Improving and Understanding ED Websites
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Improving and Understanding ED Websites GOED Marketing Division July 28, 2010
Transcript of Improving and Understanding ED Websites
Improving and Understanding ED
Websites
GOED Marketing Division
July 28, 2010
Welcome
• Speaking- Evan Davis– 605-773-5042– [email protected]– www.sdreadytowork.com– www.sdreadytopartner.com
Housekeeping
• Slideshare- http://www.slideshare.net/SDGOED
• Questions- feel free to jump in and ask them
Today’s Agenda
• Search Engine Optimization
• Website Analytics• Web/Online
Marketing Trends
Search Engine Optimization
• What is it?
Search Engine Optimization
Search Engine Optimization
• 1. Name of Organization• 2. Variations of your name• 3. misspellings of your name• 4. Add the word economic development• 5. geography name + demographics
-GIS planning
Search Engine Optimization
6. Your geo’s game + business assistance 7. Your geo name + major industry8. Your geo name + business9. Major companies in your area10. Whatever you think will work
-GIS planning
Search Engine Optimization
• NOT a final list– Always changing and evolving– Look into data to see what is coming up on
searches- Take inventory
Search Engine Optimization
• Already doing it!• Fill title pages• Give descriptions
for every photo on webpage
<head><title>TITLE Element - Page Titles</title></head>
Website Analytics
• In the old days…
Website Analytics
Website Analytics
• Visits • Traffic Sources • Content Overview• Entrance sources• Top exit pages• Time on page• Check out data on important pages
Website Analytics
• Visits– good, but not great
Website Analytics
• Traffic Sources– tells where people
came from
Website Analytics
• Content Overview– Tells where people went on your website
Website Analytics
• Entrance sources– Tells what pages people come to site on
Website Analytics
• Top Exit Pages– Tells where people leave site– Bounce rate
Website Analytics
• Time on Page– Great indicator of content on page– More time the better!
Website Analytics
• Check out data on important pages
Website Analytics
• TIPS• make different marketing campaigns you do
have specific URL, such has www.sdreadytowork.com/firemars
• go over you stats on a monthly basis. (gives you insight, now
• set benchmarks and goals (sometimes its difficult with ED sites because there is not a product sold…)
Web/Online Marketing Trends
• E-Mail Marketing
• Social Media
E-Mail Marketing Tips
• Send emails to only people who have given permission
• Build email list• use enticing headlines • Avoid terms/expressions that will
get you blocked
E-Mail Marketing Tips
• Send out timely emails• Email only as much as you can do• Tips, interesting stories, content
that keeps readers • Add pictures, but not too many
Social Media
Social Media
• Questions to ask– What social media tools will work best for me?– Who is my audience?– Can I keep them updated?
Social Media
• TIPS– Be more than a glorified PR machine – Provide relevant news and information to
followers– Engage followers with questions, contests,– Updated frequently– Be a trusted voice, know the pulse of your
community and industry
