Improving Your Business by Optimizing Your Reminder SystemImproving Your Business by Optimizing Your...
Transcript of Improving Your Business by Optimizing Your Reminder SystemImproving Your Business by Optimizing Your...
Cand.med.vet
1996
Cerfied
professional
facilitator
NLP
Business
Practitioner
Improving Your Business by Optimizing YourReminder System
• In no ones pocket
• Work with clinics no matter ifthey are corporates or not
• On good terms with most clinics, companies and corporates
• Time
• System limitations
• Data
• Resistance
160 in 7.000 cat owners in the Randers area receives
reminders from RD
1.000 out of 2.000 activeclients receives reminders
500 of 1.000 reminders results in a booking
1 in 10 responds to a dental reminder
30 days between vacc and dental reminder
Why do we vaccinate?Against what?
1.800 active x 50% with reminders x 50% response rate = 450 vacc.
1.800 active x 75% with reminders x 75% response rate = 1.013 vacc.
• Individual clients
• Manual ”reading” of data
• Manual sending of SMS & e-mail
• Facebook discussions
• Data from 12 clinics
Clinic 1
Active clients 1688
Vaccinations 784 46%
Dentals 57 3%
Clinic 2
Active clients 1777
Vaccinations 594 33%
Dentals 334 19%
Annual turnover vaccination: 273.000,-
= 1.000 vaccinations
8 ”dentals” in march 2016
Clinic 1
Active clients 1688
Vaccinations 784 46%
Dentals 57 3%
Clinic 2
Active clients 1777
Vaccinations 594 33%
Dentals 334 19%
Clinic 1
Active clients 1688
Vaccinations 1444 85%
Dentals 96 6%
Clinic 2
Active clients 1777
Vaccinations 950 53%
Dentals 400 23%
377.000/261
8/mth.
% clients with active reminders
1.800 active x 50% with reminders x 50% response rate = 450 vacc.
1.800 active x 75% with reminders x 75% response rate = 1.013 vacc.
Why?
Prevention is betterthan cure
Good for pets
99% healthy (= prevention) 1% ill (= treatment)
Good for business
Vet Office assistant
Student worker
• Dental
• Senior check
• Cronic patients / bloodwork
• Cartrophen
• Weight
• Fleas
• Suprelorin
• Ypozane
VACCINATION
DATE
+ + +
Response rate:Phone > SMS > e-mailPostcard ???
Costumer experience journey – touch points
Website Phone ”e-mail” Reception Receptionist Vet Receptionist
Communication between visits
The PerfectConsultation
Reminder with pre-bookedappointment
Dental expert
Free dental check ups:• Campaign 1-2 / year• Reminders 6 -12 mths.
Business vet
IIIIII
- 24 mdr. - 13 mdr. I dag
Dog
Cat
Young Adult Senior
CDY CDA CDS
CCY CDA CCS
Ow
ne
rsin
tere
sse
ThemeDevelop
mentPrice Care
Targited campagns
2 x
Targ
itgr
ou
p
Campagn site
24 – 18 mth.584 dogs543 cats
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