Wave Riders™ Winning Through CSR

Importance and Implementation

New Company Review

New Strategy

New Goals

New Markets

Introduction

“…treating the stakeholders of the firm ethically or in a responsible manner” (Hopkins, 2007, p. 15)

Definition

All Types of Companies. Employees. Customers. Suppliers.

Local Communities. Investors. European Companies in Particular.

Future Generation.

To Whom Does CSR Matter?

Methodology

Source: (Schwartz & Carroll, 2003)

Carroll's (1991) Pyramid of Corporate Social Responsibility

Source: (Schwartz & Carroll, 2003)

Set Sustainable Measureable Goals.

Stakeholder Engagement.

Lifecycle Assessment.

Sustainability/ CSR Reporting.

Practices

CSR deployment

Wave Riders

Partnerships

Waste reduction

Recyclable

materials

Improved design

Transparency

Social events

Based on: Ecotrust (n.d.)

CSR is as Important as Ever.

CSR Enhances Economic Performance.

CSR is a Concern of People and Governments.

CSR is a Current Opportunity and Future Requirement.

Conclusion

Thank you

Ecotrust. (n.d.). Reliable Prosperity. Retrieved February 20, 2011, from http://www.reliableprosperity.net/

Fai, F. M., & Morgan, E. J. (2006). Managerial Issues in International Business. UK: Palgrave Macmillan.

BS EN ISO 14001:2004 (2010). Environmental management systems – Requirements with guidance for use. Brussels: European Committee for Standardization.

Hopkins, M. (2007). Corporate social responsibility and international development: is business the solution? London: Earthscan.

Schwartz, M. S., & Carroll, A. B. (2003). Corporate Social Responsibility: A Three-Domain Approach. Business Ethics Quarterly, 13 (4), 503-530.

Goldschein, P. (2010). Top Seven Sustainability Practices: the Sum > the Parts. Sdialogue: LLC.

References