Literasi Media di Era Post Truth - journal.uta45jakarta.ac.id
In a Post-truth era, what are the challenges for media?
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Transcript of In a Post-truth era, what are the challenges for media?
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IN A POST-TRUTHERA, WHAT ARE THE CHALLENGES FOR
MEDIA?
Christophe Ginisty22 May 2017
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Social Media Intelligence consultancy, we study and analyse online conversations and bring insights to our clients to help them protect their reputation and take the right decisions to engage.
We are also the organizers of the ReputationTime cycle of conferences.
www.agorep.com
ABOUT AGOREP
@cginisty
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What are the responsibilities in the post-truth era?
@cginisty
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Typology of influence
-1-IDEA
STARTER
-2-AMPLIFIERS
-3-CURATORS
-4-COMMENTATORS
-5-VIEWERS
@cginisty
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IDEA STARTER
AMPLIFIERS
CURATORSCOMMENTATORS
VIEWERS
@cginisty
Viral model
MAINSTREAM
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Source: Reputatio-Lab
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Idea starters are not the most influent
@cginisty
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@cginisty
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FAST AND EMOTIONAL SHARED ILLUSIONS
SOCIAL NETWORKS
TRADITIONAL MEDIA
@cginisty
Social networks have infected traditional media
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What seems to be real, What supports our beliefs, What members of your community state, What was supposed to stay confidential,What is already too viral to be wrong,…
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POST-TRUTH ZONE
IDEA STARTER
FOLLOWERS
FIRST AMPLIFIERS
CURATORS
COMMENTATORS
AMPLIFIERS
IDEA STARTERS
MINUTES…@cginisty
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Sharing and curation obsessions are the problem. « Fake news » is NOT.
@cginisty
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SOCIAL MEDIA
TRADITIONAL MEDIA
SHARE FIRST, VERIFY SECOND?
@cginisty
SOCIAL NETWORKS
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Fake news is not new(The power of the medium is)
@cginisty
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@cginisty
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IN A POST-TRUTH ERA, WHAT ARE THE CHALLENGES FOR MEDIA?
AMPLIFY CURATE EDUCATE
@cginisty
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Thank you.
@cginisty