Research Proposal

Impact of Hindi Language Cartoons on Children of Pakistan

A Survey Study of Model Town

SUBMITTED By

Muhammad Arslan

ID # (100757030)

Muhammad Naveed

ID # (100757037)

Supervisor

Sir Shabir Sarwar

MMC (Master of Media and Communication) Batch # 07

UMT (University of Management and Technology)

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ContentsIntroduction:........................................................................................................................2

Felix the Cat started it all.................................................................................................3

"My Old Kentucky Home" featured synchronized sound and picture............................3

"Steamboat Willie" is the first Disney cartoon................................................................3

Statement of the Problem:...............................................................................................4

Purpose:...........................................................................................................................4

Significance of the study:................................................................................................4

Research Question:..........................................................................................................4

Hypotheses:......................................................................................................................4

Literature Review................................................................................................................5

Bad Impact of Cartoons on The Minds Of The Young’s................................................7

Indraprastha College for Women.....................................................................................8

LAHORE: MPAs debated the affects of Indian cartoons on the minds of Pakistani children in the Punjab assembly session on Tuesday......................................................9

Methodology......................................................................................................................10

Universe of Research:....................................................................................................10

Sampling and Sample Size:...........................................................................................10

Procedure and time frame:.............................................................................................10

Analysis plan:................................................................................................................10

Conclusion.........................................................................................................................11

Table:.................................................................................................................................13

Recommendations..............................................................................................................18

Referances:........................................................................................................................19

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Introduction:

Cartoon art has been a part of traditional folk-life in India. During the festival of

Dasherra, as a part of ritual, Ravana, the evil demon king is drawn in cartoon style by

Indian women. According to Indian mythology, Ravana was believed to possess

intelligence of ten heads but at the same time he was very foolish. So cartoonists

faithfully reflected his true self- Ravana with ten heads but with an ass drawn over them!

The effigy of same Ravana is burned every year with great enthusiasm during this festival

signifying victory of truth over darkness.

Nevertheless, the Indian cartoons of John Bull continued to reflect the overwhelming

Indian influence- wearing Indian clothes, turban, riding an elephant and of course eating

Ladoos, a special sweet. Surely Laddos did cast a positive spell on John Bull, as he was

sometimes shown pleading the case for India in magazines like London Punch, Fun,

Judy, and Picture Politics. Cartoonist from countries like Germany,

Research is based on how Hindi cartoon’s impact on teenagers. How they get from

them and how it affects our culture and on the mental capacities of children.

These cartoons affect their minds and lead them towards the hierarchy.

Typically children begin watching cartoons on television especially from the ages of

early six months, by the age two or three children’s becomes enthusiastic viewers.

Hindi cartoons has rapidly effected the children and they have become violent

addictive to them. Cartoons which glorified methodology characteristics as character

of Hanuman had a bad impact on the mind of young children. Television seems to

become a growing source of parental verity. Parents worry most of all the time

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about the amount and kind of programmes. Unfortunately children watch the

cartoons on television they see material that is not appropriate for their age group.

Mental and physiological effects on children who watch cartoons from the time

children start school to the time that they graduate they are mentally so absorbed by

that cartoons like Ninja Turtles , Spiderman and based on other action hero’s under

them mentally corrupt and lead them towards dissemination.

Background History of Cartoon

By: Dachary Carey

Cartoon history is full of classic moments and beloved cartoon characters. While the

history of cartoons may have origins in the distant past, the last century has seen the

development and evolution of the animated cartoon.

Felix the Cat started it all.The character Felix the Cat launched the animated cartoon tradition in the 1920s. A

black-and-white and silent cartoon animation, Felix bears little resemblance to modern-

day cartoons. However, he still remains a popular cartoon character among cartoon

purists, and his face graces coffee mugs and other merchandise even today.

"My Old Kentucky Home" featured synchronized sound and picture.The first cartoon to feature synchronized sound and picture was "My Old Kentucky

Home" in 1926. Although it might seem pedestrian today, this short and simple attempt at

synchronizing sound and picture was revolutionary.

"Steamboat Willie" is the first Disney cartoon.

In 1928, Disney's "Steamboat Willie" popularized animated cartoons with synchronized

sound and picture. "Steamboat Willie" introduced Mickey Mouse and ultimately

provided Disney's entry into the animation field.

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Statement of the Problem:Extreme bad effects on the mental and language abilities of children of Hindi cartoons.

Purpose:The study is useful to train parents to save their children from the harmful effects of

Hindi cartoons on them. This study also useful for policy making and researchers use and

take some help for further study on that research. It is very important study so that our

government should take some action against negative attitudes of our cable operator and

TV channels.

Significance of the study:The study is very much important for parents to keep their children save from the harmful

effects of cartoons on the psychical of children.

Research Question:Does Hindi Cartoons influence Language of children in Pakistan?

Hypotheses:Hindi cartoons influence language and life of children in Lahore.

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Literature Review

Fawad Ali Shah (2009) conducted a study antitled

“Hindi channels for kids become dilemma for parents”

“Yeh hamari parampara kai khilaaf hai!” the parents of Ali Shah, 6, were stunned when

they first heard the sentence in Hindi from their son.

At first, they were amused and laughed, however, soon they started worrying when they

found out that the usage of Hindi by their son was not a mere coincidence.

Muhammad Nawaz, 34, a corporate manager by profession said that one day he took his

son to a wedding and on the way back home, he asked him, “Dad how come we’re going

back even though the wedding hasn’t taken place?”

Surprised, he told his son that the wedding has already taken place in the mosque.

But Nawaz was even more astonished to find out that his son’s idea of a wedding was

seeing a couple take circles round the fire.

“I was shocked to see my son’s behavior and therefore started investigating. I found out

that Ali had been watching a cartoon channel that was in Hindi language and was picking

up things from there,” said Nawaz, who then instructed his wife to keep the children

away from watching channels for children that weren’t just in Hindi language but also

carried programmes that presented a culture far more different than here.

Nawaz is not the only child whose young mind is absorbing the cultural impact from

across the border, but a large number of families across the city are facing a similar

problem. They claim that the Hindi version of kid’s TV channels are having a negative

impact on their children that includes learning Hindi as well as becoming accustomed to

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the Hindu mythology.

Soha Ali, a resident of Clifton found herself in a similar situation. “Children are addicted

to these Hindi channels for kids while I would like them to enhance their English

language skills,” said Soha. She says that the English version of these TV channels is

much better in terms of programme quality as they allow children a chance to improve

their English. With hardly any choice, she has barred her children from viewing the

Hindi channels and has appealed to the authorities to keep a check on cable operators and

make sure they show the English version.

Conversation between Cable operator and Media Teachers:

Khurram, who works for Home Vision Communication, a company which provide cable

TV services to a number of cable operators, said that kids’ channels in Hindi are popular

with the children and there were no restrictions by the government that barred them from

showing them.

Inam Ur Rehman, a media expert and a teacher of mass communication, did not agree

with the arguments of the cable operators. “Hindi as a language is of no use to our

children. Its better that they learn English which would help them in the future,” said

Rehman. He said that the culture shown in these cartoons creates doubts in the minds of

the children and later on, they find it difficult to come to terms with their own traditions.

Ashfaque Jumani, General Manager of the Pakistan Media Regulatory Authority

(PEMRA) Sindh chapter, told Daily Times that PEMRA has instructed all cable network

operators to run the English version of the said channel. “We monitor the operations of

cable network operators and take serious action in case they do not abide by the

instructions,” he maintained.

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Bad Impact of Cartoons on The Minds Of The Young’s

The mass media occupy a high proportion of our leisure time: people spend, on average, 25

hours per week watching television. For children, watching television takes up a similar amount

of time to that spent at school or with family and friends.

Children have become much more interested in cartoons over many years and it has become a

primary action to some lives. Typically, children begin watching cartoons on television at an

early age of six months, and by the age two or three children become enthusiastic viewers.

Cartoon mania has gripped the children so much that they are ready to do anything to have a

view of their favourite cartoon channels and programmes.

The mass media are having an enormous impact on our childrens values, beliefs, and behaviors

This has become a problem because too many children are watching too much television and the

shows that they are watching (even if they are cartoons) have become violent and addictive. The

marketing is targeted toward the children to cause them to want to view the cartoons on a regular

basis, but the subliminal messaging is for the adults to target them into enjoying the cartoons´.

This is unfortunate because children watch the cartoons on the television and they see material

that is not appropriate for their age group. The children who watch too much cartoons on

television are more likely to have mental and emotional problems, along with brain and eye

injuries and unexpectedly the risk of a physical problem increases.

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Indraprastha College for WomenBachelor in Mass Media and Mass Communication

4th semester

2nd year

2010-11

Anisha Tandon

“A child's life is like a piece of paper on which everyone who passes by leaves an

impression.” - Chinese Proverb

Children are often considered to be the closest reflection of the omnipotent creator of the

world. Innocence and purity personified, they are unmarred by the corrupt thoughts and

practices. They resemble wet clay, enthusiastic and ever ready to be shaped in the manner

the potter wants to mould them. When we are born we have the capacity for motivation,

experience, and training, and because of this our minds are very impressionable.

Therefore, our brains’ development is a dynamic mix of nature and nurture, so it is .

important to choose a healthy environment for all children. Children ranging from the age

of six months to about twelve years of age go through various stages of emotional and

physical development. During this age however they have extremely impeccable minds

due to which external stimuli have a major role in shaping their personalities. External .

stimuli can be broadly defined as natural and man-made environmental factors, biological

and chemical factors, physical surroundings, social factors, behavioural influences and

outcomes, genetics, and cultural and family influences and differences. These factors

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have an influence on the mental and emotional growth and stability of a child and

determine majority of his habits and actions. Television viewing, thus, is a part of

external stimuli in a child’s life. A means of mostly entertainment and sometimes

education, television viewing in children mostly comprises cartoons and children’s

shows. Children have become much more interested in cartoons over many years and it

has become a primary action to some lives.  Typically, children begin watching cartoons

on television at an early age of six months, and by the age...

LAHORE:   MPAs debated the affects of Indian cartoons on the minds of Pakistani children in the Punjab assembly session on Tuesday.

A resolution calling for a ban on Indian cartoons was one of the five presented and

defeated in the assembly. Law Minister Rana Sanaullah defended the composition of the

taskforces working in the province. MPA Samina Khawar Hayat said that the Indian

media were manipulating the minds of the children through Indian cartoons. She said that

they were promoting the Hindu culture in Pakistani children, and proposed a resolution .

banning such programmes. Deputy speaker Rana Mashood responded that the channels

could not be banned and people should take responsibility for their children. “If we bring

up our children in a proper way, no such programme can affect them,” he said.

PPP MPA Sajjida Mir opposed the resolution, saying it would be followed by a

resolution demanding the closure of Hindu temples and gurdwaras. Hayat replied that she

had moved the resolution for the benefit of the children of Pakistan.

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Methodology

The researchers applied quantitative approach to conduct this study and for data

collection an interview based survey made from parents as well as children (6 to 8 Years)

of Model Town, a housing society in Lahore.

Universe of Research:In Model Town approximately 4000 Houses and in that houses average 2 kids (6 to 8

year).

Sampling and Sample Size: The research team chooses the 20 to 25 Houses for the survey study of influence of Hindi

cartoons on 6 to 8 years children.

Procedure and time frame: The conducted research results through survey and survey based on questionnaires

method and we collect the result with in 2 to 3 Weeks.

Analysis plan:The data analysis based on tabulation and percentage.

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A Survey Study of Model Town

Do You Like Cartoons? (a) I love them (b) I like them (c) They are ok (d) I hate them

Do you like Hindi Language Cartoons? (a) I love them (b) I like them (c) They are ok (d) I hate them

Which cartoon do you watch most? (a) Hanuman (b) Panchatantra (c) Ramayana - Ravana (d) Raavan (e) popeye the sailorman (f) spiderman What is your favorite character?

(a) Ram (b) Sita (c) Bal Hanuman (d) Pongo

What is your favorite dialogue?(a) Ye humari parampra k khilaf hai

(b) Raavan agaya ha (c) Shanti rakho (d) Ab tera kaya ho ga kaliya Do you regularly use your favorite dialogues?

(a) Yes (b) No (c) Some Time How much time does your child spend watching Hindi cartoons?

(a) 1 to 2 hours in a day (b) 2 to 3 hours in a day (c) 4 to 5 hours in a day (d) Or 7 to 9 hours in a day

Do your Child/Children watch Hindi language cartoons?(a) Yes (b) No (c) Some Time

Does it affect their language? (a) Yes (b) No (c) Some Time

Do your Child/Children use Hindi Words which own roteine life?(a) Yes (b) No (c) Some Time

Does your children use Hindi phrases?(a) Yes (b) No (c) Some Time

What are the most used phrases?

In your opinion should children be allowed to watch Hindi cartoons? (a) If yes than why? (b) If No than why?

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Do You Like Cartoons? (a) I love them (b) I like them (c) They are ok (d) I hate them

I love them(15) (60%)

I like them(7) (28%)

They are ok (3) (12%)

I hate them(0)(0%)

I love them60%

I like them28%

They are ok 12%

Do you Like Cartoon?

Do you like Hindi Language Cartoons? (a) I love them (b) I like them (c) They are ok (d) I hate them

I love them(12)(48%)

I like them(7)(28%)

They are ok(6)(24%)

I hate them(0)(0%)

I love them 48%

I like them 28%

They are Ok 24%

Do you like Hindi Language Cartoons?

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Which cartoon do you watch most? (a) Hanuman (b) Panchatantra (c) Ramayana - Ravana (d) Raavan

Hanuman(9)(36%)

Panchatantra(0)(0%)

Ramayana – Ravana

(3)(12%)

Raavan(2)(8%)

popeye the sailorman(5)(20%)

Spiderman(6)(24%)

Hanuman 36%

Ramayana - Ravana13%Raavan

8%

popeye the sailorman20%

spiderman24%

Which cartoon do you watch most?

What is your favorite character?(b) Ram (b) Sita (c) Bal Hanuman (d) Pongo

Ram(8)(32%)

Sita(0)(0%)

Bal Hanuman(9)(36%)

Pongo(7)(28%)

Ram 33%

Bal Hanuman37%

pongo29%

What is your favorite character?

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What is your favorite dialogue?(b) Ye humari parampra k khilaf hai

(b) Raavan agaya ha (c) Shanti rakho (d) Ab tera kaya ho ga kaliya

Ye humari parampra k khilaf hai(10)(40%)

Raavan agaya ha(2)(8%)

Shanti rakho(5)(20%)

Ab tera kaya ho ga

kaliya(8)(32%)

Ye humari parampra k khilaf hai

40%

Raavan agaya ha 8%

Shanti rakho 20%

Ab tera kaya ho ga kaliya

32%

What is your favorite dialogue?

Do you regularly use your favorite dialogues? (b) Yes (b) No (c) Some Time

Yes(10)(40%)

No(2)(8%)

Sometimes(13)(52%)

Yes40%

No8%

Sometimes 52%

Do you regularly use your favorite dialogues?

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Do your Child/Children watch Hindi language cartoons?(b) Yes (b) No (c) Some Time

Yes(17)(68%)

No(2)(8%)

Sometimes(6)(24%)

Yes 68%

No 8%

Sometimes 24%

Do your Child/Children watch Hindi language cartoons?

How much time does your child spend watching Hindi cartoons?(b) 1 to 2 hours in a day (b) 2 to 3 hours in a day

(c) 4 to 5 hours in a day (d) Or 7 to 9 hours in a day

1 to 2 hours in a day

(8)(32%)

2 to 3 hours in a day

(13)(52%)

4 to 5 hours in a day(4)(16%)

Or 7 to 9 hours in a

day(0)(0%)

1 to 2 hours in a day15%

2 to 3 hours in a day24%

4 to 5 hours in a day7%

Or 7 to 9 hours in a day

55%

How much time does your child spend watching Hindi cartoons?

Does it affect their language? (a) Yes (b) No (c) Some Times

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Yes(17)(68%)

No(2)(8%)

Sometimes(6)(24%)

Yes 68%

No 8%

Sometimes 24%

Does it affect their language?

Do your Child/Children use Hindi Words which own roteine life?(b) Yes (b) No (c) Some Time

Yes(9)(36%)

No(1)(4%)

Sometimes(15)(60%)

Yes 36%

No 4%

Sometimes 60%

Do your Child/Children use Hindi Words which own roteine life?

Does your children use Hindi phrases?(b) Yes (b) No (c) Some Time

Yes No Sometimes

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(9)(36%) (2)(8%) (14)(56%)

Yes 36%

No 8%

Sometimes 56%

Does your children use Hindi phrases?

What are the most used phrases?

Namasty 28%

Ya humari parampra k khilaf

ha 28%

Shanti rakho 33%

No. Answer11%

What are the most used phrases?

In your opinion should children be allowed to watch Hindi cartoons? (b) yes (b) No

Yes (12)(48%) No (13)(52%)

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Yes 48%No

52%

In your opinion should children be allowed to watch Hindi cartoons?

Conclusion

The statical data suggests that Hindi cartoons are extremely popular amongst children in

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Pakistan (Lahore in the case of this study), even to the extant that some religious phrases

are liked and often used by children nowadays.

According to the findings of the study 60% children “Love” cartoons out of the total

number of respondents and 48% children “love” Hindi language cartoons out of the total

numbers of respondents. ’Hunuman’ is the most popular cartoon show watched amongst

the respondents approximately 36% chose it as their favorite show. According to the hypothesis of the study which suggests that language and behavior of

children had a severe influence which is evident from the survey

Recommendations

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Media has great effects on the minds of the viewers especially if the viewers are young

children following are some recommendation which can help prevent a cultural invasion

in our country:

Parents should be guided on the effects of such cartoons.

Pakistani media should come up with cartoons and other entertainment, infotainment

shows for children in the country, which highlights Pakistani culture, values, and

Islamic traditions.

Government should also take notice and come up with Laws, regulation and also help

Public/private media outlets to come up with shows/cartoons that cater to that

Particular age group.

Referances: Fawad Ali Shah (2009) conducted a study antitled

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“Hindi channels for kids become dilemma for parents”

retrieved from

http://www.dailytimes.com.pk/default.asp?page=2009\06\08\story_8-6-2009_pg12_7

on 05 April 2011

http://www.siasat.pk/forum/showthread.php?21434-Hindi-channels-for-kids-

become-dilemma-for-parents (on 05 April 2011)

http://www.oppapers.com/essays/Bad-Impact-Of-Cartoons-On-The/583765

http://www.oppapers.com/essays/Impact-Of-Cartoons-On-Children/636551

(on 05 April 2011)

Published in The Express Tribune, October 20th, 2010.

(http://tribune.com.pk/story/64940/mpas-debate-impact-of-indian-tv-

cartoons-and-music/) (on 05 April 2011)