Improving Audience Engagement in Your ILTA Conference Sessions and Other

Educational Offerings

April 19, 2011

Tweet #ILTAUP

Introductions

• Peter Buck – Hildebrandt baker Robbins

–Moderator, Experienced Bar Camp Organizer

• Michele Gossmeyer – Mayer Brown LLP

– ILTA BOD, prior Conference Co-chair

• Meredith Williams – Baker Donelson Bearman Caldwell & Berkowitz

– ILTA 2011 Conference Co-chair

• Kathy Lentini – Brown Rudnick LLP

– ILTA 2011 Conference Co-chair

Webinar Outline

• Background• ILTA 2011• Alternative Formats• Crowdsourcing

Background

• ILTA conference sessions always cutting edge– formats used in the past– inroads on alternative formats• ILTA U, now Hands-on• Workshops• Alternative room setups (round tables)• Discussion Forums (crowdsourcing through

email prior to session)• Communities of Interest

ILTA 2011

• Next evolution = alternative formats• 2010 Evals• Differences in learning styles• Encouraging each team member to

include at least one alternative format

Generational Learning Styles

• Old School – Content– Experts– No Social Media– Focused

• New School – audience involvement – Interactivity– Use Social Media– Multi-tasking

Making Sessions Relevant to all Generations

• Make sure content hits the mark• Keep training bite sized• Allow pre-conference attendee

participation for those who want it, to help plan the content

• Choose carefully some sessions to be case study format, others to be interactive

Aud

ienc

e Pa

rtic

ipat

ion

Time to Prepare Session

Roundtable

Panel Discussion

WorkshopHands-on/Training

Bar Camp

Survey with Panel DiscussionCrowd Sourced vote with Panel

ILTA Member Case Study

6 Topics in 60 Minutes

Lecture by SME

Group Discussion Sessio

n

Form

ats

Choosing a Format

• Look at target audience – which format suites them best

• Look at area of focus of the session • What are the takeaways?• Are there experts in this field, are there member firms

who have stories to tell, is it something that attendees may have their own ideas on and want to share?

• Is there a specific speaker in mind and would they work well with an alternative format?

• Does topic lend itself to interactivity • Can you use crowdsourcing for developing content

Bar Camp

Sample presentation with Twitter feed

Aud

ienc

e Pa

rtic

ipat

ion

Time to Prepare Session

Roundtable

Panel Discussion

WorkshopHands-on/Training

Bar Camp

Survey with Panel DiscussionCrowd Sourced vote with Panel

ILTA Member Case Study

6 Topics in 60 Minutes

Lecture by SME

Group Discussion

How to Get Started• Choose a

format• Discuss

content/format with speaker(s)

• Draft “What will this session focus on”

• Prepare content

Target Audience Topic/IssueAudience Need

Market Category CompetitionKey Benefit

View of the Buyer “Why”

Unique differentiator is

For [target audience] who has [audience need] then [topic-issue-need] is a [market category] that [1 key benefit] unlike [competition is…] the session [unique differentiator]

Summary

• Highlights

• Give an Alternative Format a try, if it makes sense. Gather ideas:– Sample Bar Camp site http://bit.ly/gbb3M7– Game Storming site http://

www.gogamestorm.com – Inspiration site http://www.presentationzen.com

• CrowdSource where you can

Speaker Webinars

• June 7 - Midway in content development, focus on putting together the presentations, social media tools, content development

• July 12 - Moderator Training• August 9 - Public Speaking Tips

Q & A

• Review any tweeted questions• Live Q & A