In Association With Small World

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The C-Type Personality Profile

(Cautious, Conscientious, Compliant, Correct,

Concerned, Contemplative)The "C-Type" are very concerned with accuracy as

well as quality. They are what I like to call "factfinders" because before making a decision, they tend toresearch every aspect of a situation before coming to adecision, including what could possibly go wrong. Theytend to have a reputation for being logical and a

perfectionist. They set high standards for other peopleand especially for themselves. They prefer to work

alone and are sticklers for details. The "C-Type"thrives on having the information and data, more oftenthan not, to prove they are right. They love beingrecognized and rewarded for specific things they haveachieved, and are best dealt with at an easy,

businesslike manner. A "C-Type" cannot stand beingrushed, feeling much more comfortable with adequatetime to formulate a plan including every aspect from

beginning right through the end. They detest criticism from people who do not have the facts to base their

opinion as well as any situation that lacks order orregulations. Not only do they not respond well tosudden abrupt change, they cannot stand any situationin which they do not have sufficient time to think itthrough. A "C-Type" person can very often be veryclosed minded to the ways that other people think,work, communicate and just plain out live their lives.Often they can come across as cold, not because theylack emotion, but because like the "D-Type" they are

more focused on tasks rather than people. Although, alot of the time, they tend to develop few closerelationships, the relationships they do have are veryimportant to them, and they are very loyal.

The following are several ways in which you canrecognize a "C-Type":


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-They rarely speak up at meetings and prefer to go offalone in order to collect information.

-Their offices and/or living spaces are often veryneat.

-They usually speak slowly and matter-of-factly and tryto avoid mistakes.

-They tend to be formal, direct and quiet.

So, there they are. The four basic personalitytypes. If you were unsure what I meant earlier when Iwrote about this particular template, in my opinion,

was easier than others to remember because the maintraits of each start with the same letter of theirtype.

By now, even with just that little information given,you have a pretty good idea which type you fall into.

Again, most people show characteristics from all four,however more often than not, one type shows more

personal traits than the others. Which one are you? I bet you probably even have a pretty good idea where the

people closest to you would lie. Just for fun.... Graba pen and a piece of paper and write down the name ofanyone and everyone you can think of. Family, friends,co-workers.. Anyone. When youre done, go down the listand put the D.I.S.C. type, in your opinion, that personwould fall. Even with just that tiny amount ofinformation that you just read about each type, yourlist is probably pretty accurate. Just by the wordswritten on these pages, which type do you think I am?I'll tell you at the end of the article.... You'll

probably be right.

This is probably around the time where most peoplereading this article (especially the C-Types) is

probably thinking something along the lines of, "That'sneat and all but how exactly is this going to help merelate to other's?" The answer to that goes all the way


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back to one of my initial statements; more times thannot, it is not what we say as much as how we say it.The only way to know the correct way of relating toanother person is by first educating ourselves abouteach personality type, and like just about everythingelse in life, practice makes perfect. The more we notonly educate ourselves about the types and their traits

but apply them to our day to day interactions, the more natural it becomes. The methods that we can apply whenrelating to the four different types is, in my opinion,the most significant because it is then that ourrelationships with the people in our lives, on both a

personal and professional level, change drastically forthe better.

I can't stress enough how important it is whendealing with a "D-Type" to be straight to the point and direct. They hate gossip and chit chat. They areextremely annoyed when they feel as though there timeis being wasted so the most effective way is to makesure that does not happen is to be prepared ahead oftime, no matter what the scenario may be. When at all

possible, make them feel as though they are in chargeof making a decision and that it is their opinion that

matters most. Although they can often be aggressive, being meek or backing down is not the most effectiveway to counteract. Listen to their point of view beforegiving yours, for they hate to be interrupted. It'sokay to disagree, and more often than not, a "D-Type"will respect your opinion and respect you forexpressing it. Showing intimidation, which is probablynatural because "D-Types" can often be intimidating,gives them the impression that you are a weak personthat is just going to waste their time.

The "I-Type" loves conversation and chit chat. Your best way of relating with them is to be friendly and

conversational. If youre dealing with a more formalscenario, you should still converse a little and be asfriendly as possible before getting down to business.Your best bet isn't to take over a conversation or to


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bore them with details. Ask them a lot of questionsabout themselves or something they are interested in.Out of the four, the "I-Type" is by far the most"people oriented" so quite simply, the friendlier youcan be, the better. You'll probably find when relatingto an "I-Type" personality type, you'll get the bestresults when you can help them find the best way to usetheir verbal skills as well as make them feel included.

The "S-Type" is often very shy and the best way toinitially relate to them would be in a very friendlyand positive manner when initiating conversation. Beingas they spend so much time nurturing others, I havefound personally, a great way to relate with an "S-Type" is to ask them questions about themselves and howthey are doing. Try speaking at a nice and relaxed paceand talk with them as often as you can. Being as theyare great listeners, in scenarios in which the "S-Type"is a close person in your life, talk with them openly,honestly and ask for advice. It will always work at its

best with an "S-Type" when it is a situation, likeasking one another for advice for example, that is giveand take at equal measures.

The "C-Type", being the "fact finders" they are, wantas many details as possible, so if at all possible,your best bet is to always do your research beforedealing with a "C-Type". They, like the "D-Type" don'tlike chit chat and basically would much rather just getdown to business than waste time with small talk.Scenarios in which you are working or involved in anykind of endeavour, you'll get the best results whenthey feel as though they are actively involved if notin charge. Again, I can't stress enough, how important

it is when relating to a "C-Type" that whenever possible present all the facts and details and ask them their opinion.

Okay, if you made it this far, than you have it.The golden ticket. The secret key that unlocks a trulyamazing gift; and this is one of those wonderful gifts


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that keep on giving. You have the gift of relating to people, based on who they are as individuals. I

wouldn't blame you for maybe being a little, or a lot,sceptical or think I am embellishing when I say thatthese simple principles will change the way you relatewith the people in your life on a positive level and therefore will improve the quality of your lifedramatically, on both a personal and professionallevel. If you feel as though you would like moreinformation about the D.I.S.C. personality types and traits before you feel as though youre ready to applythem, there is so much information out there. ObviouslyI would recommend the book by Dr. Rohm mentioned earlier, however even just typing D.I.S.C. personality

types into your search engine, oodles of information isout there. What do you have to lose by trying it,right? Can you guess what type I am?


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The Energy simply means the two possible ways inwhich one takes in energy. The Extroverted naturallyobtain their energy from other people while anIntroverted person would not. They obtain most of theirenergy from within themselves.

The Information means the two different ways inwhich human beings in general take in information.These groups are called Sensing and Intuition.

The Decision is the two different ways in whichhuman beings make decisions. The two groups are called Thinking and Feeling. In other words some people make

most of their decision based on their mind and thoughts(Thinking) while others make these decisions with theirhearts (Feeling).


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The last set of personality characteristics in isLifestyle. One group of people would fall into theJudging group, while the other falls into thePerceiving group.

This colourful graph above me shows all of the 16 Myers-Briggs Personality Types and a very vague

description of the type. I added it just to give you a better idea about the 16 types.


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The following is a link to one of the many Myers-Briggs Typology Indicator tests that are available onthe web. Although, some may be a little different thanothers, but this one is the most accurate one I canfind. Just for fun, take the test. However, before youtake it, look at the information you know already. It`snot a lot but from what you do know about the differenttraits and what you know about yourself, and write downthe type you think you may fall into. Just to see howclose you are.

When taking the M.B.T.I. questionnaire rememberthese three things:

1) Answer honestly. This test has no merit if theanswers are not honest.

2) Do not think too much about each question. I found there were a lot of questions that both possibleanswers could have been true. When this happens, answerwith your initial inclination.

3) There are no right or wrong answers so have fun!!

After all the questions are answered, click the Scoreit button at the end and within a few moments, one ofthe 16 preferences is your M.B.T.I.

http://www.humanmetrics.com/cgi-win/JTypes2.asp


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Chapter 5:IntroducingCharacter Profile Marketing (One)

Now that we have a little more understanding of

these two personality profiling tools, we are able to move into how this knowledge, when used appropriately,can defiantly be used as a powerful marketing tool orstrategy. called Character Profile Marketing. We`ll

begin this chapter by taking a quick look at theD.I.S.C. Template in regards to marketing.

My experiences have shown me that the D.I.S.C profile has always worked best on an individual, or one

on one basis. Like I had briefly mentioned before, onceyou have taken the time to educate yourself about thefour main personality types, you are more times thannot able to classify a person as one of the four upon

moments of a first meeting. Just that alone gives most marketing professionals an edge from the beginning.

This ability gives us insight into that other human being that allows us to better communicate and identify

with. Generally, a person is going to feel more

comfortable and friendly when talking with someone hefeels he can identify with. With this, it is onlynatural that the more interaction with this person youhave, the more trusting and reliable relationship.Basically, an ideal professional relationship on bothsides.

Let`s say you are about to meet with one other person and it is essential to make a good first

impression. Knowing what we know about the four types,let`s go through the same scenario four times, eachtime your meeting with someone from a differentD.I.S.C. personality type. What would be a moreappropriate way to interact with each personality type?I am going to include another D.I.S.C. template torefresh our memories.


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Take a look at this more detailed image. I really lovehow you are able to correlate each type with so many

words of the same letter. Let`s Begin...

You are meeting with a D-Type:

Start with a formal introduction. Never call a D-Type by the first name no matter what the circumstancesare, unless asked otherwise. When shaking hands, shakea firm shake looking them right in the eyes. Most D-Types are not into small talk, so moments after

meeting, get down to the point. Always allow them todictate the conversation if they want. Even if it meansthe odd interruption which is bound to happen. Beingtask oriented people; most D-Types are interested

mainly in bottom lines and the quickest most efficientway to get there. The meeting ends at their discretion.


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You are meeting with an I-Type:

This meeting would be very different than the D-Type meeting. Although it is always important that yourepresent yourself as a professional, therefore a

certain amount of professionalism is always necessary.Introduce yourself as you always do, in a professionalD-Type manner, however chances are an I-Type would always rather be called by their first name. More oftenthan not, an I-Type enjoys a little chit chat beforegetting down to the gritty. They are people oriented

people so, if you have the time, the more small talk isusually the better. Of course, business has to betalked, but it is usually in an informal way. A meetingwith an I-Type, or even worse, two I-Types (which a lotof people in marketing are... myself included) caneasily end up sounding like a slumber party. However,as long as the business that needed to get done getsdone, I do not see any harm in it.

Your meeting with an S-Type:

Out of the four types, the S-Type is by far the

most passive and sweet. It is unfortunate that becauseof their kind heart, they often are taken advantage of.They are usually `Yes` people so part of good ethics istaking this into account when dealing with this type.This is to ensure they actually want the product orservice and not just agreeing. Upon introduction, be assoft as you can. Use a soft tone of voice and leave theflamboyance to a minimum. This type can often be quiteeasy to intimidate and of course, you don`t want to dothat. Simply, make them feel as comfortable as possible

around you.


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Your meeting with a C-Type:

I like to call the C-Type the `Fact Finder` becauseof their love of details. Upon, the formalintroduction, tight handshake and eye contact, they may

engage in a little small talk beforehand, but maybenot. I have always though you should go into every

meeting with the attitude you would have knowing youwere meeting a C-Type. What I mean by that is, go intoevery meeting prepared to answer any question aboutevery little detail that could possibly asked, likehappens when meeting with C-Types more times than not.Being task oriented people themselves, they areinterested in bottom lines. However, unlike most D-Types, they are just as interested in every detailinvolved in getting to those bottom lines.

I promise, after a while, determining which of thefour main types a person probably is within moments of

meeting them for the first time becomes a second nature.


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Chapter 6: Introducing...Character Profile Marketing (Two)

The Myers-Briggs Type Indicator (M.B.T.I) takes

Character Profile Marketing to a whole other level. Where I have found the D.I.S.C. personality profileworks great with when meeting with one, maybe two orthree people, where the M.B.T.I seems to really workits magic on a larger scale.

It is likely that your target market all havesimilar personality types. Contained inside with thisis priceless information such as personality traitsthey all share, common likes and dislikes, and so on.

Obtaining this information accurately, does requiresome work. After deciding your target market, forexample men between the ages of 18 and 36ish, you wantto get as many men between those two ages to take the

M.B.T.I questionnaire as you possibly can. The more youcan manage to acquire, the more accurate yourhypothesis will be, which makes sense, does it not. Howyou go about gathering your data as well as how manyresults are you planning to get is up to you. First

thing I did was go to my Face book page and sent anindividual message (that was actually the same messagecopied and pasted with a different name) to each personon my friends list that were in part of my target

market, explaining briefly why I wanted theinformation, explained that no names would be mentioned and kindly asked them if they could please do thequestionnaire and let me know the results. I would entice them a little by a short mention of howfascinating they will find it! I usually can get quite

a few that way. If you use more than one social networksite, ask the same from each. Anyone in your life,whether it be at work, at home, wherever. As long asthey are in your target market. How many you get, istotally in your hands but I do recommend setting a goal

before hand. For example, tell yourself you want to get120 results within 7 days. If you find you have reached


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taken and used towards the greater good of your marketing strategy overall.

Just For Fun...

Here is an example of adifferent template to determine the four main typesdescribed in the D.I.S.C. Personality Profiles. I bet,just with what you have learned already, you would haveno problem matching the two.


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Chapter 7: How Should I Go About Obtaining Data?

Out of all the sites I have looked at on theinternet that I have looked at, and believe you me, Ihave looked at a lot, that are directed towardsinterpreting the 16 M.B.T.I types. None of them haveeven compared to this one:

http://www.personalitypage.com/html/portraits.html

After clicking this link to Personality Pages, youwill find a list of each of the 16 types. Click on theone you want to research about and this amazing sitewill provide an abundance of extremely interestinginformation about the particular type. A few examplesof just a little of the information you will find are,their relationships with the people in their life, both

personally and professionally, things they tend to value in life and even their interests and what careers

they may be good at. This site also gets into moredetail than any other I can find, in not just thestrengths of a particular type, but their weaknesses aswell. Sometimes more can be learned from another personwhen it comes to their weaknesses than their strengths.

It still amazes me the amount of feedback I receivefrom people who took the test and read their resultsand they were absolutely amazed how similar howaccurate most of it was, even in the smaller details. Iknow I was staggered myself, the first time I wasintroduced to the M.B.T.I, took my questionnaire and read my results I could not believe how accurate it wasto my life. When I first came across the PersonalityPage site and started reading so many details and dynamics of my personality that I had never read


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before, I was completely floored at how much itresembled my personality on so many levels.

From a marketing perspective, so much of thisinformation can prove to be extremely valuable.


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Chapter 8- How Do I Analyze My Data?

Another thing I love about marketing is there isroom within the field for creativity. This is one ofthose times. I have no control over how each of youwill interpret this sort of information. All I can dois present it, and suggest things that I would

personally extract in terms of marketing. The followingis a link for one of the 16 types. As a matter of fact,it happens to be mine. ;-). Read it before moving on.

www.personalitypage.com/html/ENFP.html

Now that youre done reading just this one page youshould have this information:

- Values

-Interests

-A pretty good idea about their transferable and non-transferable skills.

-Their approach to life

- What they find important

- What and how they are stimulated

-A lot more information as to the best way toapproach this type directly and indirectly.

To have this kind of psychographic data about ourtarget consumer from the beginning, or as close to the


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beginning as possible, puts any market strategy at ahuge advantage.

There is absolutely nothing wrong with havingindividual meetings with those who share the same

M.B.T.I. personality type. This gives you anopportunity to some new and interesting insight thatyou would not have had otherwise.

If you can arrange a focus group of people in yourideal target market that all happen to all be the oneout of 16 Myers-Briggs Personality Profiles, that would

be amazing! This task may be easier to some people and more difficult to others. In my experiences, that

really depended on my individual target market for each

project. If this can not be done, do not sweat it.However, if it can be arranged, you are bound to have a

very productive 90 minutes with all the new and different information.


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Chapter 9: At the End of The Day....

I have said it from the beginning, and cannot

express enough the importance relationships are to marketing, regardless of what field youre in or whoyour consumers are, or even their personality type. And no matter how different we all are, there will always

be a few things that are universal among just aboutevery single person there is. At the end of the day,when it is all said and done, we all want to feel asthough we are understood and that any feeling we mayhave can be identified with. That we are cared forwithout terms. In a nutshell, this whole idea is the

very essence of marketing, I believe.

That being said, human beings are a diverse type ofspecies and with that come a lot of differences. Theworld would be pretty bland otherwise. Taking the timeto learn more about the different personality types isa real gift every person should give to them self. I am not going to say you are going to like everyone you

meet, and you are going to all of a sudden agree withwhat everyone believes. However, the gift is in the newfound understanding you will have of people. It is alsoin your new found tool to communicate with other

people. Remember, it is not what you say, it is how yousay it.

At the end of the day, with this new fast paced world of ours and all the technology that comes along

with it, relationships are more important than ever in marketing and I do not believe too many people in the

field would disagree. It is not a hot, new marketingtrend. It is the heart of marketing. Period. CharacterProfile Marketing is a tool used for exactly that

purpose. This method does not cost one penny, just thedesire to learn something new, interesting and a


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lifelong tool that could make all the difference in howyou see other people...an obvious bonus in this field,or any other. However, this is not just a gift for your

professional life. The real gift is the enrichment ofenhanced relationships with all the people in ourlives, providing you with a better quality of life. Notjust an amazing new marketing tool.


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T h a n k Y o u I would like to thank the following websites for their informative

information and images.

www.managesmarter.com

www.best-career-match.com

www.cocs.com

www.spacecolony.com

And a very special thank you to one of my all time favourite web siteof all time www.personalitypage.com . I have yet to find a site like it when itcomes to interpretation the Myers-Briggs Typology Indicator.

Also . A very special thank you to Small WorldCommunications & Marketing!!

And I could never forget to thank..

Elton Kuah

Roger Loh

Roger Briere

& Nestor Baranyk.

Any feedback would be appreciated. I would love to hear back from anyone who enjoyed it or didn t. Oh, By the way, I am an I-Type ;-)

Please feel free to contact my personal email at [email protected] . Orcontact me on Facebook.
http://www.managesmarter.com/http://www.managesmarter.com/http://www.best-career-match.com/http://www.best-career-match.com/http://www.cocs.com/http://www.cocs.com/http://www.spacecolony.com/http://www.spacecolony.com/http://www.personalitypage.com/http://www.personalitypage.com/http://www.personalitypage.com/mailto:[email protected]:[email protected]:[email protected]:[email protected]://www.personalitypage.com/http://www.spacecolony.com/http://www.cocs.com/http://www.best-career-match.com/http://www.managesmarter.com/

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