Impact of social media using new media tools in teaching, research, and outreach
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The Impact of Social MediaUsing New Media Tools in your Teaching,
Research, and Outreach
Andrew Gossen (@agossen)
ILR Faculty Retreat
August 18, 2011
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Social Media
• Built on networks
• Emphasis on sharing user-generated content
• Cultural values
– Engagement
– Transparency
– (Relative) informality
– Authenticity
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Babson Survey Research Group/Pearson Survey (April 2011)
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Social Media
• Find
• Be found
• Share
• Be shared with
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Social Media
Social media offers a quick, easy way to share less formal content and engage with a variety of networks.
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“You hunt where the ducks are. Facebook is where my students are.”
- Jeff Nunokawa
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Blogs
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Blogs
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Blogs
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Blogs
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Blogs
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Blogs
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Blogs
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Blogs
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Quora
“But there’s a magic to Quora that has captured Silicon Valley’s imagination. Something about the quality of the people and the content. Real discussions break out on Quora all the time. The signal to noise ratio is extremely high.”
- Michael Arrington
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Quora
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Quora
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Quora
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Quora
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Quora
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Livestream
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Questions to ask yourself
• Do I want this? Does it help me personally or professionally?
• Do I have the time to invest in a social media presence?
– Learning
– Maintaining
– Evolving
• How will my colleagues respond?
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Platforms mentioned
• www.facebook.com
• blogs.cornell.edu
• www.twitter.com
• www.quora.com
• www.livestream.com