Impress the boss: How to present compelling survey results to make an impact on the

company.

Conducting market research is only half the battle.

You are done conducting a survey and feel ecstatic about the data. You are certain that what you have in your hands is gold. After compiling the data, the survey results are looking even better. Once you have taken care of the analysis, it is time to grab that vital information and cause a significant impact on the company.

Are you presenting compelling results? Is your boss enthused with the data? If the answer is no, then you must determine if the current information is relevant to the purpose of the research. After all, the main reason to conduct market research is to find precise survey results. We would like to share tips on how captivate your boss by presenting accurate data.

1. STICK TO THE RELEVANT PIECES OF INFORMATION.

As stated earlier, your research has a purpose; therefore, focus on the key metrics that leads you closer to it. Go over the survey results and select what is most important.

In order to grasp your boss’s attention, you must make a compelling case on how the data will cause a significant impact on the issues at hand. Also, advise on the potential courses of action identified by these findings.

Be frank about it. Explain how the impact on the business, positive or negative, would be if such actions are taken. Same goes for the untaken actions.

Be assertive and succinct, emphasizing on the most important data will clarify how the survey results will contribute to company goals.

2. PRESENT THE DATA CLEARLY.

Before stepping out on the spotlight, make sure that you have a gameplan. Organize the information in a way that it flows nicely, and it is easy to understand.

If you want to engage your boss’s attention, start with a couple takeaways. These are concise statements or headlines about the key survey results. These opening points will allow you to summarize the purpose of the research.

Delivering a clear message will build a solid momentum for the rest of the presentation. Go ahead, impress your boss with a solid opening.

Now, it is time to expand on the important data that you summarized. Highlight the key points that were uncovered during the research; especially, those in line with the survey.

After going over the data, finish the presentation with conclusions and recommendations. This will serve to establish a plan of action for the company, based on survey results.

A good presentation consists of: focusing on what is important, delivering key information, and providing solutions based on the gathered data.

3. USE GRAPHS AND CHARTS TO DISPLAY THE DATA.

In presentations, complementing data with visual cues is a good idea. It makes the information easier to grasp; therefore, it puts everything into perspective. Using different types of illustrations enables the survey results to be presented and communicated clearly. Remember, these depictions can go a long way and speak louder than the written data.

There are different ways to present the survey data, here are a few:

• Pie Chart: it allows you to see how the percentage of an specific piece of data compares to the whole segment. Keep in mind that if you have a lot of variables, it may cause the chart to be unreadable.

• Bar Graphs: it allows you to analyze data over a period of time. This is a good option if you want to identify trends. Again, too many variables can be detrimental to the graph.

• Pareto Analysis: it helps to identify the causes of an specific problem. This allows you to address them in order to resolve the issue.

Finally, if you are feeling creative, then you should use infographics in your presentation. The purpose of an infographic is to present data in a different way. Here are some reasons why infographics are to be considered:

• It is easier for the audience to understand and interpret the information.

• It enables to identify patterns and trends.

• It is visually appealing and engaging.

Next time you are building a presentation for your boss, maximize the potential of these graphs and charts. Go over the data and identify which of these resources works best for you.

Once you are ready to move forward, you will be able to deliver something captivating and informative.

4. THE IMPORTANCE OF IT ALL.

If you are able to communicate the survey results effectively, this will have a positive outcome for the company. It will enable the power of data; thus, providing accurate recommendations at the conclusion of each presentation. The impact on the company’s plan of action is bound to be significant.

Guess how that happened? An engaging, powerful presentation facilitated it. As for the boss, ecstatic is word we are looking for.

Next time you are creating a presentation, take these tips into consideration.

After all, the purpose is to present the most important survey data in an engaging manner.

Visit Survmetrics, they can help you to obtain precise survey results; as well as, to communicate crucial information clearly through real-time charts.

Try Survmetrics now

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