Impact of Social Media Marketing | Case Studies
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Case Studies “Social Media Marketing” EAP Venture www.jademagnet.c om Global Innovator of 2011 @ GTS, Silicon Valley
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Transcript of Impact of Social Media Marketing | Case Studies
Case Studies “Social Media Marketing”
EAP Venture
www.jademagnet.com
Global Innovator of 2011 @ GTS, Silicon Valley
Creativity is at the very epicenter of the universe.
Jade Magnet is all about tapping creative talentacross the world using the crowdsourcing platform
About Jade Magnet
Jade Magnet brings together over 3,500 creative and marketing people and some of the finest technologists in the country using an online market place offering the following services:
Collaborative design solutions
Online marketing and social media
Brand, Advertisement and communication strategies
Technology development and implementation
Fanatic support
India’s hottest startup 2010
Global Innovator of 2011 @ GTS, Silicon Valley
India’s best web startup for SMEs
Creative work. Crowdsourced. Guaranteed!
Social media & lead generation
• Frequent blog posts bring greater
traffic and leads
• Good content and steady library of
posts increases traffic on site
• More Twitter followers = more leads
• Bigger facebook fanbases results to
better conversions
Creative work. Crowdsourced. Guaranteed!
Blog posts and leads
• Businesses that post daily will
generate 5 times more traffic than
those that post weekly or less.
• Daily posts generate 4 times more
leads than weekly or less
Ref: Hubspot
Understanding of the audience’s appetite for content is the key
Creative work. Crowdsourced. Guaranteed!
Content & consistency increases leads
• Blogs with at least 51 posts see 53%
more traffic than blogs with 20 to 50
posts
• Blogs with more than 100 posts see 3
times the traffic, while those with over
200 posts see nearly 4.5 times the
results.
Ref: Hubspot
Adding quality content to the blog will build a steady library which will result to better leads
Creative work. Crowdsourced. Guaranteed!
Twitter followers impact lead generation
• Businesses with over 1,000 followers
saw 6 times more traffic than
businesses with 25 or fewer followers
• Businesses with over 1,000 followers
saw 5 times more leads than those
with 1 to 25 followers.
Ref: Hubspot
People on twitter are stronger influencer to your brand than others
Creative work. Crowdsourced. Guaranteed!
Facebook fans impact brand and reach
• Businesses with a fanbase of 501 to
1,000 fans have 3.5 times more
traffic than those with 1 to 25 fans
• Businesses with over 1000 fans have
22 times more hits
• Businesses with over 1,000 fans saw
12 times more leads.
Ref: Hubspot
People on twitter are stronger influencer to your brand than others
Creative work. Crowdsourced. Guaranteed!
Impact – BoardMarks
Creative work. Crowdsourced. Guaranteed!
Significant increase in brand awareness, lead generation for franchisee – BoardMarks, CEO
• 8,000+ FANS• Most referrals from Facebook and Google• Lead Generation for Franchisees• 3 centres opened, decision impacted • Student enrollment
Impact – Radio DesiBeat
Creative work. Crowdsourced. Guaranteed!
Increase in user base through facebook application – Radio DesiBeat
• 29,000+ FANS• Brand Development• Access to users through facebook application• 6000+ followers on twitter
Thank you for your time!
Sitashwa SrivastavaCo-Founder & [email protected]+91-9902433688
Manik KinraCo-Founder & [email protected]+91–9986049185
Connect with us
www.jademagnet.com
