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In association with

Presentation Contents

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Entrepreneurship Today................................ Page 3

About Extreme Entrepreneurship Tour……. Page 4

Benefits........................................................... Page 5

Campus Program.......................................... Page 8

After Event Program….................................. Page 14

The Message……........................................... Page 17

Our Speakers……........................................... Page 18

About Us.......................................................... Page 19

What Students Receive................................. Page 25

What Schools Receive.................................. Page 26

Why Extreme Entrepreneurship Tour............ Page 28

Entrepreneurship Today

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One in every six young men and one in every eighteen women ages 18 to 24 is involved in starting or running a new business (Source: GEM survey by

the London Business School and Babson College)

Some 2,100 schools now offer coursework in entrepreneurship, up from just 380 in 1990. (Source: Ewing Marion Kauffman Foundation)

Of every 10 high school and college-age students, between 6 and 7 of them aspire to start a business of their own (Source: Seeds of Success: Youth and Entrepreneurship)

Overall, 63 percent of the 8 to 21 year olds agree that, if they work hard, they have the ability to successfully start their own business. (Source: Ewing Marion Kaufman Foundation, 2007 Harris Poll)

About Extreme TourThe Extreme Entrepreneurship Tour (EET)

brings the country’s top young entrepreneurs to college campuses to spread the entrepreneurial mindset during a half-day event.

The 2008-2009, 50-school interdepartmental tour engages undergraduate students and successful alumni.

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Host Campus Benefits

Create visibility by:

Receiving local media to show school as a leader in career education

Inspiring students to take action with presentations by young successful speakers that attendees can relate to

Helping multiple departments achieve their goals:

Entrepreneurship

Career Services

Student Affairs

Admissions and Recruitment

Alumni Affairs / Development Office

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Cross Campus Benefits

Entrepreneurship Department• Deliver a unique, high-energy, educational

event• Recruit students for entrepreneurship

department programs and classes.

Career Services• Provide employers with sponsorship

opportunities• Expose students to the entrepreneurial pathway• Turn networking breaks into a niche career fair

Student Affairs

• Dynamic event creates excitement on campus

• Brings together students from all academic disciplines

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Cross Campus Benefits

Admissions/Recruitment

• Regional high school students can be invited to campus

• Showcase diversity and dynamism of campus

Alumni Affairs & Development Office

• Bring back top alumni with a Binghamton University Alumni Entrepreneur of the Year and Life-Time Achievement awards

• Bring back alumni interested in entrepreneurship

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Type Who Content Time

Event Introduction EET & School Representative

Intro to event, and entrepreneurship

3:00 – 3:15pm

Inspirational Keynote 1

Successful YoungEntrepreneur

‘How they did it’ story with lessons learned

3:15 – 3:45pm

Inspirational Keynote 2

Successful YoungEntrepreneur

‘How they did it’ story with lessons learned

3:45 – 4:15pm

Break &Exhibits

4:15 – 4:30pm

Action Workshop EET Vision creation with action plan

4:30 – 5:30pm

Speed NetworkingContest

EET Attendees share their ideas with each other and partner up

5:30 – 5:45pm

Networking w/ Food & Exhibits

5:45 – 6:00pm

Extreme Entrepreneur Panel

EET Moderator,Student & AlumniEntrepreneurs

Panelists choose 1 questions and open up for questions

6:00 – 6:50pm

Event Close EET & School Representative

Thank You & students commit to action

6:50 – 7:00pm

Event Agenda

Inspirational Keynote

Provided by one of the country’s top young entrepreneurs, this keynote will inspire your students to take action on their dreams. The content of the keynote includes:

• An inspiring and relatable story where the speaker shares the ups and downs of his or her journey and how exactly he or she became so successful.

• Lessons learned and take-aways that students can apply to their life.

Schools have the option to approve anoutline of the speaker’s talk.

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Networking Breaks

Breaks are an opportunity for attendees to:

• Visit the exhibit hall• Network with each other• Eat food

The exhibits showcase:

• Successful student & local entrepreneurs• Employers interested in recruiting entrepreneurial students• Local resources that could help attendees• Local sponsors

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Dream Action Workshop

This explosive program inspires students to leverage the power of youth and empowers them to begin their journey by asking themselves fundamental life questions they may have never asked themselves before. It is an interactive program where students identify and develop their aspirations and share them with each other.

By the end of the program, students will have an action plan that will take them down the road of passion, purpose, and prosperity!

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Speed Networking

Despite the obvious benefits of networking, most students have never been to a networking event and feel uncomfortable meeting new people. This portion of the event is designed to help students out of their comfort zone in a fun way.

Students rotate through five three-minute connections where they share their goals and challenges with one other person with the aim of seeing how they can helpeach other. The individualwith the most connectionswins an award.

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Extreme Entrepreneurship Panel

The Extreme Entrepreneurship Panel is an informal event where attendees connect with successful entrepreneurs on a personal level. Panelists include any combination of the following:

• Both inspirational keynote speakers• Local entrepreneur• Student entrepreneur• Alumni entrepreneur

Attendees are exposedto different view pointson how to achievesuccess beforegraduating and learn about the peoplebehind the stories.

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JourneyPage.com is an online community developed by the road tour exclusively for event attendees.

It helps students stop procrastinating and take action on their most important goals after the event.

During the event students complete a worksheet and are connected with other attendees as accountability partners.

Integration with JourneyPage

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Integration with JourneyPage

Workbook sheets are scanned immediately after event

Attendees are emailed the next day and connect with each other

Data is entered into JourneyPageto create user profiles

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Students take action with JourneyPage

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1. Joining daily Getting Stuff Done group calls

2. Connecting with others based on goals, values, strengths, and vision from event worksheet

3. Completing three most important actions everyday

M-F Calls (EST)

• 6:52a & 8a• 8:52a & 10a• 10:52a & 12a• 4:52p & 6p

Tour MessageThe event’s message is both inspirational and informational and is intended for all students whether they’re studying business or liberal arts.

The speakers blend success, youth, and honesty about their setbacks so students can relate.

By the end of the event, attendees understand …

• Entrepreneurship is a mindset that can be applied to starting a business and/or taking a job.

• This mindset is a powerful vehicle for creating wealth, improving the world, and pursuing one’s passion.

• Now is the time to start taking action!

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Our Network of Extreme Entrepreneurs

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Accomplishment Highlights:

• Youngest ever minority CEO of publicly-held company

• Companies have raised, been sold for, & earned over $1M • Bestselling author

• Business Week 25 under 25

• Recognized in top nat’l press

• Multiple industries: art, tech, publishing, real estate, film, etc.

Visit extremetour.orgto see full bios.

Our speakers have experienced have success in their twenties through focus, action & creativity.

About the FoundersMichael Simmons and Sheena Lindahl are the co-founders of the Extreme Entrepreneurship Tour and were recently recognized by Business Week as one the top 25 Entrepreneurs under 25 and recognized on the AOL home and in USA Today.

Michael Simmons, is an award-winning entrepreneur and theauthor of the bestselling book,The Student Success Manifesto.

Sheena Lindahl, is the authorof The Student SuccessManifesto Workbook and wasformerly a senior associate atGreenHills Ventures, an earlystage venture capital firm.

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About the Material

The Student Success Manifesto, helps students think entrepreneurially about their life. It has received rave reviews from students, educators, professionals, media, and celebrities including Mark Victor Hansen, Stephen Covey, and Paul Orfalea (Founder, Kinkos).

The Student Success Manifesto Workbook inspires and educates students on how to plan, prioritize, and pursue their own vision. Students who finish the workbook will complete a life plan, the equivalent of a business plan for one’s life.

The Event Workbook is glossy magazine for the event that includes a list of speakers, activities covered in the workshop, and resources.

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History EET officially launched in the fall of 2006 and

has visited 24 schools since.

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Press National

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Local

EET events have received local press in over fifty community and school newspapers, television stations, radio, and business journals.

The event exceeded our expectations, and we were quite optimistic to begin with!- Michael Bodner, Dean, Stark State College

The tour had a huge impact on our college and high school students. The age and style of the tour’s presenters really connected with attendees in a way that it would be hard for me to do. - Belinda Kolb, Entrepreneurship Center Director, Laramie County Community College

We were very pleased with the overall event. It was well attended by students, both on campus and online, and feedback from students was excellent. - Amy Pietsch, Career Services Director, University of Illinois - Springfield

What Clients Are Saying

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Before this event, I didn't analyze how my science major and business minor were related. After today I realized science leads to new discoveries which leads to new business products.– Jackson, Bowling Green State University Every speaker was great! All were inspirational. – Christina Scheetz, Reading Area Community College

I thought that the whole event was very entertaining. Most events like this are boring.– Anonymous, University of Illinois - Springfield

The speakers enforce the idea that age isn’t a factor in success. Also, our motivation as a group was very motivating.– Jenn Hoines, Stark State College

What Students Are Saying

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• Knowledge/InspirationEET features prominent young entrepreneurs who have truly “walked the talk”. In addition, EET provides a high level learning environment with real knowledge transfer between entrepreneurs and instructors and student attendees.

• Life Plan (Business Plan for One’s Life)At the conclusion of the days event, every student attendee will have an abbreviated Life Plan to take home. This plan will provide tactical steps to keep students focused on their ultimate vision for success.

• EET Workbook & Give-AwaysStudents receive a complimentary copy of Extreme Entrepreneurship Tour workbook along with valuable give-aways.

• Online Community Students receive complimentary access to the JourneyPage

online support community where they can connect with and support one another in achieving their goals well beyond the event’s conclusion.

What Students Receive

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• Recruitment for Existing Career Programs EET encourages all campuses to energetically promote programs delivered by the office of career services.

• Promotion Across Campus and Disciplines EET is a vehicle to promote the entrepreneurial mindset across all academic “colleges” and disciplines on your campus. EET provides a vehicle to connect with all students interested in entrepreneurship, not just business majors.

• Creative, Production, Staffing, Logistics EET will provide all creative, design, production, and operations associated with the EET on your campus. In addition, we will handle all logistics, transport, and technical details of events. EET does all the work, with no hassle to you. Two EET staff members will be at each event.

What Schools Receive

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• Media Inclusion GuaranteeA customized press release is created and then sent to local media with multiple follow ups. Furthermore, your school’s name and logo will appear and be mentioned in all tour press releases and interviews with the media.

• Website / InternetYour school will be featured at ExtremeTour.org with a direct link to your school’s web-site.

• Online Intranet with Resources Your school will receive access to marketing best practice reports

and templates, sponsorship templates, and overall best practices from others schools.

• Co-Branded RSVP SystemYour school will receive a unique URL where students can RSVP.Furthermore, you will receive the email addresses of all those who RSVP for or attend the event.

• Two Speakers & MCEET provides three speakers. One will serve as the keynote, one will serve as the workshop facilitator, and one will serve as the event MC.

What Schools Receive

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• Nationally recognized program on Binghamton University campus

• Cross-campus buzz and involvement among students and departments

• Full day of events: interactive workshops, expert panel, keynote address, networking events, and exhibits

• Local media coverage

• An opportunity for students to relate to young entrepreneurs and take immediate action and responsibility for their careers!

All-Inclusive Event Fee: $7,500

Additional costs may include food, printing, & room fee.

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Why Extreme Tour

To learn more, please contact:

Liv MansfieldExtreme Entrepreneurship Tour

liv@extremee.org800.930.8021 x701

www.ExtremeTour.org

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