Effective Use Of Corporate Social Responsibility

Definition Stakeholders in Business

Environment Corporate Social Responsibility Pyramid Reasons for Increased Importance Companies Act 2013 Forms of Implementation Effective Way of CSR

Implementation Potential Business Benefits When do Corporations fall short ? Way forward & Conclusion

Table Of Contents

Effectiveness: Capability of producing a desired result.  Corporate Social Responsibility: CSR is the way through which a company achieves a balance of economic, environmental and social imperatives, while at the same time addressing the expectations of shareholders and stakeholders Stakeholders: A stakeholder is any individual, group or organization that can affect, be affected by, or perceive itself to be affected by a programme.

HCL: “Technology That Touches Lives”

Definition

STAKEHOLDERS IN BUSINESS

Microsoft : “Your potential. Our passion”

EmployeeFamilies

Community Customers Employees

Investors Government

Partners

CSR PYRAMID

Discretionary Responsibility

Ethical Responsibility ( Be Ethical)

Legal Responsibility ( Obey the Law)

Economic Responsibility ( Be Profitable)

REASONS FOR INCREASED IMPORTANCE

Stakeholder influenceEthical consumerismSocially responsible investingCreating shared valuePublic policiesRegulation

Infosys: “Powered by Intellect Driven by Values”

The CSR provisions within the Act is applicable to companies with An annual turnover of Rs 1000 Cr & more,or A net worth of Rs 500 Cr & more,or A net profit of Rs 5 Cr & more.

Apple: ” Think different “

Com

pani

es A

ct

2013

Promotion of education

Eradication of extreme hunger and poverty

Gender equity and women empowerment

Reducing child mortality and improving maternal health

Social business projects

Environmental sustainability

Employment enhancing vocational skills

List of Activities Under Schedule VII

Defensive CSR

Charitable CSR

Promotional CSR

Strategic CSR

Transformative CSR

Ford: Built for the Road Ahead”

Form

s O

f Im

plem

enta

tion

Ethical Business Conduct and Governance

Our People Serving

Communities

Human Rights Responsible

Sourcing Environmental

Sustainability

POTENTIAL BUSINESS

Triple bottom line Human resources Risk management Brand

differentiation Reduced scrutiny

Cisco Systems: “This is the Power of the Network. Now.”

WHEN DO CORPORATIONS FALL SHORT ?

Approach Towards CSR

Leveraging CSR for Window Dressing

Misdirection

Controversial industries and CSR

Disneyland: “The happiest place on earth”

WAY FORWARD & CONCLUSION

Voluntary ComplianceSustainabilityStick to Corporate ValuesCSR – Employment OpportunitiesTargeting Potential AreasUnderstand customers expectationsUse the organization properlySocial Innovation

McDonalds: “We love to see you smile”

THANK YOU