BUSINESSESFORSALE.COM IMPROVES RANKING WITH SEO · Dynamis Online Media Group has big plans for...
Transcript of BUSINESSESFORSALE.COM IMPROVES RANKING WITH SEO · Dynamis Online Media Group has big plans for...
Dynamis Online Media Group has big plans for their web
properties. They own a successful portfolio that includes
BusinessesForSale.com, FranchiseSales.com,
PropertySales.com, and more where people can buy and sell
businesses.
NAME
Dynamis Online Media Group
THE GOAL
Increase monthly traffic from search engines.
BUSINESS
Dynamis Ltd. is a leading online publisher focused on
delivering websites to the classifieds marketplace.
According to Marcus Markou, Chairman of Dynamis PLC,
BusinessesForSale.com currently has over 47,000
businesses for sale.
THE CLIENT
A COMPANY WITH BIG GOALS Dynamis has a goal. Within 10 years, “90% of all businesses bought and sold on earth will
be through BusinessesForSale.com”. They also want 90% of all franchises to be bought
and sold through FranchiseSales.com.
In order to make these dreams a reality, Dynamis knew they needed the right partner for
search engine optimization (SEO). They face strong competition for keywords like “business
for sale” with over 2,240,000 competing websites.
According to Rufus Bazley, Head of Marketing at Dynamis, Ltd, they have tried a variety of
PR and SEO firms, but none was able to give them the rankings they needed to succeed.
None of the firms they tried came close to the quality of backlinks they required. Dynamis
knew they had to make a change if they were ever going to make their goals a reality.
Like many people experienced in SEO, Bazley follows Matt Cutts, head of the web spam
team at Google, on Twitter. While reviewing Cutts’ tweets, Bazley found one where Matt
Cutts said the blog post Penguin 2.0: Your Roadmap to Recovery on Search Engine
Journal offers a “pretty good overview of the stages of Penguin recovery”.
The article linked in this tweet introduced Rufus to SEO.CO.
“I've been searching for quite some time for a company that could have me featured on ‘top
tier’ websites like Mashable.com and BusinessInsider.com on a monthly basis, and have
reached nothing but dead ends. When we saw a retweet from Matt Cutts about SEO.CO, it
sounded too good to be true.” said Bazley.
The fact that Matt Cutts endorsed SEO.CO’s methods for SEO made Bazley realize this
was a company he wanted to try.
Figure 1: Matt Cutts tweets about Jayson's Penguin recovery methods.
After 2 ½ months of using SEO.CO’s level V link building campaign, BusinessesForSale.com has seen
remarkable improvement. As of the time of this writing, BusinessesForSale.com has seen 1,297 Google
rank increases in under three months.
1,000
0
May 2013 Jun 2013 Jul 2013 Aug 2013 Sep 2013
Google Chang
1297
Bling
110
78
Competitors
18,485,567
Local Searches
109,923
Bling Chang
809
BUSINESSESFORSALE.COM RESULTS AFTER 2 1/2 MONTHS!
2
BUSINESS FOR SALE
10
Jun
2013
Jul
2013
Aug
2013
Sep
2013
Oct
2013
ʘ
The keyword phrase “business for
sale” moved from 16th on the
second page of Google to 5th place
in the middle of the first page.
DISPLAYING 1 TO 5 OF 5
Date CompetitorsLocal
searches
Oct 2013 5th 2nd 2,240,000 33,100
Sep 2013 5th 20th 2,240,000 33,100
Aug 2013 7th 32th 2,240,000 320
Jul 2013 16th 35th 2,240,000 320
Jun 2013 16th Not found 2,240,000 320
5th
Bing
2th
Competitors
2,240,000Local Search
33,100
FIRST PAGE RANKINGS!
The keyword phrase “businesses for
sale” moved from 12th position on the
second page of Google to 5th place
on the first page.
How do these numbers translate into traffic? So far, in
2013 BusinessesForSale.com has had over 5 million
visitors. After the latest Penguin update, we checked
BusinessesForSale.com again to see how it faired with
Google’s web spam algorithm. Many companies wait in
anticipation when Penguin strikes, wondering if their
websites will lose ranking and revenue. After reviewing
SEO.CO’s client’s rankings, we noticed Our clients
either improved or stayed neutral from Penguin [2.1].
BusinessesForSale.com improved accordingly as well.
5th
Bing
26th
Competitors
1,490,000Local Search
14,800
BUSINESS FOR SALE
5
0
May 2013 Jun 2013 Jul 2013 Aug 2013 Sep 2013 Oct 2013
DISPLAYING 1 TO 5 OF 5
Date CompetitorsLocal
searches
Oct 2013 5th 26th 1,490,000 14,800
Sep 2013 5th 20th 1,490,000 12,100
Aug 2013 5th 21st 1,490,000 12,100
Jul 2013 15th 31st 1,490,000 12,100
Jun 2013 11th 2nd 1,490,000 12,100
May 2013 12th 22nd 1,490,000 12,100
FIRST PAGE RANKINGS!
FROM THE AUTHOR
5,000,000Viewers in 2013
Service has already
easily paid for itself.
As most people who have achieved a first page
ranking know, websites that rank on the first page
of Google get substantially more traffic than later
pages.
A Chitika Insights study with over 8 million clicks
showed that 91.7% of users clicked on a first page
of Google’s search engine results and only 8.3%
clicked a result on the second page.
WHY IS GOOGLE’S FIRST PAGE SO IMPORTANT?
Bazley adds, SEO.CO’s “service has already easily paid for itself since I started
working with them”. Before they started working with SEO.CO, Dynamis had an
expensive pay-per-click ad campaign that they used for traffic. Since working
with SEO.CO, they’ve been able to halt their PPC campaign and use those
funds to further grow their Internet presence.
When asked for three words that describe working with SEO.CO, Bazley’s response was, “smart, easy, and rewarding”.
These words are understandable considering SEO.CO has dramatically increased traffic for BusinessesForSale.com,
which in turn has increased sales.
Bazley adds, SEO.CO’s “service has already easily paid for itself
since I started working with them”.
“SMART, EASY, AND REWARDING”
They started by analyzing
BusinessesForSale.com’s
competitor’s marketing
campaigns. Then they
created a customized,
superior SEO campaign for
their business.
For BusinessesForSale.com,
SEO.CO used their level V
link building campaign that
includes four guest blog
posts on “top tier” websites
and eight guest blog posts
on other
reputable sites.
SEO.CO has established
relationships with websites
that Google trusts. These
websites know the quality of
their content based on their
experience.
Of course, SEO.CO monitors
website ranking throughout
the entire process so they
can deliver timely reports
and keep you informed.
How SEO.CO achieved sustainable search engine rankings for
BusinessesforSale.com
HOW DID WE DO IT?
SEO.CO under-promised and over-
delivered. Within two months of starting our
local SEO campaign, we were already
ranking #1 in Google for our top local
keywords.
MIGUEL LUNAAvalon Construction Corp.
“ When we first started with SEO.CO, we
were nowhere to be found in the search
engines. Now we’re on the first page of
Google for our top keywords, and even in
the No. 1 position for some of them! This is
utterly incredible…
ADELIA RITCHIECEO at DERMagic Skin Care for Animals, Inc.
“ SEO.CO’s link building is simply amazing
and proven in results.
CHRIS WIZNERCEO at Vivid Candi
“
By now, you have a good idea of what SEO.CO can do for your company. Our full range of SEO, guest
blogging, and social media services are at your disposal.
Click here to find out more or call 1-877-545-GROW.