Implementing a Social Media Strategy for Small Business
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Implementing a Social Media Strategy for Small Business By: Kemp Edmonds This presentation is available now: j.mp/kempvbot
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This presentation was given at a lunch and learn event with Vancouver's Board of Trade on March 23rd, 2011 at the Pan Pacific Hotel in Vancouver.
Transcript of Implementing a Social Media Strategy for Small Business
Implementing a Social Media
Strategy for Small Business
By: Kemp Edmonds
This presentation is available now: j.mp/kempvbot
Let’s Talk
• Background – Grounding
• Developing Strategy
• Implementation
• The ROI conundrum
• Questions & Connections
It’s young. It’s growing.
• 50% of Americans have an account on
• 8% of online Americans use
• 4% are using location based services like…
Sources:InsideFacebook.com (US) Feb. 2011Pew Internet Research (US) Feb. 2011 Pew Internet Research (US) Nov. 2010
Nearly 100% of online users…
Use email
Use a web browser
Use web search
Important Questions
• Does your organization have email communications?
• Is your website ready to receive and convert?
• Do you have a company blog?
• Do you have positive customer testimonials?
• Do you have a great product or service?
• Social Media often comes last and should.
Social Media is not…
It is…
Develop Your Strategy
Research - Take the temperature:• Ask existing customers about communications• Evaluate and observe competitors activities• Follow industry leaders and evaluate
Survey the Scene
• Ask your customers
• Ask frontline employees
• Ask co-workers
• Ask competitors
• Ask everyone
Two Strategic Frameworks
POST
• People: Assess your customers’ social activities
• Objectives: What do you want to accomplish
• Strategy: Plan for how relationships will change
• Technology: Decide on your social technologies
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The Inside-Out Strategy
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Begin with Goals…
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...From Goals Stem Objectives
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...Then Measures of Success
Last comes the execution
Provide Value
• Think bigger than your products and service
• Think of your customers’ lifestyle
• Provide value around your products and services
Find your social media voice
Avoid the Grand
Responsibility & Scheduling
Who is responsible for posting content and responding?
How often will you post? Schedule it.
Listening Kit - Email Alerts
Google AlertsSocial MentionTweetBeepTweak your searches…
Cradle to Grave Tracking
kempe.me/kempslides
Schemap
One tool to rule them all.
Are we asking the right questions?
What’s the ROI of your phone?
Social Media ROI
Time
RO
I
Thank you!
Connect:kempedmonds.com@[email protected]
Learn:Social Media Master Class – May – http://j.mp/smmc01Intro to Social Networking – http://bcit.ca/mdia1045
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