Importance of business communication
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IMPORTANCE OF BUSINESS
COMMUNICATION
Md. Rasadul Islam
Presented by
Army Institute of Business Administration , Sylhet
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What is communication?
Communication means interact between two or more Than two people for exchanging information.
What is business communication?
Business communication occurs between two or more Parties to exchange business related information.
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IMPORTANCE OF BUSINESS COMMUNICATION
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ImportanceExchanging informationPreparing plans and policies Achieving goals Increasing employee's efficiencySolving problems Making decisionsImproving industrial relation Publicity of goods and servicesRemoving controversiesEnhancing employee satisfactionEnhancing loyalty
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Importance Exchanging information
Exchanging information between two or more
parties
Exchanging information with internal and external
parties
Brings dynamism in organizational activities and
helps in attaining goals
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ImportancePreparing plans and policies
Helps in preparing organizational plans
and policies
Develop realistic plans and policies
Collect information from reliable source
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ImportanceAchieving goals
Helps employees to be more conscious
and attentive
Ensures timely accomplished of job
Ensures easy achievement of goals
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ImportanceIncreasing employee's efficiency
It helps to increase the efficiency of
employees
Organizational objectives, plans policies and
rules directives
Makes employees more effective
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ImportanceSolving problems
Through various communication channels.
Taking necessary steps to solve the
problems .
The managers can be informed of various
routine and non-time problem of the
organization.
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ImportancePublicity of goods and services
The organization that communicate better
can also sell better.
It increases the publicity of goods .
It helps to provide better services
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Importance Removing controversies
Effective communication allows
smooth flow of information.
It resolves conflict controversies and
disagreements .
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ImportanceEnhancing employee satisfaction
If there is free and fair flow of
information in the organization, it will
certainly bring mutual understanding
between management and workers .
Effective communication enhances
the satisfaction of employees.
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ImportanceEnhancing loyalty
Effective communication
helps the managers to be
aware of the performance of
their subordinates.
It will enhance employees
loyalty.
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Example…….
BiTex Electronics
31.8% loss in profit making
15% product damaged
Contract cancel with 11 companies
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Recommendation Proper communication with subordinates.
Bring new idea trough communication.
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