Competitive Scenario in the Consumer Durables Aftermarket-The Case of Microwave Ovens
IMS Competitive Scenario Planning Process
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Transcript of IMS Competitive Scenario Planning Process
Competitive Scenario Planning Process October, 2013
Scenarios aim to stretch thinking about the future and widen the range of alternatives considered. - Michael Porter
Competitive Scenarios
• Descriptive narratives of plausible alternative projections of a specific part of the future. • Possible, Credible and Relevant
• A search for an understanding of how the future could change and how an organization can thrive by adapting to a number of changed future circumstances.
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Competitive Scenario Elements
End States
Plots “What &
How”
Logics “Why”
Driving Forces
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Driving Forces: Environmental: economic, social, cultural, ecological, technologic events and trends. Actions of institutions: business organizations, political, governmental agencies, regional and international bodies, etc.
End States: What will happen in a particular future at some specific time. A speculative projection based on a specific set of assumptions. Not a forecast…
Competitive Plots: The story of “what” and “how” would have to happen for a specific future to come to be.
Logics: The “why” underlying the “what” and “how” of a competitive plot. Could it happen? Are there inconsistencies? How could it happen? Why might it happen?
IMS Competitive Scenario Planning Process
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Pre-work Pre-read
Competitor Research
Share
Scenario Planning Process
Customization
Scenario Thought Starters
Scenario Ideation & Exploration
Scenario Validation & Prioritization
Scenario Mitigation Ideation & Exploration
Scenario Mitigation
Action Planning
Competitive Action Plan Integration
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Workshop Pre-Workshop Post-Workshop
