Improve Your Presentation Skills: Storytelling and Connection
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Transcript of Improve Your Presentation Skills: Storytelling and Connection
Presented by:
Shené Commodore, CPCMPresidentCommodore Consulting, LLC
Tuesday, May 20, 20141:30 p.m.–2:30 p.m. (Eastern)
Welcome to…
Improve Your Presentation Skills:Storytelling and Connection
Overview This presentation is designed to teach
participants how to improve presentation skills by creating visual stories, and utilizing clear, captivating, content that solve problems by
inspiring others to take action.
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Learning Objectives:•Learn how to connect with the audience.•Learn how to build your story.•Create captivating content to build visual
stories.• Inspire people to take.
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Presentation Opening•Establish audience connection•Get audience’s attention•Establish credibility•Tell what the presentation is about
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Establish a Connection•Use Empathy•Criteria and Comparison•Mistakes and Solutions•Myths and Realities
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Create a S.T.A.R. Moment
•Significant•Sincere•Motivating
Moment that magnifies your big idea and makes your solution stand out.
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Persuading Your Audience• Figure out what your audience cares about and link
it to your idea.
• Provide information / tools that boost their confidence in their abilities.
• Order Messages for Impact
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Persuading Your Audience:Balance Facts & Emotional
Content• Ethical Appeal – shared values &
experiences
• Logical Appeal – maintain order, make a claim, then supply evidence
• Emotional Appeal – stimulate audience with pain or pleasure
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Plan the Audience’s Journey• State the big idea — What phase process the
audience needs to move?
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2. What is the challenge/complication?1. What is
the situation?
3. Build the resolution
Plan the Audience’s Journey (cont’d)– State the big idea
– Determine phase process the audience needs to move:• By project process• By Sales Cycle Process• By Adoption Process
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Slide Set-Up
•Structure to help audience understand where they are in the message.
•Remove irrelevant details.
•Make important elements larger.
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Presentation Structure• Design your beginning with the end in
mind. (Know your audience.)
• Have a beginning, middle, and an end.
• Use Overview to guide your audience at the beginning.
• Explain your concepts.
• Make your point.
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Presentation Structure1. Beginning
• What is the audience’s current situation?• What did they do in the past?• What is important to them?
Presenter Goal: Describe what could be
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Presentation Structure2. Middle
• Alternate between what is and what could be.
Presenter Goal: Call to action, define what you want the audience to do.
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Presentation Structure3. End
• Everyone understands what could be and your idea is the better choice to meet future reward.
Presenter Goal: Audience leaves committed to take action.
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Organizational Structurefor Supporting Content
Create Interests in Presentations
1.Chronological – time2.Sequential - process3.Spatial – relate 4.Climatic – order of importance
Persuasive Presentations
1.Problem-Solution2.Compare-Contrast3.Cause-Effect4.Advantage- Disadvantage
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Why Create a Story Framework
•We are naturally drawn to stories•People are twice as likely to remember a
message with pictures and text.•Easier for the audience to follow along•More authentic
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Incorporating Storytelling in the Presentation
•You must have an identifiable story pattern:
– Situation – identify a relatable example and characters
– Complication – describe the obstacles deterring needs being met
– Resolution – discuss the solution, how could the audience’s world improve
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Visual Messaging:Great Images
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DistractionsNo relevance
Decorative Not unique
Strong Images
Interesting, relevant
Wow ImagesIncite emotion,
relevant
Worst Bad Good Great
Visual Messaging•Convey Facts
•Convey a Concept -Does the picture add specific clarity to the message?
•Convey emotions- Does the picture capture feelings or emotions?
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Presentation Example: Convey a Concept/Process
• GSA Process
• Customer completes readiness assessment and submits required documents. Customer pays fee for past performance report and digital certificate.
• Once the forms are entered in the system, GSA checks and verifies customer information in SAM, D&B, and proposal requirements list.
• Verify required forms are included, a CO is assigned.
• The content of the documents are reviewed to ensure company has financial, technical, and past performance required.
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GSA File Pre-Approval Process
Company•Complete Readiness Assessment/ Completes Forms•Submits information electronically•Pay fees for Past Performance Report and Digital Certificate
GSA Processing•Review data in system•If required information is submitted, assigns to CO•Review financial, technical, pricing information
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GSA File Pre-Approval Process (cont’d)
• Complete Readiness Assessment, Complete Forms
• Pay Fees for Past Performance & Digital Certificate
• Submit Forms Electronically
• Accepts electronic submission
• Review required forms for included, assign CO
• Review forms and Financial, Technical, Pricing Information
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Company
Conveying Facts
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Conveying Facts (cont’d)
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Common Slide Mistakes•Too much variety in look and feel of slides.•Using pictures without reason. •Using default templates, clip art. •Cluttering and reading the slides.•Don’t use facts when you want to convey
emotions!
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Proper Use of Quotes• Inspire, clarify, or reinforce•Reinforce good content•Helpful links:
– Brainyquote.com– quotegarden.com– Thinkexist.com
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Reviewing Your Presentation• Is there a big idea?
• Do small, incremental decisions lead to the big idea?
• Are there clear, factual evidence for assertions listed to support all points?
• Is your call to action clear?
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Best Practices•Be Authentic – create a story with a hero
and contrast
•Know your information
•Make sure graphics are simple and applicable
•Build in breaks (video, polls, etc.)
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Resources• How to Win Friends and Influence People, Dale
Carnegie• Everyone Communicates, Few Connect, John C.
Maxwell• Resonate: Present Visual Stories that Transform
Audiences, Nancy Duarte
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“Any message you try to convey must contain a piece of you.”
John C. Maxwell
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Contact Information
Shené Commodore, CPCM - PresidentCommodore Consulting, LLC770-590-5147
[email protected] @CommodoreC
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Questions???•Use the raise hand icon to ask a phone
question
•Type your question in the Q&A panel and “send” your question to all panelists.
Thank you for participating in today’s event!