Improving Veteran Mobility - Oregon Transit · •Branding and Go Kits •Opt-in approach •Target...

16
Improving Veteran Mobility

Transcript of Improving Veteran Mobility - Oregon Transit · •Branding and Go Kits •Opt-in approach •Target...

Page 1: Improving Veteran Mobility - Oregon Transit · •Branding and Go Kits •Opt-in approach •Target Population: Veterans, already low drive alone rate but a need for mobility. Participant

Improving Veteran Mobility

Page 2: Improving Veteran Mobility - Oregon Transit · •Branding and Go Kits •Opt-in approach •Target Population: Veterans, already low drive alone rate but a need for mobility. Participant

Program Overview

• Program Goals:• Accessibility:

• Healthcare and Veteran services

• Employment

• Social + Recreational

• Reintegration

• Planning and prep started Feb 2017• Outreach April-August

2018

Page 3: Improving Veteran Mobility - Oregon Transit · •Branding and Go Kits •Opt-in approach •Target Population: Veterans, already low drive alone rate but a need for mobility. Participant

Go Vets Program Partners:

Page 4: Improving Veteran Mobility - Oregon Transit · •Branding and Go Kits •Opt-in approach •Target Population: Veterans, already low drive alone rate but a need for mobility. Participant

What we knew:

• Veterans are hard to reach!

• VTCLI Grant for Veteran Outreach. • Lack of success with

programs nationwide, 1 Click 1 Call.

• We could do better!

Page 5: Improving Veteran Mobility - Oregon Transit · •Branding and Go Kits •Opt-in approach •Target Population: Veterans, already low drive alone rate but a need for mobility. Participant

• Need for better access and awareness to services

• Need for transportation to medical, employment, and social/recreational opportunities

• Why? Pre-program results.

What we knew:

52%

29%

65%

0%

10%

20%

30%

40%

50%

60%

70%

Medical Appointments Work or employment programs Social or recreationalopportunities

Did you miss any of the following due to lack of transportation?(Pre-Program)

Page 6: Improving Veteran Mobility - Oregon Transit · •Branding and Go Kits •Opt-in approach •Target Population: Veterans, already low drive alone rate but a need for mobility. Participant

Go Vets: How it works

• Go Vets Brand

• “Go Kit” Travel Tools• Free Bus Pass • Veterans Resource Map• Bike, Carpool, Bus, Safety, and other transportation

services• Go Gear

• Regular Outreach + Events• 6 custom events; 14+ partner events• Many one-on-one travel trainings

• 383 Veteran Participants

• Baseline and Post-Program Surveys

Page 7: Improving Veteran Mobility - Oregon Transit · •Branding and Go Kits •Opt-in approach •Target Population: Veterans, already low drive alone rate but a need for mobility. Participant

Travel Training

Page 8: Improving Veteran Mobility - Oregon Transit · •Branding and Go Kits •Opt-in approach •Target Population: Veterans, already low drive alone rate but a need for mobility. Participant

Events + Outreach

Page 9: Improving Veteran Mobility - Oregon Transit · •Branding and Go Kits •Opt-in approach •Target Population: Veterans, already low drive alone rate but a need for mobility. Participant
Page 10: Improving Veteran Mobility - Oregon Transit · •Branding and Go Kits •Opt-in approach •Target Population: Veterans, already low drive alone rate but a need for mobility. Participant

Program Success

33%

29%

10%

24%

4%

66%

25%

6%

2%1%

0%

10%

20%

30%

40%

50%

60%

70%

Very Well Somewhat Well Neutral Not Very Well Not At All

Access to Medical Appointments

Pre-Program

Post-Program

20%

23%

17%

24%

17%

48%

27%

21%

4%

0%0%

10%

20%

30%

40%

50%

60%

Very Well Somewhat Well Neutral Not Very Well Not At All

Access to Work

Pre-Program (N=214)

Post-Program (N=106)

Page 11: Improving Veteran Mobility - Oregon Transit · •Branding and Go Kits •Opt-in approach •Target Population: Veterans, already low drive alone rate but a need for mobility. Participant

Program Success

52%

29%

65%

13%

9%

24%

0%

10%

20%

30%

40%

50%

60%

70%

Medical Appointments (Pre-program N=356 and Post-program N=181) Work or employment programs (Pre-program N=331 and Post-program N=170) Social or Recreational opportunities (Pre-program N=355 and Post-programN=177)

Did you miss any of the following due to a lack of transportation? (Yes)

Pre-Program

Post-Program

Page 12: Improving Veteran Mobility - Oregon Transit · •Branding and Go Kits •Opt-in approach •Target Population: Veterans, already low drive alone rate but a need for mobility. Participant

Program Success

81%

22%

57%

6%

2%

8%

5%

11%

1%4%

1%

75%

29%

90%

7%

2%

9%

4%

12%

2%4%

2%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Walking Bicycling(personalbicycle)

Bus Translink(medical

transportation)

Valley Lift(paratransit

service)

DisabledAmerican

Veterans (DAV)

Carpooling Driving Alone Bikesharing(Rogue Bike

Share)

Ridesharing(e.g. Lyft, Uber,

or Taxi)

Carsharing (e.g.Zipcar)

Q: Which of the following transportation options do you use regularly?A: I have access to this option and use it regularly.

Pre-Program

Post-Program

Page 13: Improving Veteran Mobility - Oregon Transit · •Branding and Go Kits •Opt-in approach •Target Population: Veterans, already low drive alone rate but a need for mobility. Participant

Go Vets: Individualized Marketing Program

• Using IM Mechanics to increase mobility and access for Veterans• Branding and Go Kits

• Opt-in approach

• Target Population: Veterans, already low drive alone rate but a need for mobility

Page 14: Improving Veteran Mobility - Oregon Transit · •Branding and Go Kits •Opt-in approach •Target Population: Veterans, already low drive alone rate but a need for mobility. Participant

Participant Feedback

• “The Go Vets pass has enabled me to get out of my home and helped me greatly with my depression. Thank you, this program has changed my world.”

• “I want to thank you very much for all your help. Your kit and the bus pass is currently helping me tremendously to get to and from unemployment office and job opportunities while I seek work. Thank you sincerely”

• “The Go Vets program helped me get out in the community because I don’t have a vehicle. Bryan was real cool to talk to being a Veteran, and him a part of the Armed Services I can identify. I was going through a new and demanding part of my life mentally and physically; it was made much easier that I had all these resources to help me cope and have fun and feel appreciated”

Page 15: Improving Veteran Mobility - Oregon Transit · •Branding and Go Kits •Opt-in approach •Target Population: Veterans, already low drive alone rate but a need for mobility. Participant
Page 16: Improving Veteran Mobility - Oregon Transit · •Branding and Go Kits •Opt-in approach •Target Population: Veterans, already low drive alone rate but a need for mobility. Participant

Any Questions?

Bryan Simpson

Veterans Travel Trainer

[email protected]

541-608-2423