Impact2013 tsa 1416--api mgmt

© 2013 IBM Corporation

Introduction to IBM API Management and What’s New Laura (Olson) Heritage, IBM Product Manager API Management

Session :1416

2 2 © 2013 IBM Corporation

Please Note

IBM’s statements regarding its plans, directions, and intent are subject to change or withdrawal without notice at IBM’s sole discretion.

Information regarding potential future products is intended to outline our general product direction and it should not be relied on in making a purchasing decision.

The information mentioned regarding potential future products is not a commitment, promise, or legal obligation to deliver any material, code or functionality. Information about potential future products may not be incorporated into any contract. The development, release, and timing of any future features or functionality described for our products remains at our sole discretion.

Performance is based on measurements and projections using standard IBM benchmarks in a controlled environment. The actual throughput or performance that any user will experience will vary depending upon many factors, including considerations such as the amount of multiprogramming in the user’s job stream, the I/O configuration, the storage configuration, and the workload processed. Therefore, no assurance can be given that an individual user will achieve results similar to those stated here.


Agenda

•  Why API Management Is Import

•  Setting the Stage for API Management

•  IBM API Management Solution Overview

•  Demonstration


Agenda






Businesses are evolving

Website

Smart Phone

Tablet Partners

Connected Appliances

Connected Cars

Game Consoles

Internet TVs

Trillions 2013 →

Website

Millions ~1999 -‐ 2000

stores (800) ###s web sites

Not having an API today is like not having a website in the 1990s…

Consumers expect to access data any Gme across mulGple devices

Companies can re-‐invent

interacGons with customers, suppliers & partners

Explosion of potenGal clients increases opportunity, risk and

innovaGon


The Business of APIs

Grow revenues…

… While reducing overhead

“$7bn worth of items on eBay through APIs” Mark Carges (Ebay CTO)

The API which has easily 10 4mes more traffic then the website, has been really very important to us.” Biz Stone (Co-‐founder, TwiKer)

“The adopLon of Amazon’s Web services is currently driving more network acLvity then everything Amazon does through their tradiLonal web sites.” Jeff Bar (Amazon evangelist) / Dion Hinchcliffe (Journalist)


Apps, APIs and API Mgmt…

Business Owner IT

Developer

Consumers

New business opportuniLes •  New markets •  Increase customers •  Enhance branding •  CompeLLve advantage Extend development team • Increase innovaLon • Increase scale Partner/supplier alignment

Benefits

Challenges Business strategy

Infrastructure

•  Security •  CreaLon

•  Scalability

OperaLonal control •  Publish •  Analyze •  Monitor


APIs are Emerging Across All Industries

Energy and Utilities

Government Healthcare Transportation Retail

Banking Insurance Teleco Chemical/Petroleum Electronics


Agenda






Companies Need to Become an Engaging Enterprise

Apps

Customer

Business User

IT

Enterprise

App Developer

• Business Users want to engage Customers in new markets

•  They need to Externalize the Enterprise

•  They need to get Apps in front of these Customers

• Apps need APIs that Externalize the Enterprise

• App Developers use APIs

• App Developers are now External to the Enterprise

•  IT Guys need to secure, scale and support the externalized Enterprise

• Business Users and IT Guys needs Insights so they can respond to business needs

The Platform

Enterprises wants to tap into innovation from a large

community of developers, not just developers they employ


11

SOA Principles are at the Core of the Engaging Enterprise

1960- 1990- 2010- Time

Reach

Transaction Systems

Mainframe, IMS and CICS

WebSphere, Information Management

New Era Platforms

Web, e-business and SOA

Mobile, Cloud, Big Data


Performance and scalability are table stakes

•  High Scalability – will your API handle un-expected load?

•  Secure – is it secure for common attacks?


Lessons learned

•  Business driven, IT owned Ø Design from the outside-in, not inside-out Ø More than a security gateway Ø New question everyday: strong analytics is a must

•  Design for rapid change Ø Rapid development, independently from core systems Ø Minimize coding"Ø Manage the asset, not the code"

•  Move quickly, think strategically Ø Easy to create, hard to retire Ø Where are your developers? Ø Create your own practice


Success Requires Addressing Needs of Multiple Stakeholders

Business User •  How can I rapidly release &

update my APIs? •  How do I publicize my API? •  How do I measure success?

IT OperaLons •  How do I assemble APIs?

•  How do I manage security? •  How will my infrastructure scale? •  How do I measure performance?

App Developer •  Where do I access APIs? •  How do I understand the APIs? •  How do I measure success?


A Little More Info on the Types Of API Exposures

Public, Open-To-All APIs

Protected, Open-To-Partner APIs

Private, Open-To-Employee APIs

• APIs are open to any developer who wants to sign up

• Apps are more targeted towards end consumers

• The business driver is to engage customers through external developers

• APIs are open to select business partners

• Apps could be targeted at end consumers or business users

• The business driver is usually different, based on the data and type of business of the enterprise

• APIs are exposed only to existing developers within the enterprise

• Apps are usually targeted at employees of the enterprise

• The business driver is more around productivity of employees


User Roles Defined AGAIN

Steve Steve is the API Product Manager

Jane Jane is the technical user who creates and manages the APIs from and IT Operations perspective

Will Will has the operations roles and is responsible for administration the systems environments

Joe Joe is the app developer who maybe outside the enterprise or inside the enterprise. He is the consumer of the APIs


Agenda






ConnecLvity & IntegraLon •  A single, comprehensive solution to create, socialize, and manage APIs

§  Grow your business by entering the fastest growing channel of APIs quickly.

§  Increase speed of innovation by sourcing all types of developers internally and externally.

§  Connect to business partners in a matter of days not months.

§  What’s new: –  New On-Premise API Management

–  Ability to edit an API implementation while its running and then reactivate to push changes

–  First class support for creating new REST APIs from SOAP based services

–  Support Standard Security Mechanisms for API Management such as Oauth and Basic Auth

–  Enhanced operational metrics

–  Can leverage existing DataPower XI52s or XG45s

Reach new markets

Engage with partners, customers, and employees

Innovate faster

IBM API Management v2.0

Extend Your Services Beyond Your Enterprise


Now Available In the Cloud and On-premise

In the cloud On-premise Multi-tenant

1 2

Power by IBM DataPower gateway appliances, the industry leading security & integration gateway appliance


20

Share with developers

3

Create, assemble and define an API

1

Manage growth & analyze results

4

Secure & scale the API

2

Introducing IBM API Management: “A Complete API Management Solution”


Create & Secure… Simple interface accelerates iterative development and deployment of APIs

•  IntuiLvely and iteraLvely define APIs and associated policies

•  Rapidly assemble APIs via configuraLon-‐ not coding

•  Minimize risk with industry leading security & scalability

23 23 © 2013 IBM Corporation 23 IBM Confidential – Shared under NDA

Iteratively Create and Expose APIs through Single Simple User Interface

Define

API Developer

Assemble

Meter

Secure Test & Debug

Monitor

Scale

Version

Reduces the time and skill needed to create and manage APIs : •  Assemble the API through configuration

•  Establish entitlement in order to meter API usage

•  Define and Apply Security to the API through an intuitive configuration UI

•  Test and Debug an API through embedded tools •  Monitor the API through operational analytics in

order to spot issues before they occur

•  Scale the API through configurable caching capabilities

•  Copy an APIs configuration to create new versions or a similar API

•  Snapshot versions of the APIs configuration for embedded and controlled change management


Easily Define APIs

•  Define the API you wish to expose

•  Then configure the API by proxying an existing REST API or assemble a new API

•  Provide examples of the request and response messages, headers and parameters


Assemble New APIs Through Configuration

•  Connect to one or more datasource ‒  DB2 ‒  MySQL ‒  SQL Server ‒  Oracle ‒  Salesforce.com ‒  SOAP to REST ‒  HTTP

•  Drag and connect linking the request and response messages

•  Transform the message elements with a click


Meter through API Entitlements

Management of Entitlements:

•  Create an Entitlement once and reuse across several APIs

•  Apply entitlement at API and method (get, put, post,delete) levels

•  Easily change existing entitlements and activate the changes

•  View which APIs the Entitlements are applied to.

Specify Entitlement:

•  Limit based on number of calls

•  Per period of time

•  Specify requirements for App Key, and Secrets

•  Specify an request approval is needed to use this entitlement level


Secure with Industry Leading Technology

Basic Auth Support

•  LDAP

•  Authentication URL



•  Configure your LDAP Server inline or globally and reuse configuration

•  See which APIs are leveraging the LDAP Server



Simplified OAuth 2.0 through a Configuration Approach

•  Configure an Oauth Profile that can be applied to the APIs

•  View APIs which leverage the OAuth Profile


Test APIs Without Leaving the Management Center

•  Get instant feedback on the API


31

Debug an Assembly and Supply Custom Error Message

§ Inspect request, assembly and response messages

§ Define custom error messages


Monitor Your APIs to Ensure You Meet the QofS You Defined in Your Entitlements

•  Pinpoint fluctuations

•  Details of the Response time of each API

•  Number of Call Received

•  Export the Analytics


Scale at the Click of a Button

API Requests

•  Improve your APIs response time with configurable response caching


Version and Snapshot for Simplified Management

•  Edit an API configuration while the API is actively running

•  Push minor changes out to consumer with out large disruptions

•  Version the API Configuration

•  Revert prior version

•  Create a duplicate of the API for a major version change or to create a similar API


Promote APIs To Various Environments

•  Promote API definitions to various environments or tenants through export

•  Ability to substitute new values for configuration properties on import

37 37 © 2013 IBM Corporation 37

Socialize... Expose your APIs through a Branded Developer Portal

•  Branded to your company look and feel through configuration •  Quick exploration of API •  Easy developer sign ups •  Features apps built by the developers •  Hooks into social communities •  Enables developers to manage their applications


Breadth & depth of dW audience ILLUSTRATED BY 2011 TECH TRENDS RESPONDENTS

Socialization Through The Millions of Developers In developerWorks to and collaboration with millions of users to drive adoption of APIs

93 countries

developerWorks by the numbers

4 million unique visitors

a month

1 million registered users

40,000 resources in dW technical library

7 local language sites account for

33% traffic

34 industry awards

APIs need Socialization to Drive Adoption Beyond Individual Portals

38


Manage API’s with Business Controls 40

Manage Developers •  Approve entitlement

requests •  Send email •  Block a developer •  View usage

Manage External Experience •  Self documenting APIs •  Ability to add samples and

tutorials •  Control Visibility Of APIs

Manage API Entitlement •  Define entitlement criteria •  Assign Entitlements to APIs

and Resources


Manage the APIs with Business Insight through Analytics

Pinpoint key market fluctuations and find correlations related to your business •  Business Analytics for both API provider and

application developer:

•  Top traffic producing API ,

•  Top APP producing traffic

•  GeoLocation of the traffic

•  Structured Filtered Search across analytics for example

•  country:USA, color:red

•  Saved Searches and Filters for easy and consistent retrieval

•  Billing for API consumption by developers •  Export as CVS files for audit trails


An Environment Console for Easy Management

•  Easily configure and scale your API Management environment with the new Environment Console

•  Create and manage the environment’s tenants


Key capabilities in IBM API Management solution

Configuration, no coding"

•  Create and deploy a new API in just minutes •  Create a developer portal in minutes, and socialize your APIs to over 1 million developers •  ROI in a matter of days instead of months and years

Out of the box business analytics and operation insight "

•  Ability to pinpoint key market fluctuations and find correlations related to your business •  Drill down debug inspections of request and response messages reduce the time to

problem determine of orchestrated APIs in production and development time.

Support for continuous iterative development " •  Provide updates to the APIs with minimal to no interruption to your

consumers. •  Test out minor fixes and push to production in matter of minutes •  Revert to a previous snap shot to restore last know good

configuration at the touch of a button API Developer

Industry best security and integration in one solution"

•  Based on IBM market leading DataPower gateway •  Available as a service, providing risk free, full featured, no hassle 90 day trial •  Sign in and begin deploying APIs in less than 5 minute


•  Analytic Business Insight Across All Channels

45

IBM API Management Provides Agility to Your Enterprise Opening New Channels

Leverages API to build company and customer Mobile Application

Leverages API across all websites and application

Leverages API to Build New Business and Partnerships

Company Web Sites and Applications

•  Lower Development Cost through simple assemble

•  Saves time with reuse of API

•  Control API Usage

•  Consistency of experience for customer and employees

IBM API Management

45

secure


IBM API Management

DataPower XG45(With DIM) or XI50/B,XI52 and the AO OpMon

REQUIRED components

•  Physical or VE

• Purchase new or re-‐use exis4ng appliances ��

Secure, Control, Optimize

Cast Iron Standard EdiMon

•  OPTIONAL component

• Physical or HVE

• Purchase new or re-‐use exis4ng appliances ��

Create (Assemble)

IBM API Management

•  2 Hypervisor Installs

Create, Manage, Socialize

Leveraging your existing IBM DataPower and Cast Iron Investments


IBM API Management

Secure, Control, & Optimized

Create (Assemble)

Create, Manage, Socialize

1 Solution, 1 Pane of Glass

Leveraging your existing IBM DataPower and Cast Iron Investments


Expanding your Enterprise to new heights IBM Offering - API Centric Architecture Assessment Roadmap

What’s New? –  A methodical process of evaluating the existing

API Centric Architecture of an organization

–  An assessment approach to determine the alignment of existing API strategy with the business strategy, objectives, and needs along with the technical architecture & capabilities

–  Deliverables 1.  An API Architecture Baseline Assessment 2.  An API Management and Governance Model 3.  API Capabilities (Current & Future) 4.  API Transition Plan 5.  Executive Briefing Package

IBM Confidential until April 24, 2012

Driving market demands and challenges in deploying a

strategy and roadmap for API Economy

Connectivity & Integration

Promotions

Payment

API Service Management

AP

I

AP

I

AP

I

Commerce Mobile Social

Loyalty

Monitoring Throttling

Governance API-Catalog

API

API

API

The API Economy

Serv

ices

Pat

tern

Value-added Solutions

Bank

Telco

Retail

Enterprise Capabilities



API

API

Enterprise Partners

API

API

The API Centric Assessment and Roadmap offering is a

prescriptive analysis for both Business and IT, which guides

and helps determine the deployment and management of

an API Centric Architecture to determine the API roadmap for enterprises, in support of their

business objectives.


Extend Your Services Beyond Your Enterprise IBM Software Services for API Management

IBM Confidential until April 24, 2013

Connectivity & Integration

Get API Management

operational rapidly while ensuring best practices are applied

§  Get API management operational and make APIs available rapidly

§  Learn and apply best practice for API design and exposure

§  Ensure your APIs are well secured, managed, and analyzed

§  Educate your team on APIs and API management

New Software Services: Our practitioners will work collaboratively with you to

–  Install, configure, test, and validate IBM API Management environments and ensure production readiness.

–  Design, expose, manage, secure, and analyze your APIs

–  Assemble new APIs from existing resources

–  Construct your developer portal and socialize your APIs

–  Transfer API management expertise to your team


Expanding to APIs – IBM Services has the Expertise to Ensure Your Success

50

•  What should my API Strategy be? •  How are APIs being used in my industry? •  What is needed to expose and manage APIs? •  What security do I need? •  Who are my target developers? •  How do I delivery and measure business value?

•  How do I get IBM API Management setup quickly? •  Help me design my APIs? •  How do I expose my backends as APIs? •  Help me secure and scale my APIs? •  How do I deliver reports to my management? •  How do I integrate with existing infrastructure?

API Centric Architecture Assessment Roadmap

IBM Software Services for API Management


Get Started In the Cloud Today

http://webapi.castiron.com

51

90 Day Free No Hassle Trial


Agenda






Business IT Developer

Create & Secure Socialize Sign-Up Access, Test

Analyze Manage & Analyze

IBM API Management Demonstration


Key API Management Sessions at IMPACT •  1416 Introduction to IBM API Mgmt & What's New

‒  Mon 1:00 ; Lando 4301B ‒  Thu 1:00 ; Marcello 4401A

•  2678 Introduction to Web APIs ‒  Mon 2:30 ; Lando 4305 ‒  Tue 5:15 ; Lando 4305

•  2763 Extending Enterprise Integration with IBM API Mgmt ‒  Mon 4:00 ; Lando 4305

•  2372 Recommended Practices for Designing a Web API ‒  Tue 4:00 ; Lando 4305

•  1411 Defining Your Business Strategy for APIs ‒  Tue 2:30 ; Lando 4305

•  1576 SOA & APIs ‒  Tue 10:15 ; Palazzo P

•  2731 API Management Security ‒  Tue 10:15 ; Lando 4305

•  1500 Hands-On Lab: Building a Web API Management Solution with Cast Iron Web API

Ø Tue 8:30 -11:15 ; Murano 3303


Legal Disclaimer

•  © IBM Corporation 2013. All Rights Reserved. •  The information contained in this publication is provided for informational purposes only. While efforts were made to verify the completeness and accuracy of the information contained in

this publication, it is provided AS IS without warranty of any kind, express or implied. In addition, this information is based on IBM’s current product plans and strategy, which are subject to change by IBM without notice. IBM shall not be responsible for any damages arising out of the use of, or otherwise related to, this publication or any other materials. Nothing contained in this publication is intended to, nor shall have the effect of, creating any warranties or representations from IBM or its suppliers or licensors, or altering the terms and conditions of the applicable license agreement governing the use of IBM software.

•  References in this presentation to IBM products, programs, or services do not imply that they will be available in all countries in which IBM operates. Product release dates and/or capabilities referenced in this presentation may change at any time at IBM’s sole discretion based on market opportunities or other factors, and are not intended to be a commitment to future product or feature availability in any way. Nothing contained in these materials is intended to, nor shall have the effect of, stating or implying that any activities undertaken by you will result in any specific sales, revenue growth or other results.

•  If the text contains performance statistics or references to benchmarks, insert the following language; otherwise delete: Performance is based on measurements and projections using standard IBM benchmarks in a controlled environment. The actual throughput or performance that any user will experience will vary depending upon many factors, including considerations such as the amount of multiprogramming in the user's job stream, the I/O configuration, the storage configuration, and the workload processed. Therefore, no assurance can be given that an individual user will achieve results similar to those stated here.

•  If the text includes any customer examples, please confirm we have prior written approval from such customer and insert the following language; otherwise delete: All customer examples described are presented as illustrations of how those customers have used IBM products and the results they may have achieved. Actual environmental costs and performance characteristics may vary by customer.

•  Please review text for proper trademark attribution of IBM products. At first use, each product name must be the full name and include appropriate trademark symbols (e.g., IBM Lotus® Sametime® Unyte™). Subsequent references can drop “IBM” but should include the proper branding (e.g., Lotus Sametime Gateway, or WebSphere Application Server). Please refer to http://www.ibm.com/legal/copytrade.shtml for guidance on which trademarks require the ® or ™ symbol. Do not use abbreviations for IBM product names in your presentation. All product names must be used as adjectives rather than nouns. Please list all of the trademarks that you use in your presentation as follows; delete any not included in your presentation. IBM, the IBM logo, Lotus, Lotus Notes, Notes, Domino, Quickr, Sametime, WebSphere, UC2, PartnerWorld and Lotusphere are trademarks of International Business Machines Corporation in the United States, other countries, or both. Unyte is a trademark of WebDialogs, Inc., in the United States, other countries, or both.

•  If you reference Adobe® in the text, please mark the first use and include the following; otherwise delete: Adobe, the Adobe logo, PostScript, and the PostScript logo are either registered trademarks or trademarks of Adobe Systems Incorporated in the United States, and/or other countries.

•  If you reference Java™ in the text, please mark the first use and include the following; otherwise delete: Java and all Java-based trademarks are trademarks of Sun Microsystems, Inc. in the United States, other countries, or both.

•  If you reference Microsoft® and/or Windows® in the text, please mark the first use and include the following, as applicable; otherwise delete: Microsoft and Windows are trademarks of Microsoft Corporation in the United States, other countries, or both.

•  If you reference Intel® and/or any of the following Intel products in the text, please mark the first use and include those that you use as follows; otherwise delete: Intel, Intel Centrino, Celeron, Intel Xeon, Intel SpeedStep, Itanium, and Pentium are trademarks or registered trademarks of Intel Corporation or its subsidiaries in the United States and other countries.

•  If you reference UNIX® in the text, please mark the first use and include the following; otherwise delete: UNIX is a registered trademark of The Open Group in the United States and other countries.

•  If you reference Linux® in your presentation, please mark the first use and include the following; otherwise delete: Linux is a registered trademark of Linus Torvalds in the United States, other countries, or both. Other company, product, or service names may be trademarks or service marks of others.

•  If the text/graphics include screenshots, no actual IBM employee names may be used (even your own), if your screenshots include fictitious company names (e.g., Renovations, Zeta Bank, Acme) please update and insert the following; otherwise delete: All references to [insert fictitious company name] refer to a fictitious company and are used for illustration purposes only.

Impact2013 tsa 1416--api mgmt

Documents

Transcript of Impact2013 tsa 1416--api mgmt