Improving Your Drupal Website with Use
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Transcript of Improving Your Drupal Website with Use
? 1 When should I test?
How do I get started?
What options are available?
What mistakes should I avoid?
What if I want to learn more?
234 5
Complex or high risk functionality
Unknown audience
Launching a new product
Portion of project requirements are unfamiliar to you
1 WHEN TO TEST
Member driven organization
Need proof for management
Conversation rate makes or breaks you
Need to backup your expertise
1 WHEN TO TEST
Identify the goal of testing
Determine your available budget
Determine the amount of time you can spend
Isolate who your users are & how you will find them
2 INITIAL STEPS
Appoint your user testing lead
Determine where the testing will take place
Discuss how feedback will be gathered, reported, & implemented
Discuss testing options
2 INITIAL STEPS
USER SURVEY – When to Use Need help generating ideas
Unsure of user demographics
Your have a member-based audience that drives your decisions
USER SURVEY – Pros | Cons
Can quickly create, post, & gather feedback
Able to reach a large pool of users
Great way to recruit users for future testing
PROS Analysis can take too much time
Accuracy of data can be suspect
Results will not give any insight into user behavior
CONS
INTERVIEWS – When to Use Know very little about the topic
Have a task drive website
Internal users are a high priority
Able to piggyback on an upcoming event
INTERVIEWS– Pros | Cons
Get out your space and into another’s
Opportunity to learn more about your client & their business
Identify workarounds and quick links
PROS Perspective limited to a few users
Internal stakeholders may take over process
Traveling to multiple locations adds time to the schedule
CONS
INTERVIEWS – Cost | Time | Tools Cost: Mileage - $0.56/mile, Food - $30+
Timeline: 2 – 4 weeks
Tools: ???
01 CARD SORTING
Observing how users group information together
CARD SORTING Observing how users group information together
CARD SORTING – When to Use
Overhauling the current grouping of content
Labeling is a concern
Content duplicated in multiple areas
CARD SORTING – Pros | Cons
Non-obvious weak points exposed
Allows you to identify labeling issues
Good group task to wrap heads around size of site
PROS Simply a guide; not a structure
Large data sets are overwhelming
Specialized content is difficult to unfamiliar users
CONS
TREE TESTING– When to Use Validate your new structure – find ability of items and group
Continue to address label concerns
Allows you to focus on specific areas that are an internal hot button
TREE TESTING – Pros | Cons
Able to iterate and fine tune quickly
Able to test how long it takes users to find content
Gives stakeholders a visual way to find holes
PROS Can only test large sites in pieces
Can’t test cross-linking, search, and design impact
CONS
When they click down an incorrect path, only
46% eventually succeed
‘’
‘’ Jeff Sauro Measuring Usability
CLICK TESTING – When to Use Have questions about the new layout, structure, or functionality
Analytics show that certain existing pages are failing but you don’t know why
Conversation rate is critical to the bottom line
CLICK TESTING – Pros | Cons
Able to work out kinks before build
Large user sample sizes possible
No Observer Effect – they don’t know you are watching!
PROS Don’t know ‘why’ they clicked
Click testing doesn’t who eye movement
CONS
Can’t control motivations when watching the live site
USABILITY TEST – When to Use At the start of you next project
Confused about why a section is not performing well.
Test iterations of complicated or forward thinking functionality
Ready to test content
USABILITY TESTING – Pros | Cons
Need only a few good people for good results
Clients can join the observation
Remote services help you to reach a large, diverse group fast
PROS Testing and analysis may be time consuming
Lab setting is expensive
CONS
Extends timeline right out of the gate.
USABILITY TESTING – Cost | Time Cost: Usability Lab - $15,000 to $25,000
Timeline: 3 weeks – 8 weeks
Recruiting & Screening - $2000
Online Services - $40 - $70 / user
No substitute for in-person observation
A clear purpose is required for clear results
Building websites is on-going – so is testing
Analytics should guide your questions
4 LESSONS LEARNED
Testing will not make your decisions
Leave the analysis up to the experts
Don’t make it too complicated, any feedback is useful
4 LESSONS LEARNED