In dialogue with happiness

Symposium ‘A Market for Happiness’

Utrecht, Tuesday, August 28th 2007

Who am I?

1. Econometrics (Masters) and psychology (Bachelor) Groningen, 1975 -1982

2. Several jobs, e.g. personnel planner and camping manager

3. Branding consultant and assistant marketing professor Dutch Open University since 1990

4. Dissertation since 2001: the application of systems constellations to identify branding opportunities.

Happiness constellations - systems constellations to identify happiness opportunities

1. What: antropomorphic, spatial systems metaphor

2. When: important happiness decisions

3. Why: enhancing conscious happiness information awareness

4. Who: emotionally, socially and spiritually intelligent people.

Procedure happiness constellations

Main four steps:

1. Dialogue2. Projective identification3. Emotional systems feedback4. Simulation and vision development.

1. Dialogue: Verbalisation opportunity and core constructs

2a. Projective construct identification: Anthorpomorphising constructs: choosing stand-ins

2b. Projective systems identification: Positioning stand-ins core constructs current situation

3. Emotional feedback: Sensing and questioning construct stand-ins on feelings, tele and intentions

4. Simulation and vision phase: Adding happiness opportunity and optimizing systems energy

Today’s happiness programme

16.00 – 17.00 Physical introduction: constellation of happiness and yourself

17.00 – 18.00 Happiness constellations: ehnacing happiness.