IMPLEMENTATION OF RED(RIGHT EXECUTION DAILY) AND ITS IMPACT ON SALES

BY

Chandrashekar Reddy.k 0911 PGDM 021

RED (RIGHT EXECUTION DAILY)

Visi-cooler

Availability

Activation Elements

VISI COOLER

PRIME Location – Visible to every one

Is the cooler 100% pure with coke products?

Is the cooler standard, as the cooler size based on the sale of outlet?

Are there any shelf complaints?

Is the display of the Coca-Cola products in a standard manner such as Thums up, sprite, Maaza, Fanta and Limca",)

MARKET SEGMENTATION MODEL UNDER RED

AVAILABILITY

THE COMPANY HAS DIVIDED THEIR OUTLETS ON THE BASIS OF THE FOLLOWING CRITERIA-

VOLUME

CHANNEL

INCOME GROUP

VOLUME

DIAMONDDiamond - 800>C/s & above per year

GOLDGold - 500-799C/s per year

SILVERSilver - 200-499C/s per year

BRONZEBronze - <200C/s per year

CHANNEL Grocery-All kirana stores

-Departmental stores

-supermarkets

-provision stores etc.

E & D Type 1-QSR

-Bakery

-juice centers

-soft drink shops

-ice cream parlor

-tea shops etc.

E & D Type 2-sit down Restaurants

-bars

-Dhabas

-cafes etc.

Convenience-Chemists soap

-STD booths

-Pan - Bidi shops etc.

INCOME GROUP

Low- Those outlets where low income customer comes.

Medium- Those outlets where medium income customer comes.

High- Those outlets where high income customer comes.

ACTIVATION ELEMENTS

GSB BOARD FLEX STAND FLANGE PRICE COMMUNICATION

Activation elements are based on different Channels, different VPOs, different income groups

OBJECTIVES OF THE STUDY

It is to understand the availability of the product.

To know the availability of Activation elements in the outlet.

To know the impact of the activation elements on sales.

To know the effect of visi cooler on sales after placing it in prime position

To know the working condition of the visi cooler provided by the company.

To know the demand for the new product MMNF (Minute Maid Nimbu Fresh) in different channels, volume outlets and localities.

To know the demand for Coke in different channels, volume outlets and localities.

To compare the schemes with competitor Pepsi products.

To know and improve the scope of the product. To analyze the effect of their schemes

periodically through the reports. To improve the service to the outlet. To take the suggestions from the outlet owners

for better service and for the better relationship between sales team and the outlets.

RESEARCH METHODOLOGY

Descriptive methodology is used to conduct the survey

Sampling unit - Owners of the retail outlets. Sampling size- 200 outlets Sampling method- Random sampling For survey, sample size was taken from

different locations of Hyderabad. The sample collected from two hundred

outlets of each Grocery, Convenience and Eating & Drinking outlets.

FINDINGS

With a great brand value, with good sales COCA-COLA is the market leader in AP.

There are not enough activation elements in some outlets to attract the customer.

Some outlets needed big size coolers for further increase in sales.

In some outlets offers are not reaching. In summer season, no matter of brand, there

will be high demand for cold soft drinks. So stock should be available every time, supply should be in-time.

DATA ANALYSIS

SWOT Analysis

FUTURE SUGGESTIONS

LIMITATIONS