Important seo terms
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Transcript of Important seo terms
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Search Engine Optimization, often
referred to as SEO, plays the most
important role in the shaping up of any
blog or website today.
Use of better techniques can certainly
help you generate thousands of unique
visitors each day, and on the contrary,
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if you opt for wrong tactics, your site
may even be banned by a search
engine leading to total bursting down of
online reputation.
No business today can survive without
using proper SEO methods.
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If you are familiar with the term SEO,
and need to explore more of the same.
You can check best seo services
bangalore.
Then we present to you a list of few
other related terms which might help you
out.
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Search Engine Marketing
Often abbreviated as SEM, the
procedure involves marketing of the
services, or products provided by the
company on a search engine.
We can generally write a formula:
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SEM = SEO + PPC
Where SEO is our Search Engine
Optimization, and PPC stands for Pay
Per Click
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PPC is the technique of purchasing
sponsored links from a search engine
for a few special queries related to the
site to gain more visitors.
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Backlinks:
Backlinks play a critical role in SEO
field, and refer to simple links from other
websites pointing to your site.
There are several benefits associated
with backlinks.
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To generate a backlink, you may either
post comments on other blogs, or go for
guest article writing.
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Page Rank:
Google Page Rank, or simply page rank,
refers to a specific number from 0 to 10
allotted by Google to every website
based on several factors like quality of
content being hosted, number of
backlinks of site, etc.
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Google uses specific algorithms to
release fresh page rank updates on a
periodic basis.
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Linkbait:
May include a written piece of content,
audio, video, or image, hosted on a site
to attract as many numbers of backlinks
as possible.
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Anchor Text:
An anchor text normally refers to a
clickable fragment of text placed on a
website, which on clicking redirects the
visitor to any other web page
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Title Tag:
A title plays the most crucial role in
determining the search engine
friendliness of a site, and it is defined via
a title tag in the code part.
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Meta Tags:
A Meta data simply mean data about
data.
Meta tags help the search engine in
determining the type of content being
hosted by the site.
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Search Engine Result Page:
SERP is nothing more than the result
page produced by search engines when
you look for a query and press enter.
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Search Algorithm:
: Refers to sophisticated algorithmic
codes used by search engines to index
their results.
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Keyword Density:
Helps a user to determine how many
times a particular keyword occurs in the
given block of text.
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Sandbox:
: A separate index managed by Google
to place all the new website links.
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Cloaking:
This part of Black Hat SEO involves
designing two separate pages for the
human visitor and search engine bots.
Sites using this strategy, once
discovered, are heavily fined by Google.