 edmanager@boatinternational.ru

www.boatinternational.com

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