Impact of Social Media and Activism

It's not "all or nothing"

1. New Media and Political Impact

U.S. Senate Race in North Carolina

The top 3 candidatesagreed to participate in a live blog on LGBT issues.First time in NC that Dem candidates went on the record.  • Pam's House Blend used CoverItLive.com.• direct, real-time engagement with readers• promoted on Facebook, Twitter• transcript made widely available

Liveblogging Cunningham, Marshall

2. Blogswarming

Breaking a story and going viral

2. Blogswarm against anti-transgender radio programming

June 1: The Rob, Arnie, and Dawn In The Morning™ show, heard on Sacramento's KRXQ 98.5 and Reno's KDOT Rock 104.5.

And, it's more of the political correct bull crap -- that you don't want to tell a kid he's a freak [*with lisp*] 'cause it might hurt his feelings.[*end lisp*] If my son -- God forbid -- if my son put on a pair of high heels, I would probably hit him with one of my shoes. I would throw a shoe at him because y'know what? Boys don't wear high heels.

--Arnie States of Rob, Arnie, and Dawn In The Morning™

2. Blogswarm against anti-transgender radio programming

June 7: As a result of PHB breaking this, and working with GLAAD and other bloggers, calls and emails went out to the station resulting in:

• Ad cancellations: Chipotle, Snapple, Sonic, Bank of America, Verizon, Carl's Jr (CKE Restaurants), Wells Fargo, Nissan North America, AT&T, McDonalds

• On-air apology by the hosts. It was also displayed on the show's web site.

The Twitterverse and Facebook

A look at the two in real time...and real time is very fast.

Keeping up in a reader - Hootsuite.com