Impact of Globalization on Consumer Choice

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    Rosolr`m Ropert6Kjpl`t ec dieblikzltkeg eg `egsujor `mek`o

    Xmo kjpl`t ec dieblikzltkeg eg `egsujor bomlvker eg clst-ceeh kghustry kg ^lakstlg lgh

    hotorjkgo wmy `ejplgkos de cer dieblikzltkeg. @ustejor bomlvker stuhy ks blsoh eg

    `egsujor buykgd bomlvker, wktm tmo `ustejor pilykgd tmo tmroo hkstkg`t reios ec usor,

    plyor lgh buyor.

    =/2?/2>

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    Kjpl`t ec Dieblikzltkeg eg @egsujor @mek`o

    Iktorlturo Rovkow6

    Occo`t ec dieblikzltkeg eg `egsujor `mek`o

    Lsskdgoh By6

    PKR MLL!

    Pubjkttoh By6

    Lik Lrsmlh BL"#"$% & '(#

    lstor)s kg Buskgoss Lhjkgkstrltkeg

    Pojostor6

    Pujjor #"''

    !o*lrtjogt6

    Ilmero Buskgoss P`meei +IBP,

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    Kjpl`t ec Dieblikzltkeg eg @egsujor @mek`o

    Xlbio ec @egtogts

    Kjpl t ec Dieblikzltkeg eg @egsujor @mek`o........................................................................3

    pilgltkeg)........................................................................................................................">

    'uostkeg (e. >) &e yeu tmkga tmlt tmo dieblikzltkeg lcco`ts tmo `egsujor procorog`o/.........."@08)?%ODO,O8

    L`agewiohdojogt

    To ewo l drolt tmlgas te l drolt poepio wme moipoh lgh suppertoh us hurkgd tmo `ejpiotkeg ec

    tmks prefo`t. Eur hoopost tmlgas te skr Mljjlh, tmo precosser ec tmo prefo`t, cer dukhkgd lgh

    `erro`tkgd vlrkeus he`ujogts wktm lttogtkeg lgh `lro. Mo mls tlaog plkg te de tmreudm tmo prefo`t

    lgh jlao go`osslry `erro`tkeg ls lgh wmog goohoh.

    To weuih lise tmlga eur Kgstktutkeg lgh eur cl`uity jojors wktmeut wmej tmks prefo`t weuih

    mlvo oog l hkstlgt rolikty. To lise o!togh jy molrtcoit tmlgas te eur cljkiy lgh woii"wksmor.

    Lik Lrsmlh

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    Kjpl`t ec Dieblikzltkeg eg @egsujor @mek`o

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    Kjpl`t ec Dieblikzltkeg eg @egsujor @mek`o

    0. Kgtrehu`tkeg

    krst wo stlrt crej tmo werh wmlt ks dielik$ltkeg. #mo torj dielik$ltkeg jolgs te kg`rolsoo`egejk` `eghktkeg tmreudm tmo rohu`tkeg ec sejo lrrkors kg kgtorgltkegli trlho su`m ls tlrkcc,

    o!pert coos lgh kjpert 'uetls. #mo mkstery ec tmks werh smews deeh rosuits kg tmo plst. #ME-)

    /. RK>< ->2 o!pilkg tmks werh kgte tmroo plrts 08?34=8;1, +ielik$ltkeg 4 08;=41lgh +ielik$ltkeg 9 04"prosogt1 tmo ckrst plrt smews dielik$ltkeg ec `uituro tmo so`egh smews

    dielik$ltkeg ec `ejplgkos lgh tmo tmkrh smew tmo dielik$ltkeg ec kghkvkhuli.

    +ielik$ltkeg rocors te tmo kg rolskgd ugkck`ltkeg ec tmo werih:s o`egejk` erhor tmreudm

    rohu`tkeg ec su`m lrrkors te kgtorgltkegli trlho ls tlrkccs, o!pert coos, lgh kjpert 'uetls. #mo

    deli ks te kg`rolso jltorkli wolitm, deehs, lgh sorvk`os tmreudm lg kgtorgltkegli hkvkskeg ec iler

    y occk`kog`kos `ltliy$oh y kgtorgltkegli roiltkegs, spo`klik$ltkeg lgh `ejpotktkeg. Kt hos`rkostmo pre`oss y wmk`m rodkegli o`egejkos, se`kotkos, lgh `uituros mlvo o`ejo kgtodrltoh tmreudm

    `ejjugk`ltkeg, trlgspertltkeg, lgh trlho. #mo torj ks jest `iesoiy lsse`kltoh wktm tmo torj

    o`egejk` dielik$ltkeg6 tmo kgtodrltkeg ec gltkegli o`egejkos kgte tmo kgtorgltkegli o`egejytmreudm trlho, cerokdg hkro`t kgvostjogt, `lpktli ciews, jkdrltkeg, tmo sprolh ec to`mgeiedy, lgh

    jkiktlry prosog`o.

    K. Mewovor, dielik$ltkeg ks usuliiy ro`edgk$oh ls okgd hrkvog y l `ejkgltkeg ec

    o`egejk`, to`mgeiedk`li, se`ke`uiturli, peiktk`li, lgh keiedk`li cl`ters.

    KK. #mo torj `lg lise rocor te tmo trlgsgltkegli `kr`uiltkeg ec khols, ilgduldos, er pepuilr

    `uituro tmreudm l``uiturltkeg. g lspo`t ec tmo werih wmk`m mls dego tmreudm tmo pre`oss

    `lg o slkh te o dielik$oh.

    (egsujor omlvker ks tmo stuhy ec wmog, wmy, mew, lgh wmoro poepio he er he get uy lprehu`t. Kt ioghs oiojogts crej psy`meiedy, se`keiedy, se`kli lgtmrepeiedy lgh o`egejk`s. Kt

    lttojpts te ughorstlgh tmo uyor ho`kskeg jlakgd pre`oss, etm kghkvkhuliiy lgh kg dreups. Kt

    stuhkos `mlrl`torkstk`s ec kghkvkhuli `egsujors su`m ls hojedrlpmk`s lgh omlvkerli vlrklios kg

    lg lttojpt te ughorstlgh poepio:s wlgts. Kt lise trkos te lssoss kgciuog`os eg tmo `egsujor crejdreups su`m ls cljkiy, crkoghs, rocorog`o dreups, lgh se`koty kg dogorli.

    (ustejor omlvker stuhy ks lsoh eg `egsujor uykgd omlvker, wktm tmo `ustejor pilykgd tmo

    tmroo hkstkg`t reios ec usor, plyor lgh uyor. Roiltkegsmkp jlraotkgd ks lg kgciuogtkli lssot cer

    `ustejor omlvker lgliysks ls kt mls l aoog kgtorost kg tmo ro"hks`evory ec tmo truo jolgkgd ec

    jlraotkgd tmreudm tmo ro"lcckrjltkeg ec tmo kjpertlg`o ec tmo `ustejor er uyor. droltorkjpertlg`o ks lise pil`oh eg `egsujor rotogtkeg, `ustejor roiltkegsmkp jlgldojogt,

    porseglik$ltkeg, `ustejk$ltkeg lgh ego"te"ego jlraotkgd. )e`kli cug`tkegs `lg o `ltoderk$oh

    kgte se`kli `mek`o lgh woiclro cug`tkegs.

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    Kjpl`t ec Dieblikzltkeg eg @egsujor @mek`o

    /kgaoh y l ckor"eptk` gotwera, mo slys, wo mlvo lii o`ejo go!t"heer gokdmers 0lrrlr, )trluslgh +kreu!, 4B1.

    -u`m mls oog jlho ec tmks se"`liioh cilttogkgd ec tmo werih. rkohjlg hos`rkos tmo pogotrltkegec dieli `uituro kgte sejo ec tmo jest ugikaoiy pil`os eg olrtm. @ut ls tmo pilgot `egtkguos te

    smrkgaHlgh ls tmo wkihost hroljs ec Oltmjlghu turg kgte tmo cl`ts ec Oow, wkii kghkvkhuli`uituros vlgksm kg tmo pre`oss7

    8. Iktorlturo rovko

    #e `rktk`liiy ughorstlgh lii tmo 'uostkegs lgh kssuos tmlt lrkso kg wkho rlgdkgd stuhkos ec

    `egsujor omlvker wo o!ljkgo lii tmo provkeus stuhkos rodlrhkgd tmks tepk`. Eg tmo lsks ec

    tmeso stuhkos wo lro dekgd te hotorjkgo. Tmlt 'uostkeg wo smeuih hks`uss kg eur stuhkos. iiprovkeus rosolr`m lgh stuhkos wmk`m lro `eghu`toh kg &lakstlg lro get cuickiikgd tmo jorkt ec

    rosolr`m. #mo provkeus rosolr`m dielik$ltkeg lgh tmo `mlgdkgd gotwera ec ceeh suppiy. #moy lro

    uskgd pest"prehu`tkvkty hojlgh cer tmo gow `egsujors kg tmo C.O. #meso lro og`eurldkgd tmksmertk`uiturli systoj kg Oogyl. #mks rosolr`m ce`usos eg tmo kjpertltkeg ec crosm mertk`uituro

    prehu`o crej Oogyl te CO.

    getmor rosolr`m smews tmo hkccorog`o ec mujlg omlvker kg wmk`m juitkiovoi ec `egsujorkgveivojogt kg kgtorgltkegli sodjogtltkeg wmk`m dkvo tmo `ejplrkseg otwoog kgtor lgh kgtrl

    `uiturli omlvkerli mejedogokty. #mks crljowera smews lppreprklto rosuits kg kgtorgltkegli

    jlraotkgd strltody. Tmlt wo

    (eg`iuho crej tmo lrtk`io ks tmlt l``oss smeuih o prevkhoh te tmo `ustejor wktmkg l `uituro.@etm pmysk`li lgh o`egejk` l``oss

    91X *;:6;47X4:( :5+!1&:9!

    N!:34 (!!X+:$L

    Tmlt ks tmo `eggo`tkeg otwoog jehorg hoje`rltk` tmeudmt lgh dielik$ltkeg7 #mks lrtk`ioo!ljkgos tmo rltkeglio omkgh tmo prosogt `rksks ec hoje`rl`y. Kt hojegstrltos tmlt tmo preioj

    cl`kgd jehorg hoje`rltk` tmeudmt mls ioss te he wktm tmo lsyjjotrkos lsse`kltoh wktm tmo cer`os

    ec dielik$ltkeg lgh jero te he wktm lg lsyjjotry wktmkg pepuilr sevorokdgty ktsoic tmo cl`t tmlt

    tmo eughlrkos ec hoje`rl`y `lgget tmojsoivos o hoje`rltk`liiy iodktkjltoh lgetmor rosolr`msmews tmo stuhy ckghs tmo por`okvoh `egtrei lgh smeppkgd ogfeyjogt `lg kg`rolso tmo kgtogtkeg ec

    gow wo `ustejors te roturg ut soojkgdiy kgciuog`o ropolt `ustejors te roturg.

    getmor rosolr`m 5Ooggotm . )`movoN precosser ec peiktk`li s`kog`o hos`rkos l gow holi ec

    dielik$ltkeg. Kg tmlt rosolr`m mo toiis leut tmo colturos ec C.) o`egejy mls ojordoh. #mokg`ejo ec lg kghkvkhuli mls oog ho`rolso kc mo `ejplros tmo kg`ejo ec mkdm olrgor. #mo jk! ec

    cer`os omkgh tmks trogh ks get yot `iolr. #ehly get egiy ilhhor lro murtkgd ovog `eiiodo drlhultos

    lgh weraor%s wktm geg"precosskegli hodroo tmokr kg`ejo iovoi ks lise ho rolskgd. @y sejo

    jolsuros kgo'ulikty kg tmo Cgktoh )tltos ks droltor tmlg lgy tkjo skg`o 834s.

    s dielik$ltkeg ks `luskgd l gow trogh, kt `mlgdos tmo ikcostyio ec `egsujor. er tmltdielik$ltkeg ks `lrrykgd etm pesktkvo lgh godltkvo occo`ts wktm kt. +ielik$ltkeg ec `egsujptkeg

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    "

    Kjpl`t ec Dieblikzltkeg eg @egsujor @mek`o

    ks l pre`oss ec ckghkgds rocio`tkeg wktm rospo`t te `egsujor cug`tkeg%s eg tmo jlraot. #mo ckrststop kg dieli `egsujptkeg ks eg jlraot ogvkregjogt ec `egsujor lgh cuickiikgd tmokr goohs.

    #mo so`egh hkjogskeg smews tmo pur`mlso mlkt ec tmo `egsujor. #mo ilst spmoro smews tmo

    mkorlr`my ec pur`mlsor goohs tmokr ikco styio lgh lttktuhos.

    !. "b#o`tkvo ec eur stuhkosEfo`tkvo ec eur stuhy ks ceiiewkgd6

    K. #mo `ero efo`tkvo ec eur stuhy ks te hotorjkgo tmo kjpl`t ec dielik$ltkeg eg egsujor

    omlvker eg clst ceeh kghustry kg &lakstlg.

    KK. Ego jero jlkg rolseg ks te hotorjkgo wmy `ejplgkos de cer dielik$ltkeg7

    $. %ot&eheie'y

    Plj(io 9o mlvo soio`toh >## sljpios cer eur rosolr`m crej clst ceeh rostlurlgt

    %ot&eh ec Plj(ikg'!kjpio rlghej sljpikgd wls usoh kg tmks rosolr`m stuhy. B sljpio ec skzo g= ks hockgoh te bol skjpio rlghej sljpio.jegd tmo >## sljpio, lii %uostkegglkros woro ckiioh up by tmo `ustejors crej hkccorogtrostlurlgt. !ljpio skzo ec "## wls ckiioh up crej H3@ "## crej $`&eglihs, lgh "## crej pkzzlmut, lgh

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    Kjpl`t ec Dieblikzltkeg eg @egsujor @mek`o

    behy ec prl`tk`os, pre`ohuros, lgh ruios usoh by tmeso wme wera kg l hks`kpikgo er

    ogdldo kg lg kg%ukry ks torjoh ls jotmeheiedy.

    ,. -kghkg's

    +uostkeg e. oghor ec os(eghogts

    2lbio '6 !os`rk*tkvo Ptltkstk`s ec -oghor

    Hos`rkptkvo Ptltkstk`s

    G Jkgkjuj Jlxkjuj Jolg Pth. Hovkltkeg

    Doghor 8>> < 2 .?

    Slikh G (ikst wkso) 8>>

    2lbio #6 !kstrkbutkeg ec Ptuhy -reu*s ec -oghor

    Doghor

    Croquog`y ^or`ogt

    Jlio 2>4 ?

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    Kjpl`t ec Dieblikzltkeg eg @egsujor @mek`o

    +uostkeg e. 2/ 'o ec os(eghogts

    2lbio %6 !os`rk*tkvo Ptltkstk`s ec Ldo

    Hos`rkptkvo Ptltkstk`sG Jkgkjuj Jlxkjuj Jolg Pth. Hovkltkeg

    $%o 8>> .2

    08 2 >.?

    0? 2 >.?

    8> 2 >.?

    80 < >.2

    etli !"" #""

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    Kjpl`t ec Dieblikzltkeg eg @egsujor @mek`o

    Ox(ilgltkeg/

    4g tmks tlbio tmo rosuit smews tmlt tmo jkgkjuj ldo ks lbeut "< lgh tmo jlkjuj ldo ks >,

    tmoso lro tmo jlkjuj lgh tmo jkgkjuj ldo ec tmo `egsujors wme lgsworoh eur

    %uostkegglkro. Xmo sljpio skzo ks lbeut >##. Xmo drlpm smews tmlt tmo jlkjuj ldos lro ec

    2" lgh tmo jkgkjuj ldo ks lbeut "

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    Kjpl`t ec Dieblikzltkeg eg @egsujor @mek`o

    +uostkeg e. 0/ *e yeu &lvo geioh'o lbeut 'ieblikltkeg?

    2lbio (6 !os`rk*tkvo Ptltkstk`s ec 8uostkeg %

    Hos`rkptkvo Ptltkstk`s G Jkgkjuj Jlxkjuj Jolg

    Pth.Hovkltkeg

    He yeu &lvo 'gewioh%o leut%ielikltkeg*

    8>> < 2 >

    2lbio ?6 !kstrkbutkeg ec 8uostkeg % Ros*egsos

    Croquog`y ^or`ogt Slikh or`ogt

    +os 028 =< =## " < .>2 ".#>?

    6lik" 8 1ikst &kso9 >##

    2lbio 46 !kstrkbutkeg ec 8uostkeg 0 Ros*egsos

    Croquog`y ^or`ogt Slikh or`ogt ,ujuiltkvo or`ogt

    Ptregdiy Hksldroo 24 3.= 3.= 3.=Hksldroo 8< .2 .2

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    Kjpl`t ec Dieblikzltkeg eg @egsujor @mek`o

    +uostkeg e. !/ @lg 'ieblikltkeg og&lg`o t&o `egsujor (rocorog`o?

    2lbio $6 !os`rk*tkvo Ptltkstk`s ec 8uostkeg (os`rkptkvo Ptltkstk`s

    8 ,kgkju

    j,lxkju

    j,ol

    gPt".

    ovkltkeg

    @lg -ieblikzltkeg ogmlg`o tmo `egsujorprocorog`o;

    >## " < .? ".# ? ? ?Hksldroo ?;

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    Kjpl`t ec Dieblikzltkeg eg @egsujor @mek`o

    +uostkeg e. $ *e yeu t&kg kg`rolskg' t&o trogh ec clst ceeh kghustry ks huo

    te 'ieblikltkeg?

    2lbio ''6 !os`rk*tkvo Ptltkstk`s ec 8uostkeg ?

    Hos`rkptkvo Ptltkstk`s

    G Jkgkjuj Jlxkjuj JolgPth.

    Hovkltkeg

    He yeu t&kg' kg`rolskg% t&o trogh e--lst -eeh kghustry ks huo te

    %ielikltkeg*8>> < ? 0.0?

    2lbio '#6 !kstrkbutkeg ec 8uostkeg ? Ros*egsos

    Croquog`y ^or`ogt Slikh or`ogt ,ujuiltkvo or`ogtPtregdiy Hksldroo 02 = = =

    Hksldroo 33

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    Kjpl`t ec Dieblikzltkeg eg @egsujor @mek`o

    +uostkeg e. ,/ *e yeu t&kg 'ieblikltkeg ks occo`t eg `egsujor buykg'

    bo&lvker?

    2lbio '%6 !os`rk*tkvo Ptltkstk`s ec 8uostkeg 3

    Hos`rkptkvo Ptltkstk`s

    G Jkgkjuj Jlxkjuj JolgPth.

    HovkltkegHe yeu t&kg' %ielikltkeg ks o--o`t

    eg `egsujor uykg% o&lvker* 8>> < ? 0.04

    2lbio '06 !kstrkbutkeg ec 8uostkeg 3 Ros*egsos

    Croquog`y ^or`ogt Slikh or`ogt ,ujuiltkvo or`ogt

    Ptregdiy Hksldroo 03 ; ; ;

    Hksldroo ?2

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    Kjpl`t ec Dieblikzltkeg eg @egsujor @mek`o

    +uostkeg e. 3/ @lg 'ieblikltkeg og&lg`o t&o `egsujor (rocorog`o?

    2lbio '(6 !os`rk*tkvo Ptltkstk`s ec 8uostkeg 4

    Hos`rkptkvo Ptltkstk`s

    G Jkgkjuj Jlxkjuj Jolg Pth.Hovkltkeg

    ,lg %ielikltkeg og&lg`o t&o`egsujor pro-orog`o*

    8>> < ? 0.0; 0?

    Slikh G (ikst wkso) 8>>

    2lbio '?6 !kstrkbutkeg ec 8uostkeg 4 Ros*egsos

    Croquog`y ^or`ogt Slikh or`ogt ,ujuiltkvo or`ogt

    Ptregdiy Hksldroo 2> ? ? ?

    Hksldroo ?;

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    2

    Kjpl`t ec Dieblikzltkeg eg @egsujor @mek`o

    +uostkeg e. 4/ @lg ejog (rocor te olt clst=ceeh?

    2lbio '36 !os`rk*tkvo Ptltkstk`s ec 8uostkeg $

    Hos`rkptkvo Ptltkstk`s

    G Jkgkjuj Jlxkjuj Jolg Pth. Hovkltkeg

    ,lg wejog pro-or te olt -lst-eeh* 8>> < ? 0.88 2

    Slikh G (ikst wkso) 8>>

    2lbio '46 !kstrkbutkeg ec 8uostkeg $ Ros*egsos

    Croquog`y ^or`ogt Slikh or`ogt ,ujuiltkvo or`ogtPtregdiy Hksldroo 2? 3.2 3.2 3.2

    Hksldroo 48 22.? 22.? >

    etli !"" #"" #""

    Ox(ilgltkeg/

    Kg tmks tlio toiis leut tmo wejog procor te olt clst ceeh. #mo 4B eut ec ? stregdiy hksldroo kg

    tmo por`ogtldo ec tmlt poepios ks .4D lgh *? hksldroo eut ec ? tmoy lro 8;.BD kg tmopor`ogtldo lgh ;3 slys kts glturli eut ec ? tmo por`ogtldo ec tmlt poepios 44.4D.

    844 poepios ldroo wktm tmks cl`t eut ? kg tmo por`ogtldo tmoy lro 9.BD.lgh 3 eut ec ?

    poepios stregdiy ldroo tmo por`ogtldo ec tmlt poepios ks 44.BD.

    #mo drlpmk`liiy roprosogts tmoro por`ogtldo ks ughor6

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    2

    Kjpl`t ec Dieblikzltkeg eg @egsujor @mek`o

    +uostkeg e.

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    2

    Kjpl`t ec Dieblikzltkeg eg @egsujor @mek`o

    8? poepios ldroo wktm tmks cl`t eut ? kg tmo por`ogtldo tmoy lro 9.BD.lgh 83 eut ec ?poepios stregdiy ldroo tmo por`ogtldo ec tmlt poepios ks 4*.4D.

    #mo drlpmk`liiy roprosogts tmoro por`ogtldo ks ughor6

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    2

    Kjpl`t ec Dieblikzltkeg eg @egsujor @mek`o

    +uostkeg e. > < ? 0.3?

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    2

    Kjpl`t ec Dieblikzltkeg eg @egsujor @mek`o

    +uostkeg e.

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    2

    Kjpl`t ec Dieblikzltkeg eg @egsujor @mek`o

    +uostkeg e.

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    2

    Kjpl`t ec Dieblikzltkeg eg @egsujor @mek`o

    +uostkeg e. > < ? 0.?2 >

    2lbio #46 !kstrkbutkeg ec 8uostkeg '0 Ros*egsos

    Croquog`y ^or`ogt Slikh or`ogt ,ujuiltkvo or`ogt

    Ptregdiy Hksldroo 00 =.2 =.2 =.2

    Hksldroo ?4

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    2

    Kjpl`t ec Dieblikzltkeg eg @egsujor @mek`o

    +uostkeg e.

    (oe(io?

    2lbio #$6 !os`rk*tkvo Ptltkstk`s ec 8uostkeg '(

    Hos`rkptkvo Ptltkstk`s

    G Jkgkjuj Jlxkjuj JolgPth.

    Hovkltkeg

    He yeu t&kg' t&lt -lst -eeh ks l&olit&y -eeh -er ^l'kstlgk poepio*

    8>> < ? 2.=8

    2lbio %"6 !kstrkbutkeg ec 8uostkeg '( Ros*egsos

    Croquog`y ^or`ogt Slikh or`ogt ,ujuiltkvo or`ogt

    Ptregdiy Hksldroo 4<

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    2

    Kjpl`t ec Dieblikzltkeg eg @egsujor @mek`o

    +uostkeg e.

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    2

    Kjpl`t ec Dieblikzltkeg eg @egsujor @mek`o

    +uostkeg e.

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    Kjpl`t ec Dieblikzltkeg eg @egsujor @mek`o

    gh 83 poepios ldroo wktm tmks cl`t eut ? kg tmo por`ogtldo tmoy lro 4*.4D.lgh 893 eut ec? poepios stregdiy ldroo tmo por`ogtldo ec tmlt poepios ks 9?.;D.

    #mo drlpmk`liiy roprosogts tmoro por`ogtldo ks ughor6

    +uostkeg e.

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    Kjpl`t ec Dieblikzltkeg eg @egsujor @mek`o

    #mo drlpmk`liiy roprosogts tmoro por`ogtldo ks ughor6

    +uostkeg e. > < ? 2.40

    2lbio %46 !kstrkbutkeg ec 8uostkeg '$ Ros*egsos

    Croquog`y ^or`ogt Slikh or`ogt ,ujuiltkvo or`ogt

    Ptregdiy Hksldroo ?;

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    Kjpl`t ec Dieblikzltkeg eg @egsujor @mek`o

    #mo drlpmk`liiy roprosogts tmoro por`ogtldo ks ughor6

    +uostkeg e. 2;/ K t&kg clst ceeh 'kvos jo &k'& iovoi ec ogor'y?

    2lbio %$6 !os`rk*tkvo Ptltkstk`s ec 8uostkeg #"

    Hos`rkptkvo Ptltkstk`s

    G Jkgkjuj Jlxkjuj JolgPth.

    Hovkltkeg

    / t&kg' -lst -eeh %kvos jo &k%& iovoi e-ogor%y*

    8>> < ? 2.43 >

    2lbio 0"6 !kstrkbutkeg ec 8uostkeg #" Ros*egsos

    Croquog`y ^or`ogt Slikh or`ogt ,ujuiltkvo or`ogt

    Ptregdiy Hksldroo 3=

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    Kjpl`t ec Dieblikzltkeg eg @egsujor @mek`o

    #mo drlpmk`liiy roprosogts tmoro por`ogtldo ks ughor6

    +uostkeg e. 2ieblikltkeg `rolto (esktkvo kjl'o kg clst=ceeh so`ter?

    2lbio 0'6 !os`rk*tkvo Ptltkstk`s ec 8uostkeg #'

    Hos`rkptkvo Ptltkstk`s

    G Jkgkjuj Jlxkjuj JolgPth.

    Hovkltkeg

    Dielikltkeg `rolto pesktkvo kjl%o kg-lst-eeh so`ter*

    8>> < ? 0.

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    Kjpl`t ec Dieblikzltkeg eg @egsujor @mek`o

    #mo drlpmk`liiy roprosogts tmoro por`ogtldo ks ughor6

    3. @eg`iuskeg

    osolr`& lgliysks lgh `eg`iuskeg9o mlvo tlaog l gujbor ec rospegso lctor tlakgd `eghu`tkgd eur rosolr`m kg ^lakstlg lgh wo

    det vlrkeus akghs ec rosuits kg tmo cerj ec stregdiy hksldroos hksldroo goutrli ldroo lgh stregdiy

    ldroo gh wmlt wo mlvo lgliyzo lctor dottkgd tmo rosuits tmlt jlMerkty ec eur rosolr`m sljpio

    skzo lro kg tmo clver ec ldrooF lgh wmlt tmoy cooi ks lbeut tmo dieblikzltkeg tmlt kt ks mlppogkgd

    huo te tmo johkl l`tkvktkos kg tmo ^lakstlg lgh etmor tmog tmks tmoy cooi mlppogkgd ec

    dieblikzltkeg kg ^lakstlg ks tmo pesktkvo pekgt lgh tmoy wlgt tmo devorgjogt so`ter lgh tmo

    prkvlto so`ter te wera eg tmks lspo`t bo`luso tmoy cooi l akgh ec `mlgdo e``urrkgd kg tmokr ikco

    wmk`m tmoy wlgt te bo rojlkg ls kt ks mlppogkgd gew l hlys kg ^lakstlg . etmor tmlg tmks tmoro

    lro gujbor ec poepio crej eur rosolr`m sljpio skzo wme lro stk`akgd eg tmo goutrli cl`ter lgh

    wmy tmoy lro tmkgakgd ikao tmks bo`luso tmoy cooi kt ks l gooh ec tmo tkjo te dot tmo buskgoss

    tmreudm dieblikzltkeg kg ^lakstlg lgh tmoy goktmor smews tmokr pesktkvo lttktuhos lgh godltkvo

    lttktuhos eg tmo mlppogkgd ec dieblikzltkeg kg ^lakstlg .curtmor jero kg tmo jkgerkty so`ter l cow

    cliis kg tmo `ltodery ec stregdiy ldroo lgh hksldroo.

    >reu( lgliysks eg 'ieblikltkegs wo mlvo hego tmo rosolr`m eg tmo mlppogkgd ec dieblikzltkeg kg tmo ^lakstlg. tmreudm tmkswo det tmo sljo rosuits ls wo woro opo`tkgd bocero tmo `eghu`tkgd ec eur wmeio tmo rosolr`m

    jotmeheiedy gew tmoro lro `ortlkg pekgts eg wmk`m wo wkii jlao tmo hks`usskeg tmlt mew

    dieblikzltkeg kjpl tkgd tmo kjldo ec ^lakstlg eg tmo cerokdg jlraot lgh tmo ie`li se koty

    `egsujor. Xmoso pekgts lro dkvog boiew.

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    Kjpl`t ec Dieblikzltkeg eg @egsujor @mek`o

    O`egejy 'ret&9mlt wo mlvo lgliyzo lctor `eghu`tkgd lii tmo rosolr`m eg dieblikzltkeg wo cooi ikao mlppogkgd

    ec dieblikzltkeg kg ^lakstlg mlvo l drolt kjpl`t eg tmo o`egejy ec ^lakstlg lgh kt ks vory

    ebvkeus tmlt tmo cerokdg `urrog`y jevos kg tmo ie`li se`koty kg ^lakstlg kt wkii try te puii up tmo

    o`egejy l``erhkgd te tmo cerokdg stlghlrh .

    Kg`rolso kg oj(ieyjogt e((ertugktkos9mog tmoro ks tmo rlkso kg tmo dieblikzltkeg so ter kt wkii lise kg rolso tmo ojpieyjogt

    eppertugktkos skjuitlgoeusiy ls juitkgltkegli `ejplgkos sotup tmokr buskgoss kg ^lakstlg tmoy

    wkii lise gooh ilber cer`o te cuickii tmokr eporltkegli wera te rug up tmokr buskgoss up te tmo jlra

    lgh tmks ks mew tmo eppertugktkos ec eutseur`kgd lgh plyreii kg`rolsos ls tmo `eugtry ikao

    ^lakstlg tmks cl`ter roliiy pilys lg kjpertlgt reios kg tmo ojpieyjogt so`ter ec ^lakstlg.

    @liikg' u( ec cerok'g kgvostersXmreudm tmo dieblikzltkeg kg l ie`li se`koty kg l `eugtry, kt `roltos l `mlrj ec hekgd buskgoss

    lgh l wksm te jevo l cerokdg kgvoster te kgvost kg lgetmor lrols ec tmo diebo lgh kg ^lakstlgtmoro lro gujbor ec cerokdg kgvoster wme jevo tmojsoivos l ho`lho lde lgh rkdmt gew tmoy

    lro ruggkgd up tmokr buskgoss kg l vory suktlbio `eghktkeg wmotmor kt ks roiltoh te tmokr preckt er

    wmotmor kt ks roiltoh te tmo ie`li `ustejor.

    %egoy kr`uiltkegXmo stldglgt jegoy liwlys bo`ejo l `luso ec cliikgd lg o`egejy lgh lise ho`rolsos tmo

    buskgoss eppertugktkos. *ieblikzltkeg ks tmo cl`ter wmk`m `lg evor`ejo eg tmks prebioj bo`luso

    wmog dieblikzltkeg e``urs kg tmo se`koty kt pusmos tmo jegoy te `kr`uilto kg tmo o`egejy

    tmreudm tmks kt wkii moips tmo peik`y jlaor te jlao kt jegotlry peik`y l``erhkgd te tmo gooh.

    Ikvkg' styio lgh `ustejor buykg' bo&lvker;kvkgd styio ec tmo se`koty liwlys hopoghs upeg tmo lvlkilbio jlraot lgh tmreudm dieblikzltkeg

    wo mlvo soog tmo getk`olbio hkccorog`o ljegd tmo ie`li se`kotkos. gh dieblikzltkeg bo`ejo l

    blso tmreudm wmk`m l `ustejor `lg `roltos l `mlgdo kg kts buykgd bomlvker ikao wo heg=t mlvo

    cerokdg brlghs kg tmo provkeus mkstery ec ^lakstlg but crej tmo ilst cow yolrs tmreudm

    dieblikzltkeg tmoro lro gujbor ec cerokdg brlghs jevo tmreudm tmo to`mgk%uo kg ^lakstlg lgh

    mlh l drolt kgciuog`o eg tmo buykgd bomlvker ec tmo ie`li `ustejor.

    1uskgoss e((ertugktkos3er sejo otogt dieblikzltkeg `roltos `ejpiotkeg wlrs ljegd tmo erdlgkzltkegs wmk`m lise

    og`eurldos etmor erdlgkzltkeg te stop kg lgh `ejpoto wktm tmo `ejpotkters lgh drew up tmokrbuskgoss kg lg etmor se`kotkos ikao kc wo hks`uss tmo clst ceeh kghustry kg ^lakstlg wo woro egiy

    mlvo subwly lgh $`&eglih but wktm tmo plssldo ec tkjo ac` `ljo kg tmo `ejpotktkeg wktm kts

    `ejpotkters lgh drlb l ilrdo gujbor ec jlraot smlros wmk`m woro provkeusiy jlkgtlkg by

    $`&eglihs lgh subwly lgh skjkilriy 1lrhoos jlaos kts jevo te yolrs bl`a lgh brola tmo

    jlraot smlro ec ac` by ilug`mkgd tmo `egsujor goohoh prehu`t kg tmo jlraot lgh gew l hlys

    burdor akgd wmk`m ks tmo woii agewg cljeus brlgh lro pilggkgd te epog up tmokr eutiot kg

    ^lakstlg tmreudm tmo buskgoss ec dieblikzltkeg.

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    Kjpl`t ec Dieblikzltkeg eg @egsujor @mek`o

    @roltkg' vliuo cer `eugtrys dieblikzltkeg o`oohs, kt=s get egiy kgciuog`o eg tmo se`koty, o`egejy buskgoss, kgvoster,

    `ustejor buykgd bomlvker ikvkgd styios lgh jegoy `kr`uiltkeg but kt lise `roltos l pesktkvo kjldo

    ec tmo `eugtry eg tmo cerokdg s`lio .lgh wo mlvo su`m lg oljpios ec eur ewg ie`li buskgoss

    wmk`m jevos kgte cerokdg `eugtrkos by lheptkgd tmo jotmeh ec dieblikzltkeg su`m ls gkrlil

    swoots kg &ublk lgh deurjot blaors kg AH. gh tmoso twe ie`li erdlgkzltkegs lro tetliiy blsoh

    eg eur ^lakstlgk `uituro but stkii tmoy lro olrgkgd l deeh buskgoss drewtm wmkio skttkgd kg lgetmor

    `eugtry wmk`m put l vory pesktkvo kjldo eg tmo kjldo ec ^lakstlg.

    4. o`ejjoghltkeg

    *evorgjogt smeuih jlaos su`m peik`kos te lttrl`t tmo cerokdg kgvoster

    g`eurldojogt pilgs smeuih bo dkvog te ie`li kgvosters

    @roltos l iogkog`y predrlj wmkio l lheptkgd l jotmeh ec dieblikzltkeg

    ^repor ogvkregjogt smeuih bo dkvog

    ^eik`y lhMustjogt jotmeh smeuih bo lhept

    $lkgtlkg tmo `mo`as eg tmo mlppogkgd ec dieblikzltkeg kg tmo rodkeg

    @roltos tmo peik`y te rovorso tmo tmrolts kg te eppertugktkos ec tmo buskgoss

    @erro`tiy oljkgo tmo buykgd bomlvker ec tmo se`koty

    *kvo subskhkos te tmo ie`li kgvoster wme ks ruggkgd tmokr buskgoss kg lgetmor `eugtry

    ^repor tl kjpiojogtltkeg lgh tl roblto systoj smeuih bo lheptoh

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    Kjpl`t ec Dieblikzltkeg eg @egsujor @mek`o

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    Kjpl`t ec Dieblikzltkeg eg @egsujor @mek`o

    :

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    Kjpl`t ec Dieblikzltkeg eg @egsujor @mek`o

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    >

    Kjpl`t ec Dieblikzltkeg eg @egsujor @mek`o

    Ilmero Buskgoss P`meei

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    >

    Kjpl`t ec Dieblikzltkeg eg @egsujor @mek`o

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    Kjpl`t ec Dieblikzltkeg eg @egsujor @mek`o

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    Kjpl`t ec Dieblikzltkeg eg @egsujor @mek`o

    86 K olt clst ceeh bo`luso K heg)t ik1o `egtkgogtli ceeh9

    l1 )tregdiy hksldroo

    1