BlueZooWebsites.comTwitter.com/ccondray

3/8/2011

Collin Condray15 years experience in

web development and programming

Retail data analysis for multi-billion dollar companies (3M and Tyson)

Social media marketingAgency experience with

Collective Bias and Saatchi X

Local speaker at University of Arkansas, JBU, & Webster University

Currently Director of Technology at Blue Zoo Websites

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Please Ask Questions!

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What Is Social Media?Twitter and

Facebook

AKA Social Networking AKA Web 2.0

These are the technologies.

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What is Social Media?“A social trend in

which people use technologies to get the things they need from each other, rather than from traditional institutions like corporations.”

- Groundswell

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What Is Social Media?Social media

networking is no different than regular networking.

Same rules in How to Win Friends and Influence People apply.

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The Social Media Revolution

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Why Should I Care About Social Media?

The always on power of networking

Help others and get help. Crowdsourcing.

“All of us are smarter than one of us.”

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Excellent ReadingCrush It! by Gary

Vaynerchuk

WineLibraryTV.com

Great “immigrants come to America and make it” story

Very hyper and thinks sleep is overrated

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What Is Social Media Brand Building?

Reputation buildingCharacterKnowledge

Social media tools make it much easier to make your brand more visible.

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Why Build Your Online Brand?To be more

competitive by differentiating yourself.

Make sure that you really like your subject– people can sense a fake.

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Plan Your ContentMake sure you can

think of at least 50 awesome things to write about.

Write them down before you start.

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Name Your BrandGive it a catchy name

“The No-BS Real Estate Agent”

“The Connoisseur of Cookware”

“Blue Zoo Creative”

Give it a name search engines like“Real Estate Tips”“Cookware Reviews”

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Reserve You Internet Real EstateBuy your user name-

definitely .com, and maybe .tv or .fm

Relatively inexpensive at about $10 per name.

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Weapons of Choice - TextEasiest to do.

Lots of free tools to get your content out there.

Search engines like text.

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Now a Major Motion Picture

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Weapons of Choice - AudioTwit.tvFounded by Leo

Laporte, radio/TV host.

Started off with one show, grew to many.

Various ways to have remote participants.

Video added later.

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Weapons of Choice - Video

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Weapons of Choice - VideoThe technology is in in

your hands: $200 flip cam does HD YouTube level video that looks great.

Imperfections makes it real as well.

Most YouTube video is still standard definition. Many cell phone cams can do that resolution.

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Other Ways To Be CreativeMake a presentation

about your industry and put it on SlideShare.

Advertise your brand using AdWords and Facebook Social Ads.

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Where to Begin?

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Organizing for Social MediaHome Base – The

central place you want to interact with people.

Outposts – place where you have a presence and participate and promote yourself.

Passports – where you have profile but don’t take part in the conversation.

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Pick Your Home BaseWordPress

Tumblr

Posterous

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Set Up Outposts/PassportsLinkedIn is the office

Facebook is the home

Twitter is Happy Hour

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Complete Profiles FullyMake sure your

target keywords are in your profile

Link back to one place, your “home base” that has all the detail about you

Be realUse a pictureTalk about your

personal life…a little

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Make It Easy To ShareInclude a Facebook

Connect link, Call-to-Action buttons, Share Functions, or a button that invites people to do business with you in a prominent place on your blog.

Certain plugins can create all of these in one place.

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Post ConsistentlyStart using the 50

topics you’ve already written down.

Post at least weekly.

Ask people in the industry what they’d like to know and create content around that.

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Don’t Know What To Say?Find something cool,

link to it on your site and comment on it. It could be as simple as adding “This is a great article because ____.”

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Connecting With OthersUse Twitter search to

find as many people as possible talking about your topic, and communicate with them.

Use Blogsearch.Google.com to find more blogs that are relevant to your subject.

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Make ConnectionsTell everyone what

you’re building.Exploit Strength of

Weak Ties.Crowdsource

questions about your niche.

Don’t be afraid to introduce yourself to strangers.

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---- Strong Ties---- Weak Ties

Be PoliteDon’t consistently

talk about yourself and not help others.

Don’t randomly approach followers you barely talk to and simply ask for favors.

Don’t spam.Don’t publicize

private conversations.

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Until You Build A Following

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Parting ThoughtsSocial media is an

indirect method of marketing. Sometimes its hard to see concrete results quickly.

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Get OrganizedCreating a social

media infrastructure can be easy and there are plenty of free tools to support you.

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Social media is a conversation not broadcast medium. It is two- way communication.

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Get InvolvedBe there – you can’t

talk to your customers without being in the game.

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Get InvolvedBe humble – People

connecting together are a hugely powerful force. They can be more powerful than your organization.

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Blog.BlueZooWebsites.comTwitter.com/ccondray

3/8/2011