Importance of Business Cards

Some of the importance of the business cards is as follow

1) Creative reminder- In this age of technology, business personals are

flooded with messages and emails which makes the act of recording

and tracking information quite attention demanding. In such case

business cards can be creative reminder of you and your work.

2) Personality Showcase – Don’t just dismiss business cards as mere

piece of paper. Remember! It’s a showcase of your personality. Business

cards if well designed with appropriate information can foster in

building your brand personality.

3) Professional outlook- Having business cards give you professional

outlook. Business cards shows not only the information about your

business but also show you are ‘actually’ committed towards achieving

the purpose.

4) Referable- The habit of giving the business cards also contributes in

improving the networking. The person to whom you give your card may

not be under your professional expertise area. However, there always

remains a chance of that person referring you to some other when time

comes.

Having known importance of business card one shouldn’t simply ignore

business cards design and content. The information you put and the

design you choose are very fundamental for getting the attention. Some

of the information about the design and information on business cards

are discussed below:

1) Logo- Logo shows the brand of company. So, it should always be

placed above of all the information. Logo should make sense if not

display vision of your company. Whatever the logo may be makes sure

you establish proper relation with the vision and brand of company.

2) Websites and emails- Business card without information of websites

and emails makes it soulless. Websites and emails always act as

reference for those people who want to know more about your business

and product. Therefore if these details are missing, the card can be said

as of no use. The font should be kept as simple as possible. That being

said, however, the designs and creativity can still be used but it must be

readable.

3) Quality – It is highly suggested to make the business cards on high

quality paper. It helps to gain the positive impression from the

stakeholders. Similarly, the quality of designs also plays significant role

as it makes the card memorable and attractive.

4) Title – Title of your business should always be kept at the top. It may

be alongside the logo or under underneath it. The font and the design is

up to you. Generally, this place is considered to be the area where

creativity can be portrayed.

5) Empty space- Business card design must contain create outlook.

However inundating the card with irrelevant information diverts the

stakeholder away. Therefore, empty space should always be there to

give feel of concise card.