Impacts of 3rd Party IaaS on broadband network operations and businesses

Prabhat KumarManaging Partner, i3m3 Solutions

Moving to the cloud …. How is 3rd Party IaaS is impacting network and data center operations

Moving to the cloud …. How is 3rd Party IaaS is impacting network and data center operations

•Results in constant challenge to manage the gaps in demands vs. broadband network capabilities and functionalities

•Results in constant challenge to manage the gaps in demands vs. broadband network capabilities and functionalities

0%

50%

100%

150%

< 50 50 - 150 150 - 520 250 - 500 > 500

10K IT Professional’s Strategies for Growth

Cloud Virtualization Hardware

…customers are looking to cloud computing to provide elastic growth in broadband networks and CDNs to meet user demands

Sources: Sentilla, 2012, Cisco Global Cloud Index, 2011-2016

•Growth in data and mobile devices typically follows the geometric progression – doubles in every 18 – 24 months•Capacity provisioning and broadband network growth follows the arithmetic progression

•Growth in data and mobile devices typically follows the geometric progression – doubles in every 18 – 24 months•Capacity provisioning and broadband network growth follows the arithmetic progression

Factors applied to 3rd Party IaaS integration challenges with existing networks resulting in stress on broadband networks and data centers

Factors applied to 3rd Party IaaS integration challenges with existing networks resulting in stress on broadband networks and data centers

Broadband Network

Operations

Mobility demandMobility demand OSS management complexity

OSS management complexity

Security and performance transparency

Security and performance transparency

Customer experience

inconsistency

Customer experience

inconsistency

Business Opportunities

Simplifying information access and

usage

Standardizing and integrating

communications for value

Aggregating, automating and scaling cloud

workflows

Improving workflows,

transparency, and “best-of-breed”

operations

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• Example Infrastructure as a Service providers

– Storage as a Service (STaaS)

– Other providers of management tools and

resources for PaaS players

• Provides compute, storage and management for cloud development and applications

Market Landscape

Platform as a Service

Software as a Service

Infrastructure as a Service

Public cloud providers also provide secure private cloud solutions mimicking public portfolios

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Reliability and Availability – OSSs, BSSs, NOC and ….

• Most customers do not know true cost of downtime in their environment

Cost of Downtime  Percentage of companies not able to quantify 78%

Percent indicating $1,000 to $25,000 per network hour or downtime

19%

Percent indicating $175,000 or more per network hour of downtime

3%

• Yet, customers willing to suffer higher levels of downtime in tough economic conditions

Source: ITIC, 2010

60% +

Percentage of survey participants who were willing to operate at higher levels of downtime due to budget constraints

1 in 4 data centers is expected to experience a serious disruption over the next five years

- Association for Computer Operations Management, 2010

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Data Interoperability – across vendors and suppliers

• Challenge to providers looking to reach beyond their network boundaries

• Customers demanding interoperability standards across providers

– API developments and improvements

– Formatting standards

• Number of standards and user groups attempting to tackle related issues

– Open Cloud Consortium

– Cloud Computing Use Case Group

Semantic Interoperability

Data Translation

Data Security

Performance

Governance

Data Transformation

Interoperability challenges

Related challenges

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Security and Privacy – across 3rd party IaaS

• IT service security architecture is critical to a robust multi-layered security approach

Governance

PolicyStrategyOwnershipMetricsRisk ManagementLegalEducation

IT Application Level Patterns

Architectural stylesCollaboration

IT Infrastructure PatternsNetwork + Communications

Apps Platform

IT Service Security Patterns

Service ManagementService Development

Service Operations

(Central) Security PatternsAuthenticationAuthorization

Identity + Key ManagementAudit Trails

Backup, Redundancy, Recovery

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Industry Competitors and Rivalry Among Existing Players

• New service models, technologies, and players will

compete for customer mindshare and wallets

• Market segments will blur across

platforms and service types

Enterprise cloud services market

$35.6 billion

Server Practice

On-siteStorage Services

Business Development

Elastic Security in Cloud Services

Delivery Platform

Build cloud computing services: Extend enterprise capabilities to build an elastic cloud ecosystem for Service Delivery Platforms by leveraging IaaS, PaaS and SaaS models to reduce TCOs, simplify collaboration and increase business agility

Examples: AWS, Rackspace, NetApp, Terremark/Verizon ….

Establish on-site resource and cloud service strategy and sales efforts: Create and define a service solution strategy amid complex interdependencies of vendors’ solutions, products and inter-operability issues for you and your target customers

– Collaborate with enterprise sales and support teams – Create business cases and action plans for target clients – Create product roadmaps, competitive pricing offers,

applications bundles, and process automation areas

Examples: AWS, NetApp, Rackspace ….

Create client elastic cloud platforms: Build processes and platforms for cloud services solutions that work across and easily integrate with existing legacy applications and services for several divisions within an enterprise

Examples: RightScale, HP, IBM ….

How the combined power of cloud ecosystem players and CIO/CTO teams can support an enterprise business development efforts…

How i3m3 Solutions helps Service Providers evolve their cloud strategies… How i3m3 Solutions helps Service Providers evolve their cloud strategies…

Broadband Network

Operations and

BusinessMobility

OSS Management

Security & Performance Evaluation and

assessment

Business case

Architectural solution

Roadmap

Implementation

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Thank you

Prabhat KumarManaging Partner, i3m3 Solutions

prabhatkumar@i3m3solutions.net