IMPACT OF

PERSONALIZATION

TOOLS ON FASHION

ECOMMERCE

WEBSITES

INTRODUCTION

While launching an online store it is of utmost

importance to not only retain customer’s virtual

footfall but also increase it exponentially to be in

the game.

One such way to optimize maximum online traffic is

to use the correct personalization tools to enhance

customer experience.

Personalization Tools

Personalization tools can be implemented at

various strata of the website, and there is no dearth

to it in fashion and lifestyle sector. Right from

offering free shipping to loyalty customers to the

kind of interface the websites have, directly lead to

consumer loyalty.

It needs proper research to use the correct

personalization tool for a fashion and lifestyle

website.

% of customers preferring

personalized online shopping

Ecommerce Outtakes 73% of customers

Cleverbridge 65% of customers

Monetate’s infographic 94%of customers

Newsgistics 86% of customer

Basic Personalization

Tools:

Rewarding a loyalty customer.

Intriguing a potential bouncer by something

unexpected like a trivia, a quiz to take which would

offer some free coins etc

For an overall appeal of the website to packaging

and shipping of products can play a crucial role.

Technological Tools:

Facial recognition, live chat, virtual fitting rooms

need correct technology to be implemented.

Product recommendation needs retrieving of past

search history to accordingly offer products.

Adding live chat on to the e-commerce site,

wherein the support staff can instantly reach out to

the potential customer one on one.

Facial Recognition

It will help give loyal consumers a personalized

shopping service and help in identifying loyal

customers for retail employees.

The software will help in recognizing a face in the

database, an alert will be sent to the employees

and once alerted, the boutique employees will be

able to access the customer’s clothing sizes,

favourites and spending history.

Virtual Fitting Rooms

Virtual fitting rooms ensures fewer returns of

products that saves up on logistics, resources and

time;

It requires programs that operate within online

stores to improve their sizing recommendations to

3D body scanners that make custom tailoring that

much more precise.

Personal Stylist

Few online portals have even offered their

customers consultations with stylist wherein the

customer sits with the style expert and gets

counselling from the expert on various styling

issues, few lucky ones also get an overall

makeover.

PERSONAL STYLIST

We at Diskover have adapted to these personalization

tool so as to provide an ultimate shopping experience

to our customers.

Have a look at

http://diskover.in/?utm_source=Guides.co&utm_mediu.

..for more details.

Also check out our Facebook page

facebook.com/?utm_source=diskover.in&utm_medium

=article&utm_campaign=Impact%20of%20Personaliza

tion