In-House Recruiting Made Easy
-
Upload
cbledsoe -
Category
Technology
-
view
213 -
download
0
description
Transcript of In-House Recruiting Made Easy
In-House Recruiting Made Easy
America’s #1 Online Lender
Originating purchase and refinance mortgages in 50 states
Constantly looking for ways to connect with clients
Who is Quicken Loans?
2 of 23
3 of 23
Back in the Day
outside vendors cost-prohibitive
dependent on other team members
low uptake percentage
cold calling
4 of 23
The Issue
not enough available participants available right
when we need them to participate
5 of 23
The Goal
create a place where people will reside that will allow
them to sign up and allow us to manage them in
order to build a pool of available participants at our
disposal
6 of 23
Outsourced Solution
A. Budget
B. Company Experience
C. Customization
D. All of the above
Which of the following obstacles did we encounter?
7 of 23
How Much Would You Rather Spend?
Little to nothing $60,000+
8 of 23
Where are you Based?
Us Them
9 of 23
Illusion of easy customization
Big changes would have to involve rep
Features not easily scalable
Issues with Customization
10 of 23
Ism: Obsessed with finding a better way
“Our mission is a never-ending quest to find a better
way for every process and everything we touch…”
11 of 23
12 of 23
Benefits
Standalone microsite
Wordpress platform
Puts a face on the program
SEO helper
13 of 23
Results
300+ new users
Public venue for upcoming sessions
Shows that Quicken Loans values the User
Experience
14 of 23
What You Can Do
Start a Wordpress blog:
15 of 23
What You Can Do
Add a form:
16 of 23
What You Can Do
Publicize yourself on Twitter and WeLoveWP
17 of 23
What You Can Do Publicize yourself on the company blog and newsletter
18 of 23
What You Can Do
Publicize yourself some more:– Comment on other blogs– Send an announcement email to past participants– Blogrolls
19 of 23
What You Can Do
Track your results with Google Analytics and Userfly
20 of 23
Track and organize your potential participants
What You Can Do
21 of 23
Moral of the Story
Take control of your own user recruiting by building and
hosting your own microsite with the help of a few easy
to use online resources.
Your sanity will thank you for it.
22 of 23
…With your Users– Wufoo– Icebrrg– We Love WP– Userfly
…With Us– Quicken Loans– Quicken Loans Feedback Central– What’s the Diff Blog
Get in Touch
23 of 23