Implementation

•Opening Activity

•Implementation Considerations

•Implementation Activity

Opening Activity

• As a group, you will be given an ordinary daily task.

• As a group, brainstorm all of the steps in completing the task.

• You must reach consensus as a group regarding the steps and their order.

• Place your results on a flipchart.

Before Implementation

• Characteristics of Strategies• Complexity, Cost

• Organizational Characteristics • Appropriate Staffing

• Environment• Community readiness

• Communication Issues

Before ImplementationThe Environment

Smithtown, USA• Wanted to implement a zero-

tolerance policy• Did not have buy-in from city

officials, police, or community members

• Did not understand community norms around underage drinking

Jonestown, USA• Wanted to implement

responsible beverage service (RBS) trainings

• Spent 1 year getting buy-in from liquor license holders in the community

• Found key leaders to talk about the importance of RBS

Beginning Implementation

• Mobilizing support• Training• Balancing fidelity and tailoring

to fit local circumstances• Process evaluation

Beginning ImplementationTraining and Process Evaluation

Smithtown, USA• Implementing CMCA• No one doing one-on-

one recruitment, member orientation, or follow-up

• Process evaluation found that only a small, non-representative group is consistently attending Action Team meetings

Jonestown, USA

• Implementing CMCA

• Considerable time spent on 1x1 recruitment, orientation, and follow-up

• Process evaluation found that Action Team has active participation from 9 out of 12 targeted community sectors

Maintaining Efforts

• Technical assistance• Administrative support• Cost-effectiveness over time • Evaluation and feedback

Maintaining EffortsEvaluation and Feedback

Smithtown, USA• Police Department adopted

Maine Model Policy • Evaluation showed no

change in enforcement practices

• Found that the Policy was never communicated to officers and training was never provided.

Jonestown, USA• Provided RBS training for

retailers• Evaluation showed no

improvement in compliance check ratings

• Found that due to high turnover rate, many clerks & servers never took the training

Implementation Activity

1. Review logic model

2. Record key inputs for strategies

3. Write out any questions that need to be addressed

Strategies Inputs/ Questions

Consequence and

Consumption Pattern

Intervening Variables

Example of a Community Logic Model

Underage Drinking

Social Access: Parents

Retail Access

Knowledge of Health Risks

Communication:Media campaign and or describing the penalties for hosting

Enforcement:Enforcing social host liability laws

Education:Merchant Education

Enforcement:Compliance Checks

Communication:Social Marketing campaign targeted at youth perception of harm from alcohol

Positive and effective relationship with presseditor of paper, parent in the coalition

What is our relationship with the new police chief?Have we worked with the courts/judges?

Who has a relationship with the business community? We haven’t worked with businesses

Active peer group trained in social marketing

Sustainability

Toolkit

Potential Funders

10 Steps to Sustainability

1. Create a shared vision of sustainability

2. Position your effort to increase your sustainability odds

3. Create a plan to work through the process

4. Look at the current picture and pending items

5. Develop criteria to help determine what to continue

10 Steps to Sustainability

6. Decide what to continue and prioritize

7. Create options for maintaining your priority efforts (including funding issues)

8. Develop a sustainability plan

9. Implement your sustainability plan

10.Evaluate your outcomes and revise as needed

Finding Other Funding/ In-Kind Contributions

• Determine how to identify potential funders that will support your program’s evaluation needs– Private foundations– Federal government– Businesses/Corporate Contributions

• Become familiar with websites that can help you identify and research potential funders

Foundations

Two organizations that can help you learn about all aspects of applying for funding from foundations

Foundation Center: www.foundationcenter.org

Associated Grant Makers: www.agmconnect.org

Federal Government

• Grants.gov -Offers search capabilities to all competitive Federal grant opportunities

• Ed.gov –Offers all requests for proposals issued by the U.S. Dept. of Education

Business/Corporate Contributions

• Think strategically about alignment with potential partners

• Build relationship with marketing or public relations staff first

• Keep request “short and sweet”• Acknowledge contribution publicly• Be creative considering potential in-kind

donations

Wrap Up& Evaluation

Next Steps: OSA