Implementek

Brand Guide Index

2009

Signature

Identity SignaturesSignature

Definition of logo and logotype

Application

The Implementek signaturesshould always be used in their

entirety.The relationship between

the logo and logotype shouldnever be shifted or adjusted.

The logotype is set with speci�cletterspacing and the logotype

letterforms are customized for the Implementek brand.

Always use approved artworkwhen reproducing

the Implementek identity.Never manually key

in the name in conjunction with the logo.

Logo Additional text

Logotype

Clear Space and Minimum SizeSignature

Definition of clear space

Minimum size on both signatures

40mm

15mm

Corporate ColorsSignature

Pantone, CMYK, RGB, Hex, Web

PANTONE 361 C

C: 70 | M: 00 | Y: 100 | K: 00

R: 80 | G: 184 | B: 72

Hex: 50B848

Web: 66CC33

PANTONE 426 C

C: 50 | M: 50 | Y: 50 | K: 100

R: 0 | G: 0 | B: 0

Hex: 000000

Web: 000000

PANTONE Cool Gray 11C

C: 00 | M: 00 | Y: 00 | K: 70

R: 109 | G: 110 | B: 113

Hex: 6D6E71

Web: 666666

Color ConfigurationsSignature

Color on white

Color on black

Grayscale on white

Grayscale on black

On colored background

Incorrect UsesSignature

Incorrect typeface

INTERNET CONSULTING GROUP

INTERNET CONSULTING GROUP

I M P L E M E N T E K

Incorrect arrangement of logo and logotype

Incorrect proportions

Incorrect color specification

Incorrect use of low resolution artwork

Incorrect use in a shape

TypographySignature

Primary typeface

Myriad Pro Light

abc abcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890


Myriad Pro Light Italic


Myriad Pro Regular


Myriad Pro Italic


Myriad Pro Bold


Myriad Pro Bold Italic

Secondary typeface

Arial Regular



Arial Italic


Arial Bold


Arial Bold Italic


Arial Black


Arial Black Italic

Stationery

Business Cards

Size90 mm x 50 mm

PaperSmooth

White

Name SurnameMyriad Pro Bold

9 pt

TitleMyriad Pro Regular

7 pt

PFMMyriad Pro Bold

7 pt

DataMyriad Pro Regular

7 pt

Name SurnameTitle

Implementek d.o.o.Njegoševa 8, Zemun11000 BeogradSrbija

P: +381 11 2101 091F: +381 11 3755 969M:+381 63 333 [email protected]

10mm

40mm

40mm

10mm

5mm

5mm

align

Folders

Size390 mm x 50 mm

PaperSmooth

White

Company detailsMyriad Pro Bold

9 pt

PFMMyriad Pro Bold

9 pt

80mm

align centar

25mm

10mmImplementek d.o.o.

Njegoševa 8, Zemun, 11000 Beograd, Srbija

P: +381 11 2101 091 F: +381 11 3755 969 M:+381 63 333 [email protected]

www.implementek.com

align

Envelopes

Njegoševa 8, Zemun11000 BeogradSrbija

Size220 mm x 110 mm

PaperSmooth

White

DataMyriad Pro Regular

9 pt

15mm

60mm

15mm

7.5mm

align

Mailing Labels

Size152 mm x 102 mm

PaperNeenah Classic Crest

pressure-sensitivelabel stock, Recycled

Bright White

Recipient’s detailsMyriad Pro Regular

9 pt

Implementek DetailsMyriad Pro Regular

7 pt

15mm 60mm

15mm

15mm

7.5mm

7.5mm

Recipient’s NameRecipient’s TitleCompany or OrganizationNjegoševa 18, Zemun11000 BeogradSrbija Im

plem

ente

k d.

o.o.

Nje

goše

va 8

, Zem

un, 1

1000

Beo

grad

, Srb

ija

align

Letterhead

15mm

60mm

15mm

15mm

15mm

7.5mm

15mm

Size210 mm x 297 mm

PaperSmooth

White

Company detailsMyriad Pro Regular

7 pt

PFMMyriad Pro Bold

7 pt

Memorandum,Date, To, From, Re

Myriad Pro Bold11 pt

Date, Name Surname, SubjectMyriad Pro Regular

11 pt

Text boxMyriad Pro Regular

11 pt



MemorandumDate August 7, 2002To Name SurnameFrom Name SurnameRe Subject

Dear Name Surname,

Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismodtincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quisnostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat.Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, velillum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim quiblandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. Lorem ipsumdolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt utlaoreet dolore magna aliquam erat volutpat. Ut wisi enim ad sent luptatum zzril delenit augueduis dolore te feugait nulla facilisi. Lorem ipsum dolor sit amet, consectetuer adipiscing elit,sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat.Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismodtincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quisnostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat.

Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, velillum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim quiblandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. Nam libertempor cum soluta nobis eleifend option congue nihil imperdiet doming id quod mazimplacerat possim assum.

Sincerely yours,

Name SurnameTitleDepartment

Letterhead Short

15mm

15mm

7.5mm

15mm

Size210 mm x 297 mm

PaperSmooth

White


7 pt


11 pt






Sincerely yours,


15mm

60mm

15mm

Fax

15mm

15mm

7.5mm

15mm



MemorandumDate August 7, 2002To Name SurnameFrom Name SurnameRe Subject

Dear Name Surname,



Sincerely yours,


Size210 mm x 297 mm

PaperSmooth

White


7 pt

PFMMyriad Pro Bold

7 pt

Memorandum,Date, To, From, Re

Myriad Pro Bold11 pt

Date, Name Surname, SubjectMyriad Pro Regular

11 pt


11 pt

15mm

60mm

15mm

Invoice

15mm

15mm

15mm

22.5mm

7.5mm

15mm

15mm60 mm

align to page centar

Size210 mm x 297 mm

PaperSmooth

White


7 pt

PFMMyriad Pro Bold

7 pt

Talbe CellH 5.5 mm

Myriad Pro Regular9 pt



INVOICEDate: August 7, 2002

Invoice: # 100

NameCompany Name Street AddressCity, ST ZIP Code

P: PhoneCustomer ID: ABC12345

Total Discount

Subtotal

Sales Tax

Total

Client Job Salesperson Delivery Date Payment Terms Due Date

Description Item # Qty Unit Price Discount Line Total

Notecard

Size Folded156 mm x 114 mm

Size Folded156 mm x 114 mm

PaperSmooth

White


8 pt

PFMMyriad Pro Bold

8 pt

BodyMyriad Pro Regular

10 pt

15mm

15mm

15mm

15mm

Dear Name Surname,

Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat.Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat.

Luis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, ve tempor cum soluta nobis eleifend option congue nihil imperdiet doming id quod mazimplacerat possim assum.

Sincerely yours,

Name SurnameTitle


15mm

50mm

5mm

Notecard Envelope

Size165 mm x 121 mm

Flap156 mm x 40 mm

PaperSmooth

White

Recipient’s detailsMyriad Pro Regular

9 pt

Implementek DetailsMyriad Pro Regular

7 ptRecipient’s NameRecipient’s TitleCompany or OrganizationNjegoševa 18, Zemun11000 BeogradSrbija

Implementek d.o.o. Njegoševa 8, Zemun, 11000 Beograd, Srbija15mm

7.5mm

15mm

15mm

15mm60mm

Email Stationary

BodyArial Regular

18 px

Name SurnameArial Regular

18 px

TitleArial Regular

18 px

PFMArial Bold

18 px

DataArial Regular

18 px

Name SurnameTitleP: +381 11 2101 091F: +381 11 3755 969M:+381 63 333 [email protected]

Dear Name Surname,

Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismodtincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quisnostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat.

Sincerely yours,

Name Surname

44px200px

22px

44px

22px

22px

Signage

Lawn

a

a

a a

Exterior

Interior

Giveaways

CD/DVD Lable

TitleSubtitle

03.06.2009.

Size116 mm x 116 mm

TitleMyriad Pro Bold

9 pt

SubtitleMyriad Pro Regular

9 pt

DateMyriad Pro Regular

7 pt

5mm

5mm

60mm

align centar to lable

CD Case

Implementek d.o.o.Njegoševa 8, Zemun, 11000 Beograd, Srbija


www.implementek.com

Size120 mm x 120 mm

PaperSmooth

White

TitleMyriad Pro Bold

9 pt

SubtitleMyriad Pro Regular

9 pt


7 pt

a

a

50mm

align centar to case

Implementek d.o.o.Njegoševa 8, Zemun, 11000 Beograd, Srbija


www.implementek.com

Back

Front

DVD Case

Size129.5 mm x 184 mm

Spine14 mm x 184 mm

PaperSmooth

White


7 pt

PFMMyriad Pro Bold

7 pt

TitleMyriad Pro Regular

9 pt

SubtitleMyriad Pro Bold

9 pt


9 pt

20mm

10mm

5mm

align centar to case

alignImplementek d.o.o.Njegoševa 8, Zemun, 11000 Beograd, Srbija


www.implementek.com

Titl

eSu

btitl

e02

.06.

2009

.

50mm

align centar

Shirts

Brand Guide Index

2009

Implementek

Documents

Transcript of Implementek