Impact of Information Architecture on Content Digitization and SEO ASIDIC Spring 2007 Meeting S....
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Transcript of Impact of Information Architecture on Content Digitization and SEO ASIDIC Spring 2007 Meeting S....
![Page 1: Impact of Information Architecture on Content Digitization and SEO ASIDIC Spring 2007 Meeting S. Gurke SVP, Knovel Corp.](https://reader036.fdocuments.in/reader036/viewer/2022072005/56649cc45503460f9498d4c2/html5/thumbnails/1.jpg)
Impact of Information Architecture on Content
Digitization and SEO
ASIDIC Spring 2007 MeetingS. Gurke
SVP, Knovel Corp.
![Page 2: Impact of Information Architecture on Content Digitization and SEO ASIDIC Spring 2007 Meeting S. Gurke SVP, Knovel Corp.](https://reader036.fdocuments.in/reader036/viewer/2022072005/56649cc45503460f9498d4c2/html5/thumbnails/2.jpg)
Topics
• Transforming e-book collection into reference database
• Why transform?
• Impact on content digitization
• Impact on search engine optimization (SEO)
• Impact on pricing and revenue
![Page 3: Impact of Information Architecture on Content Digitization and SEO ASIDIC Spring 2007 Meeting S. Gurke SVP, Knovel Corp.](https://reader036.fdocuments.in/reader036/viewer/2022072005/56649cc45503460f9498d4c2/html5/thumbnails/3.jpg)
Transforming E-Book Collection into Reference Database
• Collection– Formatted content is outside database– Book presentation – Search full text and metadata indexes
• Database (XML)– Unformatted content is inside database– Database presentation (chunks)– Search tagged content chunks with metadata
![Page 4: Impact of Information Architecture on Content Digitization and SEO ASIDIC Spring 2007 Meeting S. Gurke SVP, Knovel Corp.](https://reader036.fdocuments.in/reader036/viewer/2022072005/56649cc45503460f9498d4c2/html5/thumbnails/4.jpg)
Why Transform?
• Better reflect use patterns
• Streamline search and improve relevancy ranking
• Increase usage
![Page 5: Impact of Information Architecture on Content Digitization and SEO ASIDIC Spring 2007 Meeting S. Gurke SVP, Knovel Corp.](https://reader036.fdocuments.in/reader036/viewer/2022072005/56649cc45503460f9498d4c2/html5/thumbnails/5.jpg)
Content Digitization Now
• Content– Text (PDF, HTML)– Metadata (TOC, etc.) – Interactive tables, graphs, equations
• Process (outsourced)– Scanning/OCRing– Keying– Special techniques (e.g., graph calibration)
• Tools– CMS– SQL database
![Page 6: Impact of Information Architecture on Content Digitization and SEO ASIDIC Spring 2007 Meeting S. Gurke SVP, Knovel Corp.](https://reader036.fdocuments.in/reader036/viewer/2022072005/56649cc45503460f9498d4c2/html5/thumbnails/6.jpg)
Challenges
• Conversion from relational to XML database– Metadata– Interactive content – Text
• Chunking and tagging text– Who does it?– TOC and Subject Index as chunk metadata
![Page 7: Impact of Information Architecture on Content Digitization and SEO ASIDIC Spring 2007 Meeting S. Gurke SVP, Knovel Corp.](https://reader036.fdocuments.in/reader036/viewer/2022072005/56649cc45503460f9498d4c2/html5/thumbnails/7.jpg)
Impact on SEO
• Exposing secure content
• Making metadata work– Title and author– TOC and Subject Index
• Benefits for users– Finding information made easier– Comprehensive search– Improved relevancy
![Page 8: Impact of Information Architecture on Content Digitization and SEO ASIDIC Spring 2007 Meeting S. Gurke SVP, Knovel Corp.](https://reader036.fdocuments.in/reader036/viewer/2022072005/56649cc45503460f9498d4c2/html5/thumbnails/8.jpg)
Impact on Pricing and Revenue
• Pricing models– Subscription– Usage based
• Transaction• By the drink
– Hybrid/Enterprise
• Ad-based STM revenue
• Usage based royalties