Improving the quality of life of rural families in Kenya, the lean way

Lean Startup Conference17 Nov 2015

Where are the power lines?

Kerosene for lighting

Fire wood for cooking for one month

Wow, all this choice and I did not even know but can I afford something?

Customer Discovery: John Muse trying different solutions

$40: 4 * $10 over 3 months

$100: 7 * $15 over 6 months

Bright light + phone charging at home

$20: 2 * $10 over 1 month

$30: 3 * $10 over 2 months

$40: 4 * $10 over 3 months

MP3 from USB stick and Micro-SD card

Bright light throughout the house + phone charging at home

Dual SIM, long lasting battery, in-built radio

No fumes, faster, convenient

Service MVP includes a range of goods on credit

Service MVP includes delivery no matter how remote

Service MVP exploits existing social cohesion

Customer Validation: Test-selling to farmers who are cash poor but asset rich

I am worth $15!

Me too

Customer Validation: Mary Musumba is a leader and earlyvangelist

Customer Validation: is Ken using the right sales process?

Customer Validation: how do we position ourselves?

www.bidhaa.co.uk @bidhaasasaThank you for listening.rocio.perez-ochoa@bidhaa.co.uk