Local Business Schema - by Rhode Island SEO specialist Chris Sheehy
Importance of Schema & Microdata for SEO
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+ Presentation about Schema.Org Ketan Raval Just a little structuring can change a lot 26/08/2022 [email protected]
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Structured Data is loved by SEO .. and there is a need of reindexing entire web with proper structuring.. In last few years Social Networks has changed many things.. Search is one of that.. So Relating Web Content to Real World Entity is next big thing.. Schema - Microdata=HTML5 are some way of doing it
Transcript of Importance of Schema & Microdata for SEO
10/04/2023 [email protected]
+
Presentation about Schema.OrgKetan Raval
Just a little structuring can change a lot
10/04/[email protected]
+One More Microdata format
I am not sure but I have always backed Microdata .. Its been 2 years I am informing my customers that Microformats and structured data is future… In many formal meetings I have mentioned it..
I have attempted few blogs on Microformat as well
hCard Microformat
Facebook Foursquare and Microdata
Microformat And hRecipes
10/04/[email protected]
+What is Schema.org
Internet is in need of better indexing because of huge amount of data sharing.
Structured Format is best way to organize all information
Many Organizations are now agreeing to share opendata for better effective use of data.
Microdata aka Schema ads value in the meaning of Website Data ( content) which can help search engines to understand data better
Check Next Example
10/04/[email protected]
+Html Without Schema
<img src=”Ketan-Raval.Jpg" />
SEO Consultant312,Kalasagar MallGhatlodiyaAhmedabad,38006191-79-40095953
<a href="mailto:[email protected]">[email protected]</a>
Ketan’s Website:<a href=”www.affordable-seo-services.com">www.affordable-seo-services.com</a>
Ketan is a Nurturer of
<a href=www.letsnurture.com>letsnurture</a> A quality outsourcing services provider
Do you think Search Engine can understand what does this Text mean?
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+How it will look in schema
<div itemscope itemtype=http://schema.org/Person><a itemprop="url" href="www.affordable-seo-services.com" ><div itemprop="name"><strong>Ketan Raval</strong></div></a>
<div itemscope itemtype="http://schema.org/Organization"><span itemprop="name">letsnurture</span></div><div itemprop="jobtitle">SEO Consultant</div><div itemprop="description">Affordable SEO Services Only for You </div>
<div itemprop="address" itemscope itemtype="http://schema.org/PostalAddress"><div itemprop="streetAddress">312,Kalasagar Mall</div><div>P.O. Box: <span itemprop="postOfficeBoxNumber">Ghatlodiya</span></div><div><span itemprop="addressLocality">Ahmedabad</span>, <span itemprop="addressRegion">Gujrat</span></div><div itemprop="postalCode">380061</div><div itemprop="addressCountry">India</div></div><div itemprop="email">[email protected]</div></div>
<div itemscope itemtype="http://schema.org/Organization">
<a itemprop="url" href="www.letsnurture.com"><div itemprop="name"><strong>letsnurture</strong></div></a><div itemprop="description">A Quality Outsourcing Service Provider</div></div>
If we put content on this format Search Engine will “Understand” What you are “saying” here..
10/04/[email protected]
+Why it is important?
Microdata is a set of tags, introduced with HTML5,So it is already a Part of HTML now.
Open Data backs Structured data because it can be share better.
Yelp , Domoz and many other Business Directory share use microdata
Facebook Public Events has hEvents Microformat
Foursquare requires Microdata to identify your venue from website
10/04/[email protected]
+And many others Local Listing Reviews in Map are aggregated values of shared Open Data
Google Announced Recipe Powered Search
Facebook uses hCard
Image is detailed page from google map listing ,7 reviews from toptable, 4 from tripadvisor, any guess how they aggregated this?
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+What you can do ?
You can use microdata for following things to enhance your search engine experience
Product
Person
Business
Events
Review
Books/Movie/Recipes or anyother work
offer
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+There is Generic Type “ Thing”
If you are not sure what to use you can use “thing”
You can check more about it http://schema.org/Thing
Microdata Open Graph is bridging gap between internet entities to real world entities..
And we can see that happening because we have seen how social network has shaped in last few years..…
Why I am forwarding to you? Because you can push your client to use these things…
