In app subscriptions

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net mobile AG Zollhof 17 40221 Duesseldorf Phone: +49 211 97020-0 Fax: +49 211 97020-999 www.net-m.de Monetization from apps through In-App subscriptions Daniel Undorf Product Developer net mobile AG
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    09-May-2015
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Transcript of In app subscriptions

  • 1.Monetization from apps through In-App subscriptions Daniel Undorf Product Developer net mobile AGnet mobile AG Zollhof 17 40221 Duesseldorf Phone: +49 211 97020-0 Fax: +49 211 97020-999 www.net-m.de net mobile AG Zollhof 17 40221 Duesseldorf Phone:13.03.12 97020-0 Fax: +49 211 97020-999 www.net-m.denet mobile AG +49 211 Page 1

2. Overview1. The net mobile AG2. The state of In-App Payment3. net-m In-App Payment 1.Introduction 2.In-App Module4. In-App Subscriptions 1.Introduction 2.Showcase5. Self provisioning tool 1.Introduction 2.Showcasenet mobile AG 13.03.12 Page 2 3. The net mobile AG The net mobile AG was founded in 2000. Since 2009 NTT Docomo, the largestjapanese mobile operator, is the majorshareholder of net-m. Around 230 employees work in 7 officesaround the globe.Headquarter in Dsseldorf. net mobile AG is the number one company forvalue added services and mobile payment inGermany.net mobile AG 13.03.12Page 3 4. The state of In-App Payment Increased popularity of freemium business model And not an end in sight Revenue of In-App purchases in 2011: 970 million USD Revenue of In-App purchases in 2015: 5.6 billion USDnet mobile AG13.03.12 Page 4 5. net-m In-App Payment: IntroductionWhy carrier payment?Advantage for consumers Safe alternative payment method to credit card payment. Payment over phone bill convenient for customer.Higher conversion rateAdvantage for developers Operator takes care of collection of debt. Huge potential customer base.SIM card owner potential customernet mobile AG 13.03.12Page 5 6. net-m In-App Payment: In-App Module The In-App Payment Module is provided by net-m as a jar file. Developer Manual describes payment API. Mock module gets you started right away. Multiple layers of security for transactions Code obfuscation No passwords needed on mobile device No pricing information needed on mobile device SSL connection Hash code ensures that APK was not tampered with Transaction verificationnet mobile AG13.03.12 Page 6 7. net-m In-App Payment: In-App ModuleCase 1: Payment without content deliverynet mobile AG 13.03.12 Page 7 8. net-m In-App Payment: In-App ModuleCase 2: Payment with verification and content deliverynet mobile AG 13.03.12 Page 8 9. net-m In-App Payment: Subscriptions Subscription business model as alternative to single itempurchases. Many content providers successfully using subscription model Possible way to implement flat fee for in-app purchases.net mobile AG 13.03.12 Page 9 10. net-m In-App Payment: Subscriptions Recurrent payments handled on net-ms side. net-m fulfills all country and operator regulations protection of developer Reports on recurrent payment, established, failed or closedsubscriptions sent over http or email.net mobile AG 13.03.12Page 10 11. net-m In-App Payment: App DemoSetting up a subscription in-game on mobilenet mobile AG 13.03.12Page 11 12. Setting up subscription in-gamenet mobile AG 13.03.12 Page 12 13. Setting up subscription in-gamenet mobile AG 13.03.12 Page 13 14. Setting up subscription in-gamenet mobile AG 13.03.12 Page 14 15. net-m In-App Payment: Provisioning Tool Provisioning Tool enables the customer to set up his own servicesand prices. Uploading of APK file. Flexible and easy to use web frontend.net mobile AG 13.03.12Page 15 16. net-m In-App Payment: Provisioning Demo Self-Provisioning Tool:Setting up your application, items and pricesnet mobile AG13.03.12 Page 16 17. net-m In-App Payment: Provisioning Demonet mobile AG13.03.12Page 17 18. net-m In-App Payment: Provisioning Demonet mobile AG13.03.12Page 18 19. net-m In-App Payment: Provisioning Demonet mobile AG13.03.12Page 19 20. net-m In-App Payment: Provisioning Demonet mobile AG13.03.12Page 20 21. net-m In-App Payment: Provisioning Demonet mobile AG13.03.12Page 21 22. net-m In-App Payment: Provisioning Demonet mobile AG13.03.12Page 22 23. net-m In-App Payment: Provisioning Demonet mobile AG13.03.12Page 23 24. net-m In-App Payment: Provisioning Demonet mobile AG13.03.12Page 24 25. net-m In-App Payment: Provisioning Demonet mobile AG13.03.12Page 25 26. Conclusion net-m In-App payment Convenient for mobile users No media breaks High conversion rates Operator and country compliance met Secure and easy to integrate Flexible Self Provisioning Tool Supports subscription model Reoccurent charging handled by net mobile Reports pushed to developersnet mobile AG 13.03.12Page 26 27. net-m In-App PaymentThank you for your attention!Daniel UndorfProduct Developernet mobile AGnet mobile AG13.03.12 Page 27