Impact of SDPD in Aero and Defs May2013 - NASA · Product Development” (SDPD) and how...

Restricted © Siemens AG 2013 All rights reserved. Smarter decisions, better products.

‘The Impact of (Systems Driven Product Development)

SDPD in Aerospace and Defense Sectors’

Smarter decisions, better products.

2013-May

Restricted © Siemens AG 2013 All rights reserved.

Siemens PLM Software

‘The Impact of SDPD in Aerospace and Defense Sectors’

In today’s challenging and demanding world, Aerospace and Defense companies face the monumental pressure of cost reduction, shrinking budgets and having to do more with less.

Additionally, threats of sequestion and moving more work to the commercial sector has created a sense of competition in the “Space” Sector as a way to pick up the loss in the defense side of the house. Numerous competing entrepreneurs have also sprung to life with efficient product development practices and lack the overhead of the traditional players forcing them to rethink how they need to evolve if they want to remain in the game.

This session addresses one such theme referred to as “Systems Driven Product Development” (SDPD) and how manufacturers are embracing this as a leading practice to attack this challenge. The discussion will highlight the trends seen, areas of investment, and solutions executed as a means to capture attention and market share.

2013-May



Making Successful Products in the New Normal

Profitability

Supply

Quality

Regulations

BUSINESS

CUSTOMERS

Value Features

FunctionStyle

Product Complexity

Digital DataExplosion

Shrinking Lifecycles

Globalization

Resource Efficiency

Product Complexity



Globalization

Resource Efficiency

Product Complexity



Globalization

Resource Efficiency

Style

Features

2013-May



Challenges in the “New Normal” Success is getting harder

•50% product launches fail to live up to company expectations

•33% of new products fail to provide a satisfactory return

•70% of the resources spent on new launches are allocated to products that are not successful in the market

•80% of projects cost 20%more person‐hours to launch than initially forecast

Source: Booz & Co.

2013-May



A Great Product Requires…Thousands of Great Decisions

MORE PEOPLE COLLABORATING...

SEARCHING FOR MORE INFORMATION...

MAKING COMPLEXPRODUCT DECISIONS...

UNDER PRESSURE WITH LESS ROOM FOR ERROR.

2013-May



What Do You Need to Make a Good Product Decision?

2013-May



2013-May



What Do You Need to Make a Good Product Decision?

At the right time...

In the right context...

Right the first time.

The right information...

2013-May



Make Collaborative Decisions Single source of information across the lifecycle

Challenge: Global Coalition Scalability ITAR compliant Proven Experience COTS Functionality

Current Enterprise: 140 sites 6,500 users 112 workflows 70,000 ITAR events/wk

Single truth across the product lifecycle Single business model Fast and accurate access Built in business intelligence

2013-May



Make Collaborative Decisions Secure

Support multiple security levels

Import and Export control

Regulatory compliance and reporting

Intellectual property protection

100% document security control25% increased re-use60% improvement in file search efficiency

2013-May



Make Collaborative Decisions Open collaboration

Internal and external collaboration

Flexible collaboration strategies

Invisible PLM

Chris Thompson, SpaceX

• 50% productivity improvements

• More effective collaboration

• Rockets launched successfully

2013-May



The Process of Building Vehicles has never been more complex

PLM enables Systems Driven Product Development

2013-May



PLM enables Systems Driven Product Development

SDPD based on Open Standards

2013-May



Systems Engineering

2013-May



Customer

Vehicle requirements Plant, Process

System

Sub-system

Component

Engi

neer

ing

defin

ition

Vehi

cle

defin

ition

ENGINEERING VIEW

CUSTOMER VIEW

System Design

Sub-SystemDesign

Component Design

System Validation

Sub-System

Validation

Component Validation

Implementation

ElectricalSystemDesign

Sub-SystemDesign

ComponentDesign

ComponentValidation

Sub-SystemValidation

SystemValidation

Mechanical

ElectronicsSystemDesign

Sub-SystemDesign

ComponentDesign

ComponentValidation


SystemValidationSoftware

SystemDesign

Sub-SystemDesign

ComponentDesign

ComponentValidation


SystemValidationProcess

SystemDesign

Sub-SystemDesign

ComponentDesign

ComponentValidation


SystemValidationPlant

System

DesignSub-System

Design

Component

Design

Component

Validation

Sub-System

Validation

System

Validation

Collaboration

Systems Engineering

2013-May



Configuration Management

2013-May



K L

I J

G HE F

DCB

A Master Product Configuration

SW Manuals Platform

SystemSW

HW SW

HW

K L

I

GF

DCB

A Variant A

SW

SW

HW

HW K L

I J

HE

DC

A Variant B

HW SW

HW

Configuration Management

2013-May



Issue, Change and Schedule Management

2013-May



Issue and ChangeManagement1. An engineering change affects

information throughout the enterprise Parts, processes, requirements,

specs, etc.

2. Managing change requires knowledge of logical relationships among information

3. PLM provides visibility to relationships so everyone knows the impact of change

Schedule Management1. Teams automatically assigned

tasks2. Deliverables tied to tasks3. Tasks linked to overall workflow4. Workflow drives gate reviews5. Gate reviews more efficient,

proactive

Issue, Change and Schedule Management

2013-May



Critical Success Factor

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Traceability

2013-May



2013-May



MAXIMIZEMINIMIZE

INCUBATION GROWTH MATURITY DECLINE END OF LIFE

$+

$-

Value Generation - Understanding the impact of SDPD

Launch

Peak

RetireBreak Even

2013-May



MAXIMIZEMINIMIZE


$+

$-

Value Generation - Recognizing key benefits of SDPD

Launch

Peak

RetireBreak Even

Hyundai Heavy Industries$9.8 million annual savingsHyundai Heavy Industries$9.8 million annual savings

Reduce Cost

Samsung Electronics 30% cycle reductionSamsung Electronics 30% cycle reduction

Accelerate Launch

SpaceX50% productivity improvementSpaceX50% productivity improvement

Boost Productivity

Autocar30% market share increaseAutocar30% market share increase

Increase Revenue

Ford$100 million in warranty reductionFord$100 million in warranty reduction

Extend Returns

2013-May



MAXIMIZEMINIMIZE


$+

$-

Value Generation - Recognizing key benefits of SDPD

Launch

Peak

RetireBreak Even

REDUCECOSTS

GET TO MARKET FASTER

INCREASE MARKETSUCCESS

2013-May



Summary

BENEFITS

Smarter decisions, better products.

REDUCE COSTS by finding product data faster and increasing reuse

GET TO MARKET FASTER by reducing cycle times

INCREASE MARKET SUCCESS with innovative right to market products

Impact of SDPD in Aero and Defs May2013 - NASA · Product Development” (SDPD) and how...

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