Presentation on the Impact of coke in Indian market

Presented by:

kshitiz pokhrel

Introduction

• Coca-Cola CSR was founded in 1886

• Asa Candler is the founder of Coco-Cola company

• A leading manufacturer, marketer, and distributor of non-alcoholic beverages

• headquarters are in Atlanta, USA

• company has local operations in over 200 countries

• Revenues in 2004 totaled US$22 billion

• Coca-Cola has 30% market share of the global beverage industry

Discription of business in India

• Coca-Cola was the leading soft drink in India

• business in India has been growing at a robust rate over the last six years

• 7,000 employees in India

• Coca-Cola says it indirectly creates employment for another 125,000 people via its procurement, supply and distribution network

Management segmentsChairm

an

Vice chairman

Executive vice chairmanSenior vice president

Vice president

Market segment

• Coco-cola takes every customer as target and potential who are thirsty

• All age groups are belongs to the target

• The audience of the Coco –cola is youngster.(18-25)

• Coco-cola serve its products using mass market technique

Slogan of Coca Cola

History of Brand Name

Negative impact of Coco-cola on India

Effect of Coco-cola in India• Water shortages : Communities across India living around Coca-Cola's bottling

plants are experiencing severe water shortages as a direct result of Coca-Cola's extraction of water from groundwater resources. Wells have run dry and hand water pumps do not work any more

Effect of Coco-cola in India cont..

Pollution : Discharging its waste water into the fields around its plants and sometimes into rivers, including the Ganges, in surrounding areas

Effect of Coco-cola in India cont..•  Distribution of toxic waste:  Indian NGO, Centre for Science

and Environment, announced that it had found cancer causing chemicals in Coca-Cola as well as other soft drinks produced by this company.

Effect of Coco-cola in India cont..

Products contain pesticides: : Tests conducted by a variety of agencies, including the government of India, found Coca-Cola products contained high levels of pesticides.

Community Development

Education

Health cure

Environment

Others

Helping improve quality life ,sanitation, Drinking water, educational counselling, women empowering, medical

facility charity etc.

Primary Education, IT education, traffic regulation charity etc.

Health care sand sanitation program in village, participation in national and international, blood

donation drives and pulses polio camp etc.

Save food campaign, save energy Drives, environment fort night, keep your city clean drives etc.

It also support the people suffering from natural disaster and clematises like flood, tsunamis, earthquakes etc.

Positive impact of Coco-cola in India

Positive impact of Coco-cola in India

Donation program: Coca-Cola has also been a major donor to tsunami relief efforts across Asia, particularly India

Positive impact of Coco-cola in India cont..Community and Environment focus:up primary school education projects to

benefit poor children in slums and villages and recently played a major role in setting up a nationwide water sustainability project and the cleaning of a cremation site on the Ganges

SWOT analysis of Coco-cola

SWOT analysis of Coco-cola product

S W O T

• Popularity• Well known• A lot of finance• Customer loyalty

S W O T

SWOT analysis of Coco-cola product

• Word of mouth• Lack of popularity of

many coco-colas brand• Non-existence

advertisement• Health issue

S W O T

SWOT analysis of Coco-cola product

• More brand recognition• Growth in beverage

consumption• Reduction in price of

production materials

S W O T

SWOT analysis of Coco-cola product

• Changing user demand for competitor drink

• Health issue• Local brand in different

countries