Impact of Globalization on Consumer Choice
-
Upload
ali-mughal -
Category
Documents
-
view
220 -
download
0
Transcript of Impact of Globalization on Consumer Choice
-
7/22/2019 Impact of Globalization on Consumer Choice
1/43
Rosolr`m Ropert6Kjpl`t ec dieblikzltkeg eg `egsujor `mek`o
Xmo kjpl`t ec dieblikzltkeg eg `egsujor bomlvker eg clst-ceeh kghustry kg ^lakstlg lgh
hotorjkgo wmy `ejplgkos de cer dieblikzltkeg. @ustejor bomlvker stuhy ks blsoh eg
`egsujor buykgd bomlvker, wktm tmo `ustejor pilykgd tmo tmroo hkstkg`t reios ec usor,
plyor lgh buyor.
=/2?/2>
-
7/22/2019 Impact of Globalization on Consumer Choice
2/43
Kjpl`t ec Dieblikzltkeg eg @egsujor @mek`o
Iktorlturo Rovkow6
Occo`t ec dieblikzltkeg eg `egsujor `mek`o
Lsskdgoh By6
PKR MLL!
Pubjkttoh By6
Lik Lrsmlh BL"#"$% & '(#
lstor)s kg Buskgoss Lhjkgkstrltkeg
Pojostor6
Pujjor #"''
!o*lrtjogt6
Ilmero Buskgoss P`meei +IBP,
-
7/22/2019 Impact of Globalization on Consumer Choice
3/43
Kjpl`t ec Dieblikzltkeg eg @egsujor @mek`o
Xlbio ec @egtogts
Kjpl t ec Dieblikzltkeg eg @egsujor @mek`o........................................................................3
pilgltkeg)........................................................................................................................">
'uostkeg (e. >) &e yeu tmkga tmlt tmo dieblikzltkeg lcco`ts tmo `egsujor procorog`o/.........."@08)?%ODO,O8
L`agewiohdojogt
To ewo l drolt tmlgas te l drolt poepio wme moipoh lgh suppertoh us hurkgd tmo `ejpiotkeg ec
tmks prefo`t. Eur hoopost tmlgas te skr Mljjlh, tmo precosser ec tmo prefo`t, cer dukhkgd lgh
`erro`tkgd vlrkeus he`ujogts wktm lttogtkeg lgh `lro. Mo mls tlaog plkg te de tmreudm tmo prefo`t
lgh jlao go`osslry `erro`tkeg ls lgh wmog goohoh.
To weuih lise tmlga eur Kgstktutkeg lgh eur cl`uity jojors wktmeut wmej tmks prefo`t weuih
mlvo oog l hkstlgt rolikty. To lise o!togh jy molrtcoit tmlgas te eur cljkiy lgh woii"wksmor.
Lik Lrsmlh
-
7/22/2019 Impact of Globalization on Consumer Choice
7/43
Kjpl`t ec Dieblikzltkeg eg @egsujor @mek`o
-
7/22/2019 Impact of Globalization on Consumer Choice
8/43
Kjpl`t ec Dieblikzltkeg eg @egsujor @mek`o
0. Kgtrehu`tkeg
krst wo stlrt crej tmo werh wmlt ks dielik$ltkeg. #mo torj dielik$ltkeg jolgs te kg`rolsoo`egejk` `eghktkeg tmreudm tmo rohu`tkeg ec sejo lrrkors kg kgtorgltkegli trlho su`m ls tlrkcc,
o!pert coos lgh kjpert 'uetls. #mo mkstery ec tmks werh smews deeh rosuits kg tmo plst. #ME-)
/. RK>< ->2 o!pilkg tmks werh kgte tmroo plrts 08?34=8;1, +ielik$ltkeg 4 08;=41lgh +ielik$ltkeg 9 04"prosogt1 tmo ckrst plrt smews dielik$ltkeg ec `uituro tmo so`egh smews
dielik$ltkeg ec `ejplgkos lgh tmo tmkrh smew tmo dielik$ltkeg ec kghkvkhuli.
+ielik$ltkeg rocors te tmo kg rolskgd ugkck`ltkeg ec tmo werih:s o`egejk` erhor tmreudm
rohu`tkeg ec su`m lrrkors te kgtorgltkegli trlho ls tlrkccs, o!pert coos, lgh kjpert 'uetls. #mo
deli ks te kg`rolso jltorkli wolitm, deehs, lgh sorvk`os tmreudm lg kgtorgltkegli hkvkskeg ec iler
y occk`kog`kos `ltliy$oh y kgtorgltkegli roiltkegs, spo`klik$ltkeg lgh `ejpotktkeg. Kt hos`rkostmo pre`oss y wmk`m rodkegli o`egejkos, se`kotkos, lgh `uituros mlvo o`ejo kgtodrltoh tmreudm
`ejjugk`ltkeg, trlgspertltkeg, lgh trlho. #mo torj ks jest `iesoiy lsse`kltoh wktm tmo torj
o`egejk` dielik$ltkeg6 tmo kgtodrltkeg ec gltkegli o`egejkos kgte tmo kgtorgltkegli o`egejytmreudm trlho, cerokdg hkro`t kgvostjogt, `lpktli ciews, jkdrltkeg, tmo sprolh ec to`mgeiedy, lgh
jkiktlry prosog`o.
K. Mewovor, dielik$ltkeg ks usuliiy ro`edgk$oh ls okgd hrkvog y l `ejkgltkeg ec
o`egejk`, to`mgeiedk`li, se`ke`uiturli, peiktk`li, lgh keiedk`li cl`ters.
KK. #mo torj `lg lise rocor te tmo trlgsgltkegli `kr`uiltkeg ec khols, ilgduldos, er pepuilr
`uituro tmreudm l``uiturltkeg. g lspo`t ec tmo werih wmk`m mls dego tmreudm tmo pre`oss
`lg o slkh te o dielik$oh.
(egsujor omlvker ks tmo stuhy ec wmog, wmy, mew, lgh wmoro poepio he er he get uy lprehu`t. Kt ioghs oiojogts crej psy`meiedy, se`keiedy, se`kli lgtmrepeiedy lgh o`egejk`s. Kt
lttojpts te ughorstlgh tmo uyor ho`kskeg jlakgd pre`oss, etm kghkvkhuliiy lgh kg dreups. Kt
stuhkos `mlrl`torkstk`s ec kghkvkhuli `egsujors su`m ls hojedrlpmk`s lgh omlvkerli vlrklios kg
lg lttojpt te ughorstlgh poepio:s wlgts. Kt lise trkos te lssoss kgciuog`os eg tmo `egsujor crejdreups su`m ls cljkiy, crkoghs, rocorog`o dreups, lgh se`koty kg dogorli.
(ustejor omlvker stuhy ks lsoh eg `egsujor uykgd omlvker, wktm tmo `ustejor pilykgd tmo
tmroo hkstkg`t reios ec usor, plyor lgh uyor. Roiltkegsmkp jlraotkgd ks lg kgciuogtkli lssot cer
`ustejor omlvker lgliysks ls kt mls l aoog kgtorost kg tmo ro"hks`evory ec tmo truo jolgkgd ec
jlraotkgd tmreudm tmo ro"lcckrjltkeg ec tmo kjpertlg`o ec tmo `ustejor er uyor. droltorkjpertlg`o ks lise pil`oh eg `egsujor rotogtkeg, `ustejor roiltkegsmkp jlgldojogt,
porseglik$ltkeg, `ustejk$ltkeg lgh ego"te"ego jlraotkgd. )e`kli cug`tkegs `lg o `ltoderk$oh
kgte se`kli `mek`o lgh woiclro cug`tkegs.
-
7/22/2019 Impact of Globalization on Consumer Choice
9/43
Kjpl`t ec Dieblikzltkeg eg @egsujor @mek`o
/kgaoh y l ckor"eptk` gotwera, mo slys, wo mlvo lii o`ejo go!t"heer gokdmers 0lrrlr, )trluslgh +kreu!, 4B1.
-u`m mls oog jlho ec tmks se"`liioh cilttogkgd ec tmo werih. rkohjlg hos`rkos tmo pogotrltkegec dieli `uituro kgte sejo ec tmo jest ugikaoiy pil`os eg olrtm. @ut ls tmo pilgot `egtkguos te
smrkgaHlgh ls tmo wkihost hroljs ec Oltmjlghu turg kgte tmo cl`ts ec Oow, wkii kghkvkhuli`uituros vlgksm kg tmo pre`oss7
8. Iktorlturo rovko
#e `rktk`liiy ughorstlgh lii tmo 'uostkegs lgh kssuos tmlt lrkso kg wkho rlgdkgd stuhkos ec
`egsujor omlvker wo o!ljkgo lii tmo provkeus stuhkos rodlrhkgd tmks tepk`. Eg tmo lsks ec
tmeso stuhkos wo lro dekgd te hotorjkgo. Tmlt 'uostkeg wo smeuih hks`uss kg eur stuhkos. iiprovkeus rosolr`m lgh stuhkos wmk`m lro `eghu`toh kg &lakstlg lro get cuickiikgd tmo jorkt ec
rosolr`m. #mo provkeus rosolr`m dielik$ltkeg lgh tmo `mlgdkgd gotwera ec ceeh suppiy. #moy lro
uskgd pest"prehu`tkvkty hojlgh cer tmo gow `egsujors kg tmo C.O. #meso lro og`eurldkgd tmksmertk`uiturli systoj kg Oogyl. #mks rosolr`m ce`usos eg tmo kjpertltkeg ec crosm mertk`uituro
prehu`o crej Oogyl te CO.
getmor rosolr`m smews tmo hkccorog`o ec mujlg omlvker kg wmk`m juitkiovoi ec `egsujorkgveivojogt kg kgtorgltkegli sodjogtltkeg wmk`m dkvo tmo `ejplrkseg otwoog kgtor lgh kgtrl
`uiturli omlvkerli mejedogokty. #mks crljowera smews lppreprklto rosuits kg kgtorgltkegli
jlraotkgd strltody. Tmlt wo
(eg`iuho crej tmo lrtk`io ks tmlt l``oss smeuih o prevkhoh te tmo `ustejor wktmkg l `uituro.@etm pmysk`li lgh o`egejk` l``oss
91X *;:6;47X4:( :5+!1&:9!
N!:34 (!!X+:$L
Tmlt ks tmo `eggo`tkeg otwoog jehorg hoje`rltk` tmeudmt lgh dielik$ltkeg7 #mks lrtk`ioo!ljkgos tmo rltkeglio omkgh tmo prosogt `rksks ec hoje`rl`y. Kt hojegstrltos tmlt tmo preioj
cl`kgd jehorg hoje`rltk` tmeudmt mls ioss te he wktm tmo lsyjjotrkos lsse`kltoh wktm tmo cer`os
ec dielik$ltkeg lgh jero te he wktm lg lsyjjotry wktmkg pepuilr sevorokdgty ktsoic tmo cl`t tmlt
tmo eughlrkos ec hoje`rl`y `lgget tmojsoivos o hoje`rltk`liiy iodktkjltoh lgetmor rosolr`msmews tmo stuhy ckghs tmo por`okvoh `egtrei lgh smeppkgd ogfeyjogt `lg kg`rolso tmo kgtogtkeg ec
gow wo `ustejors te roturg ut soojkgdiy kgciuog`o ropolt `ustejors te roturg.
getmor rosolr`m 5Ooggotm . )`movoN precosser ec peiktk`li s`kog`o hos`rkos l gow holi ec
dielik$ltkeg. Kg tmlt rosolr`m mo toiis leut tmo colturos ec C.) o`egejy mls ojordoh. #mokg`ejo ec lg kghkvkhuli mls oog ho`rolso kc mo `ejplros tmo kg`ejo ec mkdm olrgor. #mo jk! ec
cer`os omkgh tmks trogh ks get yot `iolr. #ehly get egiy ilhhor lro murtkgd ovog `eiiodo drlhultos
lgh weraor%s wktm geg"precosskegli hodroo tmokr kg`ejo iovoi ks lise ho rolskgd. @y sejo
jolsuros kgo'ulikty kg tmo Cgktoh )tltos ks droltor tmlg lgy tkjo skg`o 834s.
s dielik$ltkeg ks `luskgd l gow trogh, kt `mlgdos tmo ikcostyio ec `egsujor. er tmltdielik$ltkeg ks `lrrykgd etm pesktkvo lgh godltkvo occo`ts wktm kt. +ielik$ltkeg ec `egsujptkeg
-
7/22/2019 Impact of Globalization on Consumer Choice
10/43
"
Kjpl`t ec Dieblikzltkeg eg @egsujor @mek`o
ks l pre`oss ec ckghkgds rocio`tkeg wktm rospo`t te `egsujor cug`tkeg%s eg tmo jlraot. #mo ckrststop kg dieli `egsujptkeg ks eg jlraot ogvkregjogt ec `egsujor lgh cuickiikgd tmokr goohs.
#mo so`egh hkjogskeg smews tmo pur`mlso mlkt ec tmo `egsujor. #mo ilst spmoro smews tmo
mkorlr`my ec pur`mlsor goohs tmokr ikco styio lgh lttktuhos.
!. "b#o`tkvo ec eur stuhkosEfo`tkvo ec eur stuhy ks ceiiewkgd6
K. #mo `ero efo`tkvo ec eur stuhy ks te hotorjkgo tmo kjpl`t ec dielik$ltkeg eg egsujor
omlvker eg clst ceeh kghustry kg &lakstlg.
KK. Ego jero jlkg rolseg ks te hotorjkgo wmy `ejplgkos de cer dielik$ltkeg7
$. %ot&eheie'y
Plj(io 9o mlvo soio`toh >## sljpios cer eur rosolr`m crej clst ceeh rostlurlgt
%ot&eh ec Plj(ikg'!kjpio rlghej sljpikgd wls usoh kg tmks rosolr`m stuhy. B sljpio ec skzo g= ks hockgoh te bol skjpio rlghej sljpio.jegd tmo >## sljpio, lii %uostkegglkros woro ckiioh up by tmo `ustejors crej hkccorogtrostlurlgt. !ljpio skzo ec "## wls ckiioh up crej H3@ "## crej $`&eglihs, lgh "## crej pkzzlmut, lgh
-
7/22/2019 Impact of Globalization on Consumer Choice
11/43
"
Kjpl`t ec Dieblikzltkeg eg @egsujor @mek`o
behy ec prl`tk`os, pre`ohuros, lgh ruios usoh by tmeso wme wera kg l hks`kpikgo er
ogdldo kg lg kg%ukry ks torjoh ls jotmeheiedy.
,. -kghkg's
+uostkeg e. oghor ec os(eghogts
2lbio '6 !os`rk*tkvo Ptltkstk`s ec -oghor
Hos`rkptkvo Ptltkstk`s
G Jkgkjuj Jlxkjuj Jolg Pth. Hovkltkeg
Doghor 8>> < 2 .?
Slikh G (ikst wkso) 8>>
2lbio #6 !kstrkbutkeg ec Ptuhy -reu*s ec -oghor
Doghor
Croquog`y ^or`ogt
Jlio 2>4 ?
-
7/22/2019 Impact of Globalization on Consumer Choice
12/43
"
Kjpl`t ec Dieblikzltkeg eg @egsujor @mek`o
+uostkeg e. 2/ 'o ec os(eghogts
2lbio %6 !os`rk*tkvo Ptltkstk`s ec Ldo
Hos`rkptkvo Ptltkstk`sG Jkgkjuj Jlxkjuj Jolg Pth. Hovkltkeg
$%o 8>> .2
08 2 >.?
0? 2 >.?
8> 2 >.?
80 < >.2
etli !"" #""
-
7/22/2019 Impact of Globalization on Consumer Choice
13/43
"
Kjpl`t ec Dieblikzltkeg eg @egsujor @mek`o
Ox(ilgltkeg/
4g tmks tlbio tmo rosuit smews tmlt tmo jkgkjuj ldo ks lbeut "< lgh tmo jlkjuj ldo ks >,
tmoso lro tmo jlkjuj lgh tmo jkgkjuj ldo ec tmo `egsujors wme lgsworoh eur
%uostkegglkro. Xmo sljpio skzo ks lbeut >##. Xmo drlpm smews tmlt tmo jlkjuj ldos lro ec
2" lgh tmo jkgkjuj ldo ks lbeut "
-
7/22/2019 Impact of Globalization on Consumer Choice
14/43
"
Kjpl`t ec Dieblikzltkeg eg @egsujor @mek`o
+uostkeg e. 0/ *e yeu &lvo geioh'o lbeut 'ieblikltkeg?
2lbio (6 !os`rk*tkvo Ptltkstk`s ec 8uostkeg %
Hos`rkptkvo Ptltkstk`s G Jkgkjuj Jlxkjuj Jolg
Pth.Hovkltkeg
He yeu &lvo 'gewioh%o leut%ielikltkeg*
8>> < 2 >
2lbio ?6 !kstrkbutkeg ec 8uostkeg % Ros*egsos
Croquog`y ^or`ogt Slikh or`ogt
+os 028 =< =## " < .>2 ".#>?
6lik" 8 1ikst &kso9 >##
2lbio 46 !kstrkbutkeg ec 8uostkeg 0 Ros*egsos
Croquog`y ^or`ogt Slikh or`ogt ,ujuiltkvo or`ogt
Ptregdiy Hksldroo 24 3.= 3.= 3.=Hksldroo 8< .2 .2
-
7/22/2019 Impact of Globalization on Consumer Choice
16/43
"
Kjpl`t ec Dieblikzltkeg eg @egsujor @mek`o
+uostkeg e. !/ @lg 'ieblikltkeg og&lg`o t&o `egsujor (rocorog`o?
2lbio $6 !os`rk*tkvo Ptltkstk`s ec 8uostkeg (os`rkptkvo Ptltkstk`s
8 ,kgkju
j,lxkju
j,ol
gPt".
ovkltkeg
@lg -ieblikzltkeg ogmlg`o tmo `egsujorprocorog`o;
>## " < .? ".# ? ? ?Hksldroo ?;
-
7/22/2019 Impact of Globalization on Consumer Choice
17/43
"
Kjpl`t ec Dieblikzltkeg eg @egsujor @mek`o
+uostkeg e. $ *e yeu t&kg kg`rolskg' t&o trogh ec clst ceeh kghustry ks huo
te 'ieblikltkeg?
2lbio ''6 !os`rk*tkvo Ptltkstk`s ec 8uostkeg ?
Hos`rkptkvo Ptltkstk`s
G Jkgkjuj Jlxkjuj JolgPth.
Hovkltkeg
He yeu t&kg' kg`rolskg% t&o trogh e--lst -eeh kghustry ks huo te
%ielikltkeg*8>> < ? 0.0?
2lbio '#6 !kstrkbutkeg ec 8uostkeg ? Ros*egsos
Croquog`y ^or`ogt Slikh or`ogt ,ujuiltkvo or`ogtPtregdiy Hksldroo 02 = = =
Hksldroo 33
-
7/22/2019 Impact of Globalization on Consumer Choice
18/43
"
Kjpl`t ec Dieblikzltkeg eg @egsujor @mek`o
+uostkeg e. ,/ *e yeu t&kg 'ieblikltkeg ks occo`t eg `egsujor buykg'
bo&lvker?
2lbio '%6 !os`rk*tkvo Ptltkstk`s ec 8uostkeg 3
Hos`rkptkvo Ptltkstk`s
G Jkgkjuj Jlxkjuj JolgPth.
HovkltkegHe yeu t&kg' %ielikltkeg ks o--o`t
eg `egsujor uykg% o&lvker* 8>> < ? 0.04
2lbio '06 !kstrkbutkeg ec 8uostkeg 3 Ros*egsos
Croquog`y ^or`ogt Slikh or`ogt ,ujuiltkvo or`ogt
Ptregdiy Hksldroo 03 ; ; ;
Hksldroo ?2
-
7/22/2019 Impact of Globalization on Consumer Choice
19/43
"
Kjpl`t ec Dieblikzltkeg eg @egsujor @mek`o
+uostkeg e. 3/ @lg 'ieblikltkeg og&lg`o t&o `egsujor (rocorog`o?
2lbio '(6 !os`rk*tkvo Ptltkstk`s ec 8uostkeg 4
Hos`rkptkvo Ptltkstk`s
G Jkgkjuj Jlxkjuj Jolg Pth.Hovkltkeg
,lg %ielikltkeg og&lg`o t&o`egsujor pro-orog`o*
8>> < ? 0.0; 0?
Slikh G (ikst wkso) 8>>
2lbio '?6 !kstrkbutkeg ec 8uostkeg 4 Ros*egsos
Croquog`y ^or`ogt Slikh or`ogt ,ujuiltkvo or`ogt
Ptregdiy Hksldroo 2> ? ? ?
Hksldroo ?;
-
7/22/2019 Impact of Globalization on Consumer Choice
20/43
2
Kjpl`t ec Dieblikzltkeg eg @egsujor @mek`o
+uostkeg e. 4/ @lg ejog (rocor te olt clst=ceeh?
2lbio '36 !os`rk*tkvo Ptltkstk`s ec 8uostkeg $
Hos`rkptkvo Ptltkstk`s
G Jkgkjuj Jlxkjuj Jolg Pth. Hovkltkeg
,lg wejog pro-or te olt -lst-eeh* 8>> < ? 0.88 2
Slikh G (ikst wkso) 8>>
2lbio '46 !kstrkbutkeg ec 8uostkeg $ Ros*egsos
Croquog`y ^or`ogt Slikh or`ogt ,ujuiltkvo or`ogtPtregdiy Hksldroo 2? 3.2 3.2 3.2
Hksldroo 48 22.? 22.? >
etli !"" #"" #""
Ox(ilgltkeg/
Kg tmks tlio toiis leut tmo wejog procor te olt clst ceeh. #mo 4B eut ec ? stregdiy hksldroo kg
tmo por`ogtldo ec tmlt poepios ks .4D lgh *? hksldroo eut ec ? tmoy lro 8;.BD kg tmopor`ogtldo lgh ;3 slys kts glturli eut ec ? tmo por`ogtldo ec tmlt poepios 44.4D.
844 poepios ldroo wktm tmks cl`t eut ? kg tmo por`ogtldo tmoy lro 9.BD.lgh 3 eut ec ?
poepios stregdiy ldroo tmo por`ogtldo ec tmlt poepios ks 44.BD.
#mo drlpmk`liiy roprosogts tmoro por`ogtldo ks ughor6
-
7/22/2019 Impact of Globalization on Consumer Choice
21/43
2
Kjpl`t ec Dieblikzltkeg eg @egsujor @mek`o
+uostkeg e.
-
7/22/2019 Impact of Globalization on Consumer Choice
22/43
2
Kjpl`t ec Dieblikzltkeg eg @egsujor @mek`o
8? poepios ldroo wktm tmks cl`t eut ? kg tmo por`ogtldo tmoy lro 9.BD.lgh 83 eut ec ?poepios stregdiy ldroo tmo por`ogtldo ec tmlt poepios ks 4*.4D.
#mo drlpmk`liiy roprosogts tmoro por`ogtldo ks ughor6
-
7/22/2019 Impact of Globalization on Consumer Choice
23/43
2
Kjpl`t ec Dieblikzltkeg eg @egsujor @mek`o
+uostkeg e. > < ? 0.3?
-
7/22/2019 Impact of Globalization on Consumer Choice
24/43
2
Kjpl`t ec Dieblikzltkeg eg @egsujor @mek`o
+uostkeg e.
-
7/22/2019 Impact of Globalization on Consumer Choice
25/43
2
Kjpl`t ec Dieblikzltkeg eg @egsujor @mek`o
+uostkeg e.
-
7/22/2019 Impact of Globalization on Consumer Choice
26/43
2
Kjpl`t ec Dieblikzltkeg eg @egsujor @mek`o
+uostkeg e. > < ? 0.?2 >
2lbio #46 !kstrkbutkeg ec 8uostkeg '0 Ros*egsos
Croquog`y ^or`ogt Slikh or`ogt ,ujuiltkvo or`ogt
Ptregdiy Hksldroo 00 =.2 =.2 =.2
Hksldroo ?4
-
7/22/2019 Impact of Globalization on Consumer Choice
27/43
2
Kjpl`t ec Dieblikzltkeg eg @egsujor @mek`o
+uostkeg e.
(oe(io?
2lbio #$6 !os`rk*tkvo Ptltkstk`s ec 8uostkeg '(
Hos`rkptkvo Ptltkstk`s
G Jkgkjuj Jlxkjuj JolgPth.
Hovkltkeg
He yeu t&kg' t< -lst -eeh ks l&olit&y -eeh -er ^l'kstlgk poepio*
8>> < ? 2.=8
2lbio %"6 !kstrkbutkeg ec 8uostkeg '( Ros*egsos
Croquog`y ^or`ogt Slikh or`ogt ,ujuiltkvo or`ogt
Ptregdiy Hksldroo 4<
-
7/22/2019 Impact of Globalization on Consumer Choice
28/43
2
Kjpl`t ec Dieblikzltkeg eg @egsujor @mek`o
+uostkeg e.
-
7/22/2019 Impact of Globalization on Consumer Choice
29/43
2
Kjpl`t ec Dieblikzltkeg eg @egsujor @mek`o
+uostkeg e.
-
7/22/2019 Impact of Globalization on Consumer Choice
30/43
Kjpl`t ec Dieblikzltkeg eg @egsujor @mek`o
gh 83 poepios ldroo wktm tmks cl`t eut ? kg tmo por`ogtldo tmoy lro 4*.4D.lgh 893 eut ec? poepios stregdiy ldroo tmo por`ogtldo ec tmlt poepios ks 9?.;D.
#mo drlpmk`liiy roprosogts tmoro por`ogtldo ks ughor6
+uostkeg e.
-
7/22/2019 Impact of Globalization on Consumer Choice
31/43
Kjpl`t ec Dieblikzltkeg eg @egsujor @mek`o
#mo drlpmk`liiy roprosogts tmoro por`ogtldo ks ughor6
+uostkeg e. > < ? 2.40
2lbio %46 !kstrkbutkeg ec 8uostkeg '$ Ros*egsos
Croquog`y ^or`ogt Slikh or`ogt ,ujuiltkvo or`ogt
Ptregdiy Hksldroo ?;
-
7/22/2019 Impact of Globalization on Consumer Choice
32/43
Kjpl`t ec Dieblikzltkeg eg @egsujor @mek`o
#mo drlpmk`liiy roprosogts tmoro por`ogtldo ks ughor6
+uostkeg e. 2;/ K t&kg clst ceeh 'kvos jo &k'& iovoi ec ogor'y?
2lbio %$6 !os`rk*tkvo Ptltkstk`s ec 8uostkeg #"
Hos`rkptkvo Ptltkstk`s
G Jkgkjuj Jlxkjuj JolgPth.
Hovkltkeg
/ t&kg' -lst -eeh %kvos jo &k%& iovoi e-ogor%y*
8>> < ? 2.43 >
2lbio 0"6 !kstrkbutkeg ec 8uostkeg #" Ros*egsos
Croquog`y ^or`ogt Slikh or`ogt ,ujuiltkvo or`ogt
Ptregdiy Hksldroo 3=
-
7/22/2019 Impact of Globalization on Consumer Choice
33/43
Kjpl`t ec Dieblikzltkeg eg @egsujor @mek`o
#mo drlpmk`liiy roprosogts tmoro por`ogtldo ks ughor6
+uostkeg e. 2ieblikltkeg `rolto (esktkvo kjl'o kg clst=ceeh so`ter?
2lbio 0'6 !os`rk*tkvo Ptltkstk`s ec 8uostkeg #'
Hos`rkptkvo Ptltkstk`s
G Jkgkjuj Jlxkjuj JolgPth.
Hovkltkeg
Dielikltkeg `rolto pesktkvo kjl%o kg-lst-eeh so`ter*
8>> < ? 0.
-
7/22/2019 Impact of Globalization on Consumer Choice
34/43
Kjpl`t ec Dieblikzltkeg eg @egsujor @mek`o
#mo drlpmk`liiy roprosogts tmoro por`ogtldo ks ughor6
3. @eg`iuskeg
osolr`& lgliysks lgh `eg`iuskeg9o mlvo tlaog l gujbor ec rospegso lctor tlakgd `eghu`tkgd eur rosolr`m kg ^lakstlg lgh wo
det vlrkeus akghs ec rosuits kg tmo cerj ec stregdiy hksldroos hksldroo goutrli ldroo lgh stregdiy
ldroo gh wmlt wo mlvo lgliyzo lctor dottkgd tmo rosuits tmlt jlMerkty ec eur rosolr`m sljpio
skzo lro kg tmo clver ec ldrooF lgh wmlt tmoy cooi ks lbeut tmo dieblikzltkeg tmlt kt ks mlppogkgd
huo te tmo johkl l`tkvktkos kg tmo ^lakstlg lgh etmor tmog tmks tmoy cooi mlppogkgd ec
dieblikzltkeg kg ^lakstlg ks tmo pesktkvo pekgt lgh tmoy wlgt tmo devorgjogt so`ter lgh tmo
prkvlto so`ter te wera eg tmks lspo`t bo`luso tmoy cooi l akgh ec `mlgdo e``urrkgd kg tmokr ikco
wmk`m tmoy wlgt te bo rojlkg ls kt ks mlppogkgd gew l hlys kg ^lakstlg . etmor tmlg tmks tmoro
lro gujbor ec poepio crej eur rosolr`m sljpio skzo wme lro stk`akgd eg tmo goutrli cl`ter lgh
wmy tmoy lro tmkgakgd ikao tmks bo`luso tmoy cooi kt ks l gooh ec tmo tkjo te dot tmo buskgoss
tmreudm dieblikzltkeg kg ^lakstlg lgh tmoy goktmor smews tmokr pesktkvo lttktuhos lgh godltkvo
lttktuhos eg tmo mlppogkgd ec dieblikzltkeg kg ^lakstlg .curtmor jero kg tmo jkgerkty so`ter l cow
cliis kg tmo `ltodery ec stregdiy ldroo lgh hksldroo.
>reu( lgliysks eg 'ieblikltkegs wo mlvo hego tmo rosolr`m eg tmo mlppogkgd ec dieblikzltkeg kg tmo ^lakstlg. tmreudm tmkswo det tmo sljo rosuits ls wo woro opo`tkgd bocero tmo `eghu`tkgd ec eur wmeio tmo rosolr`m
jotmeheiedy gew tmoro lro `ortlkg pekgts eg wmk`m wo wkii jlao tmo hks`usskeg tmlt mew
dieblikzltkeg kjpl tkgd tmo kjldo ec ^lakstlg eg tmo cerokdg jlraot lgh tmo ie`li se koty
`egsujor. Xmoso pekgts lro dkvog boiew.
-
7/22/2019 Impact of Globalization on Consumer Choice
35/43
Kjpl`t ec Dieblikzltkeg eg @egsujor @mek`o
O`egejy 'ret&9mlt wo mlvo lgliyzo lctor `eghu`tkgd lii tmo rosolr`m eg dieblikzltkeg wo cooi ikao mlppogkgd
ec dieblikzltkeg kg ^lakstlg mlvo l drolt kjpl`t eg tmo o`egejy ec ^lakstlg lgh kt ks vory
ebvkeus tmlt tmo cerokdg `urrog`y jevos kg tmo ie`li se`koty kg ^lakstlg kt wkii try te puii up tmo
o`egejy l``erhkgd te tmo cerokdg stlghlrh .
Kg`rolso kg oj(ieyjogt e((ertugktkos9mog tmoro ks tmo rlkso kg tmo dieblikzltkeg so ter kt wkii lise kg rolso tmo ojpieyjogt
eppertugktkos skjuitlgoeusiy ls juitkgltkegli `ejplgkos sotup tmokr buskgoss kg ^lakstlg tmoy
wkii lise gooh ilber cer`o te cuickii tmokr eporltkegli wera te rug up tmokr buskgoss up te tmo jlra
lgh tmks ks mew tmo eppertugktkos ec eutseur`kgd lgh plyreii kg`rolsos ls tmo `eugtry ikao
^lakstlg tmks cl`ter roliiy pilys lg kjpertlgt reios kg tmo ojpieyjogt so`ter ec ^lakstlg.
@liikg' u( ec cerok'g kgvostersXmreudm tmo dieblikzltkeg kg l ie`li se`koty kg l `eugtry, kt `roltos l `mlrj ec hekgd buskgoss
lgh l wksm te jevo l cerokdg kgvoster te kgvost kg lgetmor lrols ec tmo diebo lgh kg ^lakstlgtmoro lro gujbor ec cerokdg kgvoster wme jevo tmojsoivos l ho`lho lde lgh rkdmt gew tmoy
lro ruggkgd up tmokr buskgoss kg l vory suktlbio `eghktkeg wmotmor kt ks roiltoh te tmokr preckt er
wmotmor kt ks roiltoh te tmo ie`li `ustejor.
%egoy kr`uiltkegXmo stldglgt jegoy liwlys bo`ejo l `luso ec cliikgd lg o`egejy lgh lise ho`rolsos tmo
buskgoss eppertugktkos. *ieblikzltkeg ks tmo cl`ter wmk`m `lg evor`ejo eg tmks prebioj bo`luso
wmog dieblikzltkeg e``urs kg tmo se`koty kt pusmos tmo jegoy te `kr`uilto kg tmo o`egejy
tmreudm tmks kt wkii moips tmo peik`y jlaor te jlao kt jegotlry peik`y l``erhkgd te tmo gooh.
Ikvkg' styio lgh `ustejor buykg' bo&lvker;kvkgd styio ec tmo se`koty liwlys hopoghs upeg tmo lvlkilbio jlraot lgh tmreudm dieblikzltkeg
wo mlvo soog tmo getk`olbio hkccorog`o ljegd tmo ie`li se`kotkos. gh dieblikzltkeg bo`ejo l
blso tmreudm wmk`m l `ustejor `lg `roltos l `mlgdo kg kts buykgd bomlvker ikao wo heg=t mlvo
cerokdg brlghs kg tmo provkeus mkstery ec ^lakstlg but crej tmo ilst cow yolrs tmreudm
dieblikzltkeg tmoro lro gujbor ec cerokdg brlghs jevo tmreudm tmo to`mgk%uo kg ^lakstlg lgh
mlh l drolt kgciuog`o eg tmo buykgd bomlvker ec tmo ie`li `ustejor.
1uskgoss e((ertugktkos3er sejo otogt dieblikzltkeg `roltos `ejpiotkeg wlrs ljegd tmo erdlgkzltkegs wmk`m lise
og`eurldos etmor erdlgkzltkeg te stop kg lgh `ejpoto wktm tmo `ejpotkters lgh drew up tmokrbuskgoss kg lg etmor se`kotkos ikao kc wo hks`uss tmo clst ceeh kghustry kg ^lakstlg wo woro egiy
mlvo subwly lgh $`&eglih but wktm tmo plssldo ec tkjo ac` `ljo kg tmo `ejpotktkeg wktm kts
`ejpotkters lgh drlb l ilrdo gujbor ec jlraot smlros wmk`m woro provkeusiy jlkgtlkg by
$`&eglihs lgh subwly lgh skjkilriy 1lrhoos jlaos kts jevo te yolrs bl`a lgh brola tmo
jlraot smlro ec ac` by ilug`mkgd tmo `egsujor goohoh prehu`t kg tmo jlraot lgh gew l hlys
burdor akgd wmk`m ks tmo woii agewg cljeus brlgh lro pilggkgd te epog up tmokr eutiot kg
^lakstlg tmreudm tmo buskgoss ec dieblikzltkeg.
-
7/22/2019 Impact of Globalization on Consumer Choice
36/43
Kjpl`t ec Dieblikzltkeg eg @egsujor @mek`o
@roltkg' vliuo cer `eugtrys dieblikzltkeg o`oohs, kt=s get egiy kgciuog`o eg tmo se`koty, o`egejy buskgoss, kgvoster,
`ustejor buykgd bomlvker ikvkgd styios lgh jegoy `kr`uiltkeg but kt lise `roltos l pesktkvo kjldo
ec tmo `eugtry eg tmo cerokdg s`lio .lgh wo mlvo su`m lg oljpios ec eur ewg ie`li buskgoss
wmk`m jevos kgte cerokdg `eugtrkos by lheptkgd tmo jotmeh ec dieblikzltkeg su`m ls gkrlil
swoots kg &ublk lgh deurjot blaors kg AH. gh tmoso twe ie`li erdlgkzltkegs lro tetliiy blsoh
eg eur ^lakstlgk `uituro but stkii tmoy lro olrgkgd l deeh buskgoss drewtm wmkio skttkgd kg lgetmor
`eugtry wmk`m put l vory pesktkvo kjldo eg tmo kjldo ec ^lakstlg.
4. o`ejjoghltkeg
*evorgjogt smeuih jlaos su`m peik`kos te lttrl`t tmo cerokdg kgvoster
g`eurldojogt pilgs smeuih bo dkvog te ie`li kgvosters
@roltos l iogkog`y predrlj wmkio l lheptkgd l jotmeh ec dieblikzltkeg
^repor ogvkregjogt smeuih bo dkvog
^eik`y lhMustjogt jotmeh smeuih bo lhept
$lkgtlkg tmo `mo`as eg tmo mlppogkgd ec dieblikzltkeg kg tmo rodkeg
@roltos tmo peik`y te rovorso tmo tmrolts kg te eppertugktkos ec tmo buskgoss
@erro`tiy oljkgo tmo buykgd bomlvker ec tmo se`koty
*kvo subskhkos te tmo ie`li kgvoster wme ks ruggkgd tmokr buskgoss kg lgetmor `eugtry
^repor tl kjpiojogtltkeg lgh tl roblto systoj smeuih bo lheptoh
-
7/22/2019 Impact of Globalization on Consumer Choice
37/43
Kjpl`t ec Dieblikzltkeg eg @egsujor @mek`o
-
7/22/2019 Impact of Globalization on Consumer Choice
38/43
Kjpl`t ec Dieblikzltkeg eg @egsujor @mek`o
:
-
7/22/2019 Impact of Globalization on Consumer Choice
39/43
Kjpl`t ec Dieblikzltkeg eg @egsujor @mek`o
-
7/22/2019 Impact of Globalization on Consumer Choice
40/43
>
Kjpl`t ec Dieblikzltkeg eg @egsujor @mek`o
Ilmero Buskgoss P`meei
-
7/22/2019 Impact of Globalization on Consumer Choice
41/43
>
Kjpl`t ec Dieblikzltkeg eg @egsujor @mek`o
-
7/22/2019 Impact of Globalization on Consumer Choice
42/43
>
Kjpl`t ec Dieblikzltkeg eg @egsujor @mek`o
1
-
7/22/2019 Impact of Globalization on Consumer Choice
43/43
Kjpl`t ec Dieblikzltkeg eg @egsujor @mek`o
86 K olt clst ceeh bo`luso K heg)t ik1o `egtkgogtli ceeh9
l1 )tregdiy hksldroo
1