2013

Sponsorship“The whole day is packed together with good content. You can feel it in the room. People are absorbing and sharing information with one another so there is definitely a good buzz.”

-Brian Halligan, CEO at HuBSpOt

“What’s Next DC is the BEST conference in DC and arguably one of, if not THE best, that I’ve ever attended!”

-MElinda gOFOrtH, HEad OF uK tradE & invEStMEnt at tHE BritiSH EMBaSSy

This is What’s Next DC.

Our speakers and attendees represent the best of the communications space and a group that can only be reached in DC – it’s rare for DC Non-Profits, Embassies, Unions, Defense Contractors and Government Agencies to send their employees to other cities for training. Take advantage of this opportunity and get your brand in front of this targeted audience of decision-makers.

Once a year, representatives of Fortune 500 companies assemble alongside powerful DC organizations like the White House, World Bank and the GSA to share communications strategy that spans industry >

To move To The nexT sTep in securing a sponsorship, call 202.210.6908 or email info@greenbuzzagency.com

Three Days

MAY 5TH - 7TH, 2013Two Amazing Venues

Four Awesome Networking Parties

Attendees

Most Common Job Titles

2012 COnFErEnCE vidEO: Http://Bit.ly/WFdMOv

HaMiltOn livE

tHE StudiO tHEatrE

800 COMMuniCatiOn & MarKEting dECiSiOn-MaKErS

dirECtOr aCCOunt SupErviSOrviCE prESidEnt C-lEvElManagEr Managing dirECtOr

FACTS

To move To The nexT sTep in securing a sponsorship, call 202.210.6908 or email info@greenbuzzagency.com

Timothy ChiChief Executive OfficerWedding Wire

Recent Speakers

Sample 2013 Speakers

Some Organizations Who Will Speak in 2013

B. Bonin BoughSenior Global Director of Digital and Social MediaPepsico

Amy PowellPresident of Digital Entertainment,Paramount Pictures

Major George HoodChief Comm. OfficerThe Salvation Army

Darrell HammondChief Executive OfficerKaBOOM!

Seth GoldmanPresident and CEO, Honest Tea

Jamie DepeauChief Marketing OfficerLincoln Financial Group

Rand FishkinChief Executive OfficerSEOmoz

Reggie BradfordChief Executive OfficerVitrue

Some Organizations Who Spoke in 2012

+50 OtHErS

+50 OtHErS

Michael ChasenFounder,Blackboard

SPEAKERS

To move To The nexT sTep in securing a sponsorship, call 202.210.6908 or email info@greenbuzzagency.com

Sponsors from 2012 Media Attendance 2012

Attendee Organizations 2012

MEdiuMPandora, MTV, HBO, Blackboard, Rosetta Stone, Washington Capitals, Washington Redskins, TubeMogul, Baltimore Ravens, Minnesota Timberwolves, Porter Novelli, Burson Marsteller, Waggener Edstrom, Klout, Evernote, New Media Strategies, Strayer University, American University, ZipCar, Huffington Post, WeddingWire, Mashable, Lotame, Gibraltar Associates, National Association of Federal Credit Unions, OPOWER, Acumen Solutions, Onward Search, KIPP DC, Vitrue, Phase2 Technology, Achievement First, Aristotle, The Nature Conservancy, Pew Center on the States, Virginia Spine Institute, UMass Medical School, R2integrated, Blue Fountain Media, Huge Inc., Quova, Silverpop, Mashery, RainKing, NeuStar, Corporate Executive Board, The Wildlife Society, Teamsters Union, National Student Clearinghouse, AMMC.

largEVerizon, LivingSocial, L’Oreal, Pepsi, ESPN, Cisco, Facebook, Harvard, Bloomberg, JetBlue, Yahoo, Discovery Communications, Geico, Sprint, Nextel, Capital One, Lincoln Financial Group, Under Armour, Dunkin’ Donuts, the GAP, IBM, YouTube, VistaPrint, New York University, George Washington University, Starbucks, Professional Golfers Association (PGA), Hilton Worldwide, AARP, Washington Post, Hershey Company, Disney, Blue Cross Blue Shield, AT&T, Aerotek, YMCA, Sunrise Senior Living, Smithsonian, Salvation Army, Adobe, Marriott, British Embassy, Australian Embassy and multiple departments of the U.S. Government.

Mashable, Washington Post, Bloomberg, Huffington Post, Washington Business Journal, Bisnow.

Article from Washington Post: http://wapo.st/Zm4cXO

ATTENDEES

2013

Sponsor Packages

To move To The nexT sTep in securing a sponsorship, call 202.210.6908 or email info@greenbuzzagency.com

A La Carte 2013SpOnSOrSHip tiErSSponsoring companies will be recognized in the below tiers based on your total a la carte purchase.

$5,000 Silver Includes 2 conference passes.

$7,500 Gold Includes 3 conference passes.

$15,000 Platinum Includes 4 conference passes.

All sponsorships above $3,000 include logo exposure on the What’s Next DC (WNDC) website, program and in the pre and post conference emails.All sponsorship opportunities, except for the “Presented By” option, are offered a la carte. If you have other sponsorship ideas in mind that are not listed below, please contact info@greenbuzzagency.com.

(#) Number of available opportunities for each sponsorship item.

Conference Areas rangE: $1,500 - $8,000

Charging Stations (1)The Charging Station Sponsor will receive prominent branding & recognition at two separate charging stations. Additionally, you’ll get an exclusive opportunity to leave branded collateral at each station. $1,500

Massage Booth (1)Be credited as the force behind one of WNDC 2012’s biggest hits – the relaxing massage booth area. Last year there were 65 massages provided in one day. The massage therapist will tell anyone that gets a massage that it is compliments of your organization. $2,500

Speaker Q&A (1)In case you didn’t know, there is zero speaker Q&A during the actual conference sessions. Every speaker visits a designated Q&A area after their session is over to converse one on one with attendees who wait patiently in line. Decorate this heavy foot traffic area with your marketing materials. All 60 speakers are in the area for roughly 40 minutes each. $6,000

Networking Area (1)Networking is a massive theme of the WNDC experience. As part of this year’s programming, there will be scheduled networking sessions for people in the same sector or job function. For example, all Mobile Marketing professionals will be in the networking area for one hour during the conference. Decorate the area with your marketing materials and have a representative from your organization welcome each group of professionals. $6,000

Registration (1)Be the face that welcomes all attendees to their WNDC experience, both digitally and in person. Have your logo prominently featured on the online registration page, in the registration confirmation email and have table space next to the registration area at the conference. $8,000

Lounge Space at Conference (1)Create a lounge space at the WNDC conference and fill it however you choose. $8,000

Table Space at Conference (8)Unlike most conferences, your table space will be in the heart of the conference action with activities and programming taking place on either side of your setup.

Conference half table / full table $1,500 / $2,500

Sponsor Packages

To move To The nexT sTep in securing a sponsorship, call 202.210.6908 or email info@greenbuzzagency.com

Conference PresencerangE: $500 - $4,000

Ad in the WNDC Conference Program (6)The conference program is the primary guide attendees use to navigate the busy conference schedule. Take out a half page ad in the program all attendees receive during registration. $700

Big Poster (2)If you have information you want to share outside of your company or brand logo, purchase poster space near the main entrance of the conference where you can display long format content. Highlight recent awards won by your agency, or provide more in depth information about a new campaign/product/service your company is introducing. $500

Conference Gift Bag Insert (6)Choose a unique item to contribute to the conference attendee gift bags. In addition, you’ll have the opportunity to include one piece of printed (paper) collateral in the bag. $1,000

Leaving Marketing Materials on Attendees Seats (2)An alternative to inserting your marketing materials in the gift bags, you’ll be one of only two companies to place your item on all attendee seats. There will be two seat deliveries, so we can either deliver the same item twice or two different items. Deliveries take place first thing on both Monday and Tuesday mornings. $1,500

Badge Insert (2)Insert a business card size piece of marketing into the name badge of all attendees. Another simple way to guarantee all attendees physically interact with your brand. $1,250

Lanyard Logo (1)A high visibility option, the lanyards are worn at all conference and party activities. Your company logo will be prominently positioned around the neck of all attendees for the duration of the conference. $3,500

Speaking Tracks (7)Your chance to associate your company identity with an entire content track in the following disciplines: Mobile Marketing, Social Media, Government Communications, Web Design, Public Relations, Branding, Niche Discussions. You’ll be mentioned in all marketing materials that feature the schedule, as well as acknowledged prior to all sessions associated with your track. $2,500

Wifi (1)WNDC will feature conference-wide WiFi for all attendees over two days. Take all the credit in the conference program and conference announcements as the wifi provider. Actual cost. TBD

Volunteer (1)The 30+ volunteers who welcome, answer questions and help seat attendees during the conference will wear clothing with your logo on it. $4,000

Visual Notes (1)A rare opportunity to be branded with the conference “visual notes” – an artistic spin on the content of each main stage presentation. You’ll have presence on each presentation note, an opportunity that is sure to not only drive leads, but also tons of buzz. Last year, photos of the notes were popular shares on social media and WNDC presentation notes got a lot of media attention, including being featured in Social Media Monthly. $4,000

Breakfast or Lunch (2)Fill the stomachs of all attendees and be credited on all schedules as the official sponsor of the breakfast or lunch served. If you have napkins or

Sponsor Packages

To move To The nexT sTep in securing a sponsorship, call 202.210.6908 or email info@greenbuzzagency.com

plates with your logo on it, we’ll use them. If you have other creative ideas for incorporating your brand into the meals on Tuesday, May 7th, let us know. Actual cost of meals: TBD

Snacks (1)Similar to the meal option above, snacks will be served in the late afternoon on Tuesday, May 7th and you’ll be the munchy hero. $1,500

Group Discounts for Conference Passes:Sponsor WNDC at any level and receive special discounted conference passes for your team.• 2-3 conference passes 15% off• 4-6 conference passes 22% off• 7+ conference passes 30% off

Gifts for Speakers:Make an impression by providing gifts (greater than $10 in value) for our 60 WNDC speakers. Examples include vouchers for movie tickets, Starbucks gift cards, etc. Please include a note or sticker with your gift so they know who to thank!

Digital PresencerangE: $1,000 - $4,500

LogoYour company logo on the WNDC website, conference program and in a pre and post conference email. $1,250

Official Twitter Feed (1)Have your logo included on the background of the official @WhatsNextDC twitter account. Your logo will also appear in the frame for the live twitter wall the day of the conference. The @WhatsNextDC

twitter account will deliver 50 tweets/hashtags with the content your company wants distributed and discussed online. The #whatsnextdc hashtag trended in DC in both 2011 and 2012. $4,000

Dedicated Green Buzz Agency Blog Post:Have a dedicated blog post about your company, new product or service distributed on the Green Buzz Agency blog leading up to or following the conference. An interview with a member of your company or a video interview at the conference are great ways to utilize this great opportunity. The Green Buzz Agency blog caters exclusively to marketing decision-makers. The average blog post receives around 2,000 unique views from the professional marketing community. Some posts have exceeded 20,000 unique views. Traffic on the blog greatly increases leading up to the conference. • Blog Post $1,000• Video Blog Post $1,500

Dedicated email to all attendees of WNDC 2013 (4)Only four companies will have a chance to directly email all attendees of WNDC 2013. Send your relevant message or offer to our targeted audience of communications decision-makers. For example, offer up a discount code to your latest online product or your next event. $3,000

Dedicated Email to all attendees of the 2011-2013 WNDC conferences and events (2)Post conference, you’ll be one of only two companies with the opportunity to directly email attendees of all What’s Next DC conferences and events over the last three years. Messages must be relevant and valuable to our audience. $4.500

Sponsor Packages

To move To The nexT sTep in securing a sponsorship, call 202.210.6908 or email info@greenbuzzagency.com

SpeakingrangE: $400 - $10,000

Speaking Presentation, Conference Main StageSpeak directly to communication decision-makers in a 250 seat venue that is typically reserved for live music or theatre performances. The lighting and backdrop will be top notch, and so will the leads that come in after you share how smart you and your company are. You’ll be listed in all marketing materials as a featured speaker alongside our other super high-level presenters:

$3,000 Panelist on topic specific session

$7,000 Create your own session, 20 minutes

$10,000 Create your own session, 30 minutes

Speaking Presentation, Conference Niche Discussion Stage: A more intimate setting, share your presentation with an audience of up to 45 high-level communication professionals. Niche discussions have more of a conversation feel, so leave the powerpoint at home. 20 minutes / 30 minutes $2,000 / $3,000

Professional Video of WNDC PresentationDon’t let your fabulous WNDC presentation be a one time benefit! Have Green Buzz Agency film it and capture attendee testimonials that speak glowingly about the presentation and your company. We’ll edit the testimonials together with the presentation and add a title card and lower thirds. That way the presentation can live forever on your website or social media platforms (or at least for a couple years). Sample of a past WNDC presentation - http://bit.ly/TMrxmm $3,500

Speaker IntroductionHave visibility in front of up to 250 WNDC attendees by introducing one of our esteemed speakers to the main stage. Introductions need to be under 90 seconds. $500

Speaking Role at WNDC EventWNDC hosts events leading up to the conference with other great DC business organizations like American Marketing Association, Washington Women in Public Relations, DC Ad Club, Social Media Club, the Hispanic Chamber of Commerce, among others. You’ll have the promotional support of not only WNDC, but also the organization we team up with. The events are typically held at restaurants in Dupont Circle or Gallery Place and have attendance in the 80 person range. Do a quick shout out to kick off the event or be the featured presenter.

$400 3 minute shout out

$2,500 20 minute main presenter

Speaking role at one of the WNDC partiesStay away from presenting or business talk in general. Instead deliver a short, fun, energetic toast at one of the parties and you’ll stand out and have a flow of people wanting to network with your company throughout the duration of the conference. 2 minute toast $500

Event HostrangE: $250 - $15,000

Throw an official WNDC Party during the conference (4)There are four official WNDC conference parties over three days. A pre-conference party will take place the night of Cinco de Mayo (May 5th). It is the welcome party for all attendees to the conference. There will be two parties on Monday, May 6th when the conference content wraps up at 3:00 pm. There will be an early party from 4:00 to 7:00 pm as well as a late party from 7:00 to 10:00 pm. The post conference bash will be Tuesday, May 7th. The parties will be promoted in all conference announcements and

Sponsor Packages

To move To The nexT sTep in securing a sponsorship, call 202.210.6908 or email info@greenbuzzagency.com

marketing materials. This is a very popular sponsorship option. Organize a bash that includes alcohol, snacks and a fun atmosphere during WNDC. Invite your employees and clients to take full advantage of this incredible opportunity for your entire community to network with WNDC attendees. Host the party at your office space, or we’ll help you get a high end venue for free. $15,000

Host a WNDC event:What’s Next DC hosts events leading up to the conference with other great DC business organizations like the American Marketing Association, Washington Women in Public Relations, DC Ad Club, Social Media Club, the Hispanic Chamber of Commerce, among others. The events are typically held at restaurants in Dupont Circle or Gallery Place, however, it can be hosted in your office as well. The attendance of a typical event is in the 80 person range. Be the official sponsor of one of these great events with a heavy presence in all aspects of the event. $4,000

Lounge or Table Space at WNDC Events or Party:Secure a half or full table to display marketing materials, do demo presentations, or answer potential customer questions at one of the WNDC parties or events.

$1,500 Party Lounge

$800 Event Lounge

$500 / $800 Party half table / full table

$250 / $400 Event half table / full table

Presented By (1)$40,000

• In all marketing materials, your organization will be credited as ‘What’s Next DC 2013 Presented by ...”• You will receive top billing in all marketing materials and have a presence at all WNDC events leading up to conference.• You will receive a 30 minute speaking slot on the main stage.• Green Buzz Agency will produce a professional video of your 30 minute conference presentation.• You can introduce a conference speaker of your choice.• You will receive a speaking role at one of the WNDC parties.• You will be the sole sponsor of one WNDC event leading up to conference.• You will receive (6) tickets to the WNDC conference.• You will receive table space (both days) at the conference• You can send (1) dedicated email to all attendees of WNDC 2013.• You can provide an advertisement to be included in the conference program.• Green Buzz Agency will write a dedicated blog post about your organization.

Sponsor Packages