IMPACT & USE OF NEW SOCIAL MEDIA IN CORRECTIONS

Indiana Department of CorrectionCommissioner Edwin G. Buss

Social ?Why

Media

The conversation will happen,

with or without you!

If you aren't part of the conversation…

Understanding & Using Social Media Gives You Control of Your Brand

Use of the web

Get the Conversation Started

Source: Universal McCann Comparative Study on Social Media Trends April 2008

#1 Communication Tool

Transparency

Educate, keep citizens informed Offender Locator Facility Information Programs Statistical Information News Release & Calendar of Events Re-entry & Community Corrections Services

IDOC is the #5 most visited mobile site (out of Indiana’s State Agency Websites)

Gov Delivery provides subscribers with notification for updates on individual pages.

IDOC State Website

Quick & Easy: 140 characters or less

Exposure: Twitter is a great platform to stimulate dialogue and reach a broader audience.

Twitter has served as useful tool for our Department to get quick information out to the public, keeping them informed about the Department and our facilities.

Facility news and events

News Releases- many media folks follow state twitter accounts.

: Conversation made easy

News articles featuring IDOC News articles about corrections/criminal justice High priority news and events New Releases ALERTS

The Commissioner’s Twitter

Facility news and events Staff recognition News releases ALERTS

The Department’s Twitter

Created in response to online public forum about IDOC (negative) Control of the conversation

Staff request for an open forum for discussion and sharing ideas

Commissioner’s Blog

Webinar A Webinar, or "Web seminar," is an online

event designed to facilitate communication between a small number of presenters and a large remote audience using the Internet.

Webinars reach audiences more effectively than regular in-person events because there is no need to plan travel or reserve conference space.

Webinars allow you to meet online with up to 1,000 others to share information, documents, presentations, etc.

If you can see it on your computer, you can share it!

Why d

rive to

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g when

you can meet o

nline?

The Possibilities are Endless!! Hold weekly Leaders Calls Train field staff on new procedures

Review policies Share videos

Non-Agency staff can also be included. Project collaboration

Create documents, presentations, etc. together without leaving your desk

Track the audience participation! Create Polls Encourage Questions

Simple Communication on Ongoing Projects Geared towards staff Sharing Agency information State-wide Facility-specific information can be added Has increased communication between central

office administration and facilities

SCOOP

The solution allows the Department to... serve more, spend less personalize the notification process improve information flow to victims, law enforcement,

and other justice partners leverage current and future technology

Enterprise solution for information sharing Live Date - July 1, 2010 $2.4 million in cost savings over four years

Custom Victim Notification SolutionLeveraging Microsoft Dynamics CRM

The solution allows the Department to personalize communication call center more notification options for victims constituent feedback proactive victim registration review

The enterprise solution will be used to conduct... victim notification alert notification efforts law enforcement notifications jail billing

Platform allows for flexibility and new technologies Microsoft Dynamics CRM integration with justice information reduced support, maintenance, and development costs greater ability to adopt latest and emerging technologies

Personalization, Information Flow, and Technology

QUESTIONS/COMMENTS?