Improve your E-Commerce with these best practices-south shore jan 2011
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SOUTHSHORE.CA
BEST PRACTICESBEST PRACTICESTO INCREASE ONLINE SALESTO INCREASE ONLINE SALES
Las Vegas- Jan 2011
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LONG TAIL EFFECT =LONG TAIL EFFECT =LONG TAIL EFFECT =LONG TAIL EFFECT =$
####productsproductsproductsproducts
Brick & Brick & Brick & Brick & MortarMortarMortarMortar RetailersRetailersRetailersRetailers
BEST SELLERSBEST SELLERSBEST SELLERSBEST SELLERS
Pure digital Pure digital Pure digital Pure digital RetailersRetailersRetailersRetailers
No limit :No limit :No limit :No limit :MULTIPLY YOUR SUCCESS!!!MULTIPLY YOUR SUCCESS!!!MULTIPLY YOUR SUCCESS!!!MULTIPLY YOUR SUCCESS!!!
SuccessSuccessSuccessSuccess of online of online of online of online retailersretailersretailersretailers
HybridHybridHybridHybrid RetailersRetailersRetailersRetailers
In storeIn storeIn storeIn store OnlineOnlineOnlineOnline
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TheTheTheThe STARTING POINT STARTING POINT STARTING POINT STARTING POINT for online for online for online for online successsuccesssuccesssuccess…………
youryouryouryour WEBSITEWEBSITEWEBSITEWEBSITE
2. 2. 2. 2. SellSellSellSell youryouryouryourproductproductproductproduct....
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Be Be Be Be structuredstructuredstructuredstructured....
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Large Large Large Large picturepicturepicturepicture
Full DescriptionFull DescriptionFull DescriptionFull Description
All All All All FeaturesFeaturesFeaturesFeatures
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IDEAL IDEAL IDEAL IDEAL PRODUCT PAGEPRODUCT PAGEPRODUCT PAGEPRODUCT PAGE
RelatedRelatedRelatedRelated picturespicturespicturespictures
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SellSellSellSell youryouryouryour productproductproductproduct....
More More More More featuresfeaturesfeaturesfeatures? ? ? ? Focus on info
LessLessLessLess featuresfeaturesfeaturesfeatures????Focus on image
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SellSellSellSell youryouryouryour productproductproductproduct....
ManyManyManyMany detailsdetailsdetailsdetails? ? ? ? Make them visible!
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SellSellSellSell youryouryouryour productproductproductproduct....
ManyManyManyMany options/options/options/options/colorscolorscolorscolors? ? ? ? Show them all!
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LessLessLessLess isisisis alwaysalwaysalwaysalways more.more.more.more.
Do not incite use of the BUTTONDo not incite use of the BUTTONDo not incite use of the BUTTONDo not incite use of the BUTTON
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FOLLOW US!
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Steve Krug Don’t Make me Think
Matt Balara Flogging Design: Daily Disasters &
Best Practices in Online Shop Design
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