Impact Marketing: Facebook and Pinterest

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Impact Marketing: Facebook and Pinterest Presented by: Burnet County Tourism May 1, 2013 Photo: karen.gardine r on Flickr

description

Presentation given on May 1, 2013 to members of the Burnet County, Tx tourism industry on marketing with Facebook and Pinterest.

Transcript of Impact Marketing: Facebook and Pinterest

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Impact Marketing:

Facebookand

PinterestPresented by:

Burnet County TourismMay 1, 2013

Photo: karen.gardiner on Flickr

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Get these slides here::http://sarahtpage.com/burnet-county-tourism/

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Photo: Marciniak on Flickr

DEMYSTIFY

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Photo: brandi666 on Flickr

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Agenda

Social media reviewSocial media strategyKnow your audienceWebsite marketingFacebook examples

Pinterest examplesPinterest for business Live DemosQ&A

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Social Media Review

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Photo: erinjpattison

Social media is FREE!

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Benefits of Social Media• It’s FREE!• Builds deeper relationships• Increases brand awareness • Broadens your network• Helps SEO• Increases website traffic• Generates leads and sales• Can help reach journalists/media• Empowers fans to be viral ambassadors for

your brand

Source: Social Media for Tourism Pros

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Is Social Media Right for You?

• Is social media …• Providing value to your organization and your

members/customers?• Bringing benefit via brand awareness,

membership, loyalty, sales, etc.?• Helping to grow membership base?• Justifying the investment?

Source: pammarketingnut.com

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First steps

• Find your audience• Know what’s being said• Extend a virtual hand• Get your community to be virtual ambassadors• Have fun, in a professional manner of speaking

Source: DCI

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Social Media Strategy

Photo: davidkjelkerud

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First, Some Questions

1. Can you describe your business/organization?2. What are your goals?

a. Generate salesb. Brand enthusiasm c. Loyalty

3. What is your relationship with your audience?a. Awarenessb. Interestc. Actiond. Advocacy

Source: Jay Baer (http://convinceandconvert.com)

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More Questions

4. How does your audience use social media?5. Who will be your community managers?6. What social media platforms will you use?

(Hint: Where is your audience?)7. How will you be human (what is your

“voice”)?8. How will you know when/if you’re successful?

Source: Jay Baer (http://convinceandconvert.com)

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Do You Need a Social Media Policy?

• Maybe. Just keep these basics in mind:– Be polite– Be honest– Be open– Be inclusive– Be forthright– Be legal– Be helpful– Don’t try to control the conversation– Accept, respond, and be gracious to negative feedback

Source: The Potluck Guide To Social Media Strategy

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Social Media Don’ts

• Don’t be something you’re not

• Don’t experiment with the company logo

• Don’t think you have to be on every social media channel

• Don’t tell, show• Don’t feed Facebook to

Twitter (or vice versa)

• Be authentic

• Try new things with personal accounts first

• Start slow and be selective

• Use images whenever possible

• Know your audience and post accordingly

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Remember: Social media

is not an island.

Photo: lisbokt

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Know Your Audience

Photo: stijnbokhove

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Facebook Insights

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Facebook Insights

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Facebook Insights

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Website Marketing

Your website should be the hub of your online marketing

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Social Media Brings Users To You!

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Integrate Social with Web

From this …

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Integrate Social with Web

… to this …

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Integrate Social with Web

… to this.

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Use Calls to Action

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Content Really Is King

• Put contact info on EVERY PAGE

• Use easy navigation• Keep content current• Use high-quality

content (including photos and video)

• Add calls to action

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Facebook Examples

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Facebook Offers

• Affordable and great for brand awareness

• Spent $3.70 and drove over $200 in business

• 102 offers claimed/5 redeemed

• Redemption rate on this offer was low

• Ask your community to share!

Source: Doe’s Eat Place

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Facebook Offers

Source: Doe’s Eat Place

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Facebook Promoted Posts

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Facebook Promoted Posts

Source: Visit Bloomington

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Facebook Promoted Posts

Source: Visit Bloomington

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Facebook Promoted Posts

Source: Visit Bloomington

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FacebookCover Photo as Advertising

Source: Bass Performance Hall

Text can be no more than 20%

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FacebookCover Photo as Advertising

Source: Mari Smith

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FacebookProfile Photo as Advertising

Source: Kyle Chamber of Commerce

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Content Is KingVisual Content Is Ruler of the World

• Videos shared 12x more than links and text posts combined

• Photos are liked 2x more than text updates

• Instagram is the 2nd most popular app (globally) behind Facebook

• Pinterest generates more referral traffic than Google+, LinkedIn, and YouTube combined

Sources: HubSpot; Marketing Land

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Visit Fargo-MoorheadVisual Content

Source: Fargo-Moorhead CVB

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Visit Fargo-MoorheadVisual Content - Pinterest

Source: Fargo-Moorhead CVB

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Visit Fargo-MoorheadVisual Content - YouTube

Source: Fargo-Moorhead CVB

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Visit Fargo-MoorheadVisual Content - Instagram

Source: Fargo-Moorhead CVB

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Savannah Craft Brew FestivaliPhone Photos

Source: Visit Savannah

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Pinterest Examples

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You May Have Seen This

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But Have You Seen This?

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Facebook & Twitter

“Look at Me!”Photo: PaperNest on Flickr

=

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Pinterest =“Look at This!”

Photo: Transguyjay on Flickr

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• 80% of Pinterest users are women• Users spend an average of 1 hour, 17 minutes on the site• Pinterest referrals spend 70% more $$ than referrals from

non-social channels• 43% of Pinterest users prefer to associate with a brand vs

only 24% on Facebook Source: http://socialfresh.com

Photo: droob on Flickr

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Drive sales to your website!

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See what’s been pinned from your website or blog!

http://pinterest.com/source/AddYourURL.Here

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Pinterest for Business

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Pinterest for Business

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What Do You Want To Try?

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Follow Me

Linkedin.com/in/sarahpage

Facebook.com/SarahTPageConsulting

@pagetxSarah Page, PrincipalSarah T. Page Consulting, LLC

http://[email protected]

512-914-8873

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Can I Help?

Call Me!

Photo: .Spartography on Flickr