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Importance of Content Writing & Marketing for Plugin Developers
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Transcript of Importance of Content Writing & Marketing for Plugin Developers
Importance of Content Writing & Marketing
for Plugin Developers
Marketing• Marketeers help Developers to show off their
work.
Growth• Features v/s Benefits
• Architecture v/s User Experience
• MySQL Queries v/s $
• Lines Of Code v/s Number Of Users
Accurate Analytics• Data-based Decisions
• Test & Learn
• Marketeers Love Developers
About Us Page• You won’t find a better developer than me.
Here’s why:
• Over 50 Plugins
• 10 Themes
• 300000 Lines Of Code
About Us Page
About Us Page• Only Criminals Hide!
• Your website Should Have A Personal Touch
• Don't Mask Yourself
• Show Yourself & Your Team
Example #1
Example #2
Example #3
Example #4
I know what some of you’re thinking…
Everybody Makes Mistakes
• We Made Some Mistakes
• wordpress
• Slow Loading Speed - 20 to 40 seconds
• Product Pages Looked Like Generic Pages
• Unimpressive Look & Feel
Attend WordCamps• Talk To People When You Attend
Quick Intro• Find out someone sitting near you, whom you
don’t know
• Talk to that person for 30 seconds
Content Writing
What to Write
Fear
Development Doesn’t Surprise
• Have A Content Strategy
• Decide What To Post
• Tweaking Your Readme.txt
What Kills A Blog• Posting Only Your Product’s Release Notes
• Not Linking To Old Posts
• Not Linking To Other Bloggers
• Copied Content
• Publishing Less Then Once A Month
Code Is Poetry• Writing Is Music
• Don’t Just Write Words. Write Music.
Websites Should Be Given Human Status
• Sacred to Agencies / Developers / Marketeers
• They should have basic rights:
• Right To Life
• Freedom From Torture
• Freedom Of Thought
Recap• Love Your Website
• Take Care of Brands
• Trust Your Marketeer
• Show Yourself
• Write More, Write For Impact
• Have A Content Strategy
Vishal Kothari• Founder, Technical Lead
• @tychesoftwares
• @tovishalck
Plugins for Bookings, Recovering Sales, Order Delivery Date for WooCommerce