Implementing a cross organisation social media strategy and getting results
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By Bertie Bosrédon - Breast Cancer Care
Transcript of Implementing a cross organisation social media strategy and getting results
here for anyone affected by breast cancer
Monarchy
Democracy
Social model
here for anyone affected by breast cancer
Claude
61
Dijon (France)
revolution
1 post every 4 minutes
1500+ active users / month
60,000 visitors / month
8 hours of moderation / day
Guidelines
Training
Staff survey
+55%CEO
TRUSTEE
Social media training
Private Facebook group
Social media plan
Celebrity tweets
Promo and live blogging
Followers
@replies
Retweets
Clicks
Fans
Likes
Comments
Visits
Anecdotes
Survey
Guidelines
Training
Empower
Monitor
Report
Learn
More interactivity (multimedia, UGC…)
More conversations
New website (open source) / online magazine