In House SEO
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Transcript of In House SEO
In House SEO: Building Brands that Drive Millions of Users Through Search EnginesJason Nazar, CEO Docstoc @jasonnazar
Key Stats
Document Library
30 Million+ Documents
10 Million+ Views of Embedded Docs / Month
Docstoc Overview
Formula for Long Tail SEO
In House SEO: Long Tail
Site Architecture +
# Pieces of Content +
In-links
URLs; Title Tags; H1 Tags;
Content on Page; Discoverable Content
Unique ContentQuality ContentLong Tail Terms
# of Pages Indexed
# of LinksQuality of Links
Links to Long Tails Terms
SEO is a Team Culture Not a Job Description
In House SEO: Team Culture
•Everyone is responsible for SEO
•Bring all knowledge in house
•Part of every product decision
Tool Box
In House SEO: Tool Box
Keyword Generation
Google Keyword Tool WordTracker, SEO Book SpyFu SEM Rush Compete.com Keywords Yahoo BOSS
SEO Performance Analysis
Still #1: Google Analytics Webmaster tools Internal/referrer search
keywords logs Internal activity tracking tools Drive by RankAbove SpyFu ReconFiles
In House SEO: Metrics
# Indexed Pages # Pages Indexed / Day
% Pages Ranking Top 100 Results Pages/Terms on First Page Results Position of top 20% of Keywords Pages Indexed / Total Pages
# In-links / Pages Indexed
Key Metrics